I was shocked to see Frank Kern on...well every where...talking about his new ad agency with Grant Cardone. Cardone and Kern.
Frank Kern is an old school copywriter from the Dan Kennedy clan. He has made a huge amount of cash and if he would run a conference expect to pay $10 - $25K easy.
So what the hell is Frank Kern and Grant Cardone doing prospecting small businesses for digital marketing? And why is Facebook actively reaching out to small businesses and agencies that serve them.
It's....as all things...about the money.
The large companies are starting to use digital marketing. But the medium and small businesses can offer Facebook billions. And Cardone and Kern knows that.
They see very small agencies (one person) are killing Facebook lead gen and walking a way with $1,000 month profit.
That may not seem like a lot but you get 100 accounts and that's $100K a month. And if you are a single man shop you are making over a million profit. Well...my friends..that's America.
So Facebook is looking for small agencies to bring in the money from small businesses and Cardone and Kern are looking to build the biggest ad agency in the world...with small businesses.
So do the rest of use do? Go with the flow. Follow the trend. So people love to buck against Facebook. Not me...if Facebook is pushing me I will be happy to follow.