I talk a lot about struggles that beginners have in business and why they fail. It’s because I think about it constantly. Two people might have the same business opportunity. One person can crush it, and the second person can fail over and over again.
What’s happening in their minds and actions that cause these people to not succeed? I think it comes down to if they are performing their business activities or not. Some people think that just starting a business gets results. They don’t understand that what gets the results is doing their daily business activities.
These five functions have to happen every single day in your business, no matter its size.
1. Lead generation. This is how many people you can get each day to say that they’re interested in what you offer. When most people start, this is about reaching out to local businesses.
2. Nurturing leads. What do you say to a lead after they contact you and say they’re interested? Do you offer to get on a call with them? You have to nurture the lead to get them to the next stage.
3. Conversion. This is when you convert a lead into a sale. It can involve having a conversation, figuring out what problem they’re having, and determining if you can help them. If you can, you make them an offer and they pay you.
4. Delivery. This is actually delivering the product, and for a marketing business, it means running ad campaigns for your clients.
5. Retention, resell, and upsell. This is how many months the client stays with your marketing business. Are you sending them updates to communicate the value that you’re bringing to their organization?
You have to learn the skills to perform these five business functions. If you can do that, you will have a business. Ask yourself if you have been performing them every day.
To learn more about improving your skills to accomplish these five tasks, visit https://www.christianmartin.org/podcast