Digital Analytics Association

Pelin Wood Thorogood: Thought Leader Conversation

April 23, 2019
Digital Analytics Association
Pelin Wood Thorogood: Thought Leader Conversation
Chapters
Digital Analytics Association
Pelin Wood Thorogood: Thought Leader Conversation
Apr 23, 2019
Pelin Thorogood
Open Conversation with Industry Leader, Pelin Wood Thorogood
Show Notes

Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovation to business success. Thorogood holds a B.S. in Operations Research, Masters in Engineering and multiple MBAs, all from Cornell University. She has twenty years of experience in the industry. 



Support the show

×

Listen to this podcast on