In my free video "The Four Pillars of Gym Marketing" (http://bit.ly/2X1vfjU) I talk about the importance of knowing who you are, becoming a resource, becoming a trusted agent and building a community before you spend ANY money on PPC marketing.
It is hard when the guy down the street is selling $1 a month membership with no contract. But they are on churn and burn treadmill. Their marketing cost compared to ROIAS.is huge.
I believe in building a gym that fits in your dreams and builds a tribe.
I believe in building a solid foundation that will last. Not some $1 a month company that will need to keep spending month after month to keep the bodies coming in.