Engineering teams rely on the Product Manager to drive prioritization and planning. They expect the Product Manager to know exactly what the customer wants and to have a pulse on the market and competitors. In this talk, Salah talks about how to be deliberate about the investments your team makes and the features you build. You can learn the importance of defining goals and getting buy-in from key stakeholders, how to use those goals to prioritize your features, how to keep the team motivated to deliver on those features and how to track success. Roadmap planning is a key aspect of a Product Managers job and becomes more important as you advance in your career.