Media Masters

Media Masters - Tess Alps

January 05, 2017
Media Masters
Media Masters - Tess Alps
Chapters
Media Masters
Media Masters - Tess Alps
Jan 05, 2017
Media Masters
Show Notes
Tess Alps is Chair of ThinkBox, the marketing body for commercial TV in the UK. In this frank interview, the self-described ‘wise old bird’ discusses her zero-tolerance for critics who claim TV is dying; argues successful engagement with digital presents strong opportunities; advocates ‘likeability’ as the most effective measure of success instead of relying on so-called ‘objective’ metrics; and sympathises with those who fast forward through the ad breaks...because she does too.

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