{"version":"1.0.0","segments":[{"speaker":"Matt Wolach","startTime":10.74,"endTime":14.16,"body":"LinkedIn can be an"},{"speaker":"Matt Wolach","startTime":10.74,"endTime":14.16,"body":"extremely powerful tool for"},{"speaker":"Matt Wolach","startTime":14.16,"endTime":16.95,"body":"growing your personal brand"},{"speaker":"Matt Wolach","startTime":14.16,"endTime":16.95,"body":"growing your company brand and"},{"speaker":"Matt Wolach","startTime":16.95,"endTime":20.16,"body":"making a lot of money but so"},{"speaker":"Matt Wolach","startTime":16.95,"endTime":20.16,"body":"many people are using it"},{"speaker":"Matt Wolach","startTime":20.16,"endTime":23.4,"body":"incorrectly and don't know the"},{"speaker":"Matt Wolach","startTime":20.16,"endTime":23.4,"body":"tactics that work and they're"},{"speaker":"Matt Wolach","startTime":23.4,"endTime":26.22,"body":"trying to do things that don't"},{"speaker":"Matt Wolach","startTime":23.4,"endTime":26.22,"body":"work. 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Welcome to Scale"},{"speaker":"Unknown","startTime":45.0,"endTime":49.2,"body":"Your SaaS, the podcast that"},{"speaker":"Unknown","startTime":49.2,"endTime":52.32,"body":"gives you proven techniques and"},{"speaker":"Unknown","startTime":49.2,"endTime":52.32,"body":"formulas for boosting your"},{"speaker":"Unknown","startTime":52.32,"endTime":56.28,"body":"revenue and achieving your dream"},{"speaker":"Unknown","startTime":52.32,"endTime":56.28,"body":"exit brought to you by a guy"},{"speaker":"Unknown","startTime":56.28,"endTime":61.14,"body":"who's done just that multiple"},{"speaker":"Unknown","startTime":56.28,"endTime":61.14,"body":"times. Here's your host, Matt"},{"speaker":"Unknown","startTime":61.17,"endTime":61.62,"body":"Wolach."},{"speaker":"Matt Wolach","startTime":62.58,"endTime":65.28,"body":"Hey there welcome."},{"speaker":"Matt Wolach","startTime":62.58,"endTime":65.28,"body":"Welcome, super excited to have"},{"speaker":"Matt Wolach","startTime":65.28,"endTime":69.06,"body":"you here at Scale Your SaaS and"},{"speaker":"Matt Wolach","startTime":65.28,"endTime":69.06,"body":"this is going to be a really"},{"speaker":"Matt Wolach","startTime":69.06,"endTime":71.97,"body":"fantastic episode. Before we get"},{"speaker":"Matt Wolach","startTime":69.06,"endTime":71.97,"body":"into that, make sure you are"},{"speaker":"Matt Wolach","startTime":71.97,"endTime":74.88,"body":"subscribed. If you're watching"},{"speaker":"Matt Wolach","startTime":71.97,"endTime":74.88,"body":"on YouTube, hit the subscribe"},{"speaker":"Matt Wolach","startTime":74.88,"endTime":77.79,"body":"button there. Or if you're on a"},{"speaker":"Matt Wolach","startTime":74.88,"endTime":77.79,"body":"podcast network, go ahead and"},{"speaker":"Matt Wolach","startTime":77.79,"endTime":80.22,"body":"follow the channel hit the"},{"speaker":"Matt Wolach","startTime":77.79,"endTime":80.22,"body":"subscribe that way you will not"},{"speaker":"Matt Wolach","startTime":80.22,"endTime":83.64,"body":"miss out on any of the amazing"},{"speaker":"Matt Wolach","startTime":80.22,"endTime":83.64,"body":"things that we come that we have"},{"speaker":"Matt Wolach","startTime":83.64,"endTime":87.0,"body":"coming out for you in the next"},{"speaker":"Matt Wolach","startTime":83.64,"endTime":87.0,"body":"few weeks. And today is going to"},{"speaker":"Matt Wolach","startTime":87.0,"endTime":89.73,"body":"be really amazing because we're"},{"speaker":"Matt Wolach","startTime":87.0,"endTime":89.73,"body":"going to learn all about"},{"speaker":"Matt Wolach","startTime":89.73,"endTime":93.12,"body":"LinkedIn and growing your brand."},{"speaker":"Matt Wolach","startTime":89.73,"endTime":93.12,"body":"I am here with Donna Serdula."},{"speaker":"Matt Wolach","startTime":93.15,"endTime":94.08,"body":"Donna, how're you doing?"},{"speaker":"Donna Serdula","startTime":94.5,"endTime":95.7,"body":"Matt, I'm doing"},{"speaker":"Donna Serdula","startTime":94.5,"endTime":95.7,"body":"great."},{"speaker":"Matt Wolach","startTime":96.23,"endTime":98.66,"body":"Oh, god, me too. I"},{"speaker":"Matt Wolach","startTime":96.23,"endTime":98.66,"body":"am so excited to chat with you."},{"speaker":"Matt Wolach","startTime":98.66,"endTime":100.94,"body":"This is something that's really"},{"speaker":"Matt Wolach","startTime":98.66,"endTime":100.94,"body":"passionate, or what I'm really"},{"speaker":"Matt Wolach","startTime":100.94,"endTime":103.91,"body":"passionate about. And it's gonna"},{"speaker":"Matt Wolach","startTime":100.94,"endTime":103.91,"body":"be a lot of fun. But let me just"},{"speaker":"Matt Wolach","startTime":103.91,"endTime":106.43,"body":"make sure everybody knows who"},{"speaker":"Matt Wolach","startTime":103.91,"endTime":106.43,"body":"you are not us. So Donna is the"},{"speaker":"Matt Wolach","startTime":106.43,"endTime":109.52,"body":"President at Vision Board Media"},{"speaker":"Matt Wolach","startTime":106.43,"endTime":109.52,"body":"and what they're doing. They're"},{"speaker":"Matt Wolach","startTime":109.52,"endTime":113.15,"body":"pioneering boutique marketing."},{"speaker":"Matt Wolach","startTime":109.52,"endTime":113.15,"body":"It's a firm that collaborates"},{"speaker":"Matt Wolach","startTime":113.15,"endTime":116.09,"body":"with sea level corporate"},{"speaker":"Matt Wolach","startTime":113.15,"endTime":116.09,"body":"executives, entrepreneurs,"},{"speaker":"Matt Wolach","startTime":116.09,"endTime":119.03,"body":"professionals, companies to"},{"speaker":"Matt Wolach","startTime":116.09,"endTime":119.03,"body":"design and develop branding"},{"speaker":"Matt Wolach","startTime":119.03,"endTime":123.26,"body":"strategies and content that"},{"speaker":"Matt Wolach","startTime":119.03,"endTime":123.26,"body":"changes lives. Donna pioneered"},{"speaker":"Matt Wolach","startTime":123.26,"endTime":126.86,"body":"her LinkedIn profile"},{"speaker":"Matt Wolach","startTime":123.26,"endTime":126.86,"body":"optimization methodology. And in"},{"speaker":"Matt Wolach","startTime":126.86,"endTime":131.24,"body":"fact, she and her team have"},{"speaker":"Matt Wolach","startTime":126.86,"endTime":131.24,"body":"helped over 6000 professionals"},{"speaker":"Matt Wolach","startTime":131.24,"endTime":133.82,"body":"from all over the world tell"},{"speaker":"Matt Wolach","startTime":131.24,"endTime":133.82,"body":"their story and build a"},{"speaker":"Matt Wolach","startTime":133.82,"endTime":137.45,"body":"professional, amazingly powerful"},{"speaker":"Matt Wolach","startTime":133.82,"endTime":137.45,"body":"brand. I'm super excited to"},{"speaker":"Matt Wolach","startTime":137.45,"endTime":140.78,"body":"learn more about this. She has"},{"speaker":"Matt Wolach","startTime":137.45,"endTime":140.78,"body":"also authored two editions of"},{"speaker":"Matt Wolach","startTime":140.78,"endTime":144.95,"body":"LinkedIn profile optimization"},{"speaker":"Matt Wolach","startTime":140.78,"endTime":144.95,"body":"for dummies. So when it comes to"},{"speaker":"Matt Wolach","startTime":144.95,"endTime":148.31,"body":"LinkedIn, she is the expert."},{"speaker":"Matt Wolach","startTime":144.95,"endTime":148.31,"body":"Once again. I'm super excited to"},{"speaker":"Matt Wolach","startTime":148.31,"endTime":150.74,"body":"have you here. Thank you, Donna,"},{"speaker":"Matt Wolach","startTime":148.31,"endTime":150.74,"body":"for coming on the show."},{"speaker":"Donna Serdula","startTime":150.95,"endTime":152.3,"body":"Thank you so much"},{"speaker":"Donna Serdula","startTime":150.95,"endTime":152.3,"body":"for having me."},{"speaker":"Matt Wolach","startTime":152.87,"endTime":154.79,"body":"Absolutely. So tell"},{"speaker":"Matt Wolach","startTime":152.87,"endTime":154.79,"body":"me what's going on with you"},{"speaker":"Matt Wolach","startTime":154.79,"endTime":155.96,"body":"lately. And what's coming up."},{"speaker":"Donna Serdula","startTime":157.1,"endTime":160.25,"body":"You know, we're"},{"speaker":"Donna Serdula","startTime":157.1,"endTime":160.25,"body":"working on creating courses and"},{"speaker":"Donna Serdula","startTime":160.25,"endTime":164.9,"body":"creating content for executives,"},{"speaker":"Donna Serdula","startTime":160.25,"endTime":164.9,"body":"and entrepreneurs and"},{"speaker":"Donna Serdula","startTime":164.9,"endTime":167.27,"body":"professionals from all over the"},{"speaker":"Donna Serdula","startTime":164.9,"endTime":167.27,"body":"world so they can stand out on"},{"speaker":"Donna Serdula","startTime":167.27,"endTime":170.0,"body":"LinkedIn. That's really what"},{"speaker":"Donna Serdula","startTime":167.27,"endTime":170.0,"body":"we're really, really passionate"},{"speaker":"Donna Serdula","startTime":170.0,"endTime":170.39,"body":"about."},{"speaker":"Matt Wolach","startTime":171.05,"endTime":172.79,"body":"It's so cool. I"},{"speaker":"Matt Wolach","startTime":171.05,"endTime":172.79,"body":"think it's really important."},{"speaker":"Matt Wolach","startTime":172.79,"endTime":176.24,"body":"It's something that has helped"},{"speaker":"Matt Wolach","startTime":172.79,"endTime":176.24,"body":"me a lot. Most of our business"},{"speaker":"Matt Wolach","startTime":176.24,"endTime":178.94,"body":"comes from LinkedIn for my"},{"speaker":"Matt Wolach","startTime":176.24,"endTime":178.94,"body":"coaching business. We've gotten"},{"speaker":"Matt Wolach","startTime":178.94,"endTime":181.07,"body":"a lot of people there. I've met"},{"speaker":"Matt Wolach","startTime":178.94,"endTime":181.07,"body":"a lot of great friends there."},{"speaker":"Matt Wolach","startTime":181.07,"endTime":184.7,"body":"I've got great partnerships"},{"speaker":"Matt Wolach","startTime":181.07,"endTime":184.7,"body":"there. So I'm really excited to"},{"speaker":"Matt Wolach","startTime":184.7,"endTime":187.16,"body":"soak up more knowledge from you"},{"speaker":"Matt Wolach","startTime":184.7,"endTime":187.16,"body":"here. But I first want to go"},{"speaker":"Matt Wolach","startTime":187.16,"endTime":191.81,"body":"back. What gave you the idea to"},{"speaker":"Matt Wolach","startTime":187.16,"endTime":191.81,"body":"start your organization vision"},{"speaker":"Matt Wolach","startTime":191.93,"endTime":195.05,"body":"brand media, I really our vision"},{"speaker":"Matt Wolach","startTime":191.93,"endTime":195.05,"body":"board media. Sorry, I know what"},{"speaker":"Matt Wolach","startTime":195.05,"endTime":198.05,"body":"a vision board is. In fact,"},{"speaker":"Matt Wolach","startTime":195.05,"endTime":198.05,"body":"Chris always talks about his"},{"speaker":"Matt Wolach","startTime":198.05,"endTime":202.31,"body":"vision board. So I want to"},{"speaker":"Matt Wolach","startTime":198.05,"endTime":202.31,"body":"understand, like, where did that"},{"speaker":"Matt Wolach","startTime":202.34,"endTime":204.14,"body":"idea for your company come from?"},{"speaker":"Donna Serdula","startTime":204.53,"endTime":208.58,"body":"You know, the"},{"speaker":"Donna Serdula","startTime":204.53,"endTime":208.58,"body":"where it came from was I was in"},{"speaker":"Donna Serdula","startTime":208.58,"endTime":213.23,"body":"a sales role, and a high"},{"speaker":"Donna Serdula","startTime":208.58,"endTime":213.23,"body":"pressure dog eat dog type of"},{"speaker":"Donna Serdula","startTime":213.23,"endTime":218.0,"body":"environment. And I was making"},{"speaker":"Donna Serdula","startTime":213.23,"endTime":218.0,"body":"cold calls cold calls out the"},{"speaker":"Donna Serdula","startTime":218.0,"endTime":223.94,"body":"wazoo. 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And it was at that"},{"speaker":"Donna Serdula","startTime":232.52,"endTime":235.22,"body":"time that I also started to"},{"speaker":"Donna Serdula","startTime":232.52,"endTime":235.22,"body":"realize that wait, I bet they're"},{"speaker":"Donna Serdula","startTime":235.25,"endTime":238.82,"body":"they're probably looking at me"},{"speaker":"Donna Serdula","startTime":235.25,"endTime":238.82,"body":"to like, Who is this crazy"},{"speaker":"Donna Serdula","startTime":238.82,"endTime":244.25,"body":"person calling them right? And,"},{"speaker":"Donna Serdula","startTime":238.82,"endTime":244.25,"body":"and I had that epiphany of Wait,"},{"speaker":"Donna Serdula","startTime":244.25,"endTime":249.26,"body":"this isn't just a resume. This"},{"speaker":"Donna Serdula","startTime":244.25,"endTime":249.26,"body":"is your brand. This is your"},{"speaker":"Donna Serdula","startTime":249.26,"endTime":252.62,"body":"professional manifesto. 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And, and"},{"speaker":"Donna Serdula","startTime":252.62,"endTime":258.41,"body":"when I had that realization, I"},{"speaker":"Donna Serdula","startTime":258.41,"endTime":262.1,"body":"remember thinking, I need to do"},{"speaker":"Donna Serdula","startTime":258.41,"endTime":262.1,"body":"a better job of writing about"},{"speaker":"Donna Serdula","startTime":262.1,"endTime":264.83,"body":"myself, but it's so hard to"},{"speaker":"Donna Serdula","startTime":262.1,"endTime":264.83,"body":"write about yourself, right?"},{"speaker":"Donna Serdula","startTime":264.83,"endTime":267.59,"body":"It's like, how do you see"},{"speaker":"Donna Serdula","startTime":264.83,"endTime":267.59,"body":"yourself objectively how do you"},{"speaker":"Donna Serdula","startTime":267.68,"endTime":271.04,"body":"how do you write about yourself"},{"speaker":"Donna Serdula","startTime":267.68,"endTime":271.04,"body":"and you don't see I sound"},{"speaker":"Donna Serdula","startTime":271.25,"endTime":274.4,"body":"boastful but you you sound"},{"speaker":"Donna Serdula","startTime":271.25,"endTime":274.4,"body":"authentic? How do you how do you"},{"speaker":"Donna Serdula","startTime":274.4,"endTime":277.67,"body":"put this out there in a manner"},{"speaker":"Donna Serdula","startTime":274.4,"endTime":277.67,"body":"that doesn't seem obnoxious, but"},{"speaker":"Donna Serdula","startTime":277.67,"endTime":281.6,"body":"it seems genuine and real and"},{"speaker":"Donna Serdula","startTime":277.67,"endTime":281.6,"body":"engaging? Right? That's, that's"},{"speaker":"Donna Serdula","startTime":281.6,"endTime":288.05,"body":"a hard, that's a hard balance to"},{"speaker":"Donna Serdula","startTime":281.6,"endTime":288.05,"body":"strike. For sure. It's so hard"},{"speaker":"Donna Serdula","startTime":288.05,"endTime":292.64,"body":"and and I remember, you know,"},{"speaker":"Donna Serdula","startTime":288.05,"endTime":292.64,"body":"sitting there and trying to"},{"speaker":"Donna Serdula","startTime":292.64,"endTime":296.39,"body":"write about myself. And I was"},{"speaker":"Donna Serdula","startTime":292.64,"endTime":296.39,"body":"like, there has to be someone"},{"speaker":"Donna Serdula","startTime":296.39,"endTime":300.5,"body":"who can help me. I can't you"},{"speaker":"Donna Serdula","startTime":296.39,"endTime":300.5,"body":"know, like, I can't do it by"},{"speaker":"Donna Serdula","startTime":300.5,"endTime":305.6,"body":"myself. And I remember Googling"},{"speaker":"Donna Serdula","startTime":300.5,"endTime":305.6,"body":"and Googling and trying to find"},{"speaker":"Donna Serdula","startTime":305.63,"endTime":310.19,"body":"someone who could do this. And"},{"speaker":"Donna Serdula","startTime":305.63,"endTime":310.19,"body":"there was no one. There was no"},{"speaker":"Donna Serdula","startTime":310.19,"endTime":312.56,"body":"there were, there were some"},{"speaker":"Donna Serdula","startTime":310.19,"endTime":312.56,"body":"resume writers, but they were"},{"speaker":"Donna Serdula","startTime":312.56,"endTime":314.69,"body":"just copying and pasting a"},{"speaker":"Donna Serdula","startTime":312.56,"endTime":314.69,"body":"resume. And that's not what we"},{"speaker":"Donna Serdula","startTime":314.69,"endTime":316.76,"body":"want, right? Because we're going"},{"speaker":"Donna Serdula","startTime":314.69,"endTime":316.76,"body":"to look like a desperate job"},{"speaker":"Donna Serdula","startTime":316.76,"endTime":318.59,"body":"seeker. Like, that's not going"},{"speaker":"Donna Serdula","startTime":316.76,"endTime":318.59,"body":"to help."},{"speaker":"Matt Wolach","startTime":319.04,"endTime":321.14,"body":"It will just look"},{"speaker":"Matt Wolach","startTime":319.04,"endTime":321.14,"body":"like everybody else. 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I"},{"speaker":"Donna Serdula","startTime":340.94,"endTime":345.2,"body":"started my own business was"},{"speaker":"Donna Serdula","startTime":345.2,"endTime":349.97,"body":"vision board media, and vision"},{"speaker":"Donna Serdula","startTime":345.2,"endTime":349.97,"body":"board. Why? Because I love for"},{"speaker":"Donna Serdula","startTime":350.0,"endTime":353.96,"body":"future casting, right? It's, and"},{"speaker":"Donna Serdula","startTime":350.0,"endTime":353.96,"body":"that's the beauty of the"},{"speaker":"Donna Serdula","startTime":353.96,"endTime":356.72,"body":"LinkedIn profile, it's this"},{"speaker":"Donna Serdula","startTime":353.96,"endTime":356.72,"body":"chance to get deliberate and"},{"speaker":"Donna Serdula","startTime":356.72,"endTime":359.96,"body":"intentional, not just about"},{"speaker":"Donna Serdula","startTime":356.72,"endTime":359.96,"body":"where you are today. But where"},{"speaker":"Donna Serdula","startTime":359.96,"endTime":363.8,"body":"do you want to go? Where do you"},{"speaker":"Donna Serdula","startTime":359.96,"endTime":363.8,"body":"want to be? And how do you want"},{"speaker":"Donna Serdula","startTime":363.8,"endTime":368.93,"body":"to be seen. And so for me, that"},{"speaker":"Donna Serdula","startTime":363.8,"endTime":368.93,"body":"vision board really represents,"},{"speaker":"Donna Serdula","startTime":369.17,"endTime":372.77,"body":"you know, that forward cast, but"},{"speaker":"Donna Serdula","startTime":369.17,"endTime":372.77,"body":"also, you know, my writers, I've"},{"speaker":"Donna Serdula","startTime":372.77,"endTime":378.26,"body":"got over 20 writers, we are a"},{"speaker":"Donna Serdula","startTime":372.77,"endTime":378.26,"body":"board to help them really propel"},{"speaker":"Donna Serdula","startTime":378.29,"endTime":382.34,"body":"themselves forward. Right? 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What did you start to"},{"speaker":"Matt Wolach","startTime":406.88,"endTime":410.54,"body":"see as things people were"},{"speaker":"Matt Wolach","startTime":410.54,"endTime":413.24,"body":"messing up with? What what did"},{"speaker":"Matt Wolach","startTime":410.54,"endTime":413.24,"body":"you realize, hey, here's where I"},{"speaker":"Matt Wolach","startTime":413.24,"endTime":415.73,"body":"can provide the best value for"},{"speaker":"Matt Wolach","startTime":413.24,"endTime":415.73,"body":"somebody?"},{"speaker":"Donna Serdula","startTime":416.27,"endTime":419.57,"body":"Yeah, you know, I"},{"speaker":"Donna Serdula","startTime":416.27,"endTime":419.57,"body":"think one of the biggest,"},{"speaker":"Donna Serdula","startTime":419.81,"endTime":423.14,"body":"biggest issues in the very"},{"speaker":"Donna Serdula","startTime":419.81,"endTime":423.14,"body":"beginning, and not even the"},{"speaker":"Donna Serdula","startTime":423.14,"endTime":427.73,"body":"very, very beginning. I mean,"},{"speaker":"Donna Serdula","startTime":423.14,"endTime":427.73,"body":"this was, you know, we were in"},{"speaker":"Donna Serdula","startTime":427.79,"endTime":432.05,"body":"about two years, three years at"},{"speaker":"Donna Serdula","startTime":427.79,"endTime":432.05,"body":"this point. And I will tell you,"},{"speaker":"Donna Serdula","startTime":432.05,"endTime":435.89,"body":"one of my biggest surprises was"},{"speaker":"Donna Serdula","startTime":432.05,"endTime":435.89,"body":"I thought we were going to be"},{"speaker":"Donna Serdula","startTime":435.89,"endTime":439.43,"body":"working with sales reps. People"},{"speaker":"Donna Serdula","startTime":435.89,"endTime":439.43,"body":"in business development, I"},{"speaker":"Donna Serdula","startTime":439.43,"endTime":441.8,"body":"thought we'd be working with"},{"speaker":"Donna Serdula","startTime":439.43,"endTime":441.8,"body":"small business owners like"},{"speaker":"Donna Serdula","startTime":441.83,"endTime":445.79,"body":"that's who I thought my audience"},{"speaker":"Donna Serdula","startTime":441.83,"endTime":445.79,"body":"was going to be. It was actually"},{"speaker":"Donna Serdula","startTime":445.82,"endTime":448.25,"body":"executives and entrepreneurs."},{"speaker":"Donna Serdula","startTime":445.82,"endTime":448.25,"body":"They were the ones that were"},{"speaker":"Donna Serdula","startTime":448.25,"endTime":452.03,"body":"flocking to the service. I was"},{"speaker":"Donna Serdula","startTime":448.25,"endTime":452.03,"body":"shocked. I was not expecting"},{"speaker":"Donna Serdula","startTime":452.03,"endTime":457.01,"body":"that. But the more and more"},{"speaker":"Donna Serdula","startTime":452.03,"endTime":457.01,"body":"executives we started to work"},{"speaker":"Donna Serdula","startTime":457.01,"endTime":461.42,"body":"with, I would say to them, Well,"},{"speaker":"Donna Serdula","startTime":457.01,"endTime":461.42,"body":"you know what, we just made your"},{"speaker":"Donna Serdula","startTime":461.42,"endTime":464.6,"body":"profile look fabulous. Let's"},{"speaker":"Donna Serdula","startTime":461.42,"endTime":464.6,"body":"look at the rest of your"},{"speaker":"Donna Serdula","startTime":464.6,"endTime":469.01,"body":"executive team. Let's now start"},{"speaker":"Donna Serdula","startTime":464.6,"endTime":469.01,"body":"to look at your marketing team,"},{"speaker":"Donna Serdula","startTime":469.01,"endTime":472.01,"body":"your sales team, let's let's go"},{"speaker":"Donna Serdula","startTime":469.01,"endTime":472.01,"body":"into those application"},{"speaker":"Donna Serdula","startTime":472.01,"endTime":475.07,"body":"engineers, or whoever's those"},{"speaker":"Donna Serdula","startTime":472.01,"endTime":475.07,"body":"spoke that spokesperson like"},{"speaker":"Donna Serdula","startTime":475.07,"endTime":477.59,"body":"Well, let's look at their"},{"speaker":"Donna Serdula","startTime":475.07,"endTime":477.59,"body":"profiles. And let's make sure"},{"speaker":"Donna Serdula","startTime":477.59,"endTime":481.61,"body":"that their profiles look"},{"speaker":"Donna Serdula","startTime":477.59,"endTime":481.61,"body":"fabulous as well. And I used to"},{"speaker":"Donna Serdula","startTime":481.61,"endTime":485.18,"body":"get this was the response. I"},{"speaker":"Donna Serdula","startTime":481.61,"endTime":485.18,"body":"want them to look terrible data"},{"speaker":"Donna Serdula","startTime":485.93,"endTime":488.81,"body":"to look absolutely horrible."},{"speaker":"Donna Serdula","startTime":485.93,"endTime":488.81,"body":"Because I don't want them"},{"speaker":"Donna Serdula","startTime":488.81,"endTime":492.11,"body":"poached. I don't want them"},{"speaker":"Donna Serdula","startTime":488.81,"endTime":492.11,"body":"poached. That's amazing."},{"speaker":"Donna Serdula","startTime":492.14,"endTime":495.53,"body":"Interesting. And, and and at"},{"speaker":"Donna Serdula","startTime":492.14,"endTime":495.53,"body":"that point, I realized there was"},{"speaker":"Donna Serdula","startTime":495.53,"endTime":500.0,"body":"this this this misunderstanding"},{"speaker":"Donna Serdula","startTime":495.53,"endTime":500.0,"body":"that LinkedIn is just for job"},{"speaker":"Donna Serdula","startTime":500.0,"endTime":504.62,"body":"search, and it's not. And what's"},{"speaker":"Donna Serdula","startTime":500.0,"endTime":504.62,"body":"happened is there has been this"},{"speaker":"Donna Serdula","startTime":504.62,"endTime":508.28,"body":"great shift with companies where"},{"speaker":"Donna Serdula","startTime":504.62,"endTime":508.28,"body":"companies, at one time that"},{"speaker":"Donna Serdula","startTime":508.28,"endTime":511.76,"body":"companies we used to say, oh,"},{"speaker":"Donna Serdula","startTime":508.28,"endTime":511.76,"body":"all of those job candidates, you"},{"speaker":"Donna Serdula","startTime":511.76,"endTime":514.4,"body":"better look good, because we're"},{"speaker":"Donna Serdula","startTime":511.76,"endTime":514.4,"body":"looking at you. Well, there has"},{"speaker":"Donna Serdula","startTime":514.4,"endTime":517.49,"body":"been now this huge shift where"},{"speaker":"Donna Serdula","startTime":514.4,"endTime":517.49,"body":"these job candidates, the rock"},{"speaker":"Donna Serdula","startTime":517.49,"endTime":522.89,"body":"stars, are now saying, Oh, you"},{"speaker":"Donna Serdula","startTime":517.49,"endTime":522.89,"body":"better look good for me, I want"},{"speaker":"Donna Serdula","startTime":522.89,"endTime":525.83,"body":"to make sure that I'm going to"},{"speaker":"Donna Serdula","startTime":522.89,"endTime":525.83,"body":"be joining a company that looks"},{"speaker":"Donna Serdula","startTime":525.83,"endTime":529.01,"body":"cohesive, that looks unified,"},{"speaker":"Donna Serdula","startTime":525.83,"endTime":529.01,"body":"that I know the team is"},{"speaker":"Donna Serdula","startTime":529.01,"endTime":532.16,"body":"comprised of other rock stars"},{"speaker":"Donna Serdula","startTime":529.01,"endTime":532.16,"body":"who are going to challenge me"},{"speaker":"Donna Serdula","startTime":532.16,"endTime":539.21,"body":"and make me better. So now, when"},{"speaker":"Donna Serdula","startTime":532.16,"endTime":539.21,"body":"I talk to, you know, executives,"},{"speaker":"Donna Serdula","startTime":539.66,"endTime":542.93,"body":"and we start talking, it's, Hey,"},{"speaker":"Donna Serdula","startTime":539.66,"endTime":542.93,"body":"you want to showcase your best"},{"speaker":"Donna Serdula","startTime":542.93,"endTime":546.35,"body":"all of it. And when you work"},{"speaker":"Donna Serdula","startTime":542.93,"endTime":546.35,"body":"with us, we're not optimizing"},{"speaker":"Donna Serdula","startTime":546.35,"endTime":549.47,"body":"profiles. So the people are"},{"speaker":"Donna Serdula","startTime":546.35,"endTime":549.47,"body":"going to get poached, we're not"},{"speaker":"Donna Serdula","startTime":549.47,"endTime":552.83,"body":"doing that. But we're optimizing"},{"speaker":"Donna Serdula","startTime":549.47,"endTime":552.83,"body":"it. So you can better collide"},{"speaker":"Donna Serdula","startTime":552.83,"endTime":557.69,"body":"with prospects, and investors"},{"speaker":"Donna Serdula","startTime":552.83,"endTime":557.69,"body":"and partnerships. It's a"},{"speaker":"Donna Serdula","startTime":557.69,"endTime":558.89,"body":"different way of looking at it."},{"speaker":"Matt Wolach","startTime":559.85,"endTime":561.77,"body":"That's so cool. And"},{"speaker":"Matt Wolach","startTime":559.85,"endTime":561.77,"body":"I think that's super smart to"},{"speaker":"Matt Wolach","startTime":561.77,"endTime":563.63,"body":"think about it that way. And"},{"speaker":"Matt Wolach","startTime":561.77,"endTime":563.63,"body":"it's something that a lot of"},{"speaker":"Matt Wolach","startTime":563.63,"endTime":567.53,"body":"people, you know, had to grow"},{"speaker":"Matt Wolach","startTime":563.63,"endTime":567.53,"body":"into. Right, like you said,"},{"speaker":"Matt Wolach","startTime":567.53,"endTime":570.14,"body":"there's been kind of a shift and"},{"speaker":"Matt Wolach","startTime":567.53,"endTime":570.14,"body":"evolution since LinkedIn has"},{"speaker":"Matt Wolach","startTime":570.14,"endTime":573.29,"body":"started. And now it's kind of,"},{"speaker":"Matt Wolach","startTime":570.14,"endTime":573.29,"body":"you know, it still has that"},{"speaker":"Matt Wolach","startTime":573.35,"endTime":576.95,"body":"that, you know, recruiting"},{"speaker":"Matt Wolach","startTime":573.35,"endTime":576.95,"body":"aspect to it, so to speak, but a"},{"speaker":"Matt Wolach","startTime":576.95,"endTime":580.28,"body":"lot of people use it more for"},{"speaker":"Matt Wolach","startTime":576.95,"endTime":580.28,"body":"networking and reaching out and"},{"speaker":"Matt Wolach","startTime":580.28,"endTime":583.07,"body":"sales. And I think it's super"},{"speaker":"Matt Wolach","startTime":580.28,"endTime":583.07,"body":"important for that and you've"},{"speaker":"Matt Wolach","startTime":583.07,"endTime":585.05,"body":"definitely got to look good. I"},{"speaker":"Matt Wolach","startTime":583.07,"endTime":585.05,"body":"also think it's important and"},{"speaker":"Matt Wolach","startTime":585.05,"endTime":589.04,"body":"interesting to think back and"},{"speaker":"Matt Wolach","startTime":585.05,"endTime":589.04,"body":"they wanted that I can't believe"},{"speaker":"Matt Wolach","startTime":589.04,"endTime":592.85,"body":"that they wanted their people to"},{"speaker":"Matt Wolach","startTime":589.04,"endTime":592.85,"body":"look bad on LinkedIn, in other"},{"speaker":"Matt Wolach","startTime":592.85,"endTime":597.2,"body":"jobs and it's just so counter to"},{"speaker":"Matt Wolach","startTime":592.85,"endTime":597.2,"body":"me, like, I just hired a brand"},{"speaker":"Matt Wolach","startTime":597.2,"endTime":600.11,"body":"new salesperson and I'm telling"},{"speaker":"Matt Wolach","startTime":597.2,"endTime":600.11,"body":"him like you got to have Have an"},{"speaker":"Matt Wolach","startTime":600.11,"endTime":603.02,"body":"amazing online presence, you got"},{"speaker":"Matt Wolach","startTime":600.11,"endTime":603.02,"body":"to be posting great stuff, you"},{"speaker":"Matt Wolach","startTime":603.02,"endTime":605.99,"body":"got to do this, you gotta do"},{"speaker":"Matt Wolach","startTime":603.02,"endTime":605.99,"body":"that, because I want him to help"},{"speaker":"Matt Wolach","startTime":605.99,"endTime":609.26,"body":"spread the brand of the company"},{"speaker":"Matt Wolach","startTime":605.99,"endTime":609.26,"body":"by spreading his own personal"},{"speaker":"Matt Wolach","startTime":609.26,"endTime":612.5,"body":"brand. I know plenty of people"},{"speaker":"Matt Wolach","startTime":609.26,"endTime":612.5,"body":"and I've made friends on"},{"speaker":"Matt Wolach","startTime":612.5,"endTime":615.83,"body":"LinkedIn and Twitter who they"},{"speaker":"Matt Wolach","startTime":612.5,"endTime":615.83,"body":"build their personal brand, and"},{"speaker":"Matt Wolach","startTime":615.83,"endTime":618.95,"body":"everybody goes and starts using"},{"speaker":"Matt Wolach","startTime":615.83,"endTime":618.95,"body":"their company because of it. And"},{"speaker":"Matt Wolach","startTime":618.95,"endTime":623.45,"body":"it's, it's really quite amazing"},{"speaker":"Matt Wolach","startTime":618.95,"endTime":623.45,"body":"once you can do that, but But"},{"speaker":"Matt Wolach","startTime":623.45,"endTime":627.59,"body":"how can you best use LinkedIn"},{"speaker":"Matt Wolach","startTime":623.45,"endTime":627.59,"body":"for for your advantage and to"},{"speaker":"Matt Wolach","startTime":627.59,"endTime":631.01,"body":"build your your personal brand"},{"speaker":"Matt Wolach","startTime":627.59,"endTime":631.01,"body":"versus your company brand? What"},{"speaker":"Matt Wolach","startTime":631.01,"endTime":631.55,"body":"do you think?"},{"speaker":"Donna Serdula","startTime":632.21,"endTime":635.54,"body":"You know, I think"},{"speaker":"Donna Serdula","startTime":632.21,"endTime":635.54,"body":"you want to definitely strike a"},{"speaker":"Donna Serdula","startTime":635.54,"endTime":637.79,"body":"balance, right? Because you"},{"speaker":"Donna Serdula","startTime":635.54,"endTime":637.79,"body":"don't want to be well, it"},{"speaker":"Donna Serdula","startTime":637.79,"endTime":640.46,"body":"depends on where you are with"},{"speaker":"Donna Serdula","startTime":637.79,"endTime":640.46,"body":"the trajectory of the company,"},{"speaker":"Donna Serdula","startTime":640.49,"endTime":642.8,"body":"right? Because there might be"},{"speaker":"Donna Serdula","startTime":640.49,"endTime":642.8,"body":"times when you're like, Yeah,"},{"speaker":"Donna Serdula","startTime":642.8,"endTime":647.03,"body":"I'm, I'm, I'm beyond like"},{"speaker":"Donna Serdula","startTime":642.8,"endTime":647.03,"body":"company now. But you may say,"},{"speaker":"Donna Serdula","startTime":647.03,"endTime":650.12,"body":"Hey, I still need to weave a"},{"speaker":"Donna Serdula","startTime":647.03,"endTime":650.12,"body":"little bit of that company in,"},{"speaker":"Donna Serdula","startTime":650.15,"endTime":653.69,"body":"you know, I don't want to seem"},{"speaker":"Donna Serdula","startTime":650.15,"endTime":653.69,"body":"like I'm a lone wolf, are"},{"speaker":"Donna Serdula","startTime":653.69,"endTime":657.32,"body":"totally separate. So you will"},{"speaker":"Donna Serdula","startTime":653.69,"endTime":657.32,"body":"want to look at that and balance"},{"speaker":"Donna Serdula","startTime":657.32,"endTime":660.53,"body":"it make and make the decision"},{"speaker":"Donna Serdula","startTime":657.32,"endTime":660.53,"body":"based upon where you are and"},{"speaker":"Donna Serdula","startTime":660.53,"endTime":664.34,"body":"where you're going. But you"},{"speaker":"Donna Serdula","startTime":660.53,"endTime":664.34,"body":"know, taking the company part"},{"speaker":"Donna Serdula","startTime":664.37,"endTime":667.31,"body":"away, you want to look at your"},{"speaker":"Donna Serdula","startTime":664.37,"endTime":667.31,"body":"profile. And the very first"},{"speaker":"Donna Serdula","startTime":667.31,"endTime":670.43,"body":"thing you want to say, now I"},{"speaker":"Donna Serdula","startTime":667.31,"endTime":670.43,"body":"have a methodology, it's called"},{"speaker":"Donna Serdula","startTime":670.43,"endTime":675.17,"body":"soar, and it's an acronym. And"},{"speaker":"Donna Serdula","startTime":670.43,"endTime":675.17,"body":"each each letter stands for"},{"speaker":"Donna Serdula","startTime":675.17,"endTime":678.68,"body":"something. So it's a stands for"},{"speaker":"Donna Serdula","startTime":675.17,"endTime":678.68,"body":"strategize, optimize, amplify,"},{"speaker":"Donna Serdula","startTime":678.71,"endTime":683.03,"body":"and relate. Well, if you want to"},{"speaker":"Donna Serdula","startTime":678.71,"endTime":683.03,"body":"build that brand, SOAR is what"},{"speaker":"Donna Serdula","startTime":683.03,"endTime":685.55,"body":"you need to do. And so the very"},{"speaker":"Donna Serdula","startTime":683.03,"endTime":685.55,"body":"first thing is the strategy"},{"speaker":"Donna Serdula","startTime":685.55,"endTime":688.88,"body":"piece. And you have to say to"},{"speaker":"Donna Serdula","startTime":685.55,"endTime":688.88,"body":"yourself, why? Why am I on"},{"speaker":"Donna Serdula","startTime":688.88,"endTime":692.24,"body":"LinkedIn? What am I truly trying"},{"speaker":"Donna Serdula","startTime":688.88,"endTime":692.24,"body":"to accomplish? You know, some"},{"speaker":"Donna Serdula","startTime":692.24,"endTime":693.86,"body":"people are doing it, because"},{"speaker":"Donna Serdula","startTime":692.24,"endTime":693.86,"body":"they want to be seen as an"},{"speaker":"Donna Serdula","startTime":693.86,"endTime":696.95,"body":"expert, some are doing it for"},{"speaker":"Donna Serdula","startTime":693.86,"endTime":696.95,"body":"reputation management, some are"},{"speaker":"Donna Serdula","startTime":696.95,"endTime":700.28,"body":"doing it for job search, you"},{"speaker":"Donna Serdula","startTime":696.95,"endTime":700.28,"body":"know, others are doing it for,"},{"speaker":"Donna Serdula","startTime":700.31,"endTime":702.74,"body":"you know, other reasons for just"},{"speaker":"Donna Serdula","startTime":700.31,"endTime":702.74,"body":"for networking, you know, to"},{"speaker":"Donna Serdula","startTime":702.74,"endTime":706.85,"body":"stay top of the mind where you"},{"speaker":"Donna Serdula","startTime":702.74,"endTime":706.85,"body":"need to really say like, this is"},{"speaker":"Donna Serdula","startTime":706.85,"endTime":709.1,"body":"what I'm trying to do. And then"},{"speaker":"Donna Serdula","startTime":706.85,"endTime":709.1,"body":"you want to think in terms of"},{"speaker":"Donna Serdula","startTime":709.1,"endTime":712.49,"body":"your target audience? And what"},{"speaker":"Donna Serdula","startTime":709.1,"endTime":712.49,"body":"do they need to know about you."},{"speaker":"Donna Serdula","startTime":712.97,"endTime":715.97,"body":"And if they were searching for"},{"speaker":"Donna Serdula","startTime":712.97,"endTime":715.97,"body":"someone like you, what would be"},{"speaker":"Donna Serdula","startTime":715.97,"endTime":718.79,"body":"those keywords that they would"},{"speaker":"Donna Serdula","startTime":715.97,"endTime":718.79,"body":"be inputting into the search"},{"speaker":"Donna Serdula","startTime":718.79,"endTime":721.7,"body":"engine, right, because that's"},{"speaker":"Donna Serdula","startTime":718.79,"endTime":721.7,"body":"what's going to help us in the"},{"speaker":"Donna Serdula","startTime":721.7,"endTime":726.56,"body":"next one, which is optimize o"},{"speaker":"Donna Serdula","startTime":721.7,"endTime":726.56,"body":"optimize. And at this point,"},{"speaker":"Donna Serdula","startTime":726.59,"endTime":729.68,"body":"this is really a very"},{"speaker":"Donna Serdula","startTime":726.59,"endTime":729.68,"body":"foundational piece, you need to"},{"speaker":"Donna Serdula","startTime":729.68,"endTime":733.31,"body":"make sure that profile sings,"},{"speaker":"Donna Serdula","startTime":729.68,"endTime":733.31,"body":"like it needs to tell your"},{"speaker":"Donna Serdula","startTime":733.31,"endTime":736.79,"body":"story, it needs to tell people"},{"speaker":"Donna Serdula","startTime":733.31,"endTime":736.79,"body":"why they should, why they should"},{"speaker":"Donna Serdula","startTime":736.79,"endTime":741.26,"body":"care. It should tell them, you"},{"speaker":"Donna Serdula","startTime":736.79,"endTime":741.26,"body":"know, really, who you are, and"},{"speaker":"Donna Serdula","startTime":741.26,"endTime":746.15,"body":"why you matter. Right? It's it"},{"speaker":"Donna Serdula","startTime":741.26,"endTime":746.15,"body":"shouldn't be a regurgitation of"},{"speaker":"Donna Serdula","startTime":746.15,"endTime":749.21,"body":"your resume or a bio. But it"},{"speaker":"Donna Serdula","startTime":746.15,"endTime":749.21,"body":"should be something that a"},{"speaker":"Donna Serdula","startTime":749.21,"endTime":753.5,"body":"person reads, and they feel that"},{"speaker":"Donna Serdula","startTime":749.21,"endTime":753.5,"body":"sense of warmth, that soul that,"},{"speaker":"Donna Serdula","startTime":753.56,"endTime":755.75,"body":"hey, this is someone I want to"},{"speaker":"Donna Serdula","startTime":753.56,"endTime":755.75,"body":"talk to this is someone who"},{"speaker":"Donna Serdula","startTime":755.75,"endTime":759.68,"body":"matters, this is someone who has"},{"speaker":"Donna Serdula","startTime":755.75,"endTime":759.68,"body":"something to say. So you need to"},{"speaker":"Donna Serdula","startTime":759.68,"endTime":765.32,"body":"optimize that profile. Once you"},{"speaker":"Donna Serdula","startTime":759.68,"endTime":765.32,"body":"do that, Matt, the next piece is"},{"speaker":"Donna Serdula","startTime":765.32,"endTime":770.36,"body":"the amplify and amplify is kind"},{"speaker":"Donna Serdula","startTime":765.32,"endTime":770.36,"body":"of a network to you. If you only"},{"speaker":"Donna Serdula","startTime":770.36,"endTime":773.69,"body":"have like 200 people, LinkedIn"},{"speaker":"Donna Serdula","startTime":770.36,"endTime":773.69,"body":"is absolutely going to seem"},{"speaker":"Donna Serdula","startTime":773.69,"endTime":777.35,"body":"useless, it's basically going to"},{"speaker":"Donna Serdula","startTime":773.69,"endTime":777.35,"body":"be useless. You need to have a"},{"speaker":"Donna Serdula","startTime":777.35,"endTime":780.95,"body":"network, you need to have people"},{"speaker":"Donna Serdula","startTime":777.35,"endTime":780.95,"body":"you need to follow people, you"},{"speaker":"Donna Serdula","startTime":780.95,"endTime":783.65,"body":"need to get followers. But you"},{"speaker":"Donna Serdula","startTime":780.95,"endTime":783.65,"body":"also need to have a strong first"},{"speaker":"Donna Serdula","startTime":783.65,"endTime":787.13,"body":"degree network people that"},{"speaker":"Donna Serdula","startTime":783.65,"endTime":787.13,"body":"you're connected to. And this is"},{"speaker":"Donna Serdula","startTime":787.13,"endTime":789.47,"body":"something that you need to"},{"speaker":"Donna Serdula","startTime":787.13,"endTime":789.47,"body":"constantly be working on."},{"speaker":"Donna Serdula","startTime":789.89,"endTime":792.59,"body":"Because if you don't have that"},{"speaker":"Donna Serdula","startTime":789.89,"endTime":792.59,"body":"network, you're going to be in a"},{"speaker":"Donna Serdula","startTime":792.65,"endTime":797.24,"body":"basically a dark hole, right? So"},{"speaker":"Donna Serdula","startTime":792.65,"endTime":797.24,"body":"that's the amplify piece. And"},{"speaker":"Donna Serdula","startTime":797.24,"endTime":800.27,"body":"then we move on. Once you have"},{"speaker":"Donna Serdula","startTime":797.24,"endTime":800.27,"body":"those things in place, now you"},{"speaker":"Donna Serdula","startTime":800.27,"endTime":802.64,"body":"can start to relate to people."},{"speaker":"Donna Serdula","startTime":800.27,"endTime":802.64,"body":"And that's when you do it on"},{"speaker":"Donna Serdula","startTime":802.64,"endTime":805.16,"body":"your LinkedIn feed. That's when"},{"speaker":"Donna Serdula","startTime":802.64,"endTime":805.16,"body":"you start to get loud, that's"},{"speaker":"Donna Serdula","startTime":805.16,"endTime":810.11,"body":"when you start to really engage"},{"speaker":"Donna Serdula","startTime":805.16,"endTime":810.11,"body":"and provide value and motivate"},{"speaker":"Donna Serdula","startTime":810.11,"endTime":813.62,"body":"and inspire people. And that's"},{"speaker":"Donna Serdula","startTime":810.11,"endTime":813.62,"body":"when it really gets fun."},{"speaker":"Matt Wolach","startTime":814.91,"endTime":817.13,"body":"That's so fun. And"},{"speaker":"Matt Wolach","startTime":814.91,"endTime":817.13,"body":"I've been able to do that. I'm"},{"speaker":"Matt Wolach","startTime":817.13,"endTime":819.44,"body":"fortunate that LinkedIn has"},{"speaker":"Matt Wolach","startTime":817.13,"endTime":819.44,"body":"worked out really well for me,"},{"speaker":"Matt Wolach","startTime":819.44,"endTime":822.41,"body":"and it gets so great when you"},{"speaker":"Matt Wolach","startTime":819.44,"endTime":822.41,"body":"can kind of put out some great"},{"speaker":"Matt Wolach","startTime":822.41,"endTime":824.84,"body":"things. And people say, This is"},{"speaker":"Matt Wolach","startTime":822.41,"endTime":824.84,"body":"amazing. This has really helped"},{"speaker":"Matt Wolach","startTime":824.84,"endTime":826.97,"body":"us and you make some good"},{"speaker":"Matt Wolach","startTime":824.84,"endTime":826.97,"body":"friendships and good"},{"speaker":"Matt Wolach","startTime":826.97,"endTime":831.17,"body":"partnerships. It's pretty cool."},{"speaker":"Matt Wolach","startTime":826.97,"endTime":831.17,"body":"So I want to ask, what is the"},{"speaker":"Matt Wolach","startTime":831.17,"endTime":834.2,"body":"best way to maximize your"},{"speaker":"Matt Wolach","startTime":831.17,"endTime":834.2,"body":"LinkedIn results?"},{"speaker":"Donna Serdula","startTime":835.16,"endTime":840.23,"body":"No, I think it's"},{"speaker":"Donna Serdula","startTime":835.16,"endTime":840.23,"body":"knowing how much time you have"},{"speaker":"Donna Serdula","startTime":840.23,"endTime":844.16,"body":"to commit to the platform. I"},{"speaker":"Donna Serdula","startTime":840.23,"endTime":844.16,"body":"talked to a lot of people who"},{"speaker":"Donna Serdula","startTime":844.55,"endTime":850.16,"body":"they are posting every day, and"},{"speaker":"Donna Serdula","startTime":844.55,"endTime":850.16,"body":"they are spending hours on these"},{"speaker":"Donna Serdula","startTime":850.16,"endTime":856.16,"body":"posts. And, and maybe for some"},{"speaker":"Donna Serdula","startTime":850.16,"endTime":856.16,"body":"people, it's it's exactly the"},{"speaker":"Donna Serdula","startTime":856.16,"endTime":859.85,"body":"right investment to make. But I"},{"speaker":"Donna Serdula","startTime":856.16,"endTime":859.85,"body":"don't think everyone can do"},{"speaker":"Donna Serdula","startTime":859.85,"endTime":864.86,"body":"that. But they still want to"},{"speaker":"Donna Serdula","startTime":859.85,"endTime":864.86,"body":"have results. And so, you know,"},{"speaker":"Donna Serdula","startTime":864.89,"endTime":869.81,"body":"my, my, my belief is you need to"},{"speaker":"Donna Serdula","startTime":864.89,"endTime":869.81,"body":"get active on LinkedIn, you do"},{"speaker":"Donna Serdula","startTime":869.84,"endTime":872.66,"body":"you know, at one time, it was"},{"speaker":"Donna Serdula","startTime":869.84,"endTime":872.66,"body":"one of the most passive networks"},{"speaker":"Donna Serdula","startTime":872.66,"endTime":875.57,"body":"out there. You could just have a"},{"speaker":"Donna Serdula","startTime":872.66,"endTime":875.57,"body":"great looking profile and lean"},{"speaker":"Donna Serdula","startTime":875.57,"endTime":878.54,"body":"back and you're, you know,"},{"speaker":"Donna Serdula","startTime":875.57,"endTime":878.54,"body":"people would knock on the door."},{"speaker":"Donna Serdula","startTime":879.02,"endTime":882.11,"body":"It's a little different. I mean,"},{"speaker":"Donna Serdula","startTime":879.02,"endTime":882.11,"body":"it still works that way. But at"},{"speaker":"Donna Serdula","startTime":882.11,"endTime":885.89,"body":"the same time, if you're active,"},{"speaker":"Donna Serdula","startTime":882.11,"endTime":885.89,"body":"that's what's going to really"},{"speaker":"Donna Serdula","startTime":885.89,"endTime":890.72,"body":"provide fuel. And so it's really"},{"speaker":"Donna Serdula","startTime":885.89,"endTime":890.72,"body":"saying to yourself, you know,"},{"speaker":"Donna Serdula","startTime":890.75,"endTime":896.15,"body":"I'm going to post once a week"},{"speaker":"Donna Serdula","startTime":890.75,"endTime":896.15,"body":"and on the other, you know, four"},{"speaker":"Donna Serdula","startTime":896.15,"endTime":901.01,"body":"days of the week, I'm going to"},{"speaker":"Donna Serdula","startTime":896.15,"endTime":901.01,"body":"engage I'm going to Who spend"},{"speaker":"Donna Serdula","startTime":901.01,"endTime":904.88,"body":"maybe 1015 minutes with my"},{"speaker":"Donna Serdula","startTime":901.01,"endTime":904.88,"body":"morning coffee. And I'm going to"},{"speaker":"Donna Serdula","startTime":904.88,"endTime":907.7,"body":"comment. And I'm going to make"},{"speaker":"Donna Serdula","startTime":904.88,"endTime":907.7,"body":"sure that I'm commenting on"},{"speaker":"Donna Serdula","startTime":907.7,"endTime":911.51,"body":"people, their posts that are"},{"speaker":"Donna Serdula","startTime":907.7,"endTime":911.51,"body":"within my industry that are"},{"speaker":"Donna Serdula","startTime":911.51,"endTime":914.48,"body":"within my audience. These are"},{"speaker":"Donna Serdula","startTime":911.51,"endTime":914.48,"body":"people who really matter, and"},{"speaker":"Donna Serdula","startTime":914.48,"endTime":917.87,"body":"they have something to say. And"},{"speaker":"Donna Serdula","startTime":914.48,"endTime":917.87,"body":"if you can commit to something,"},{"speaker":"Donna Serdula","startTime":917.87,"endTime":920.9,"body":"and that's not a lot, right,"},{"speaker":"Donna Serdula","startTime":917.87,"endTime":920.9,"body":"that's not a lot. It's it's one"},{"speaker":"Donna Serdula","startTime":920.9,"endTime":925.13,"body":"post, and four days of just just"},{"speaker":"Donna Serdula","startTime":920.9,"endTime":925.13,"body":"posting some comments. And I'm"},{"speaker":"Donna Serdula","startTime":925.13,"endTime":929.87,"body":"not even talking about 90"},{"speaker":"Donna Serdula","startTime":925.13,"endTime":929.87,"body":"comments, like, That's insanity,"},{"speaker":"Donna Serdula","startTime":929.99,"endTime":934.22,"body":"that devolves into nothing. But"},{"speaker":"Donna Serdula","startTime":929.99,"endTime":934.22,"body":"you know, if you could maybe"},{"speaker":"Donna Serdula","startTime":934.22,"endTime":939.5,"body":"comment on three posts, three"},{"speaker":"Donna Serdula","startTime":934.22,"endTime":939.5,"body":"posts, and that's, that would be"},{"speaker":"Donna Serdula","startTime":939.5,"endTime":945.56,"body":"fabulous. I think you'd see over"},{"speaker":"Donna Serdula","startTime":939.5,"endTime":945.56,"body":"a period of three months, how"},{"speaker":"Donna Serdula","startTime":945.56,"endTime":947.96,"body":"that comes back to you tenfold."},{"speaker":"Matt Wolach","startTime":949.31,"endTime":951.95,"body":"That's great. I"},{"speaker":"Matt Wolach","startTime":949.31,"endTime":951.95,"body":"love that there's a formula and"},{"speaker":"Matt Wolach","startTime":951.95,"endTime":954.68,"body":"I love that there's kind of a"},{"speaker":"Matt Wolach","startTime":951.95,"endTime":954.68,"body":"plan you can put together and"},{"speaker":"Matt Wolach","startTime":954.68,"endTime":956.57,"body":"just block it out on your"},{"speaker":"Matt Wolach","startTime":954.68,"endTime":956.57,"body":"calendar, I think that's really"},{"speaker":"Matt Wolach","startTime":956.57,"endTime":960.02,"body":"important. Because, you know,"},{"speaker":"Matt Wolach","startTime":956.57,"endTime":960.02,"body":"I've been guilty of getting"},{"speaker":"Matt Wolach","startTime":960.02,"endTime":962.81,"body":"sucked in and I end up I look"},{"speaker":"Matt Wolach","startTime":960.02,"endTime":962.81,"body":"back, I'm like, Well, I just"},{"speaker":"Matt Wolach","startTime":962.81,"endTime":965.87,"body":"spent two and a half hours doing"},{"speaker":"Matt Wolach","startTime":962.81,"endTime":965.87,"body":"this thing. And it takes up a"},{"speaker":"Matt Wolach","startTime":965.87,"endTime":969.05,"body":"lot of your time if you if you"},{"speaker":"Matt Wolach","startTime":965.87,"endTime":969.05,"body":"let it but yeah, I'm glad that"},{"speaker":"Matt Wolach","startTime":969.05,"endTime":970.85,"body":"there's a formula you're"},{"speaker":"Matt Wolach","startTime":969.05,"endTime":970.85,"body":"sharing. And I'm sure it's"},{"speaker":"Matt Wolach","startTime":970.85,"endTime":971.51,"body":"helping people."},{"speaker":"Donna Serdula","startTime":971.81,"endTime":974.27,"body":"It is, you know,"},{"speaker":"Donna Serdula","startTime":971.81,"endTime":974.27,"body":"and if a person you know, if"},{"speaker":"Donna Serdula","startTime":974.27,"endTime":977.48,"body":"you're listening, and you're"},{"speaker":"Donna Serdula","startTime":974.27,"endTime":977.48,"body":"probably thinking, Donna, sure,"},{"speaker":"Donna Serdula","startTime":977.48,"endTime":980.09,"body":"once a week, I can't even come"},{"speaker":"Donna Serdula","startTime":977.48,"endTime":980.09,"body":"up with anything for once a"},{"speaker":"Donna Serdula","startTime":980.09,"endTime":982.73,"body":"week, like what do I post I"},{"speaker":"Donna Serdula","startTime":980.09,"endTime":982.73,"body":"don't I don't have any ideas, I"},{"speaker":"Donna Serdula","startTime":982.73,"endTime":986.12,"body":"have no idea what to post, visit"},{"speaker":"Donna Serdula","startTime":982.73,"endTime":986.12,"body":"my website, it's LinkedIn dash"},{"speaker":"Donna Serdula","startTime":986.15,"endTime":989.66,"body":"makeover.com, go to my free"},{"speaker":"Donna Serdula","startTime":986.15,"endTime":989.66,"body":"resources. And I've got tons of"},{"speaker":"Donna Serdula","startTime":989.66,"endTime":993.56,"body":"free resources. One of them is a"},{"speaker":"Donna Serdula","startTime":989.66,"endTime":993.56,"body":"LinkedIn post idea, idea"},{"speaker":"Donna Serdula","startTime":993.56,"endTime":997.49,"body":"generator. And you click and it"},{"speaker":"Donna Serdula","startTime":993.56,"endTime":997.49,"body":"will give you three ideas a day,"},{"speaker":"Donna Serdula","startTime":997.52,"endTime":1001.87,"body":"three ideas, three topics, three"},{"speaker":"Donna Serdula","startTime":997.52,"endTime":1001.87,"body":"things to post about, and take"},{"speaker":"Donna Serdula","startTime":1001.87,"endTime":1006.01,"body":"it and go. Alright, I can talk"},{"speaker":"Donna Serdula","startTime":1001.87,"endTime":1006.01,"body":"about a time when this occurred"},{"speaker":"Donna Serdula","startTime":1006.01,"endTime":1009.19,"body":"or this occurred, you'll find"},{"speaker":"Donna Serdula","startTime":1006.01,"endTime":1009.19,"body":"that it just prompts you with"},{"speaker":"Donna Serdula","startTime":1009.19,"endTime":1012.49,"body":"just enough that you'll you'll"},{"speaker":"Donna Serdula","startTime":1009.19,"endTime":1012.49,"body":"you can you can come up with"},{"speaker":"Donna Serdula","startTime":1012.49,"endTime":1012.94,"body":"something."},{"speaker":"Matt Wolach","startTime":1013.81,"endTime":1015.82,"body":"Hey, that's cool,"},{"speaker":"Matt Wolach","startTime":1013.81,"endTime":1015.82,"body":"what a really cool tool for you"},{"speaker":"Matt Wolach","startTime":1015.82,"endTime":1017.89,"body":"to put out there. Definitely"},{"speaker":"Matt Wolach","startTime":1015.82,"endTime":1017.89,"body":"make sure you guys go there."},{"speaker":"Matt Wolach","startTime":1017.89,"endTime":1020.29,"body":"We'll put that in the notes, by"},{"speaker":"Matt Wolach","startTime":1017.89,"endTime":1020.29,"body":"the way. So you guys can get"},{"speaker":"Matt Wolach","startTime":1020.29,"endTime":1023.41,"body":"that link. Let me ask Donna,"},{"speaker":"Matt Wolach","startTime":1020.29,"endTime":1023.41,"body":"what are some of the great"},{"speaker":"Matt Wolach","startTime":1023.41,"endTime":1026.02,"body":"LinkedIn strategies that are"},{"speaker":"Matt Wolach","startTime":1023.41,"endTime":1026.02,"body":"working? Well, right now for a"},{"speaker":"Matt Wolach","startTime":1026.02,"endTime":1026.71,"body":"lot of people."},{"speaker":"Donna Serdula","startTime":1027.79,"endTime":1031.06,"body":"You know, I think"},{"speaker":"Donna Serdula","startTime":1027.79,"endTime":1031.06,"body":"with with the strategy that's"},{"speaker":"Donna Serdula","startTime":1031.06,"endTime":1033.67,"body":"working well, with LinkedIn,"},{"speaker":"Donna Serdula","startTime":1031.06,"endTime":1033.67,"body":"it's again, it's having that"},{"speaker":"Donna Serdula","startTime":1033.67,"endTime":1037.09,"body":"strong profile, really making"},{"speaker":"Donna Serdula","startTime":1033.67,"endTime":1037.09,"body":"sure that you're you're telling"},{"speaker":"Donna Serdula","startTime":1037.09,"endTime":1041.2,"body":"your story. And, and you're"},{"speaker":"Donna Serdula","startTime":1037.09,"endTime":1041.2,"body":"making sure that the profile is"},{"speaker":"Donna Serdula","startTime":1041.47,"endTime":1045.22,"body":"targeted to your audience. And"},{"speaker":"Donna Serdula","startTime":1041.47,"endTime":1045.22,"body":"it's saying what you want it to"},{"speaker":"Donna Serdula","startTime":1045.22,"endTime":1048.31,"body":"say it and you have to spend"},{"speaker":"Donna Serdula","startTime":1045.22,"endTime":1048.31,"body":"time you have to spend time on"},{"speaker":"Donna Serdula","startTime":1048.31,"endTime":1051.22,"body":"it, it's not something that you"},{"speaker":"Donna Serdula","startTime":1048.31,"endTime":1051.22,"body":"can just, you know, push out"},{"speaker":"Donna Serdula","startTime":1051.22,"endTime":1054.04,"body":"there in five minutes, or even"},{"speaker":"Donna Serdula","startTime":1051.22,"endTime":1054.04,"body":"10 minutes, it's something that"},{"speaker":"Donna Serdula","startTime":1054.04,"endTime":1057.34,"body":"you really do need to make sure"},{"speaker":"Donna Serdula","startTime":1054.04,"endTime":1057.34,"body":"that it's in there. You know,"},{"speaker":"Donna Serdula","startTime":1057.34,"endTime":1060.22,"body":"other strategies is in making"},{"speaker":"Donna Serdula","startTime":1057.34,"endTime":1060.22,"body":"sure you've got the company"},{"speaker":"Donna Serdula","startTime":1060.22,"endTime":1064.09,"body":"page, and you know, really"},{"speaker":"Donna Serdula","startTime":1060.22,"endTime":1064.09,"body":"determining Are you in that"},{"speaker":"Donna Serdula","startTime":1064.12,"endTime":1067.78,"body":"mode, where you want to make"},{"speaker":"Donna Serdula","startTime":1064.12,"endTime":1067.78,"body":"sure that that company pages"},{"speaker":"Donna Serdula","startTime":1067.78,"endTime":1071.35,"body":"posting information, I think if"},{"speaker":"Donna Serdula","startTime":1067.78,"endTime":1071.35,"body":"you're definitely in a hiring"},{"speaker":"Donna Serdula","startTime":1071.38,"endTime":1074.68,"body":"mode, that would be an important"},{"speaker":"Donna Serdula","startTime":1071.38,"endTime":1074.68,"body":"thing to do. Because people are"},{"speaker":"Donna Serdula","startTime":1074.68,"endTime":1078.46,"body":"looking, you know, make sure"},{"speaker":"Donna Serdula","startTime":1074.68,"endTime":1078.46,"body":"that you're your team's look"},{"speaker":"Donna Serdula","startTime":1078.49,"endTime":1083.8,"body":"good. You know, who's whose"},{"speaker":"Donna Serdula","startTime":1078.49,"endTime":1083.8,"body":"external facing? And are their"},{"speaker":"Donna Serdula","startTime":1083.8,"endTime":1087.61,"body":"profiles? Impressive. Like,"},{"speaker":"Donna Serdula","startTime":1083.8,"endTime":1087.61,"body":"would you pick up the phone if"},{"speaker":"Donna Serdula","startTime":1087.61,"endTime":1091.45,"body":"they called you? Right, like"},{"speaker":"Donna Serdula","startTime":1087.61,"endTime":1091.45,"body":"making sure that there's a"},{"speaker":"Donna Serdula","startTime":1091.45,"endTime":1094.42,"body":"reason for a person to listen to"},{"speaker":"Donna Serdula","startTime":1091.45,"endTime":1094.42,"body":"them and pay attention to them?"},{"speaker":"Donna Serdula","startTime":1095.5,"endTime":1097.99,"body":"You know, other things that I"},{"speaker":"Donna Serdula","startTime":1095.5,"endTime":1097.99,"body":"think people are doing that make"},{"speaker":"Donna Serdula","startTime":1097.99,"endTime":1101.41,"body":"a lot of senses. You know, what"},{"speaker":"Donna Serdula","startTime":1097.99,"endTime":1101.41,"body":"I said before just getting"},{"speaker":"Donna Serdula","startTime":1101.41,"endTime":1105.67,"body":"active, not, don't, don't overdo"},{"speaker":"Donna Serdula","startTime":1101.41,"endTime":1105.67,"body":"it, don't post don't think that"},{"speaker":"Donna Serdula","startTime":1105.67,"endTime":1108.52,"body":"you have to post you know, five"},{"speaker":"Donna Serdula","startTime":1105.67,"endTime":1108.52,"body":"times a day, that's not"},{"speaker":"Donna Serdula","startTime":1108.52,"endTime":1113.92,"body":"sustainable. But you know,"},{"speaker":"Donna Serdula","startTime":1108.52,"endTime":1113.92,"body":"choosing what you want. And, and"},{"speaker":"Donna Serdula","startTime":1113.95,"endTime":1116.74,"body":"in a very steadfast way"},{"speaker":"Donna Serdula","startTime":1113.95,"endTime":1116.74,"body":"committing to that frequency."},{"speaker":"Matt Wolach","startTime":1117.97,"endTime":1119.83,"body":"I think that's"},{"speaker":"Matt Wolach","startTime":1117.97,"endTime":1119.83,"body":"fantastic. So if we flip it the"},{"speaker":"Matt Wolach","startTime":1119.86,"endTime":1122.62,"body":"other way, what are some of the"},{"speaker":"Matt Wolach","startTime":1119.86,"endTime":1122.62,"body":"mistakes people are making when"},{"speaker":"Matt Wolach","startTime":1122.65,"endTime":1124.87,"body":"trying to really grow on"},{"speaker":"Matt Wolach","startTime":1122.65,"endTime":1124.87,"body":"LinkedIn? What are they doing"},{"speaker":"Matt Wolach","startTime":1124.87,"endTime":1126.34,"body":"wrong? They"},{"speaker":"Donna Serdula","startTime":1126.34,"endTime":1128.68,"body":"are connecting"},{"speaker":"Donna Serdula","startTime":1126.34,"endTime":1128.68,"body":"with people they don't know,"},{"speaker":"Donna Serdula","startTime":1128.68,"endTime":1132.82,"body":"they don't trust, all they're"},{"speaker":"Donna Serdula","startTime":1128.68,"endTime":1132.82,"body":"doing is looking at the numbers"},{"speaker":"Donna Serdula","startTime":1132.82,"endTime":1137.5,"body":"and sending you know, all of"},{"speaker":"Donna Serdula","startTime":1132.82,"endTime":1137.5,"body":"those, you know, connection"},{"speaker":"Donna Serdula","startTime":1137.5,"endTime":1141.7,"body":"requests, such as just"},{"speaker":"Donna Serdula","startTime":1137.5,"endTime":1141.7,"body":"strangers, you know, that's not"},{"speaker":"Donna Serdula","startTime":1141.7,"endTime":1148.78,"body":"necessary. You know, I they have"},{"speaker":"Donna Serdula","startTime":1141.7,"endTime":1148.78,"body":"the Follow button now. And to"},{"speaker":"Donna Serdula","startTime":1148.78,"endTime":1152.2,"body":"me, at one time we were"},{"speaker":"Donna Serdula","startTime":1148.78,"endTime":1152.2,"body":"connecting because we had to"},{"speaker":"Donna Serdula","startTime":1152.2,"endTime":1154.54,"body":"that was the only way that you"},{"speaker":"Donna Serdula","startTime":1152.2,"endTime":1154.54,"body":"could pay attention to a person"},{"speaker":"Donna Serdula","startTime":1154.87,"endTime":1158.89,"body":"but follow the those people that"},{"speaker":"Donna Serdula","startTime":1154.87,"endTime":1158.89,"body":"you don't know. And then start"},{"speaker":"Donna Serdula","startTime":1158.89,"endTime":1163.45,"body":"to engage on their posts. And"},{"speaker":"Donna Serdula","startTime":1158.89,"endTime":1163.45,"body":"then once they recognize you and"},{"speaker":"Donna Serdula","startTime":1163.45,"endTime":1166.33,"body":"you know them at that point, hit"},{"speaker":"Donna Serdula","startTime":1163.45,"endTime":1166.33,"body":"the connect button, so don't"},{"speaker":"Donna Serdula","startTime":1166.33,"endTime":1171.07,"body":"just don't aim low and why don't"},{"speaker":"Donna Serdula","startTime":1166.33,"endTime":1171.07,"body":"spray and pray. It's it's better"},{"speaker":"Donna Serdula","startTime":1171.07,"endTime":1173.59,"body":"to be much more intentional and"},{"speaker":"Donna Serdula","startTime":1171.07,"endTime":1173.59,"body":"deliberate with that"},{"speaker":"Donna Serdula","startTime":1173.59,"endTime":1177.22,"body":"connections. What else are"},{"speaker":"Donna Serdula","startTime":1173.59,"endTime":1177.22,"body":"people doing? That's like"},{"speaker":"Donna Serdula","startTime":1177.22,"endTime":1182.8,"body":"terribly wrong. Oh my goodness."},{"speaker":"Donna Serdula","startTime":1177.22,"endTime":1182.8,"body":"Really horrible profile"},{"speaker":"Donna Serdula","startTime":1182.8,"endTime":1183.58,"body":"pictures."},{"speaker":"Matt Wolach","startTime":1185.2,"endTime":1187.27,"body":"I've seen those."},{"speaker":"Matt Wolach","startTime":1185.2,"endTime":1187.27,"body":"When there's like three people"},{"speaker":"Matt Wolach","startTime":1187.27,"endTime":1189.37,"body":"in there and you're like, which"},{"speaker":"Matt Wolach","startTime":1187.27,"endTime":1189.37,"body":"one are you have no idea."},{"speaker":"Donna Serdula","startTime":1189.94,"endTime":1192.01,"body":"No idea. Or do"},{"speaker":"Donna Serdula","startTime":1189.94,"endTime":1192.01,"body":"you know what happens all the"},{"speaker":"Donna Serdula","startTime":1192.01,"endTime":1196.3,"body":"time? This is and this is"},{"speaker":"Donna Serdula","startTime":1192.01,"endTime":1196.3,"body":"insidious. People will get a"},{"speaker":"Donna Serdula","startTime":1196.3,"endTime":1199.33,"body":"beautiful profile picture."},{"speaker":"Donna Serdula","startTime":1196.3,"endTime":1199.33,"body":"They'll go to a photographer"},{"speaker":"Donna Serdula","startTime":1199.36,"endTime":1204.25,"body":"they look great. The upload it"},{"speaker":"Donna Serdula","startTime":1199.36,"endTime":1204.25,"body":"and the visibility is just to"},{"speaker":"Donna Serdula","startTime":1204.25,"endTime":1208.78,"body":"their first degree network. And"},{"speaker":"Donna Serdula","startTime":1204.25,"endTime":1208.78,"body":"I don't know if it was something"},{"speaker":"Donna Serdula","startTime":1208.78,"endTime":1211.33,"body":"that was defaulting that way for"},{"speaker":"Donna Serdula","startTime":1208.78,"endTime":1211.33,"body":"a while because it's so"},{"speaker":"Donna Serdula","startTime":1211.33,"endTime":1215.11,"body":"widespread. And people don't"},{"speaker":"Donna Serdula","startTime":1211.33,"endTime":1215.11,"body":"even realize, because when they"},{"speaker":"Donna Serdula","startTime":1215.11,"endTime":1217.78,"body":"log in themselves, they see"},{"speaker":"Donna Serdula","startTime":1215.11,"endTime":1217.78,"body":"their picture, right? Don't know"},{"speaker":"Donna Serdula","startTime":1217.78,"endTime":1221.26,"body":"that no one else can other than,"},{"speaker":"Donna Serdula","startTime":1217.78,"endTime":1221.26,"body":"you know, their first degree. So"},{"speaker":"Donna Serdula","startTime":1221.26,"endTime":1224.68,"body":"that's something I think"},{"speaker":"Donna Serdula","startTime":1221.26,"endTime":1224.68,"body":"everyone should take a moment to"},{"speaker":"Donna Serdula","startTime":1224.71,"endTime":1227.47,"body":"look at your profile picture,"},{"speaker":"Donna Serdula","startTime":1224.71,"endTime":1227.47,"body":"click on the eyeball, click this"},{"speaker":"Donna Serdula","startTime":1227.47,"endTime":1230.14,"body":"visibility settings and make"},{"speaker":"Donna Serdula","startTime":1227.47,"endTime":1230.14,"body":"sure it says, everybody."},{"speaker":"Matt Wolach","startTime":1231.13,"endTime":1233.89,"body":"That's important,"},{"speaker":"Matt Wolach","startTime":1231.13,"endTime":1233.89,"body":"because I've seen that, and it"},{"speaker":"Matt Wolach","startTime":1233.89,"endTime":1237.79,"body":"just says, like Mike T, and it"},{"speaker":"Matt Wolach","startTime":1233.89,"endTime":1237.79,"body":"doesn't even give the last name"},{"speaker":"Matt Wolach","startTime":1237.82,"endTime":1241.15,"body":"and a picture is hidden, like"},{"speaker":"Matt Wolach","startTime":1237.82,"endTime":1241.15,"body":"what's going on? And then once"},{"speaker":"Matt Wolach","startTime":1241.15,"endTime":1244.99,"body":"they connect, now, you see, it"},{"speaker":"Matt Wolach","startTime":1241.15,"endTime":1244.99,"body":"was Templeton, this is a name I"},{"speaker":"Matt Wolach","startTime":1244.99,"endTime":1248.62,"body":"made up sorry, if your name is"},{"speaker":"Matt Wolach","startTime":1244.99,"endTime":1248.62,"body":"actually Mike Templeton. And"},{"speaker":"Matt Wolach","startTime":1248.65,"endTime":1251.17,"body":"your picture shows I'm like,"},{"speaker":"Matt Wolach","startTime":1248.65,"endTime":1251.17,"body":"what's going on? So I didn't"},{"speaker":"Matt Wolach","startTime":1251.17,"endTime":1253.06,"body":"realize I was the visibility?"},{"speaker":"Matt Wolach","startTime":1251.17,"endTime":1253.06,"body":"That's awesome. That's a great"},{"speaker":"Matt Wolach","startTime":1253.06,"endTime":1253.33,"body":"tip."},{"speaker":"Donna Serdula","startTime":1253.66,"endTime":1256.24,"body":"Yeah, yeah, it's,"},{"speaker":"Donna Serdula","startTime":1253.66,"endTime":1256.24,"body":"it's, you know, the other thing"},{"speaker":"Donna Serdula","startTime":1256.27,"endTime":1261.43,"body":"is the headline on the LinkedIn"},{"speaker":"Donna Serdula","startTime":1256.27,"endTime":1261.43,"body":"profile, that area is so"},{"speaker":"Donna Serdula","startTime":1261.43,"endTime":1264.67,"body":"sensitive, sensitive for search."},{"speaker":"Donna Serdula","startTime":1261.43,"endTime":1264.67,"body":"It's one of those things that"},{"speaker":"Donna Serdula","startTime":1264.67,"endTime":1268.45,"body":"people eyeball it and they make"},{"speaker":"Donna Serdula","startTime":1264.67,"endTime":1268.45,"body":"they really make judgments based"},{"speaker":"Donna Serdula","startTime":1268.45,"endTime":1270.73,"body":"upon it, you know, should I"},{"speaker":"Donna Serdula","startTime":1268.45,"endTime":1270.73,"body":"click this profile? Or should I"},{"speaker":"Donna Serdula","startTime":1270.73,"endTime":1274.45,"body":"should I move to the next one."},{"speaker":"Donna Serdula","startTime":1270.73,"endTime":1274.45,"body":"And so the headline, I think, is"},{"speaker":"Donna Serdula","startTime":1274.45,"endTime":1278.08,"body":"another area that they just"},{"speaker":"Donna Serdula","startTime":1274.45,"endTime":1278.08,"body":"leave at the default. And the"},{"speaker":"Donna Serdula","startTime":1278.08,"endTime":1281.11,"body":"default is your current title"},{"speaker":"Donna Serdula","startTime":1278.08,"endTime":1281.11,"body":"and your current company, but"},{"speaker":"Donna Serdula","startTime":1281.11,"endTime":1284.56,"body":"that doesn't really compel"},{"speaker":"Donna Serdula","startTime":1281.11,"endTime":1284.56,"body":"anyone? No. So that's, that's an"},{"speaker":"Donna Serdula","startTime":1284.56,"endTime":1287.11,"body":"area to optimize, I have a"},{"speaker":"Donna Serdula","startTime":1284.56,"endTime":1287.11,"body":"LinkedIn headline generator in"},{"speaker":"Donna Serdula","startTime":1287.11,"endTime":1290.89,"body":"my free tools. So that's another"},{"speaker":"Donna Serdula","startTime":1287.11,"endTime":1290.89,"body":"little free freebie that you can"},{"speaker":"Donna Serdula","startTime":1290.89,"endTime":1294.49,"body":"grab, and it automates how to"},{"speaker":"Donna Serdula","startTime":1290.89,"endTime":1294.49,"body":"create one. So you just enter in"},{"speaker":"Donna Serdula","startTime":1294.49,"endTime":1298.06,"body":"a few terms, and boom, it'll,"},{"speaker":"Donna Serdula","startTime":1294.49,"endTime":1298.06,"body":"it'll create a profile headline"},{"speaker":"Donna Serdula","startTime":1298.06,"endTime":1301.75,"body":"that's really interesting,"},{"speaker":"Donna Serdula","startTime":1298.06,"endTime":1301.75,"body":"engaging and optimized."},{"speaker":"Matt Wolach","startTime":1302.62,"endTime":1305.44,"body":"I love that super"},{"speaker":"Matt Wolach","startTime":1302.62,"endTime":1305.44,"body":"cool tool that you had there. As"},{"speaker":"Matt Wolach","startTime":1305.44,"endTime":1308.17,"body":"we wrap up here, what advice"},{"speaker":"Matt Wolach","startTime":1305.44,"endTime":1308.17,"body":"would you give to new software"},{"speaker":"Matt Wolach","startTime":1308.17,"endTime":1310.69,"body":"leader software founders who are"},{"speaker":"Matt Wolach","startTime":1308.17,"endTime":1310.69,"body":"just starting out and wanting to"},{"speaker":"Matt Wolach","startTime":1310.69,"endTime":1311.83,"body":"grow their brand on LinkedIn?"},{"speaker":"Donna Serdula","startTime":1312.85,"endTime":1316.18,"body":"You know, I would"},{"speaker":"Donna Serdula","startTime":1312.85,"endTime":1316.18,"body":"say definitely consider the SOAR"},{"speaker":"Donna Serdula","startTime":1316.18,"endTime":1318.7,"body":"methodology, you know,"},{"speaker":"Donna Serdula","startTime":1316.18,"endTime":1318.7,"body":"strategically think about those"},{"speaker":"Donna Serdula","startTime":1318.7,"endTime":1321.58,"body":"goals, your target audience, and"},{"speaker":"Donna Serdula","startTime":1318.7,"endTime":1321.58,"body":"then spend that time to"},{"speaker":"Donna Serdula","startTime":1321.58,"endTime":1325.39,"body":"optimize, you know, and if you"},{"speaker":"Donna Serdula","startTime":1321.58,"endTime":1325.39,"body":"can't do it yourself, it's okay."},{"speaker":"Donna Serdula","startTime":1325.42,"endTime":1328.69,"body":"Right? It's hard to write about"},{"speaker":"Donna Serdula","startTime":1325.42,"endTime":1328.69,"body":"yourself. And if it wasn't hard"},{"speaker":"Donna Serdula","startTime":1328.69,"endTime":1330.55,"body":"to write about yourself, that"},{"speaker":"Donna Serdula","startTime":1328.69,"endTime":1330.55,"body":"would mean you're a narcissist."},{"speaker":"Donna Serdula","startTime":1330.58,"endTime":1334.9,"body":"And that's, you know, that's not"},{"speaker":"Donna Serdula","startTime":1330.58,"endTime":1334.9,"body":"a good thing to celebrate that"},{"speaker":"Donna Serdula","startTime":1334.96,"endTime":1338.98,"body":"it's hard for you, that's a"},{"speaker":"Donna Serdula","startTime":1334.96,"endTime":1338.98,"body":"normal thing. And it's something"},{"speaker":"Donna Serdula","startTime":1338.98,"endTime":1342.19,"body":"that you can, you know,"},{"speaker":"Donna Serdula","startTime":1338.98,"endTime":1342.19,"body":"outsource it. We've got writers"},{"speaker":"Donna Serdula","startTime":1342.19,"endTime":1346.39,"body":"standing by work with someone to"},{"speaker":"Donna Serdula","startTime":1342.19,"endTime":1346.39,"body":"really tell that story. Because"},{"speaker":"Donna Serdula","startTime":1346.39,"endTime":1349.0,"body":"people want to know who they're"},{"speaker":"Donna Serdula","startTime":1346.39,"endTime":1349.0,"body":"doing business with, they want"},{"speaker":"Donna Serdula","startTime":1349.0,"endTime":1351.52,"body":"to know who you are. And they"},{"speaker":"Donna Serdula","startTime":1349.0,"endTime":1351.52,"body":"don't know what to think about"},{"speaker":"Donna Serdula","startTime":1351.52,"endTime":1355.99,"body":"you. They are looking at your"},{"speaker":"Donna Serdula","startTime":1351.52,"endTime":1355.99,"body":"profile, wanting you to really"},{"speaker":"Donna Serdula","startTime":1355.99,"endTime":1358.45,"body":"tell them, This is who I am,"},{"speaker":"Donna Serdula","startTime":1355.99,"endTime":1358.45,"body":"this is what I do. And this is"},{"speaker":"Donna Serdula","startTime":1358.45,"endTime":1363.49,"body":"how you should consider me. So"},{"speaker":"Donna Serdula","startTime":1358.45,"endTime":1363.49,"body":"take that time, craft that"},{"speaker":"Donna Serdula","startTime":1363.49,"endTime":1367.51,"body":"brand, work with someone if it's"},{"speaker":"Donna Serdula","startTime":1363.49,"endTime":1367.51,"body":"something that's just outside of"},{"speaker":"Donna Serdula","startTime":1367.54,"endTime":1371.14,"body":"either outside of what you can"},{"speaker":"Donna Serdula","startTime":1367.54,"endTime":1371.14,"body":"deliver or just outside of your"},{"speaker":"Donna Serdula","startTime":1371.14,"endTime":1374.98,"body":"time, right. Like I said, this"},{"speaker":"Donna Serdula","startTime":1371.14,"endTime":1374.98,"body":"is not an easy thing. This is"},{"speaker":"Donna Serdula","startTime":1374.98,"endTime":1378.13,"body":"your career. And a lot of you've"},{"speaker":"Donna Serdula","startTime":1374.98,"endTime":1378.13,"body":"been in your careers for more"},{"speaker":"Donna Serdula","startTime":1378.13,"endTime":1381.04,"body":"than 10 years. And so there's"},{"speaker":"Donna Serdula","startTime":1378.13,"endTime":1381.04,"body":"quite a bit to unpack."},{"speaker":"Matt Wolach","startTime":1382.36,"endTime":1384.16,"body":"Great advice. I"},{"speaker":"Matt Wolach","startTime":1382.36,"endTime":1384.16,"body":"hope everybody takes that to"},{"speaker":"Matt Wolach","startTime":1384.16,"endTime":1386.8,"body":"heart data. This has been"},{"speaker":"Matt Wolach","startTime":1384.16,"endTime":1386.8,"body":"awesome. Where can everybody get"},{"speaker":"Matt Wolach","startTime":1386.8,"endTime":1388.0,"body":"in touch with you to learn more?"},{"speaker":"Donna Serdula","startTime":1388.84,"endTime":1390.7,"body":"They can always"},{"speaker":"Donna Serdula","startTime":1388.84,"endTime":1390.7,"body":"find me on LinkedIn, believe it"},{"speaker":"Donna Serdula","startTime":1390.7,"endTime":1394.24,"body":"or not, I'm there, I would bet I"},{"speaker":"Donna Serdula","startTime":1390.7,"endTime":1394.24,"body":"would bet when you when you"},{"speaker":"Donna Serdula","startTime":1394.24,"endTime":1397.51,"body":"visit, hit the Follow button and"},{"speaker":"Donna Serdula","startTime":1394.24,"endTime":1397.51,"body":"hit the bell the bell will give"},{"speaker":"Donna Serdula","startTime":1397.51,"endTime":1401.2,"body":"you all of my posts that are on"},{"speaker":"Donna Serdula","startTime":1397.51,"endTime":1401.2,"body":"our popular so make sure you"},{"speaker":"Donna Serdula","startTime":1401.2,"endTime":1404.5,"body":"click that. And then my website"},{"speaker":"Donna Serdula","startTime":1401.2,"endTime":1404.5,"body":"is LinkedIn-makeover.com"},{"speaker":"Matt Wolach","startTime":1406.39,"endTime":1408.16,"body":"I love it. Thank"},{"speaker":"Matt Wolach","startTime":1406.39,"endTime":1408.16,"body":"you so much. We'll put all that"},{"speaker":"Matt Wolach","startTime":1408.16,"endTime":1411.04,"body":"into the show notes as well."},{"speaker":"Matt Wolach","startTime":1408.16,"endTime":1411.04,"body":"Thanks for being here. I really"},{"speaker":"Matt Wolach","startTime":1411.04,"endTime":1411.61,"body":"appreciate it."},{"speaker":"Donna Serdula","startTime":1412.0,"endTime":1414.13,"body":"Thanks for this"},{"speaker":"Donna Serdula","startTime":1412.0,"endTime":1414.13,"body":"great fun conversation. I"},{"speaker":"Donna Serdula","startTime":1414.13,"endTime":1414.73,"body":"enjoyed it."},{"speaker":"Matt Wolach","startTime":1415.33,"endTime":1417.19,"body":"Likewise, it's been"},{"speaker":"Matt Wolach","startTime":1415.33,"endTime":1417.19,"body":"really fun and everybody out"},{"speaker":"Matt Wolach","startTime":1417.19,"endTime":1419.71,"body":"there hope you enjoyed it as"},{"speaker":"Matt Wolach","startTime":1417.19,"endTime":1419.71,"body":"well. Again, make sure you're"},{"speaker":"Matt Wolach","startTime":1419.71,"endTime":1422.23,"body":"subscribed to the show. You do"},{"speaker":"Matt Wolach","startTime":1419.71,"endTime":1422.23,"body":"not want to miss out on any"},{"speaker":"Matt Wolach","startTime":1422.23,"endTime":1425.65,"body":"other amazing leaders and"},{"speaker":"Matt Wolach","startTime":1422.23,"endTime":1425.65,"body":"creators like Donna. So hit that"},{"speaker":"Matt Wolach","startTime":1425.65,"endTime":1428.5,"body":"subscribe button. You'll get all"},{"speaker":"Matt Wolach","startTime":1425.65,"endTime":1428.5,"body":"those coming up as well. Thank"},{"speaker":"Matt Wolach","startTime":1428.5,"endTime":1430.57,"body":"you so much for being here and"},{"speaker":"Matt Wolach","startTime":1428.5,"endTime":1430.57,"body":"we'll see you next time. Take"},{"speaker":"Matt Wolach","startTime":1430.57,"endTime":1430.9,"body":"care."},{"speaker":"Unknown","startTime":1434.2,"endTime":1437.59,"body":"Thanks for listening to"},{"speaker":"Unknown","startTime":1434.2,"endTime":1437.59,"body":"Scale Your SaaS. For more help"},{"speaker":"Unknown","startTime":1437.59,"endTime":1440.56,"body":"on finding great leads and"},{"speaker":"Unknown","startTime":1437.59,"endTime":1440.56,"body":"closing more deals. Go to"},{"speaker":"Unknown","startTime":1440.83,"endTime":1442.24,"body":"Mattwolach.com"}]}