What does it really take to grow to $1,000,000 in sales? You would think that this would be really hard to do, but in the United States alone, there are 35,000 non-employer businesses that surpass this in net income. If other people can do it, you can do it too. Today, we’re going to talk about the four steps to get there. Before that, I’ll tell you about the foundation you need to build first.
Step one is to get results-based testimonials. The more the better. They show what the person’s life was like before working with you and what it’s like after. The most important part of your business is the outcome you provide; not how you get the outcome, not how many hours you work, and not the level of service. These things help you compete, but the most relevant aspect is the before and after.
Next, we must master lead generation on one channel. You don’t need to be on every single channel to scale to $1,000,000. Pick the one that you like which has your customers and get really, really good at it. This could be anything from running Facebook ads to knocking door-to-door. Determine how many leads you need to get to $1,000,000 and then get them.
Step three is to hire a salesperson. At my company, we only hire commission-based salespeople and they get paid at the end of the month. This means that everybody can afford a salesperson. If you have leads and a proof of concept, then this is a win-win-win relationship; value is being provided to everyone involved. The only people losing should be your competitors. Remember, a salesperson won’t save your business if you don’t have a solid foundation.
Finally, you must standardize delivery. Two times the clients should not mean two times the work for you. A lot of people don’t want to hire someone because they want to make all the profit, but that’s not a good way to scale. You need to put staff in place to fulfill the order.
To learn more about scaling to $1,000,000 a year, visit https://www.digitalnomad.com/Podcast/