In this episode of "Behind the Backlinks," we delve into the controversial practice of buying backlinks to boost SEO. "What are the risks of buying backlinks?" That's the question we're tackling, exploring how this strategy might compromise your site's integrity, potentially lead to penalties from search engines, and affect your long-term online reputation. Join us as we uncover the hidden costs of these shortcuts in search engine optimization, featuring insights from SEO experts and real-world examples. Tune in to learn why organic growth might just be the safer and more rewarding path to online visibility.