People in the beginning stage of their businesses that focus on details is a problem I see a lot. There’s a concept I teach: optimize wide first, fine tune later. When you look in entrepreneur groups, beginners will be wondering about which logo looks better, which software to use, etc. None of this matters, because they don’t have the big things figured out yet.
Business has an order, and if you go out of it, you don’t get very good results. Beginners see the people at the top focusing on details and think they should too. They haven’t figured out what market they serve, what problems the market has, or how to convey that they have the solution.
The fundamentals are some of the hardest things to get right. So, what do you have to do?
1. Get the big things right. We covered this already. Who are you serving, what problem do you solve, how do you solve it, and what words do you use to convey that to the market? Regarding what words to use, you have to continually test until you start getting reactions.
2. Get the big things right over and over again. When some people finally find what works, they suddenly feel like they should try something different. Keep doing what has brought you success.
3. Once you get a significant amount of business, getting the details right will improve results. In your business, the first customers you’ll sell to are early adopters. They’re not worried about perfection; they’re worried about finding a solution. When you get to hundreds of thousands of dollars in revenue per year, then you can focus on perfecting for the middle of the market.
4. Optimization. The people who pick up things last, right at the end of the middle of the market, will want to see things very fine tuned. You will lose them if there are any sort of deficiencies in your business.
Go out there, get the fundamentals right, crush it, and you will succeed.
To learn more about getting the fundamentals right, visit https://www.christianmartin.org/podcast