Everything You Need to Know About Growing Your Revenue Using Identity Resolution w/ Christopher Harrison, CEO of FullContact Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Everything You Need to Know About Growing Your Revenue Using Identity Resolution w/ Christopher Harrison, CEO of FullContact

April 26, 2022 • Simon Data • Episode 15

In this week’s episode of Data Unlocked, Jason interviews Christopher Harrison, the CEO of FullContact.

Christopher is an analytics and marketing expert with thirty years of experience in marketing technology. He has worked with hundreds of brands and worn several hats, from engineer to data architect, before landing his current CEO role.

Today, he is at the head of FullContact, a company that specializes in identity resolution for marketing and advertising.

An Inc. 5000 company, FullContact is a leader in the identity resolution and insights industry and has worked alongside others such as Epsilon, Hero Digital, Placekey, and more.

Today, Christopher is here to discuss the role and future of identity in marketing, how identity resolution can help companies understand their customers better, their ongoing partnership with us, and more!

Ready to learn?

Let’s dive in!

Key Takeaways:

Intro (00:00)

Meet the CEO of FullContact (01:02)

How can Identity help you build a better view of your customer (02:37)

Some examples from Christopher (07:34)

How identity resolution works (13:02)

How FullContact and Simon Data work together (17:45)

Additional Resources:

Learn more about FullContact here.

Listen to our episode with Bill Stratton and Tom Tunguz here.

Read about Simon Data’s announcement featuring Identity+ here.

Learn more about us here.

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