Phoebe Lay's life took an unexpected turn when she told her parents she wanted to go overseas. In their concern they told her to watch a movie. She still went overseas, but with a new social mission being born.
Phoebe's first business Matcha Sisters sells ceremonial grade matcha powder and matcha accessories. 50% of profits are donated to Hagar Australia to help human trafficking victims. Her coaching business Thrive and Shine also supports her cause.