The Right Braincast

Ricardo Marques

February 06, 2019 Season 2 Episode 1
The Right Braincast
Ricardo Marques
Chapters
The Right Braincast
Ricardo Marques
Feb 06, 2019 Season 2 Episode 1
Jeffrey Hirsch
Ricardo Marques, Group VP Core & Value Brands, Anheuser-Busch InBev
Show Notes

Ricardo Marques is the talented and charismatic marketer leading the charge to refresh the Budweiser brand. You might say the opening salvo in the campaign was fired two years ago in the 2017 Super Bowl when Budweiser told the story of Adolphus Busch, an immigrant whose passion, courage and vision allowed him to overcome hardship and discrimination to bring Budweiser to market and establish an enduring a beer empire.

Ricardo dropped in to The Right Braincast to  share his personal journey, the story behind this year's Budweiser Super Bowl ad and more.