Media Masters

Media Masters - Kate Ward

August 09, 2019 Media Masters
Media Masters
Media Masters - Kate Ward
Show Notes

Kate Ward is international president of Refinery29, a media and entertainment company for women. She launched their London office in 2015 and now oversees their international operations. In this in-depth interview, Kate outlines how reach, revenue and relevance are key to the brand’s longevity at a time when other media businesses are closing, reveals how their expansion into video, filmmaking and live events helps to keep readers engaged, and discusses how building powerful relationships with women moves the business forward.