In this HRchat episode, Tim Baker had an opportunity to speak with entrepreneur and co-founder of Fortay, Marlina Kinnersley. Fortay is a new data driven culture-fit screening and insights platform for hiring managers. Marlina tells her career story and how she came to co-found Fortay. The discussion touches on the impact and importance that organizational culture has, from the beginning stages of the candidate experience, to hiring managers who are able to actually describe their culture. Fortay offers hiring managers the ability to keep their culture intact as they scale. Marlina realized the opportunity to let an organization’s own data provide cultural and engagement insights to help monitor and improve your team's cultural engagement health over time. By flipping the traditional recruitment process around and putting cultural fit first, Fortay reduces screening time and reduce cost-per-hire.