The Product Podcast

Being a Product Manager for Enterprise Products by Snapchat PM

December 03, 2018
The Product Podcast
Being a Product Manager for Enterprise Products by Snapchat PM
Chapters
The Product Podcast
Being a Product Manager for Enterprise Products by Snapchat PM
Dec 03, 2018
Giovanni Gardelli

In this episode, Giovanni Gardelli, fmr Product Manager at Snapchat, talks about a few lessons he's learnt about being a PM for enterprise products. Consumer products and business products are well understood. Enterprise products are a subset of business products which require human interaction in order to be bought or sold. They include a degree of customization and sophistication, so there’s seldom an out of the box “click and buy” option.

Show Notes

In this episode, Giovanni Gardelli, fmr Product Manager at Snapchat, talks about a few lessons he's learnt about being a PM for enterprise products. Consumer products and business products are well understood. Enterprise products are a subset of business products which require human interaction in order to be bought or sold. They include a degree of customization and sophistication, so there’s seldom an out of the box “click and buy” option.

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