iTunes Best Practices

iTunes Must-Haves for Maximizing Your Podcast’s Visibility

If Google is king of the web, iTunes is king of online media libraries. With the largest marketplace for digital media, it attracts a worldwide audience.

You can imagine as a podcaster, iTunes is one of the best places to feature your show. And it’s absolutely free to do.

Using these must-haves when setting up your show will not only help your show grow faster, but can also help drive traffic from iTunes to your site, blog or social platform.

1. Strong Cover Artwork

The phrase “never judge a book by its cover” doesn't really work today (it's debatable it ever did). Your podcast artwork is not only a first impression for every potential listener, but the new iTunes puts a strong emphasis on your cover art. This means having great artwork makes your show to stand out in a big way.

If that’s not enough motivation, strong, interesting and compelling cover art is required for iTunes to feature a show on their “New & Noteworthy” or “What’s Hot” section. It goes without saying that being featured in these places is a big win for any new podcast.

iTunes recommends that cover artwork be 1400x1400 pixels in a jpg format for best quality. It’s also recommended that you choose an image that can still be recognized at 50x50 pixels.

2. Robust Metadata

Metadata is a term associated with small bits of information that describe something’s content. In iTunes, your show’s metadata has 6 components:

  1. Title
  2. Author
  3. Description
  4. Artwork
  5. Category
  6. Keyword Tags

These components give iTunes the details it needs to correctly display your show in the library. As you can guess, each one of these is extremely important.

Your show’s title is obviously more important than just a metadata component in iTunes. It’s the essence of your show. If you’re not already set on a show title, keep in mind that your title should contain an element of your content. For example, if my show is on rock collecting, the title should include (theoretically anyway) something about rocks or collecting. This information in the title further helps iTunes put your show in front of any potential listener who searches for “rocks.”

The keyword tag is another element that’s important, but for different reasons than you’d probably suspect. iTunes recommends that you put keywords in your title and description and use this section to provide any misspellings of your show’s title or your name so listeners can still find it if they type it in wrong.

3. Compelling Show Description

On the same level as your show’s artwork and title, your show description is one of the most important components you can add to your iTunes listing. It makes the case for why a listener should choose to invest their time with you. Of course, the case can be made with as little as a few words, or as much as a long paragraph, depending on your audience.

Whatever the case, take some time to consider your show’s content, then describe what makes it unique, the benefits of listening, and where a listener can find you if they enjoy it (like your blog, website, or social profile).

A second element to your description is its role in iTunes’ categorization process. iTunes uses your description when deciding when to show it to listeners searching its library.

Pro note: For the most success, write out several keywords your audience might use when searching and sprinkle them throughout your description.

How Buzzsprout Works with iTunes

Buzzsprout gives you the tools you need to implement all these must haves on one easy platform. From your artwork, metadata, and description, Buzzsprout optimizes your podcast's details for success in iTunes and always stays up-to-date with iTunes' latest upgrades.

Create your podcast today for free!

Next step in the Church Podcasting Guide:
"I Have a Church Podcast, Now What?"