“A director must be a policeman, a midwife, a psychoanalyst, a sycophant and a bastard.” On this episode of the history of advertising podcast, we are taking a closer look at the policemen, midwives, psychoanalysts and sycophantic bastards – as we look at the role that the director plays in bringing TV ads together. Contributions from Sir Alan Parker, Hugh Hudson, Brian Palmer, and Jeremy Bullmore.