Email is free.
Gyms should be sending quality content to people who are not members. I’m hoping your gym has a niche. Powerlifting, Strongman training, helping women over 40 get in shape….it is all good...you just need to know what niche you are in.
This will set up your targeting. When you send emails send quality content. Tips regarding your niche. Nutrition. Exercises you can do at home. Whatever information that will make you a resource.
The best sales technique is to have the customer ask you for the sale. These kinds of members become long term.
Once you have a solid base you can send emails just to members concerning upcoming member only event. Gym news and interacting with them to ensure they are part of any major changes. They’re your partners and you better treat them like one.
You can use a free CRM and an autoresponder if you want to get fancy. But the key is to send emails at least once a week. You will see the benefits over time (months not days).