Digital Analytics Association

Laura Patterson: Thought Leader Conversation

July 23, 2019
Digital Analytics Association
Laura Patterson: Thought Leader Conversation
Chapters
Digital Analytics Association
Laura Patterson: Thought Leader Conversation
Jul 23, 2019
Laura Patterson
Laura Patterson discusses proving and improving the value of marketing.
Show Notes

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. 

An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. She has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.