One of the toughest things about operating a business is that you have to give up attachment to outcome. There are so many variables interacting with each other in a business that you don’t know what the combination of those different things will do. You just have to do your best and give up attachment to the outcome.
This week, something bad happened. My Facebook business manager got totally shut down. We have tons of data in there; all of our ads, algorithms, and more. We lost it all in one fell swoop and Facebook won’t give us any reasoning. I told my friend about it on the phone, who said that I seemed really calm about it. I was, because I didn’t know if this would be a good thing or a bad thing.
We don’t always know the implications of what happens in our lives or in business. With how much stuff that is thrown at you, it’s not good to make judgements whether it’s good or bad. Often, the difficult times in business will produce the absolute best results you’ve ever gotten. We get stuck in doing things a certain way, then things break, and people think it’s terrible. It’s better to just say “we’ll see."
This week, we relaunched our Facebook ads and a new business manager with none of our data. We got a three-to-one return on our ad spend, which is phenomenal. We weren’t getting that much before. A lot of the old stuff we were doing got cut; we were probably spending a little too much before.
Bad things happen in business that seem so stressful at the time they’re occurring. Whether something is good or not isn’t for us to decide. Life is going to happen, and that will set a motion of events that will change our course.
To learn more about getting a good return on your ad spend, visit https://www.digitalnomad.com/podcast