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Deep Dive into Local Search & SEO
#8 How reviews positively and negatively impact client satisfaction
March 30, 2017 Mike Blumenthal - Mary Bowling

High reviews star ratings on a product led to increased sales often in the range of 10 to 15 percent, but often result in even higher product returns that more than wiped out the benefit of the increased sales. The same thing happens in local search. If you have an unusually high star rating that sets unrealistic expectations among your customers, it becomes very difficult to meet or exceed those expectations, thus leading to a greater number of unhappy customers.

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