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The Syneos Health Podcast
Episode 013: Artificial Intelligence for Authentic Engagement
February 13, 2018 Jeffrey Stewart / Duncan Arbour

Since Stanley Kubrick's 2001: A Space Odyssey introduced the prospect of Artificial Intelligence (AI) with the spaceship computer system HAL, the world has had a rollercoaster relationship with the idea - from hope to hype, and everywhere in between. Have we "unleashed the demon" with AI, or does the potential of deep learning and machine learning for improving health outcomes far outweigh the fear factor? Duncan Arbour, Senior Vice President, Innovation with Syneos Health Communications, takes us on a fascinating journey through the progression of AI, its application in healthcare and touching on its potential impact on biopharma companies, healthcare providers, investors and the industry as a whole.

But what about the perspective of the patient - up till now, the missing component in healthcare's AI conversation? To answer this question, Arbour shares the findings from a new Syneos Health report, Artificial Intelligence for Authentic Engagement: Patient Perspectives on Healthcare's Evolving AI Conversation, based on a survey of 800 patients regarding their expectations and concerns around the potential role of AI in diagnosis, treatment and support in their day-to-day lives.

Also referenced in this episode:

  • The Gartner Hype Cycle
  • Google alum Sebastian Thrun's paper on melanoma diagnosis through machine learning in the journal Nature
  • Geoffrey Hinton's comparison of radiologists to Wile E. Coyote
  • IBM supercomputer Watson versus cancer
  • The General Data Protection Regulation in the EU
  • Investment opportunity for AI in the healthcare sector
  • The "Speak Easy" study on the potential for voice assistance to build relationships
  • Amazon, JP Morgan and Berkshire Hathaway plan to form their own health care company
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