David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in technology selection and deployment, analytics and business intelligence, statistical analysis, and conversion testing.
David's career began in the late 1990's, starting with Intel as a technical marketing engineer before spending two years with the Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs. He is also the recipient of the Digital Analytics Association's Practitioner of the Year Award, and is a regular contributor to the publications MediaPost, MarTech Today and MarketingLand.
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