Unlocking the Secrets of Capturing Attention and Trust

Ready to unlock the secrets of capturing attention like never before? This episode from Rob Taormina is your key! Whether it's using the power of scent to create positive associations or making a memorable mark with the power of silence, we've got you covered. Dive into the science behind these techniques and understand how they can help you influence decisions and form meaningful connections not just in personal life but also in the corporate world.

Now, it's not just about grabbing attention, it's about earning trust and respect too. And we show you exactly how, by leading with gratitude and taking a genuine interest in others. You'll learn about the 'Trust equals transaction' concept and how important it is for creating strong bonds. Plus, we've got some amazing on-the-ground techniques, tips, and tricks to share, the ones we've used ourselves to grab the spotlight. So tune in, and join the attention revolution!

Transcript

Speaker 1: 0:00

Are there secrets to getting someone's attention with the intent of being able to influence them to a decision? 100%, in fact, we don't have to go very far to be able to see real life Examples of this in your life, in my life and in the life of people around us. Let's get into this subject, because this one is going to make a difference for a lot of you guys. This is, don't fear, great with Wabtau Arena, marketing strategies and advertising technologies to help you build a better business All right. So getting someone's attention, I mean, we've all tried different things, and even if you sort of look in your own life and you look back whether it be you were in school or at you're at home, or you're at work, or it's trying to impress that girl or guy, right, we've all tried different things in order to be able to stand out and to get this particular person's attention. Now, didn't work all the time, probably not, but over the course of your life, you figured out things that have worked better Than others, and you tend to stick to those things that have yielded a high rate of success. So in life, as you get older, though, the ability to get people's attention becomes a really great asset and those that get really good at it early on and those that perfect it for a long period of time. When you look around, maybe at your colleagues, you see that what is in common of those that are successful and those that are struggling to yet reach the pinnacle of success are the people that are able to influence the people around them. The people are that are able to really grab the attention of those. Right. Let's think about you work at a very specific institution, right, and there's a couple different people up for a possible promotion. Well, what's the one thing that enables one person to get that promotion over another? When the candidates involve? All are equal candidates as far as their experience, as far as the work that they yield and the results that they get. Well, what's the differentiator? They're able to get the attention of the person who's making that, that decision, and Thus they're able to sort of climb the corporate ladder. Now you yourself might be thinking and maybe this is you right that's so unfair. That happened to me. That was so unfair. Well, is it really? Is it really unfair if you have two equal candidates as far as resume is concerned, but they were able to just get the leg up over you because they knew the trick to be able to get the attention of that individual. Well, that's what we're talking about here and hopefully the next time now you're in this situation, you'll be that person who gets the promotion.

Speaker 1: 2:45

Think about also you know, you're out with your friends and you've got, or you are, someone that you were at school with or at work, right, and it's the girl, the girl that you've, that you've really have this crush on. And how do you get the attention of this individual? And, putting aside all the other things the world says, are the reasons that you know the guy gets the girl. Well, there's another reason out there, and I remember watching a movie and in this particular movie you guys can probably figure out what it is and the person analyzes the situation and decides to get the attention of a girl in an uncharacteristic way and is largely successful, even though his friends were saying you don't have a chance. Well, he uses some of these tips and tricks that we're going to be discussing today, and it's not to deceive or manipulate, it's simply actually to give yourself a better chance of success by injecting some confidence into your life and into the situation and into the conversation and you will be able to get appropriate attention.

Speaker 1: 3:53

And you know what, especially in today's sort of economy and I'm not even just talking about economics as far as a means of measuring, you know economic success necessarily, but in today's economy, we are definitely in a sort of attention economy. Right, and in this attention economy, is what's winning out? Especially in the age of now? We've got social media and so many things competing for our attention. How on earth now, as a business, do you compete in a very crowded room? Well, all of these things that we're going to be discussing today are going to be things that you can apply to your personal life and to your corporate life, because they all have this one thing in common is trying to get the attention of the people around us, to be able to ultimately, at some point in time, influence them to a decision, and that decision could be maybe to also like you. That decision could be to purchase your product, right, and so that's what we're going to be talking today. So first, I don't know if, by the way, I just kicked another mic that I have on the floor and I apologize if your ears just rang. I did not mean to do that. I think I forgot to actually turn that microphone off because we just had someone in the studio and we were just interviewing someone. But so here's.

Speaker 1: 5:10

Let's first outline some of the things that are commonly used as techniques for getting people's attention. Some of the more obvious ones One you can hit up all the senses right, and one of them is smell. So one thing that people do in order to get the attention of others is scent perfumes and colognes and what some people will intentionally do they will brand themselves and associate themselves with a specific smell Sounds ridiculous, but it's true and it does in fact work. If you can associate a smell with a very positive thing and have that thing now associate with you, you will now get very positive attention as it relates to when people have this particular type of scent. Hence cologne and perfumes, and also perfumes and colognes. On the manufacturers of these companies, they know that scent is a very strong memory trigger and they also know that they're able to sort of not force, but they are able to sort of influence people to having certain feelings, emotions, also thinking of certain things based on what they're smelling and the science behind all. This is what goes into certain types of perfumes and colognes.

Speaker 1: 6:28

Knowing this as an individual, you put some work into it, some due diligence, put some homework into it. You will not just I don't recommend necessarily just picking a cologne oh, this one smells good to me but understanding the psychology behind scents, picking a cologne that helps you stand out with the people that you're going to be around when you're wearing that particular perfume or cologne. So there's always more to it than just the thing that we're talking about, right? So there's always more to it, right? So I want you guys to start thinking that way is thinking more creatively and outside the box and a little bit deeper than just the surface level things. And the cologne, the scent, is a great example on how to train yourself to approach situations. It's more than what just meets the eye. There's definitely something behind it, and having more knowledge of that particular things will arm you as being more of an expert. And the more the expert you are, the more you utilize all these resources and assets and tools around you to your advantage. Hence all the scents, right?

Speaker 1: 7:31

Certain other things that people do. It's like the staring contest In order to be able to get someone's attention. They will awkwardly stare in silence until this individual feels so awkward that you in fact won their attention. Now, are there situations that call for something like that? Yeah, it could definitely work. One example that I can see that perhaps this could work you ever get the feeling like the sense that someone is looking at you right, and so what sometimes, people will do in a crowded room is leverage that in order to be able to draw the person's eyes to that individual. Now, that then requires a step two, because I don't recommend you, awkwardly and very in a creepy fashion, continuing to stare into the individual's eyes, because, now that you won their attention, you have to actually now communicate in some other way. But staring in silence is definitely a tool that people have used, and people have used them quite successfully. I don't think, though, it is something that should be used in all situations. It's definitely for very specific situations. I myself, I've actually used it, and I can say from experience it does in fact, work. Even you yourself can probably be a testament to the fact that you ever feel someone looking at you right. You can sense it for some I don't know it's the way God made us right, and so it definitely works Another way, sort of in line with, sort of the cologne perfume, is the way that you dress.

Speaker 1: 9:03

You can get the attention of someone or those people around you by what you are wearing. Are you gonna wear something that'll help you stand out, differentiate yourself from everyone else in the room, or is it gonna be like a wears wears Waldo thing, right, where you look like everything and therefore you're not gonna stand out? So what you are wearing, how you look, definitely is a tip, a technique, a strategy, a method for trying to get the attention of those around you. Think about when you're going on a job interview is you want to dress to impress? You wanna dress in such a way where it's going to sort of show this individual something about you. So you are gonna dress in a certain way. It's gonna get their attention and they're gonna naturally now think something about you based on how you are dressing.

Speaker 1: 9:53

Think about celebrities, celebrities, when they go down the red carpet. We all know them, right? There are some celebrities that choose to differentiate themselves by literally dressing in the most ridiculous costumes on the planet, for it doesn't matter if it's a black tie or fair or not. And why are they doing this? Right, they're doing this because they want to get attention. They wanna get the media's attention. In this case, that's called earned media. Earned media in marketing world is free publicity, and these celebrities are probably being coached by someone to do something like this and, as a result of being ridiculous, they're dressing in this ridiculous costume. They get a lot of attention, a lot of the eyeballs are in them, a lot of the headlines feature their name and they get free publicity out of it. So that is definitely something that does work, and it's not necessarily always my thing, but maybe it is your thing and that is absolutely fine. Another thing that we're gonna be talking about here and now we're gonna be sort of getting in line with some of my suggestions here and things that have worked over and over again and it's timeless, and this is the I used the term economy earlier. Right, we are definitely in what I think should be a thank you economy, and I think Gary Vaynerchuk is someone that really has coined. I don't know if he coined it, but he's definitely used it a lot and he's right in this sort of thank you economy.

Speaker 1: 11:20

I think leading with gratitude in order to be able to get someone's attention is something that will work for you, because you are acknowledging someone, you're acknowledging an effort that they've made, you're acknowledging some type of result that they've had and you are, or you're acknowledging that they've done something for you and what you're doing is you're leading with gratitude, you're leading with thank you. Now, that goes a long way with getting that particular individual's attention. In a world where a lot of people though, it's about me, me, me, me, me. If you can reverse the script on that and make it about them, making them the hero of that initial moment by thanking them, it will get their attention. Which leads me to sort of part two of this, and this is sort of online, with thanking them, but really now making the individual the hero of every single moment, regardless how about big or how small that moment may be is.

Speaker 1: 12:25

I think first, it's about acknowledging what the person is doing, not just now with a thank you, but simply talking to them, learning more about them. Your intent is what you wanna be able to influence them, to either make a decision or influence them, to be able to get their attention right. One way that you could do that is earn the respect of that individual by giving them what the attention first. Herein lies my greatest sort of skill, I think, and probably one of the most valuable things I can teach you guys, is, if you wanna get the attention of someone really important, make it about them first, ask questions about them, and then your questions should be asked and your body language should be that where you are genuinely interested in only one thing and their answer in their story, and making sure that you're framing all your questions so that they continue to be the hero in that moment. If you are able to do this well, that develop the craft of having conversations centered around that individual by default.

Speaker 1: 13:30

Think about this what are you doing now? You are gaining their attention. Once that you gain their attention, you hold court with this individual. Now their attention is on you. Even though the story is about them, the narrative is about them, the dialogue is about them, you're still psychologically creating this moment where you're gaining the attention of that individual. Now, the skill now is to be able to take this moment where this whole thing is about them, where you are genuinely taking interest into what they are talking about and you are also pumping them up and acknowledging how wonderful it is and how great it is. Now, what you could do here's where the skill is is. Now you can circle yourself into that story and now you can control the narrative of where it goes and what you've done is.

Speaker 1: 14:20

But you started off by genuinely making the moment about them. Now it's not about tricking the individual to thinking the moment is about them. It's not about not genuinely feeling the moments about them. You have to believe it. So that's why, before you do this, is it's really about mindset is you have got to become an individual who genuinely takes interest in others first. I know this is gonna be very hard for a lot of people, because there's gonna be a lot of you who say, oh, I'm already a humble person, I'm already doing this. I challenge you to actually really audit yourself and audit these moments and you'll see that you're really not 100% in on other people genuinely.

Speaker 1: 15:06

But I want your mindset to change, to be that of someone who genuinely takes interest in other people's successes. It doesn't matter how great it is, doesn't matter how small it is, it doesn't matter whether or not what they're sharing with you impacts you, influences you or actually as any value to your life, because you're gonna be using this as a stepping stone later on, because you see the value in the connection. Right, you're the one who made the determination. I need this person's attention. They are important to me. Well, if they're important to you, then you need to have them feel that whatever it is that they are talking about is important now to you as well. And you've gotta change your mind in order to be able to convince other people that it is. And the thing is, you're not gonna be able to lie your way through it, so you are gonna have to change your mindset into genuinely wanting this, wanting to take interest in other people.

Speaker 1: 16:02

You know, my wife, there's an ongoing joke in my family is that it doesn't matter where we are. If we are at the grocery store, is I'm asking questions about this the individual who's even just checking us out? And by the time we start the checkout and end the checkout, I know everything? My wife says I know everything about them. Now, do I know everything about them? No, but I'm genuinely taking interest in this other person because maybe that moment I don't need their help in a very serious way, right, but I don't know how this person maybe could impact my life later on. And by now, early on in this relationship, I'm getting the attention of the individual. By taking interest in them into their story, first of all, I'm gaining knowledge of this individual and, secondly, I'm gaining their respect.

Speaker 1: 16:49

Trust equals transaction. If you've been with me in this don't fear grit journey now for the past several years, you heard me say that a lot Trust equals transaction, not the other way around. That is so true. I'm trying to give you a great example of this, and that's how it works. Is you want people to give you their attention, you're gonna have to get them to trust you, and you can get them to trust you very, very quickly by telling your mind I'm interested in this person, whatever it is they're doing. I see value and I see that as important, and I'm going to communicate that both in how I'm physically responding and audibly responding in such a way where they understand.

Speaker 1: 17:27

I think it's important, regardless of how big or small it is, because oftentimes what people do is they will see a person and want their attention for them. Because I need you to buy something for me or I need you to pick this up and take it over here, right, I need you to perform a task for me. That's all they can see. Is what you can do for me, right? But what I'm suggesting invest in the individual so that they trust you. There's a relationship there.

Speaker 1: 17:56

Invest into learning about them, where your intent is not getting at first, but giving of your attention first, which is the very thing that you're requiring of them. You do that first. Trust me, you're gonna have their attention for a whole lot longer, even than what you need, because you're gonna get it in that moment and the moments thereafter, because they're gonna become loyal to you, they're gonna trust you and this way, when you do come to them with the important ask, they're gonna be the first ones to be very quick, to be there for you. So that's, I think, the greatest secret is that I can reveal to you guys and it might not be a secret at all, but it's definitely not something that everyone's willing to put a lot of time and effort into, because most people are about me, me, me, me, me, me, right. So, but what I am suggesting in this?

Speaker 1: 18:41

In every single moment, take interest in other people's lives. Ask them questions about them, even if it doesn't benefit you on the front end, but also train your mind to genuinely be interested in that person. Genuinely be interested in that person. This is something that I have practiced myself for a very, very long time and you know what? It doesn't matter if it's someone has an interest in a sport that it's maybe not my favorite sport.

Speaker 1: 19:08

I'm gonna be genuinely interested in what they have to say and in their passion for it. I'm gonna find something in this individual's story that I'm gonna latch onto and just be so passionate about this. You know, and I've had people actually share this with me when I'm talking with them, they're like there's no way that you are this passion into what I'm saying and I'd be like I 100%, in fact. And then I ask more questions to learn a little bit more, because I've trained my mind to be interested in others. That's how I navigate life, and it doesn't matter if it's a person at the grocery store checking me out, a family member, a client. I will be so into whatever it is that person is into and interested into the story, and making sure that they are the centerpiece and the hero of that moment, because I wanna earn their respect to the point where now I've got your attention because I've earned it. Once I earn their attention versus stealing their attention, they are loyal and they will be able to be influenced now about what I have got to say. It's gonna be so much easier.

Speaker 1: 20:13

This is why you see a lot of other people who are maybe able to climb the corporate ladder a lot faster, get the girl a lot, you know, faster than the other person. Or maybe they're in sales and they're able to just kill it with sales and then rewarded with upper management stuff because they understand this philosophy, they've made these personal connections with other people and invested their time into doing this. Remember time, talent, treasure these are the three big Ts in life that we need to understand. We need to understand that there's three valuable things there's time there's value there. There's talent there's value there. And there's treasure there's value there as well. It's not just treasure, it's not just money. Where there's value. We've gotta understand three Ts.

Speaker 1: 20:59

Guys, I could talk about this subject for such a long time, but this was on my heart. You know, I've really recently been sort of sharing this with other people as well. I'm like you know, I wanna share this with all of you guys. I love this community. I'm like I wanna gift this to you guys. So I'm curious if you guys have had similar situations where you've developed a certain technique in order to be able to get people's attention. I'd love for you to share it with me, just like I've been sharing stuff with you guys as well. Find me anywhere you can find, don't fear Grette, whether it be podcast or online social, like you know, instagram or YouTube. Find us, subscribe, share it with other people. Grow the community, guys, because the tide rises for all ships. Remember, don't fear the process and don't fear Grette, take care.