OBBM Network

American Heart Association on Tricks of The Trade

November 01, 2019 Stephanie Chavez / Demetria Cameron, American Heart Association Season 2 Episode 10
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American Heart Association on Tricks of The Trade
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OBBM Network
American Heart Association on Tricks of The Trade
Nov 01, 2019 Season 2 Episode 10
Stephanie Chavez / Demetria Cameron, American Heart Association

Meet Demetria Cameron with American Heart Association on Tricks of The Trade with Stephanie Chavez. In this episode, Demetria shares her concern for educating the public about cardiac events, through participation in exhibition events all over the nation! It's a BIG job, with many moving parts. She's juggling teams focused on different things, and as you'll hear, she has to get creative to keep up with what goes where over and over again. All those moving parts come in from one destination and leave for another routinely, and no one wants to travel and set up only to find they are working with the wrong equipment or missing an important part. 

Morphing, changing, and adjusting the presence to fit each locale is top priority to attract the most attendees to the booth, and that happens 20 times each year! Their biggest struggle? People hear 'American Heart Association' and assume they are focused on one of their many familiar campaigns, such as Go Red For Women or others. Demetria has learned to change the face of the design, and pursue sponsorship that is aligned with the message and the mission. She's found they actually doubled the leads with the right alignment! 

Demetria shares her simple techniques for their master calendar, and provides a checklist you can download here.

People need to know WHO is going to assist them in the event of a cardiac incident. Demetria urges businesses to have people trained for this at every company. You need CPR training, because it might just be you who is called upon. She shares her story of survival when she went so someone's aid, and was grateful she understood the difference between breathing and gasping. 

Connect with Demetria Cameron on LinkedIn, and use the hashtag #HeartsaverHero, and find the American Heart Association on Facebook, Twitter, and Instagram

To work with Stephanie and her fabulous team at The Trade Group, call 800-343-2005 today. Connect with The Trade Group on Instagram, Twitter, LinkedIn, Facebook, and YouTube.

Tricks of the Trade is sponsored by:

For guest or advertising information, contact Stephanie at 817-262-8168.

  • Banner Advertising
  • Podcast/Radio Ads
  • Segment Sponsor
  • Product Mentions

Enjoy the OBBM Network business talk show format on 24/7 OBBM Radio, or subscribe to the OBBM Network Podcast on Apple Podcasts or Google Play Music. Download the Offbeat Business app for iOS and Android to get it all in the palm of your hand, and get OBBM Network TV programs on Roku and Fire TV! Call 214-714-0495 to learn more.

Support the show (https://offbeatbusiness.com/sign-up/#join)

Show Notes

Meet Demetria Cameron with American Heart Association on Tricks of The Trade with Stephanie Chavez. In this episode, Demetria shares her concern for educating the public about cardiac events, through participation in exhibition events all over the nation! It's a BIG job, with many moving parts. She's juggling teams focused on different things, and as you'll hear, she has to get creative to keep up with what goes where over and over again. All those moving parts come in from one destination and leave for another routinely, and no one wants to travel and set up only to find they are working with the wrong equipment or missing an important part. 

Morphing, changing, and adjusting the presence to fit each locale is top priority to attract the most attendees to the booth, and that happens 20 times each year! Their biggest struggle? People hear 'American Heart Association' and assume they are focused on one of their many familiar campaigns, such as Go Red For Women or others. Demetria has learned to change the face of the design, and pursue sponsorship that is aligned with the message and the mission. She's found they actually doubled the leads with the right alignment! 

Demetria shares her simple techniques for their master calendar, and provides a checklist you can download here.

People need to know WHO is going to assist them in the event of a cardiac incident. Demetria urges businesses to have people trained for this at every company. You need CPR training, because it might just be you who is called upon. She shares her story of survival when she went so someone's aid, and was grateful she understood the difference between breathing and gasping. 

Connect with Demetria Cameron on LinkedIn, and use the hashtag #HeartsaverHero, and find the American Heart Association on Facebook, Twitter, and Instagram

To work with Stephanie and her fabulous team at The Trade Group, call 800-343-2005 today. Connect with The Trade Group on Instagram, Twitter, LinkedIn, Facebook, and YouTube.

Tricks of the Trade is sponsored by:

For guest or advertising information, contact Stephanie at 817-262-8168.

  • Banner Advertising
  • Podcast/Radio Ads
  • Segment Sponsor
  • Product Mentions

Enjoy the OBBM Network business talk show format on 24/7 OBBM Radio, or subscribe to the OBBM Network Podcast on Apple Podcasts or Google Play Music. Download the Offbeat Business app for iOS and Android to get it all in the palm of your hand, and get OBBM Network TV programs on Roku and Fire TV! Call 214-714-0495 to learn more.

Support the show (https://offbeatbusiness.com/sign-up/#join)