The Retail Rebels

E5 The dark side to selling on Amazon, retail survival tips and empathy based retail with Scott Rafer - Retail Investor and Advisor

September 19, 2019 Season 1 Episode 5
The Retail Rebels
E5 The dark side to selling on Amazon, retail survival tips and empathy based retail with Scott Rafer - Retail Investor and Advisor
Chapters
The Retail Rebels
E5 The dark side to selling on Amazon, retail survival tips and empathy based retail with Scott Rafer - Retail Investor and Advisor
Sep 19, 2019 Season 1 Episode 5
Ben Nowlan & Scott Rafer
Discussing the dark side to Amazon - can you work with Amazon as a retailer, more retail survival tips and the notion empathy based retail.
Show Notes

In episode 5 of The Retail Rebels, Ben chats with Scott Rafer, a Silicon Valley alumni and active technology investor and startup advisor. 

They cover the broad landscape of retail in the shadow of the giants; Amazon and Alibaba. Scott tells us how brands are playing with fire when it comes to using Amazon as a sales channel. We discuss the Achilles heel of Amazon and how independent retailers can win on getting intimate with their customers. Plus much more.

Quick Preview:

  • Find out why and how Amazon will learn more about your business than you will if you sell you're selling products on their platform
  • Can you work with Amazon as a retailer? 
  • The importance of empathy in driving customer loyalty

You can connect with Scott on Twitter at @rafer

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The Retail Rebels is a weekly podcast unpacking the latest trends and strategies in retail.

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