Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovation to business success. Thorogood holds a B.S. in Operations Research, Masters in Engineering and multiple MBAs, all from Cornell University. She has twenty years of experience in the industry.