Float or Founder Podcast

Float or Founder: Episode 11 - Erik Lloyd of Brink Bionics

August 04, 2019 Season 1 Episode 11
Float or Founder Podcast
Float or Founder: Episode 11 - Erik Lloyd of Brink Bionics
Chapters
Float or Founder Podcast
Float or Founder: Episode 11 - Erik Lloyd of Brink Bionics
Aug 04, 2019 Season 1 Episode 11
Float or Founder Recording, Inc.
Erik Lloyd talks about pivoting Brink Bionics, a human and robotics/AI interface company that he co-founded. They're working on levelling the playing field for gamers with their new product, IMPULSE.
Show Notes

Erik Lloyd is busy graduating from his Masters at University of Waterloo, but that didn't stop him and his co-founders from launching Brink Bionics. Within the past year, Brink Bionics has moved from a medical prosthesis technology company to a consumer-facing gaming hardware company - using the same machine learning backing to support it. Brink Bionics has big goals surrounding human and robotics/AI interfacing.

Erik and his two co-founders are all technical researchers and he spoke to how they built out a business background and how learning that allowed them to pivot to create a better company. Erik discusses re-learning how to pitch a company that has faced a pivot, how to balance education and work, and why you take time for you and step away from work. Learn the intricacies of launching a hardware company (and how you can be an early adopter of the product)!