DIY Marketing School with Melanie Dyann Howe

How to Come up with New Content and Product Offers

May 21, 2020 Melanie Dyann Howe Episode 34
DIY Marketing School with Melanie Dyann Howe
How to Come up with New Content and Product Offers
Show Notes

When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. 

You can use a notebook or an app to capture your ideas so you can save them for later. This is helpful when you're planning your content throughout the year or when you get stuck coming up with ideas. 

So, where do you get ideas for your social media content? I have a few strategies that will help you not only come up with content ideas, but perhaps new product or service ideas as well. 

 I break it all down in the episode, but here are the various ways you can listen and gain insights for content ideas. 

  1. The questions people ask on your posts and in your content
  2. Look at the conversations and questions inside other Facebook Groups (search key words, and watch threads)
  3. Inside of your day to day operation
  4. Use Surveys and Polls and pay attention to results
  5. Pay attention to Insights (podcast example, video insights)
  6. Interview people, especially those that are fit your target audience

BONUS: You'll also find my list of 50 live video ideas another great way to brainstorm new content ideas. You can grab the free PDF here. https://www.melaniedyann.com/fifty

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