Along at the Western edge of Portobello, Breadshare is a social enterprise determined to change our attitudes to food – to bread in particular. The business was started in the Borders about six years ago by two Australians – Deborah Riddell and Geoff Crowe – but they moved to Portobello to be closer to the Edinburgh market. Their business model is interesting – profit doesn’t really seem to figure high in their list of priorities. They exude a passion not just for their product – a wide range of different artisan breads – but for educating the world about the importance of eating it as part of a healthier diet.