MOSTLY MONEY with Preet Banerjee
45: The Expression Economy and How Brands Compete For Your Time
Mar 22, 2016
How do brands compete for your time when we PVR shows and fast forward through commercials, or ditch our TV subscriptions and use Netflix instead? What about ad-blockers on our browsers? Also: avocados and knitting fetishes.
My guest this week is one of the top marketing minds you'll find anywhere. Ron Tite is the CEO of The Tite Group, a content marketing agency and he was gracious enough to share some really interesting insights into what he calls "The Expression Economy".
This episode contains mild profanity.
The comedian we misnamed is actually "Sebastian Maniscalco" and the specific bit we reference can be found here: https://youtu.be/0Swzvm-gXHg