Lisa Smosarski is Editor-in-Chief at Stylist, a free weekly women’s magazine distributed to commuters across seven major UK cities with a circulation of over 400,000. Launching the magazine from scratch in 2009, Lisa aimed to develop an intelligent magazine that represented different kinds of women through ethnic, body and age diversity. Stylist’s goal was to change the dynamic of magazines by providing a title which portrayed life through a feminist lens. In this in-depth interview Lisa talks about the magazine’s growth on digital platforms, the role social media has played in evolving the brand, and seeking out new opportunities to diversify Stylist for an even wider audience.