Want to know how Chick-Fil-A achieved its nation-sweeping success? It won the heart of its customers. Listen as one of the key motivators of Chick-fil-A's success, Dee Ann Turner, talks how to create a remarkable culture that rewards both your team and your guests. Turner emphasizes the importance of "principle" based leading rather than "rule" based leading, and even the reason why "My Pleasure" stuck and the chain achieved legendary customer service recognition.