The Private Risk Management Association (PRMA) is an organization dedicated to improving the advice, coverage, and service provided to the high net worth insurance consumer through education and increased awareness. I attended their annual Summit conference as a participant in their sessions dealing with how we all can improve flood risk awareness and more importantly, flood risk communication. As I was there I was impressed with the level of commitment these professionals had for their craft and their eagerness to consistently improve. I decided to pull out my phone and interview some of these very interesting people. If you are not aware of the PRMA, you should check them out. Membership is inexpensive and the perks are fantastic, with timely webinars & educational courses and certification programs for those people wanting to improve their skillset and expertise for exposures surrounding the high-net worth market. Thank you to Lisa Lindsey and Azeema Hartley for inviting me to participate.