Strategy Simplified
Strategy Simplified is here to demystify the consulting industry and help you land your dream job in management consulting. Hosted by the expert team at Management Consulted - the world's largest resource for consulting news and interview prep - each episode covers topics related to the consulting world, from interview preparation and case study techniques to networking strategies and industry trends. Whether you're just starting your career or looking to make a transition, Strategy Simplified is the go-to resource for anyone looking to break into the consulting industry. With actionable advice, insider tips, and real-life success stories, this podcast is the ultimate guide to simplifying your career strategy and landing your dream consulting job.
Strategy Simplified
S21E21: Did Thrive Market Just Ditch Its Profit Engine?
Thrive Market just became the first major online grocer to drop alcohol completely, and the internet is cheering… but the business case isn’t what it seems.
In this episode, we break down the real reasons behind the move, what the data actually says about drinking trends, and why households, not individuals, tell the true story.
We cover:
- Why “54% of adults drink alcohol” is the wrong metric for retailers
- The hidden logistics + regulatory friction behind alcohol shipping
- How Thrive’s branding strategy earns attention, even if the business case is thin
- The one customer-insight mistake we see companies make again and again
A fascinating look at strategy, consumer behavior, and the storytelling behind business decisions.
Partner Links:
- Learn more about NordStellar's Threat Exposure Management Program; unlock 20% off with code BLACKFRIDAY20
Chapters:
- 03:19 Consumer Trends in Alcohol Consumption
- 06:23 Business Model Analysis of Thrive Market
- 09:05 Logistical Challenges in Alcohol Sales
- 12:07 Market Size and Consumer Preferences
- 15:38 Branding and Business Storytelling
- 17:30 How Great Strategists Think Past the Press Release
- 21:00 Households, Not Individuals: Why the 54% Stat Misleads
- 23:30 Takeaways on Strategy, Storytelling & Alcohol’s Future
- Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team
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