Rebecca Fogg, Senior Research Fellow of the healthcare practice at the Christensen Institute, joins the Innovation Sherpas from across the pond to talk disruption, air ambulances, Jobs to Be Done, and why she switched from consumer financial services to research on healthcare business model innovation. Rebecca shares some of her finely tuned insights on why the healthcare industry is so difficult to disrupt, how she identifies and evaluates business models with disruptive potential, and what’s next on the horizon for her research. Check out her research and blog series on the Christensen Institute site, then prepare to be enlightened by her exceptional disruptive innovation analysis. If you’re sick and the doctor prescribed more disruptive innovation, this episode is the medicine!
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