The House of Makeup

Crissy Rose McWeeney is the founder of The House of Makeup, a luxury on-location hair and makeup team known for creating elevated beauty experiences for brides, events, and celebrity clientele. In addition to her beauty services, Crissy developed a clean beauty line carried in luxury boutiques nationwide, as well as on Amazon and through The House of Makeup’s online store.

A true serial entrepreneur, Crissy has expanded her brand beyond beauty into real estate investing, owning sought-after short-term rental properties in both Charleston and the The Hamptons, including @LittleBohoBeachHouse and @SouthamptonHouseNewYork with more on the horizon.

Before launching her businesses, Crissy built a foundation in both finance and fashion, producing shows during Mercedes-Benz Fashion Week. A lifelong creative with an entrepreneurial spirit, she grew up in the salon industry and developed an early passion for beauty, branding, and hospitality.

Outside of business, Crissy is an avid world traveler who has explored 55 countries and studied Mandarin in college, experiences that continue to shape her global perspective, aesthetic, and approach to luxury experiences.

Transcript

SPEAKER_00 0:00

You're listening to the Preppy Podcast, and I'm your host, Patricia May Olsen. I'll be interviewing the brands, businesses, and influencers who are keeping the modern preppy lifestyle alive. Each Tuesday, I'll bring you a new episode. But if you're craving more preppy, then shop the merch and listen to past episodes at the Preppy Podcast.com and be sure to follow at the Preppy Podcast and me, Patricia underscore May underscore Olsen on Instagram.

SPEAKER_01 0:50

My name is Chrissy Rose McQueenie and I live in Seville, New York, which is a darling little town on the South Shore of Long Island. I am a mother of two, a wife, and I am the founder and CEO of the House of Makeup, Southampton House, New York, and Little Boho Beach House. My company, the House of Makeup, is an on-location company where we provide products and services for clients. We have products on our website, wholesale nationwide on Amazon, and then we offer services nationwide and international for our clients.

SPEAKER_00 1:30

Excellent. Well, I'm thrilled to have you on the podcast today. We actually met through a mutual friend, Zach, so shout out to him. And now we're in your beautiful home in the Hamptons recording list, which just it's so well thought up. Like all the details, I wish everyone could see every room here because it's beautiful, which makes sense because you're in the business of aesthetics at the end of the day. Right. Right? Yeah. So let's start at the beginning. Tell me a little bit about you as a kid. What was your childhood like? Were you someone that was like stealing your mom's makeup, playing in your grandmother's like makeup bag? Like, what was childhood like?

SPEAKER_01 2:06

Well, my mother was always well dressed, and no matter where we went, she would dress herself, me, my father would be dressed. So making yourself presentable all the time was so prominent in my household. It wasn't stressful, it was just a thing that we did. Yeah. Um, and I remember as a kid sitting and watching my mom do her makeup to go on dates with my father. I remember clearly sitting on her bed and just watching her put on her mascara, and then she would let me play with her little jewelry that was on the vanity. So um I just really have a fond memory of dressing up and my mother always looking beautiful, and she also gussied me up any any moment she had.

SPEAKER_00 2:53

Yeah. I love that. Sounds like she definitely inspired you in what you do today a bit.

SPEAKER_01 2:58

Definitely, yeah. She and still to this day, there's not a day off for her. She is always to the nines. So and that really stuck with me because I just I can't just throw on yoga pants and go food shopping. It's really hard for me. Like, even if I'm like running from a Pilates class and I'm like, oh my gosh, I have to go home and get dressed, and it's like, no, just just go. Yeah. It's not the way of the world anymore. But yes, I I truly enjoy um hair and makeup and getting dressed and styling houses and hosting. It's just something that is like so embrighed in me.

SPEAKER_00 3:34

Yes, I am with you on that. I always say it's like making the everyday fancy and special, right? So whether it's you know putting on a beautiful outfit for a normal Tuesday or it's setting a beautiful table for just dinner with your husband on like a regular night, um, or you know, putting on a full face of makeup just to feel good.

SPEAKER_01 3:52

Yes, you don't have to put makeup on for anybody but yourself. I love that.

SPEAKER_00 3:57

So then tell me when it was time for you to go to college. If you went, where and what did you study? Did you go into like beauty school, or what was your journey like there in terms of studies?

SPEAKER_01 4:08

Well, I'm just gonna take it back one step from school because it will make a little bit more sense in my story. So I grew up um with my uncle, he hired me to work in his hair salon. So, and my cousins, my cousins, my cousins' cousins, they all had hair salons, they were decorators, they were artists. So that's the world I grew up in. So my first job was shampooing heads in a salon, but I promised myself I was not going into beauty because you know that's what I that's what I grew up doing. Um, my uncle gave me a makeup kit at a young age saying, You are really good at your makeup, promise coming up, and you're gonna do makeup for all the girls in our town for prompt. So I was like, Alright, let's just do it. And I winged it and it worked out, and I just happened to be really talented at it.

SPEAKER_00 4:55

Wow.

SPEAKER_01 4:56

Then, fast forward, I graduate, I go to college. Um, first I went to Stony Brook. I studied finance in Stony Brook. Then I went to Semester at Sea, where I lived on a ship and it circumnavigated the globe. I've traveled a lot with my life. Yes, I've been to over 55 countries. I just really love culture and art and architecture and food. So um I got to do that, and that was like really the time of my life. Okay. And then from there I went to FIT and I studied fashion, where I uh graduated with a degree from with international trade marketing with a concentration in Mandarin. So I studied Chinese in college. I know, because it's a business language.

SPEAKER_00 5:37

Yeah, yeah. I'm learning so much about you.

SPEAKER_01 5:40

No, everyone thinks like makeup you you don't have any of these like layered background things, but it truly makes up who I am.

SPEAKER_00 5:49

Okay, that makes total sense. Like, like the whole journey brings it full circle, I feel like, yes, um, in who you are today and just you know knowing you now. So I love that journey.

SPEAKER_01 5:59

It wasn't until after college I worked in finance for a little bit, okay, and then I worked in fashion, and then beauty came back around. Okay. And that's when I went to beauty school. I didn't go to beauty school until I was at maybe 25. Okay. And I went to a local cosmetology school, and I did it in a year just to get it for liability reasons. Okay. And um, and the house of makeup was born.

SPEAKER_00 6:26

And so at that point when you went back to makeup school, was it something like, you know, just for fun, just a hobby, just to do for yourself, or when you went, were you like, no, like I'm switching careers, I'm gonna make this happen. Like, this is my passion, I want to make a business out of it.

SPEAKER_01 6:38

That's when the transition to that I knew intentionally that I was going to be in beauty because when I was working in fashion, I was doing production for Mercedes-Benz Fashion Week when it was in the tenths. Oh, interesting. This was like decades ago. Um, and whenever I would hire makeup artists for shoots and things of that nature, I would always step in. And that model told another model and told her sister and her cousin, this person did my makeup, I loved it, and then all these people were reaching out to me to do their makeup. I became high in demand, and then I was like, I need to hire a team, and this is something, something's brewing. Yes, and I developed the House of Makeup for my kitchen table with a marble notebook, and yeah, the rest is history.

SPEAKER_00 7:25

Okay, so then bring me on the journey of you went to school, decide you're gonna go for it, and realizing you have something here, you need a team to support it. Like, what did that journey look like and the structure of that? Were you launching a website? How were you recruiting team members? Um, I imagine that probably those are the hardest parts. It's getting the clientele, getting the team who can support you and also have a similar aesthetic to your makeup and have the same the same values and things like that. So, what was that like?

SPEAKER_01 7:56

It was a big, big learning curve for me because I feel like on Long Island I was one of the many few bridal companies that were emerging. Um I started with a website. Obviously, I started with a name, a website. I wrote out a business plan. Okay, that's smart. I feel like a lot of people that I interview they don't do that, so yeah. I knew I wanted to get to X, so I wrote out the business plan, and to do that I had to check a lot of boxes, and so that was my list of things to do. Um so I put an ad in with all the local cosmetology schools, okay, and I started interviewing, and then when I would find the right person, I would train them, and one wedding turned into three, turned into 20, turned into 300 in a year. Yes, and um, that's when I was able to start outsourcing to the team, yeah, and um it was there were a lot of hiccups along the way. Um, it's very interesting being in the makeup world, makeup and hairstyling world because everyone is so transient. It was a real big landing curve for me in that aspect where people just come and go until I found my solid core team.

SPEAKER_00 9:13

Okay, yeah, yeah, that makes total sense. Um, so once you built this team, then what like what was the next step? Did you always know you wanted to launch products, I guess, from the beginning? Because you talked about you wrote a business plan, like you knew this X is where I wanted to get. Was that products? Because I know I think what sets you apart is there's not many um, you know, makeup business hair makeup businesses that have their own products. So I'm curious if that was part of like the initial thought process.

SPEAKER_01 9:43

It wasn't actually no, no, it emerged because the clients would be handing me their lipsticks at their applications and or the team, and we didn't like some of the quality that was given to us, and we knew that our look was not going to transcend throughout the evening for that client because of the quality of their makeup. Okay, so I said, hmm, we have to do something about this, and that's when the House of Makeup Cosmetics launched. I sourced um different suppliers and labs, and I went through many before I found the proper one that you know checked all my boxes. It was important that it was EU registered in the clean beauty aspect category. And um I launched my first lip product 10 years ago, and yeah, yeah, I started with lips.

SPEAKER_00 10:36

Okay, yeah, that makes sense though, because I feel like anytime I've gotten my makeup done for a special event or for our wedding, yeah, you bring your own lipstick because you have to wear it throughout the day and it comes off. Um, but if you're not liking the quality of it, being the one putting it on and realizing like this could throw off the whole look then if it doesn't look good a few hours later. Um, I think that's genius, then starting with lip products. So then um you said you you went through all these standards of what you wanted the quality to be like, clean, ew, all of that. Um, so what did launch look like then from there? Did you have to launch a separate website for this? Because then it's like more e-commerce versus a service. Um, were you just promoting it to the brides that you were doing their makeup, or was this a completely different marketing plan?

SPEAKER_01 11:26

So from there I did build um a business plan for the product side of it. I launched it on our website with the services so that they are aligned with each other and that our clients know that we offer multiple a multitude of things with cer service like makeup, hair, spray tanning, lip products, makeup kits, active beauty, things of that nature. Yeah. Um, and so I made sure that I um put it on our website first. Okay, and then obviously, you have to do like a separate like sales tax uh enrollment with the government for that, so I was made sure I did that right away, and then I made sure that all of my team members had the lip products with them on location to sell to each client if needed, so that again their look could stay true from day to night. Yeah, and even for a photo shoot, too, it's the same thing if you're using a different setting spray that has um different molecules in it than the one that we use, yeah, it can make your makeup pill.

SPEAKER_00 12:32

So it's important that everything is consistent and working together, it sounds like. Yes, okay, that that makes a lot of sense, and I also think it's smart launching your product because brides like you're doing their makeup probably once, like maybe twice for another special event, or like if one of their friends gets married and they hire you. Um, so doing product then gives them a reason to return to you, right? And keeps them as a customer. Absolutely.

SPEAKER_01 12:59

I mean, I have clients from 15 years ago that still purchase our product. I see their their order come in on Amazon, and I'm like, oh my gosh, there's Petty! I'm so excited, you know, to see her name and she's still wearing the same lip color or she's trying a new one, you know. It's just it's really it's really exciting, and and it's fun because we keep the conversation going on Instagram okay. So our clients will DM us, I'm on your website, what shade should I get? And it's just like an automatic, like beauty concierge where we're like, get this shade. I know that I I've done your makeup, I know that this you're the shade, or send us a photo and we'll match it.

SPEAKER_00 13:36

Yeah, I'd love to talk a little bit about aesthetics with you just in general, because when I look at your Instagram, everything is so beautiful, and I can tell it's you, like it's very cohesive from and that's something important to me as well. Like, with all of my branding, like we have different styles in a sense, like, but I stay consistent with it's like pink and green, it's happy, it's um pattern mixing, and I think with you when I look at your feet, it's feminine, there's florals, all of that. So, can you talk to me a little bit about the consistency and the important and the importance of branding in your personal brand, but then also like your business brand, I guess.

SPEAKER_01 14:13

So, for the House of Makeup Instagram, for those tiles, I just one, I always want to feature a real client. I mean, I have tons of celebrity clients or in like high high-volume influencer clients that I've styled, but I don't want that to be the main focus. So, one, I always want to put a beautiful cli uh real life photo of a client on my feed. Probably every six tiles, I'll do that. Yeah. Um, and then I will sprinkle in um the House of Makeup products so that I make sure our clients know that we do offer that. And with the floral and the colorways, I just like naturally gravitate towards it. It's not even like I'm like I'm intentionally doing it, but unintentionally not doing it. Yes, I think.

SPEAKER_00 15:03

Does that make sense? It makes total sense to me. It's always like shocking to me when someone is like, I just don't know what my style is, or they're confused about that because to me it comes so naturally. I'm like, no, this is me, like this is my house, and this is just like what makes me warm and fuzzy and cozy, and it sounds like that similar to you, like you just know. Right.

SPEAKER_01 15:22

I mean, this house that we're in right now is not pink at all, and I bought pink flowers, it's just like natural for me to do that, and I think it's just like it's just such a feminine color. I've never met a woman that doesn't love flowers, um, and I think it's great to you know embrace our femininity.

SPEAKER_00 15:41

A thousand percent. Uh so let's talk a little bit about products some more. So you launched with lip product, but now what was the next product and kind of what products can you offer today to listeners?

SPEAKER_01 15:54

So we offer lip liner, lip which is waterproof. Okay, amazing. It literally does not come off. Um, we have a liquid matte lipstick. Okay, we have lip gloss. So those are like that's our like hero products. Yes, those those are like big sellers for our company. Um, the fourth bigger big seller is um tinted primer. Okay, and it has an SPF in it, so it's really light and glowy and airy. You can wear it, you know, going to Pilates, you can wear it underneath your makeup to go to dinner if you want like a heavier finish, or um you can just wear it on its own with nothing, no bronzer, no powder. Yeah. So our tinted primer. Um, and then what's to come is we have a lip oil launcher, which I'm excited, excited about. There they have colors, some of them have color, some of them are clear. Uh, we have lip balms launching, we have a spray serum that is an active spray serum where you can use it from start to finish in your application. Okay. So you spray it before, you moisturize, you do your makeup, you can spray during your makeup to blend if you can, and then you can set with it.

SPEAKER_00 17:06

Oh.

SPEAKER_01 17:07

And there is skincare in it.

SPEAKER_00 17:09

Amazing.

SPEAKER_01 17:10

Yes, because we all want to glow, yeah and stay hydrated all day, it's so important. Yeah. So uh that is coming soon. Exciting. We have um new bronzers that are coming out in this beautiful gold packaging. Everything, I mean, it's so elevated, the new line that is coming. Yeah, it's like what you want to have on your vanity. You want to leave it out, you want to look at it, you want to put it on a tray. Yeah. You're happy to take out your lipstick at dinner, even though you're not supposed to. Um, so yes, I'm really excited. We also have a um a powder coming, like an under-eye powder, okay, an active stick, uh, eye patches. Oh no, it's quite it's quite large, the line. I love that.

SPEAKER_00 17:52

What's like the date around that these things are launching? Or is it kind of the next six months? It's in transit. Oh, okay.

SPEAKER_01 17:58

Yes, we are waiting. I every every morning I wake up, I look out of the window to see if the postman has come.

SPEAKER_00 18:04

Yes.

SPEAKER_01 18:05

And yeah.

SPEAKER_00 18:06

So well, those are all so exciting. I cannot wait to see them and try them. I'd love to touch on clean beauty. You mentioned that this is important to you, and I mean I think it should be important to everyone, but share the importance of it and like really what clean beauty means. I feel like it's kind of a buzzword these days, so can you help talk a little bit about that?

SPEAKER_01 18:28

Okay, so clean beauty is regulated by the EU. EU registered it, there's certain criteria that you have to align with in order to have that stamp of approval. You have to be pyramid-free. Um, you have to have there can be certain chemicals in your products, some formaldehydes that are it's like an agent that keeps your makeup from spoiling. Yeah. Um, and so yeah, you have to align with all of their criteria, and and that's what we we mature labs are you know are following those standards.

SPEAKER_00 19:06

Yeah. I mean, because at the end of the day, you're putting it on your face and your skin, which is your skin's the largest organ.

SPEAKER_01 19:11

I mean, you're digesting, you're if you're putting a lip gloss on, you're swallowing. Yes, yeah. Yeah, yeah, that's a good point. Okay.

SPEAKER_00 19:17

So yeah. Okay, thanks for educating me.

SPEAKER_01 19:22

Yeah, I mean, I uh there is a laundry list of standards. So I can I can actually I'll send it to you.

SPEAKER_00 19:31

Yeah, that's all right.

SPEAKER_01 19:32

You will you'll be shocked of all the things that are in America. Yeah. Oh my gosh. I I don't even want to know. Yeah.

SPEAKER_00 19:38

So I am someone who I wear a lot of hats, I have a little different business endeavors, and I know you do as well. So let's talk on your homes and your rental properties. Like, how did you get into that? Um, tell us a little bit about where people can find them.

SPEAKER_01 19:53

So after owning the House of Makeup for 10 years, I uh and and purchasing my first residence to live in. I love to decorate. I love to host, I love to set tables, and like it's just like so exciting for me. And I knew that I needed to pivot somewhere in the real estate world, and I wanted to buy another property. I wanted to decorate it. Is that so silly? No, I wanted to decorate it. Yeah, um, so I just felt like it was time to to move and try something new. So I purchased my first property in Charleston. Um, we have a little beach house there. It's called the Little Boho Beach House. Yes, it's really darling, it's very bohemian, it's on the ocean. Um, and I try to like bring all the brands together. So, like when I go there, I'll bring the house of makeup and I'll jump into that genre of bohemian for those clients that are bohemian because we're not just like for one type of woman. Yeah, um, and then from that house, then I realized oh well, I want to be in the Hamptons, so how can I bring the House of Makeup into the Hamptons? So I purchased um Southampton House, New York, and it's located in the village of Southampton, one mile from Cooper's Beach, and it's just such a darling town. Like I just truly love being here, and um so yeah, this house is very kind of like surfer nautical-esque.

SPEAKER_00 21:32

Okay, yes, no, that makes total sense, and I think it's so smart. I'm just like looking around, taking in we're not fully fully done with the art and everything here, but you know, it takes time. It looks great though, and I just said taking in the beauty because that makes sense. Then you want to be surrounded by beautiful things, and um, I just love that how they all intertwine and work with each other.

SPEAKER_01 21:52

Yeah, and I just I feel like it's just so fun and it brings together all the brands because I mean I could bring a client here, we can have a wedding party. Ready here. We can have a private client come and stay, and then we could also offer our services to that client while they're here in the Hamptons. If they have events or parties to go to, we can come do their spray tan, their hair and makeup, and they have a place to stay. That's beautiful.

SPEAKER_00 22:15

And did I see um Lisa Lulisa Doogie? Did she come and stay here and you did her makeup? I did her makeup in New York City. In New York, okay.

SPEAKER_01 22:23

Yes. Um, I um she has not stayed here. Okay, but we're doing a big um collaboration with Caitlyn Wilson. She's coming to stay here. Oh yeah, in September. So we're doing something with Sanctuary in Dallas and then also here in the Hamptons.

SPEAKER_00 22:37

Okay, so that's gonna be so amazing. I'm a big fan of hers and um podcast guests they have heard uh Lily Sadoobi on the podcast a few times. So she's so great. Yeah, she was just such an amazing client. Yeah, yeah, for sure. What piece of advice or motivation would you offer to a listener who either has their business or aspires to someday start something? Like what's a piece of advice?

SPEAKER_01 23:04

I would say just start today. You don't need all of the bells and whistles to start. And I I know that I I mean I listen to a lot of different founders and they say say no and say no to things. But I say say yes to things. I say yes to everything. I mean, unless it really doesn't align with your brand, then you could say no, but you never know what those opportunities can bring or who you're going to be put in front of. Yes. So I would say start now, go full force, don't be afraid, and um and I would really I would advise to someone that you aspire to be like. Reach out to them. I mean, I over the years I've mentored so many artists that started their own companies, and still to this day, they will call me, they they ask me questions about things, and I'm always happy to help. So find a nice uh a good mentor in your um in your worlds of what you're creating.

SPEAKER_00 24:01

I like that point that you made. I feel like right now in culture it's about like saying no, protecting your peace, and while that's like important to some extent, I don't believe in like saying yes, like right now you can, uh, but you only live once, and like you said, you never know where that connection will lead, um, who it'll bring you. So I'm a big, big fan of that as well.

SPEAKER_01 24:22

I mean, I grew up, and like when I was in college, it was like the hustle culture. Yes, so that is like so inbred in me. So anytime it's like I don't stop, I will never stop. Um, so I don't understand what it means to relax. I mean, I I know what it means to relax, but ultimately, like I'm okay with being put out and working hard and trying harder, and there's nothing wrong with that. I mean, when we are old and gray, well, I'll never be gray, but when we are old ladies, I mean that's the time that we can say, Yes, now we can protect our bees. Yes, but it's not it's not the time. It's not the time. Today is the day, these are the days, so this is when we have to push forward.

SPEAKER_00 25:02

Yeah, that's such great advice. Okay, let's do a little beauty chat now.

SPEAKER_01 25:06

Okay.

SPEAKER_00 25:06

What's a product you're loving currently?

SPEAKER_01 25:10

Okay, so there are two that I'm loving from that's on the on the market. I love the Tatcha Essence, the water essence that they have. You just like lightly put it on your skin and then you put your serum over. And then I like the longevity serum from Tatcha.

SPEAKER_00 25:28

Okay.

SPEAKER_01 25:28

And I know they've been around for forever, and everyone's like, oh, Tatcha. Like, it is so good.

SPEAKER_00 25:33

Okay. Have you used it? I haven't, but everyone always talks about Tatcha, and I don't know why I haven't tried them before. Try, I mean, if you have to try one, try the longevity first. Okay. I'm gonna do that afterwards. It's a game changer.

SPEAKER_01 25:44

Glow up for days.

SPEAKER_00 25:45

Yep. What about one of your products that you're loving right now?

SPEAKER_01 25:47

So, our spray serum that's launching, our eye, the eye patches that we have coming out are incredible. There's 30% glycerin in them. Oh talk about like a tightening underneath the eye. This is the moment. Okay. Yes. I cannot wait for this. Yes, I love an eye patch.

SPEAKER_00 26:03

Like, while I'm working in the morning, they're perfect.

SPEAKER_01 26:06

Yes. Every I mean every day. Yes. I'm I'm sheet masking, I'm eye masking, I'm layering. There's something I'm red light therapying, I'm doing all.

SPEAKER_00 26:16

Um, okay, what's a beauty trend that you don't like?

SPEAKER_01 26:21

I don't like the pressure from like TikTok and Instagram that you have to be this plain-faced, no makeup vibe. I it's I feel like there's a lot of pressure to look like you don't have makeup on. It's okay to still look like you have makeup on if you want to have that look.

SPEAKER_00 26:41

Yeah.

SPEAKER_01 26:42

It's okay. Like you don't have to be clean girl. Yeah. Not everyone is clean girl.

SPEAKER_00 26:46

Yeah.

SPEAKER_01 26:46

And not everyone is a bare face. So I think it's okay to like lean into whatever makeup style that you enjoy wearing. Yeah. I hear it so from so many clients that like they're like, oh, I just I can't do it. I'm trying to do a skin tank, but I want fuller coverage. How can I make it look more natural? And I'm like, if you want to look more covered, that's okay. Yeah, totally. Yeah. So I don't like the pressure of the world right now about the clean aesthetic of beauty and that standard of it. Uh-huh. Because then again, it's like not fair for women that have been wearing a full face for 40 years. Yes. What about them? Yeah.

SPEAKER_00 27:24

Yeah. And I feel like then that puts a lot of pressure like on what you naturally look like, which is uh good to some extent, but maybe you you have freckles and you can't cover them up then with the clean girl aesthetic, or the opposite, like you you want freckles, but you I like I just feel like yeah, some things you just can't attain and like without surgery or other things, and so it's a lot of pressure, like you said.

SPEAKER_01 27:48

Well, I mean, a lot of the clean girl aesthetic is coming from the runways, and it's coming from celebrities and magazine shoots, but that's not real life. Yeah, it's not real lighting, the work that has been done to prep for that, that's not an everyday look. Yeah, that makes total sense. Yes, I'm not saying I don't like the clean girl. Yeah, because I do enjoy, I do enjoy it, but it's not for everyone, yeah.

SPEAKER_00 28:11

It's okay, and the pressure around it, yeah. Okay, in terms of beauty um and makeup, what's something you're excited about right now? Like whether it's a product, um, a movement, what's exciting you?

SPEAKER_01 28:22

I'm really excited about the technology and beauty that's happening. I mean, I purchase a red light therapy mask, and I am just like floored by the results from it. So, and there's all these like talks of peptides and all like there's all these new things coming, and I'm just excited about the technology of beauty.

SPEAKER_00 28:46

Yeah, yeah. I love my red light mask. Not only does it provide great results, but I feel like it's really relaxing. It really is. I like doing it at the end of the night, and like, ah, it's just so zen. Like, I mean the outer space feeling. I loved a ritual of beauty, yes, yeah, that's a good point too. Yeah, okay. Since this is the preppy podcast, I always ask everyone what does preppy mean to you? So, how would you describe preppy?

SPEAKER_01 29:10

So, when I think of preppy, I think of like an aesthetic. Okay, and I think of a type of person that comes with preppy. Yeah, but there's two different types of people in it. Okay, because I've thought about this. I really, really thought about that. So the first person is colorful, bold, um, the second person is more muted, like blues, whites, tans, maybe a little pop of red in there. And then I also think of like who that person is, and they're layered, they are sophisticated, they are worldly in the best ways, um polite, and have like some kind of I think of a loafer. Yes. I think of a loafer. Would you have loafers on right now? I do. I love a loafer. Thank you. Um, but yeah, I think of I think of like those two types of preppiness. So you can have like a lily blitzer, you can have like a Ralph Lauren. Yeah. Oh, I think of button-up, yes, like crisp, yeah, button up for sure. Collard shirts. So I think that's what preppy means to me. I don't know if that makes sense.

SPEAKER_00 30:19

Yes, no, it does. I think aesthetically, visually, there's two different forms, but then what is similar is more of the personality traits or um the demeanor, right? Right, yeah, yeah. That's a good answer. Yeah. Okay, dream customer.

SPEAKER_01 30:35

Okay, so my dream customer ultimately is the everyday woman.

SPEAKER_00 30:39

Okay.

SPEAKER_01 30:39

The woman on the go, the mom, the girl in college, the one that's just getting her first job, uh, the you know, my my mother's friends. Those are like my dream customers, the everyday woman. But if I had to like reach from the stars and like pick a few, I would say maybe Aaron Lauder. Okay. Like, I love her, I love her vibe, I love everything that she does that she puts out is just incredible. She's brilliant. Um who else would I pick?

SPEAKER_00 31:13

She's a good one for you.

SPEAKER_01 31:15

Rachel Zoe.

SPEAKER_00 31:16

Okay. I love how she's back on Housewives.

SPEAKER_01 31:18

I love how she's back on Housewives. Like Rachel call me.

SPEAKER_00 31:21

Yes. Um, so yeah, I think those would be like my and I like how you picked Rachel too, because we were talking about saying yes to things and like that girl boss era, and she definitely was in that girl boss era. She definitely was. Yes.

SPEAKER_01 31:34

What an icon. She's such an icon. Calling Rachel. Seriously.

SPEAKER_00 31:38

Okay, any sneak peeks? I know you mentioned a collab with Caitlin Wilson. Um, anything else you're working on or people should look out for? Obviously, this package that is coming to your house and launching.

SPEAKER_01 31:50

Um, we have a lot of collabs in the work this year. Um, there's a lot of beauty and movement that's happening for us. So that's like a castle collection that we're launching inside of the House of Makeup. And so these collabs are with um, I'm doing one with Sydney Dumler from Forza Beauty. Okay. I'm sorry, Forza Pilates. Okay. I'm thinking of Forza Beauty because like that's like the line we're doing together. Um, so Forza Pilates, Sydney Dummler. Um, we're doing one with Caitlin Wilson with Sanctuary. We have another one that's happening with like a really large um what are those um studios called where you like pulse down the one I was telling you about before, the one I'm not sure if I could say. I can't remember now. What another we're doing like another um like fitness, fitness collab with like a very large company. Okay. That deal is not signed yet, so I can't say it yet. Yep. Um, but look out for it, it's gonna be a good one. Um, and then we are doing some local Pilates studios on Long Island that we're doing collabs with. So yeah, and it's so fun because the collabs we're doing, like eye patches where it will be like, let's put let's pretend we're doing one, yeah, would be like Camp Preppy X the House of Makeup. Cute. I love that. It's well branded to the client's aesthetic. Yes. So yeah. But it's the good quality stuff. Yeah. You know, we can brand all the fun products that we have coming up.

SPEAKER_00 33:19

Uh-huh. Yeah. Well, I am so excited for these collabs, the products, everything. Um, so just say thank you for being on the Preppy Podcast today. Thank you for having me. This is so fun. Thank you so much for listening to the Preppy Podcast. I hope this put a little prep in your step for the day. Please subscribe, rate, and review on wherever you listen to your podcast. And follow along with at the Preppy Podcast on social media.