Today, I want to talk about the recipe that you need for success. There is a repeatable process that you can follow to get clients for your own business and get great results for your clients.
The first ingredient you need is the right mindset. The biggest challenge for the beginner entrepreneur is having proper work habits. The technical stuff, like how to reach out to clients and get results for them, is all stuff that you can figure out. But if you can’t put time into your business every day, it’s never going to happen. The biggest thing when it comes to your work habits is that consistency is more important than intensity.
The next ingredient is creating your offer. Most new digital marketers don’t know how to create an offer for their own business. The first step is to niche down to something very specific. The second thing is to create a curiosity gap with your offer, which means building curiosity with your message so that your prospect will really want to talk to you.
The third ingredient is the structure of the call that you have with your client. A lot of new people will have no format for this at all. They’ll get on the phone, let the client lead the call, not know what to say, and end the call without any business taking place.
Next up is knowing where to find clients. We need to determine which businesses are already spending money on marketing, not getting optimal results, and can easily be helped with your services.
Our fifth ingredient is knowing what kind of funnel to set up for the clients. We need to figure this out ahead of time so when we talk to our clients, we know what we’re going to offer them, and we can be confident on the phone.
The final ingredient is knowing how to run Facebook ads. It takes a competent marketer to do them right, and when you do, they’re a complete game changer. It will change everything because you have a funnel that works and traffic that never stops.
To learn more about the six ingredients you need for marketing success, go to https://www.christianmartin.org/podcast