Strategy Simplified
Strategy Simplified is here to demystify the consulting industry and help you land your dream job in management consulting. Hosted by the expert team at Management Consulted - the world's largest resource for consulting news and interview prep - each episode covers topics related to the consulting world, from interview preparation and case study techniques to networking strategies and industry trends. Whether you're just starting your career or looking to make a transition, Strategy Simplified is the go-to resource for anyone looking to break into the consulting industry. With actionable advice, insider tips, and real-life success stories, this podcast is the ultimate guide to simplifying your career strategy and landing your dream consulting job.
Strategy Simplified
S20E11: Labubu Dolls and the Business of Scarcity (September 24, 2025)
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Labubu dolls are the latest global craze... but what makes them so irresistible?
In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore:
- How scarcity fuels demand
- Why repeat purchases matter more than volume
- How the resale market reinforces value
It’s a case study in novelty vs. luxury, brand strategy, and consumer psychology — all packed into one tiny doll.
Links mentioned in the episode:
- CNBC: How luxury brands are tapping into the Labubu craze
- Learn more about Corporate Training with Management Consulted
- Invest in Project Management Training for your team
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- Connect with Namaan and Jenny Rae on LinkedIn
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