As part of our series of interviews reviewing 2016 I recently caught up with PRCA director general and ICCO CEO Francis Ingham.
Francis identified the following trends for UK PR in 2016:
UK public relations has grown by approximately 10% in 2016 according to the PRCA numbers, following a similar growth pattern of recent years.
Public relations is becoming more blended discipline
Niche specialist agencies are doing well, alongside agencies with an international offer. Mid-sized generalist agencies having a far tougher time as media relations becomes commoditised.
Brexit created a period of uncertainty for the pr sector but we've yet to see a significant downturn. Some sectors, notably public affairs, have thrived since the June vote.