Mr Kipling never existed, neither did Ted Baker or Aunt Bessie. In this episode, featuring contributions from Judie Lannon, Rory Sutherland, and Jeremy Bullmore, we explore the difference between brand and product - as well as what exactly goes into creating a brand's personality.
Mr Kipling never existed, neither did Ted Baker or Aunt Bessie. In this episode, featuring contributions from Judie Lannon, Rory Sutherland, and Jeremy Bullmore, we explore the difference between brand and product - as well as what exactly goes into creating a brand's personality.