In this insightful episode, Mark de Grasse interviews his friend Dean Davis, an "AI crazy person," exploring AI, inflation's marketing impact, and innovative content strategies. Dean shares his initial "RLL bot" idea for mass article generation, contrasted with Mark's revolutionary "Magazine Mark" - a content curation and distribution platform leveraging magazine format benefits. They discuss using generative AI for customizable content, developing an "Organizational Knowledge Interface" integrating company databases with AI, and the importance of consistency in content creation. Drawing parallels between marketing and exercise disciplines, they emphasize systematic approaches and hands-on learning over excessive planning. Dean unveils his "Marketing into Inflation" book featuring expert insights. Addressing the "XY problem" and information overload, they underscore the need for effective content curation. This engaging episode offers valuable perspectives on navigating the AI-driven digital landscape through innovative content strategies.
TOPICS:
- Dean's initial idea of creating an "RLL bot" (Really Long List AI bot) to generate articles
- The impact of inflation on marketing and business, and strategies to survive and thrive
- Mark's concept of "Magazine Mark" as a content curation and distribution platform
- The benefits of a magazine format over traditional blogs or books
- Using generative AI to create customizable content and prompts within the magazine
- The potential for developing an "Organizational Knowledge Interface" (OKI) using AI and a company's content databases
- The importance of consistency and having a systematic approach to content creation
- Strategies for finding gaps in the market and creating proprietary content
- The correlation between exercise/fitness and marketing, and the need for a lifestyle approach
- Dean's book project on "Marketing into Inflation," featuring insights from various experts
- The value of doing and learning through action rather than excessive planning
- The concept of the "XY problem" and the need for content curation to avoid information overload.
GUEST LINKS:
Dean Davis: https://www.linkedin.com/in/rememberthismarketing/
ADVERTISEMENT INFORMATION:
AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/