Strategy Simplified
Strategy Simplified is here to demystify the consulting industry and help you land your dream job in management consulting. Hosted by the expert team at Management Consulted - the world's largest resource for consulting news and interview prep - each episode covers topics related to the consulting world, from interview preparation and case study techniques to networking strategies and industry trends. Whether you're just starting your career or looking to make a transition, Strategy Simplified is the go-to resource for anyone looking to break into the consulting industry. With actionable advice, insider tips, and real-life success stories, this podcast is the ultimate guide to simplifying your career strategy and landing your dream consulting job.
Strategy Simplified
S21E12: Why Bath and Body Works Lost Its Scent With Shoppers
Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook.
In this episode, we break down what went wrong and whether the turnaround plan has a real shot.
We cover:
- How chasing “adjacent” categories like shampoo and laundry backfired
- Why discounting destroys price integrity in a brand-led business
- The missed opportunity in e-commerce and Amazon resellers
- What Bath and Body Works can learn from Walmart, Target and TJX
- How to think about profit from the core in your own business
If you want to sharpen your operator brain and see how a real consumer brand tries to pull out of a stall, this one is for you.
Partner Links:
- Learn more about NordStellar's Threat Exposure Management Program; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025
Chapters:
- 00:30 Introduction to Bath and Body Worksv
- 06:37 Analyzing Bath and Body Works' Strategy
- 11:40 Challenges in Product Expansion
- 17:32 E-commerce Strategy and Customer Engagement
- 27:34 Future Outlook
- Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team
Connect With Management Consulted
- Schedule free 15min consultation with the MC Team.
- Watch the video version of the podcast on YouTube!
- Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
- Join an upcoming live event - case interviews demos, expert panels, and more.
- Email us (team@managementconsulted.com) with questions or feedback.
