Networx Podcast

Ep2: Programmatic Principles - How to evolve in the automation and adtech arena

March 23, 2019 Season 1 Episode 2
Networx Podcast
Ep2: Programmatic Principles - How to evolve in the automation and adtech arena
Chapters
Networx Podcast
Ep2: Programmatic Principles - How to evolve in the automation and adtech arena
Mar 23, 2019 Season 1 Episode 2
Networx Brisbane
While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities. Panellists include: Cara Walsh, Programmatic Pioneer, Walsh Consulting; Michael Chen, Digital Media Portfolio Manager, Reload Media; and Michael Petersen, Director, My Media Trading Desk with Panel Facilitator: James Gauci, Senior Digital Manager. You're listening to the Networx Podcast with your host, Lisa Ma.
Show Notes

While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities.

During this podcast, you'll discover:

  • Programmatic... What the hell is it? 
  • Dynamic content and personalised ads
  • Programmatic TV and audio
  • GDPR, data rights and ethics
  • Ad fraud and transparency
  • Technology versus creativity

Panellists include:

Panel Facilitator: James Gauci, Senior Digital Manager

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events

Further resource links:

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This is a live recording at Queensland Cricketers' Club on 25 September 2018 by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.

Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events

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