One of the coolest things that human beings are able to do is to come up with new ideas. But just as quickly as we can get inspired and want to go a hundred miles an hour - we can become overwhelmed by the details of this very idea.
You can very quickly go from feeling on top of the world like you can tackle this - it's not an issue at all. Your mind is set on it and your going to do it - to being really overwhelmed by the 'I don't know how to do this' portion: I've never done this other part of the process before. This requires me to learn a new software and I don't know how I'm going to have time to do that or just something as simple as I've never done this before and I don't really know what I'm doing. Therefore, am I even qualified to dream about this idea?
Nothing will kill a dream faster than starting with the logistics. Now I know there are all different types of personalities and mindsets and I greatly appreciate logistical people, but just as there is a time to find out the details - there is also a time to just think BIG.
Think about this: If you could visualize and dream something as if nothing were an obstacle, what would you do? I've trained my creative team on this concept because every single day we are playing in the land of ideas and if we started off each conversation - each new brand story, each new idea - with how we were going to even make things happen, first I can promise you we would have missed out on a lot of really cool ideas that turned into very lucrative campaigns for our clients.
The most recent example of this, the team was working on event branding for an upcoming event we are hosting. And before getting started I reminded them, "play in the space of what if" and what that means is if you had no boundaries, what would you do? So they grabbed the floor plan and they grabbed the virtual tour and they started brainstorming together and very quickly one idea rolled into another one. They said, "Oh, what if we did this? Oh what if we did that?" And then they came to me and presented it.
Now yes, there were some really kind of crazy things in here, but, we played in the space of what if, and I absolutely adore that they didn't get locked down into the details of how things were going to be fixed to the wall, how many of each thing do we need, what's the cost for each piece going to be?
We're not in that stage yet. Right now we're just being creatives. And the more you allow yourself the freedom to come up with something new, it's often the big crazy ones that lead us to the right ideas.
So for this week's #powerback, I want you to stop "howing" your ideas to death and see what happens when you play in the space of what if. When you're headed into something that needs an idea, don't corner yourself or put a ceiling on your ideas simply because you're trying to figure out how to make them happen. Because the beautiful thing is when you don't cap yourself, you can come up with some pretty awesome ideas that may even be better than the ones that you were trying to already figure out.
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