I know that it's hard.
When I started my business I needed to make money. I invested a lot of money in my business so I needed to eat.
Marketers came to me and said the best way to start was to find my niche. Drill down to a niche. Something small but had enough interest to generate income.
I thought that was crazy. I wanted to sell my product to everyone!
But the more I listened the more I understood.
This podcast on gym marketing will review why the niche idea makes sense and in the long run very profitable.