{"version":"1.0.0","segments":[{"speaker":"Matt Wolach","startTime":10.56,"endTime":12.93,"body":"Have you ever tried"},{"speaker":"Matt Wolach","startTime":10.56,"endTime":12.93,"body":"to start something new that"},{"speaker":"Matt Wolach","startTime":12.93,"endTime":16.05,"body":"somebody said was going to be"},{"speaker":"Matt Wolach","startTime":12.93,"endTime":16.05,"body":"great like SEO? And you're like,"},{"speaker":"Matt Wolach","startTime":16.05,"endTime":17.79,"body":"Okay, we're gonna do it, we're"},{"speaker":"Matt Wolach","startTime":16.05,"endTime":17.79,"body":"gonna write all these articles,"},{"speaker":"Matt Wolach","startTime":17.79,"endTime":20.52,"body":"and then it just doesn't work."},{"speaker":"Matt Wolach","startTime":17.79,"endTime":20.52,"body":"But there might be something"},{"speaker":"Matt Wolach","startTime":20.52,"endTime":23.1,"body":"that you're missing that"},{"speaker":"Matt Wolach","startTime":20.52,"endTime":23.1,"body":"everybody else knows, or at"},{"speaker":"Matt Wolach","startTime":23.1,"endTime":27.54,"body":"least the top players know that"},{"speaker":"Matt Wolach","startTime":23.1,"endTime":27.54,"body":"you don't. And with SEO that can"},{"speaker":"Matt Wolach","startTime":27.54,"endTime":30.51,"body":"be link building because you"},{"speaker":"Matt Wolach","startTime":27.54,"endTime":30.51,"body":"need backlinks back to your"},{"speaker":"Matt Wolach","startTime":30.51,"endTime":33.57,"body":"content for it to actually get"},{"speaker":"Matt Wolach","startTime":30.51,"endTime":33.57,"body":"seen and to start working. But"},{"speaker":"Matt Wolach","startTime":33.57,"endTime":36.09,"body":"how do you do link building? How"},{"speaker":"Matt Wolach","startTime":33.57,"endTime":36.09,"body":"do you even set that up? Or"},{"speaker":"Matt Wolach","startTime":36.09,"endTime":39.45,"body":"where do you go? Well, I had"},{"speaker":"Matt Wolach","startTime":36.09,"endTime":39.45,"body":"Alan Silvestri on he is awesome."},{"speaker":"Matt Wolach","startTime":39.45,"endTime":42.09,"body":"He's with growth gorilla. And"},{"speaker":"Matt Wolach","startTime":39.45,"endTime":42.09,"body":"what he does is he helps B2B"},{"speaker":"Matt Wolach","startTime":42.09,"endTime":44.76,"body":"SaaS companies set up link"},{"speaker":"Matt Wolach","startTime":42.09,"endTime":44.76,"body":"building so that they can get an"},{"speaker":"Matt Wolach","startTime":44.79,"endTime":48.48,"body":"awesome bit of quality backlinks"},{"speaker":"Matt Wolach","startTime":44.79,"endTime":48.48,"body":"to their product to their"},{"speaker":"Matt Wolach","startTime":48.48,"endTime":52.32,"body":"content so they can get amazing"},{"speaker":"Matt Wolach","startTime":48.48,"endTime":52.32,"body":"SEO results, he actually lays"},{"speaker":"Matt Wolach","startTime":52.32,"endTime":56.19,"body":"out the exact step by step on"},{"speaker":"Matt Wolach","startTime":52.32,"endTime":56.19,"body":"how to do this. So you can go do"},{"speaker":"Matt Wolach","startTime":56.19,"endTime":57.75,"body":"it yourself. You're gonna love"},{"speaker":"Matt Wolach","startTime":56.19,"endTime":57.75,"body":"this one."},{"speaker":"Intro/ Outro","startTime":58.14,"endTime":61.38,"body":"Welcome to Scale"},{"speaker":"Intro/ Outro","startTime":58.14,"endTime":61.38,"body":"Your SaaS, the podcast that"},{"speaker":"Intro/ Outro","startTime":61.38,"endTime":64.5,"body":"gives you proven techniques and"},{"speaker":"Intro/ Outro","startTime":61.38,"endTime":64.5,"body":"formulas for boosting your"},{"speaker":"Intro/ Outro","startTime":64.5,"endTime":68.46,"body":"revenue and achieving your dream"},{"speaker":"Intro/ Outro","startTime":64.5,"endTime":68.46,"body":"exit brought to you by a guy"},{"speaker":"Intro/ Outro","startTime":68.46,"endTime":73.32,"body":"who's done just that multiple"},{"speaker":"Intro/ Outro","startTime":68.46,"endTime":73.32,"body":"times. Here's your host, Matt"},{"speaker":"Intro/ Outro","startTime":73.32,"endTime":73.83,"body":"Wolach."},{"speaker":"Matt Wolach","startTime":74.31,"endTime":76.77,"body":"Hello, and welcome"},{"speaker":"Matt Wolach","startTime":74.31,"endTime":76.77,"body":"to Scale Your SaaS. Thank you"},{"speaker":"Matt Wolach","startTime":76.77,"endTime":79.2,"body":"very much for joining us. super"},{"speaker":"Matt Wolach","startTime":76.77,"endTime":79.2,"body":"glad to have you here. My name"},{"speaker":"Matt Wolach","startTime":79.2,"endTime":82.62,"body":"is Matt. And my job is to help"},{"speaker":"Matt Wolach","startTime":79.2,"endTime":82.62,"body":"you scale your SaaS that's"},{"speaker":"Matt Wolach","startTime":82.62,"endTime":85.47,"body":"through growing with"},{"speaker":"Matt Wolach","startTime":82.62,"endTime":85.47,"body":"unbelievable marketing tactics"},{"speaker":"Matt Wolach","startTime":85.47,"endTime":88.95,"body":"and strategies, great sales,"},{"speaker":"Matt Wolach","startTime":85.47,"endTime":88.95,"body":"closing strategies, ways to grow"},{"speaker":"Matt Wolach","startTime":88.95,"endTime":91.41,"body":"your team and have other people"},{"speaker":"Matt Wolach","startTime":88.95,"endTime":91.41,"body":"doing this for you and all"},{"speaker":"Matt Wolach","startTime":91.41,"endTime":93.63,"body":"combining that. So definitely"},{"speaker":"Matt Wolach","startTime":91.41,"endTime":93.63,"body":"subscribe to the show. You're"},{"speaker":"Matt Wolach","startTime":93.63,"endTime":96.36,"body":"going to hear all kinds of tips"},{"speaker":"Matt Wolach","startTime":93.63,"endTime":96.36,"body":"and tactics and strategies for"},{"speaker":"Matt Wolach","startTime":96.36,"endTime":100.92,"body":"doing all those fun things and"},{"speaker":"Matt Wolach","startTime":96.36,"endTime":100.92,"body":"scaling your SaaS and today I am"},{"speaker":"Matt Wolach","startTime":100.92,"endTime":104.79,"body":"super elated to be joined by"},{"speaker":"Matt Wolach","startTime":100.92,"endTime":104.79,"body":"Alan Silvestri. Alan, how you"},{"speaker":"Matt Wolach","startTime":104.79,"endTime":105.87,"body":"doing? Hey, Matt. It's"},{"speaker":"Alan Silvestri","startTime":105.87,"endTime":107.85,"body":"great to be"},{"speaker":"Alan Silvestri","startTime":105.87,"endTime":107.85,"body":"here. I love the intro super"},{"speaker":"Alan Silvestri","startTime":107.85,"endTime":110.79,"body":"enthusiastic. And like you"},{"speaker":"Alan Silvestri","startTime":107.85,"endTime":110.79,"body":"almost scared me there for a"},{"speaker":"Alan Silvestri","startTime":110.79,"endTime":114.0,"body":"little bit. Yeah, yeah. Yeah."},{"speaker":"Alan Silvestri","startTime":110.79,"endTime":114.0,"body":"Glad to be here."},{"speaker":"Matt Wolach","startTime":114.12,"endTime":116.67,"body":"Awesome. Awesome."},{"speaker":"Matt Wolach","startTime":114.12,"endTime":116.67,"body":"Well, Alan, you are in the UK,"},{"speaker":"Matt Wolach","startTime":116.67,"endTime":118.86,"body":"of course, as you know, and"},{"speaker":"Matt Wolach","startTime":116.67,"endTime":118.86,"body":"everybody else out there now"},{"speaker":"Matt Wolach","startTime":118.86,"endTime":121.62,"body":"knows. But if that's the case,"},{"speaker":"Matt Wolach","startTime":118.86,"endTime":121.62,"body":"when I meet with somebody who's"},{"speaker":"Matt Wolach","startTime":121.62,"endTime":125.46,"body":"in Europe, I need to get up"},{"speaker":"Matt Wolach","startTime":121.62,"endTime":125.46,"body":"early. So it's 7am. And I had to"},{"speaker":"Matt Wolach","startTime":125.49,"endTime":128.37,"body":"get up and I get myself mentally"},{"speaker":"Matt Wolach","startTime":125.49,"endTime":128.37,"body":"ready to be energetic this"},{"speaker":"Matt Wolach","startTime":128.37,"endTime":131.61,"body":"morning for you all. So Alan,"},{"speaker":"Matt Wolach","startTime":128.37,"endTime":131.61,"body":"let me make sure I share with"},{"speaker":"Matt Wolach","startTime":131.61,"endTime":134.97,"body":"the audience who you are. So"},{"speaker":"Matt Wolach","startTime":131.61,"endTime":134.97,"body":"Alan is the founder and CEO at"},{"speaker":"Matt Wolach","startTime":134.97,"endTime":137.88,"body":"Growth Gorilla. Really what he"},{"speaker":"Matt Wolach","startTime":134.97,"endTime":137.88,"body":"does, he helps B2B SaaS"},{"speaker":"Matt Wolach","startTime":137.88,"endTime":141.42,"body":"companies promote their content"},{"speaker":"Matt Wolach","startTime":137.88,"endTime":141.42,"body":"to get high quality publishers"},{"speaker":"Matt Wolach","startTime":141.42,"endTime":145.05,"body":"to link to it. This increases"},{"speaker":"Matt Wolach","startTime":141.42,"endTime":145.05,"body":"traffic signups and it really"},{"speaker":"Matt Wolach","startTime":145.05,"endTime":148.29,"body":"helps you win the SEO game. And"},{"speaker":"Matt Wolach","startTime":145.05,"endTime":148.29,"body":"one thing I really love about"},{"speaker":"Matt Wolach","startTime":148.29,"endTime":151.2,"body":"Allen personally, he's a Back to"},{"speaker":"Matt Wolach","startTime":148.29,"endTime":151.2,"body":"the Future fanatic, one of my"},{"speaker":"Matt Wolach","startTime":151.2,"endTime":155.34,"body":"favorite trilogies, and he"},{"speaker":"Matt Wolach","startTime":151.2,"endTime":155.34,"body":"drives a DeLorean daily. So"},{"speaker":"Matt Wolach","startTime":155.34,"endTime":158.43,"body":"that's his real car is what he"},{"speaker":"Matt Wolach","startTime":155.34,"endTime":158.43,"body":"told me, which I think is pretty"},{"speaker":"Matt Wolach","startTime":158.43,"endTime":159.45,"body":"amazing. That's awesome, man."},{"speaker":"Alan Silvestri","startTime":159.48,"endTime":162.06,"body":"Yeah, like we go"},{"speaker":"Alan Silvestri","startTime":159.48,"endTime":162.06,"body":"grocery shopping. So it's kind"},{"speaker":"Alan Silvestri","startTime":162.06,"endTime":164.85,"body":"of fun every time to see"},{"speaker":"Alan Silvestri","startTime":162.06,"endTime":164.85,"body":"people's faces when they see the"},{"speaker":"Alan Silvestri","startTime":164.85,"endTime":167.73,"body":"car. Yeah, it's nice. I can"},{"speaker":"Matt Wolach","startTime":167.73,"endTime":169.77,"body":"imagine I would be"},{"speaker":"Matt Wolach","startTime":167.73,"endTime":169.77,"body":"lighten up myself. But well,"},{"speaker":"Matt Wolach","startTime":169.77,"endTime":172.44,"body":"super, super glad to have you"},{"speaker":"Matt Wolach","startTime":169.77,"endTime":172.44,"body":"here. I really appreciate you"},{"speaker":"Matt Wolach","startTime":172.44,"endTime":173.85,"body":"coming on the show. Thank you"},{"speaker":"Matt Wolach","startTime":172.44,"endTime":173.85,"body":"very much."},{"speaker":"Alan Silvestri","startTime":173.88,"endTime":175.56,"body":"Yeah. Thank you"},{"speaker":"Alan Silvestri","startTime":173.88,"endTime":175.56,"body":"for connecting. And yeah, it's"},{"speaker":"Alan Silvestri","startTime":175.56,"endTime":178.38,"body":"great to be here and looking"},{"speaker":"Alan Silvestri","startTime":175.56,"endTime":178.38,"body":"forward to dive into some Sask"},{"speaker":"Alan Silvestri","startTime":178.38,"endTime":180.09,"body":"on the promotion and growth."},{"speaker":"Alan Silvestri","startTime":178.38,"endTime":180.09,"body":"That's,"},{"speaker":"Matt Wolach","startTime":180.12,"endTime":182.37,"body":"that's awesome. So"},{"speaker":"Matt Wolach","startTime":180.12,"endTime":182.37,"body":"tell me for yourself. What have"},{"speaker":"Matt Wolach","startTime":182.37,"endTime":184.47,"body":"you been up to lately? And"},{"speaker":"Matt Wolach","startTime":182.37,"endTime":184.47,"body":"what's coming up?"},{"speaker":"Alan Silvestri","startTime":184.62,"endTime":186.99,"body":"Yeah, so we just"},{"speaker":"Alan Silvestri","startTime":184.62,"endTime":186.99,"body":"recently launched our like, our"},{"speaker":"Alan Silvestri","startTime":186.99,"endTime":190.08,"body":"own podcast for growth gorilla,"},{"speaker":"Alan Silvestri","startTime":186.99,"endTime":190.08,"body":"which is called promoter die"},{"speaker":"Alan Silvestri","startTime":190.11,"endTime":192.81,"body":"like a whole 80s vibe as well,"},{"speaker":"Alan Silvestri","startTime":190.11,"endTime":192.81,"body":"which kind of makes sense,"},{"speaker":"Alan Silvestri","startTime":192.81,"endTime":194.97,"body":"because that's my whole"},{"speaker":"Alan Silvestri","startTime":192.81,"endTime":194.97,"body":"obsession, right? So really"},{"speaker":"Alan Silvestri","startTime":194.97,"endTime":197.88,"body":"happy to have finally launched"},{"speaker":"Alan Silvestri","startTime":194.97,"endTime":197.88,"body":"this thing. It's been like, like"},{"speaker":"Alan Silvestri","startTime":197.88,"endTime":200.58,"body":"I've been procrastinating for"},{"speaker":"Alan Silvestri","startTime":197.88,"endTime":200.58,"body":"like a year. So it's live. Now"},{"speaker":"Alan Silvestri","startTime":200.58,"endTime":203.46,"body":"we are like, like an episode"},{"speaker":"Alan Silvestri","startTime":200.58,"endTime":203.46,"body":"three or four, something like"},{"speaker":"Alan Silvestri","startTime":203.46,"endTime":205.77,"body":"that. So yeah, super glad to be"},{"speaker":"Alan Silvestri","startTime":203.46,"endTime":205.77,"body":"doing that. And I'm also working"},{"speaker":"Alan Silvestri","startTime":205.8,"endTime":209.76,"body":"on launching an online course"},{"speaker":"Alan Silvestri","startTime":205.8,"endTime":209.76,"body":"later next quarter, that's going"},{"speaker":"Alan Silvestri","startTime":209.76,"endTime":212.34,"body":"to cover exactly what we do our"},{"speaker":"Alan Silvestri","startTime":209.76,"endTime":212.34,"body":"process and everything. So"},{"speaker":"Alan Silvestri","startTime":212.34,"endTime":214.59,"body":"that's going to be something"},{"speaker":"Alan Silvestri","startTime":212.34,"endTime":214.59,"body":"cool for people that maybe don't"},{"speaker":"Alan Silvestri","startTime":214.59,"endTime":217.71,"body":"have the full budget to work"},{"speaker":"Alan Silvestri","startTime":214.59,"endTime":217.71,"body":"with us on like a full project"},{"speaker":"Alan Silvestri","startTime":217.74,"endTime":221.46,"body":"or monthly retainer. So yeah, be"},{"speaker":"Alan Silvestri","startTime":217.74,"endTime":221.46,"body":"quite busy in q1 this year with"},{"speaker":"Alan Silvestri","startTime":221.46,"endTime":224.13,"body":"these two couple things are yet"},{"speaker":"Alan Silvestri","startTime":221.46,"endTime":224.13,"body":"it's all kinds of stuff."},{"speaker":"Matt Wolach","startTime":224.16,"endTime":226.08,"body":"Yeah, definitely a"},{"speaker":"Matt Wolach","startTime":224.16,"endTime":226.08,"body":"podcast keeps you busy. I know"},{"speaker":"Matt Wolach","startTime":226.08,"endTime":228.57,"body":"that but it's a lot of fun, and"},{"speaker":"Matt Wolach","startTime":226.08,"endTime":228.57,"body":"definitely a great learning"},{"speaker":"Matt Wolach","startTime":228.57,"endTime":231.39,"body":"experience. So kudos to you on"},{"speaker":"Matt Wolach","startTime":228.57,"endTime":231.39,"body":"getting that going. And good"},{"speaker":"Matt Wolach","startTime":231.39,"endTime":233.79,"body":"luck with that as you go. And by"},{"speaker":"Matt Wolach","startTime":231.39,"endTime":233.79,"body":"the way, I love that you're such"},{"speaker":"Matt Wolach","startTime":233.79,"endTime":236.37,"body":"an 80s fanatic for those of you"},{"speaker":"Matt Wolach","startTime":233.79,"endTime":236.37,"body":"who are listening and not able"},{"speaker":"Matt Wolach","startTime":236.37,"endTime":239.16,"body":"to see on YouTube. He's got a"},{"speaker":"Matt Wolach","startTime":236.37,"endTime":239.16,"body":"bunch of posters back there. And"},{"speaker":"Matt Wolach","startTime":239.16,"endTime":241.71,"body":"I see Home Alone posters got a"},{"speaker":"Matt Wolach","startTime":239.16,"endTime":241.71,"body":"lot going on. That's pretty"},{"speaker":"Matt Wolach","startTime":241.71,"endTime":244.89,"body":"cool, man. Are you have you ever"},{"speaker":"Matt Wolach","startTime":241.71,"endTime":244.89,"body":"read the book? Ready Player One"},{"speaker":"Matt Wolach","startTime":244.89,"endTime":247.47,"body":"session? Oh, sorry. Have you"},{"speaker":"Matt Wolach","startTime":244.89,"endTime":247.47,"body":"read Ready Player One?"},{"speaker":"Alan Silvestri","startTime":247.86,"endTime":249.66,"body":"Yeah. So I read"},{"speaker":"Alan Silvestri","startTime":247.86,"endTime":249.66,"body":"the book. And I also loved the"},{"speaker":"Alan Silvestri","startTime":249.66,"endTime":252.21,"body":"movie. So yeah, I loved the Back"},{"speaker":"Alan Silvestri","startTime":249.66,"endTime":252.21,"body":"to the Future references in"},{"speaker":"Alan Silvestri","startTime":252.21,"endTime":255.06,"body":"there. Now there was a great"},{"speaker":"Alan Silvestri","startTime":252.21,"endTime":255.06,"body":"book. Yeah, definitely my vibe."},{"speaker":"Matt Wolach","startTime":255.6,"endTime":258.0,"body":"Yeah, for everybody"},{"speaker":"Matt Wolach","startTime":255.6,"endTime":258.0,"body":"out there who hasn't read that"},{"speaker":"Matt Wolach","startTime":258.0,"endTime":261.51,"body":"or seen the movie ready. Player"},{"speaker":"Matt Wolach","startTime":258.0,"endTime":261.51,"body":"one is all about the 80s It's"},{"speaker":"Matt Wolach","startTime":261.51,"endTime":263.85,"body":"futuristic people in the future."},{"speaker":"Matt Wolach","startTime":261.51,"endTime":263.85,"body":"But they realized that really"},{"speaker":"Matt Wolach","startTime":263.85,"endTime":266.7,"body":"the 80s was the peak of"},{"speaker":"Matt Wolach","startTime":263.85,"endTime":266.7,"body":"civilization. So everyone loves"},{"speaker":"Matt Wolach","startTime":266.7,"endTime":269.52,"body":"stuff from the 80s. And so it's"},{"speaker":"Matt Wolach","startTime":266.7,"endTime":269.52,"body":"filled with all kinds of 80s"},{"speaker":"Matt Wolach","startTime":269.52,"endTime":272.61,"body":"Great stuff, but Okay, back to"},{"speaker":"Matt Wolach","startTime":269.52,"endTime":272.61,"body":"real real stuff. Let's Let's"},{"speaker":"Matt Wolach","startTime":272.61,"endTime":274.71,"body":"grow some businesses. So I know"},{"speaker":"Matt Wolach","startTime":272.61,"endTime":274.71,"body":"that what you're doing with"},{"speaker":"Matt Wolach","startTime":274.71,"endTime":277.71,"body":"growth gorilla does awesome"},{"speaker":"Matt Wolach","startTime":274.71,"endTime":277.71,"body":"stuff with helping people grow,"},{"speaker":"Matt Wolach","startTime":277.71,"endTime":280.56,"body":"especially around link building"},{"speaker":"Matt Wolach","startTime":277.71,"endTime":280.56,"body":"and getting content promoted."},{"speaker":"Matt Wolach","startTime":280.56,"endTime":283.11,"body":"But why is link building so"},{"speaker":"Matt Wolach","startTime":280.56,"endTime":283.11,"body":"important?"},{"speaker":"Alan Silvestri","startTime":283.14,"endTime":285.99,"body":"So the way that"},{"speaker":"Alan Silvestri","startTime":283.14,"endTime":285.99,"body":"I got into Link building is I"},{"speaker":"Alan Silvestri","startTime":285.99,"endTime":289.11,"body":"have a background in affiliate"},{"speaker":"Alan Silvestri","startTime":285.99,"endTime":289.11,"body":"websites. That's how I got"},{"speaker":"Alan Silvestri","startTime":289.11,"endTime":291.72,"body":"started into SEO. Essentially,"},{"speaker":"Alan Silvestri","startTime":289.11,"endTime":291.72,"body":"after working nine years in an"},{"speaker":"Alan Silvestri","startTime":291.72,"endTime":295.35,"body":"office job. I had like a career"},{"speaker":"Alan Silvestri","startTime":291.72,"endTime":295.35,"body":"change, and I started working"},{"speaker":"Alan Silvestri","startTime":295.38,"endTime":298.2,"body":"with affiliate websites. So I"},{"speaker":"Alan Silvestri","startTime":295.38,"endTime":298.2,"body":"noticed specifically in more"},{"speaker":"Alan Silvestri","startTime":298.2,"endTime":301.02,"body":"competitive spaces, the links"},{"speaker":"Alan Silvestri","startTime":298.2,"endTime":301.02,"body":"were are like the ultimate"},{"speaker":"Alan Silvestri","startTime":301.02,"endTime":303.72,"body":"weapon, you know, like to rank"},{"speaker":"Alan Silvestri","startTime":301.02,"endTime":303.72,"body":"for difficult topics, you need"},{"speaker":"Alan Silvestri","startTime":303.75,"endTime":307.23,"body":"to actually be proactive and"},{"speaker":"Alan Silvestri","startTime":303.75,"endTime":307.23,"body":"build backlinks. So this is how"},{"speaker":"Alan Silvestri","startTime":307.23,"endTime":311.55,"body":"I sort of came up with my own"},{"speaker":"Alan Silvestri","startTime":307.23,"endTime":311.55,"body":"process and framework that we do"},{"speaker":"Alan Silvestri","startTime":311.58,"endTime":315.18,"body":"today is still similar. We like"},{"speaker":"Alan Silvestri","startTime":311.58,"endTime":315.18,"body":"improved a lot of things. But"},{"speaker":"Alan Silvestri","startTime":315.18,"endTime":317.4,"body":"it's still kind of the same"},{"speaker":"Alan Silvestri","startTime":315.18,"endTime":317.4,"body":"process that I developed when I"},{"speaker":"Alan Silvestri","startTime":317.4,"endTime":320.34,"body":"was working on your affiliate"},{"speaker":"Alan Silvestri","startTime":317.4,"endTime":320.34,"body":"websites. And then the the other"},{"speaker":"Alan Silvestri","startTime":320.34,"endTime":323.31,"body":"thing that kind of got me to"},{"speaker":"Alan Silvestri","startTime":320.34,"endTime":323.31,"body":"start a link building specific"},{"speaker":"Alan Silvestri","startTime":323.31,"endTime":326.73,"body":"agency is I saw an article by"},{"speaker":"Alan Silvestri","startTime":323.31,"endTime":326.73,"body":"Ahrefs, there was a research"},{"speaker":"Alan Silvestri","startTime":326.76,"endTime":330.75,"body":"study where essentially, they"},{"speaker":"Alan Silvestri","startTime":326.76,"endTime":330.75,"body":"found how 91% Of all the content"},{"speaker":"Alan Silvestri","startTime":330.75,"endTime":333.99,"body":"that gets published, don't get"},{"speaker":"Alan Silvestri","startTime":330.75,"endTime":333.99,"body":"any traffic from Google. And the"},{"speaker":"Alan Silvestri","startTime":333.99,"endTime":336.84,"body":"number one reason that they"},{"speaker":"Alan Silvestri","startTime":333.99,"endTime":336.84,"body":"found in this study is because"},{"speaker":"Alan Silvestri","startTime":336.84,"endTime":340.11,"body":"the content didn't have any"},{"speaker":"Alan Silvestri","startTime":336.84,"endTime":340.11,"body":"backlinks. So backlinks is still"},{"speaker":"Alan Silvestri","startTime":340.11,"endTime":343.5,"body":"one of the main kind of ranking"},{"speaker":"Alan Silvestri","startTime":340.11,"endTime":343.5,"body":"factors. So yeah, I think it's a"},{"speaker":"Alan Silvestri","startTime":343.5,"endTime":346.83,"body":"real need. And people really"},{"speaker":"Alan Silvestri","startTime":343.5,"endTime":346.83,"body":"should think in a proactive way"},{"speaker":"Alan Silvestri","startTime":346.83,"endTime":350.01,"body":"about it and not just treat it"},{"speaker":"Alan Silvestri","startTime":346.83,"endTime":350.01,"body":"as like a latest kind of thing"},{"speaker":"Alan Silvestri","startTime":350.04,"endTime":352.65,"body":"to do basically down the line,"},{"speaker":"Alan Silvestri","startTime":350.04,"endTime":352.65,"body":"you know, so yeah, this is how I"},{"speaker":"Alan Silvestri","startTime":352.65,"endTime":354.75,"body":"got involved into the link"},{"speaker":"Alan Silvestri","startTime":352.65,"endTime":354.75,"body":"building world."},{"speaker":"Matt Wolach","startTime":354.78,"endTime":357.0,"body":"I love it. So you"},{"speaker":"Matt Wolach","startTime":354.78,"endTime":357.0,"body":"created growth gorilla from"},{"speaker":"Matt Wolach","startTime":357.0,"endTime":359.67,"body":"that, and I'm sure that some of"},{"speaker":"Matt Wolach","startTime":357.0,"endTime":359.67,"body":"those early days were pretty"},{"speaker":"Matt Wolach","startTime":359.67,"endTime":362.22,"body":"interesting trying to figure out"},{"speaker":"Matt Wolach","startTime":359.67,"endTime":362.22,"body":"how you would help people and"},{"speaker":"Matt Wolach","startTime":362.25,"endTime":364.35,"body":"exactly what you would do for"},{"speaker":"Matt Wolach","startTime":362.25,"endTime":364.35,"body":"them. Was that pretty"},{"speaker":"Matt Wolach","startTime":364.35,"endTime":367.08,"body":"interesting in those early times"},{"speaker":"Matt Wolach","startTime":364.35,"endTime":367.08,"body":"to start working with some of"},{"speaker":"Matt Wolach","startTime":367.08,"endTime":368.13,"body":"your new clients?"},{"speaker":"Alan Silvestri","startTime":368.16,"endTime":369.57,"body":"Yeah,"},{"speaker":"Alan Silvestri","startTime":368.16,"endTime":369.57,"body":"definitely. I think I started,"},{"speaker":"Alan Silvestri","startTime":369.6,"endTime":372.45,"body":"it was only me doing all the"},{"speaker":"Alan Silvestri","startTime":369.6,"endTime":372.45,"body":"work. And I found the first"},{"speaker":"Alan Silvestri","startTime":372.45,"endTime":375.9,"body":"client on our Facebook group"},{"speaker":"Alan Silvestri","startTime":372.45,"endTime":375.9,"body":"that was all focused on SAS"},{"speaker":"Alan Silvestri","startTime":375.9,"endTime":378.96,"body":"founders. So I was like, Hey, I"},{"speaker":"Alan Silvestri","startTime":375.9,"endTime":378.96,"body":"saw that you have a lot of like"},{"speaker":"Alan Silvestri","startTime":378.96,"endTime":381.69,"body":"good quality content, I could"},{"speaker":"Alan Silvestri","startTime":378.96,"endTime":381.69,"body":"help you with your link building"},{"speaker":"Alan Silvestri","startTime":381.69,"endTime":385.02,"body":"for like $400 a month, you know,"},{"speaker":"Alan Silvestri","startTime":381.69,"endTime":385.02,"body":"something like stupidly cheap."},{"speaker":"Alan Silvestri","startTime":385.74,"endTime":389.4,"body":"So obviously, they accepted as"},{"speaker":"Alan Silvestri","startTime":385.74,"endTime":389.4,"body":"like a trial. Because started I"},{"speaker":"Alan Silvestri","startTime":389.4,"endTime":392.13,"body":"was working for them just me"},{"speaker":"Alan Silvestri","startTime":389.4,"endTime":392.13,"body":"doing everything for like six"},{"speaker":"Alan Silvestri","startTime":392.13,"endTime":394.71,"body":"months, we started seeing some"},{"speaker":"Alan Silvestri","startTime":392.13,"endTime":394.71,"body":"good results. And so at that"},{"speaker":"Alan Silvestri","startTime":394.71,"endTime":397.29,"body":"point, I was able to charge a"},{"speaker":"Alan Silvestri","startTime":394.71,"endTime":397.29,"body":"little bit more so that then I"},{"speaker":"Alan Silvestri","startTime":397.29,"endTime":400.17,"body":"could delegate some of the more"},{"speaker":"Alan Silvestri","startTime":397.29,"endTime":400.17,"body":"repetitive parts of the process"},{"speaker":"Alan Silvestri","startTime":400.17,"endTime":403.77,"body":"to one VA essentially, and this"},{"speaker":"Alan Silvestri","startTime":400.17,"endTime":403.77,"body":"is how I got started, I was"},{"speaker":"Alan Silvestri","startTime":403.77,"endTime":406.8,"body":"like, this is interesting. If I"},{"speaker":"Alan Silvestri","startTime":403.77,"endTime":406.8,"body":"can do this at a bigger scale,"},{"speaker":"Alan Silvestri","startTime":406.83,"endTime":410.19,"body":"then I might be able to start an"},{"speaker":"Alan Silvestri","startTime":406.83,"endTime":410.19,"body":"agency. So at that point, I just"},{"speaker":"Alan Silvestri","startTime":410.19,"endTime":413.16,"body":"was able to use the case studies"},{"speaker":"Alan Silvestri","startTime":410.19,"endTime":413.16,"body":"and the results from the first"},{"speaker":"Alan Silvestri","startTime":413.16,"endTime":416.22,"body":"client to find more people that"},{"speaker":"Alan Silvestri","startTime":413.16,"endTime":416.22,"body":"were interested in the mind need"},{"speaker":"Alan Silvestri","startTime":416.22,"endTime":419.37,"body":"the service in the same kind of"},{"speaker":"Alan Silvestri","startTime":416.22,"endTime":419.37,"body":"niche SAS. So the reason why I"},{"speaker":"Alan Silvestri","startTime":419.37,"endTime":422.04,"body":"also got involved in SAS is"},{"speaker":"Alan Silvestri","startTime":419.37,"endTime":422.04,"body":"because my brother was already"},{"speaker":"Alan Silvestri","startTime":422.04,"endTime":425.28,"body":"working as a copywriter in the"},{"speaker":"Alan Silvestri","startTime":422.04,"endTime":425.28,"body":"SAS space. And so he was telling"},{"speaker":"Alan Silvestri","startTime":425.28,"endTime":428.37,"body":"me a few things how, for"},{"speaker":"Alan Silvestri","startTime":425.28,"endTime":428.37,"body":"example, most of the SAS"},{"speaker":"Alan Silvestri","startTime":428.37,"endTime":432.24,"body":"founders as marketers is young"},{"speaker":"Alan Silvestri","startTime":428.37,"endTime":432.24,"body":"people, you know, they know what"},{"speaker":"Alan Silvestri","startTime":432.24,"endTime":435.45,"body":"SEO is, they know what Link"},{"speaker":"Alan Silvestri","startTime":432.24,"endTime":435.45,"body":"building is. So I didn't need to"},{"speaker":"Alan Silvestri","startTime":435.45,"endTime":440.01,"body":"do the hard sell with them. So"},{"speaker":"Alan Silvestri","startTime":435.45,"endTime":440.01,"body":"so it was very self explanatory,"},{"speaker":"Alan Silvestri","startTime":440.01,"endTime":442.56,"body":"essentially what we do. So that"},{"speaker":"Alan Silvestri","startTime":440.01,"endTime":442.56,"body":"helped in the beginning to get"},{"speaker":"Alan Silvestri","startTime":442.56,"endTime":445.59,"body":"started. And yeah, got the first"},{"speaker":"Alan Silvestri","startTime":442.56,"endTime":445.59,"body":"few results, I was able to"},{"speaker":"Alan Silvestri","startTime":445.59,"endTime":448.53,"body":"slowly scale up with clients get"},{"speaker":"Alan Silvestri","startTime":445.59,"endTime":448.53,"body":"more team members, and now we"},{"speaker":"Alan Silvestri","startTime":448.53,"endTime":451.77,"body":"are 10 people with between like"},{"speaker":"Alan Silvestri","startTime":448.53,"endTime":451.77,"body":"10 to 15 clients at any given"},{"speaker":"Alan Silvestri","startTime":451.77,"endTime":452.43,"body":"time, essentially,"},{"speaker":"Matt Wolach","startTime":452.52,"endTime":454.26,"body":"that's awesome. I"},{"speaker":"Matt Wolach","startTime":452.52,"endTime":454.26,"body":"love that story. And it's"},{"speaker":"Matt Wolach","startTime":454.26,"endTime":456.54,"body":"something that we can learn from"},{"speaker":"Matt Wolach","startTime":454.26,"endTime":456.54,"body":"several different pieces there"},{"speaker":"Matt Wolach","startTime":456.54,"endTime":459.12,"body":"that I want to point out. So if"},{"speaker":"Matt Wolach","startTime":456.54,"endTime":459.12,"body":"you're out there listening one,"},{"speaker":"Matt Wolach","startTime":459.15,"endTime":462.93,"body":"when you get started, it's"},{"speaker":"Matt Wolach","startTime":459.15,"endTime":462.93,"body":"totally okay to charge something"},{"speaker":"Matt Wolach","startTime":462.93,"endTime":465.66,"body":"less than you actually will in"},{"speaker":"Matt Wolach","startTime":462.93,"endTime":465.66,"body":"the future. In fact, I know a"},{"speaker":"Matt Wolach","startTime":465.66,"endTime":468.27,"body":"few people who give away their"},{"speaker":"Matt Wolach","startTime":465.66,"endTime":468.27,"body":"tool or solution or in your"},{"speaker":"Matt Wolach","startTime":468.27,"endTime":471.93,"body":"case, as an agency, your service"},{"speaker":"Matt Wolach","startTime":468.27,"endTime":471.93,"body":"for free even just to prove you"},{"speaker":"Matt Wolach","startTime":471.93,"endTime":474.81,"body":"can do it, get some people"},{"speaker":"Matt Wolach","startTime":471.93,"endTime":474.81,"body":"thinking about okay, this is"},{"speaker":"Matt Wolach","startTime":474.84,"endTime":477.6,"body":"this is pretty cool. And to get"},{"speaker":"Matt Wolach","startTime":474.84,"endTime":477.6,"body":"some great testimonials, some"},{"speaker":"Matt Wolach","startTime":477.6,"endTime":480.93,"body":"case studies, some awesome"},{"speaker":"Matt Wolach","startTime":477.6,"endTime":480.93,"body":"stories from clients so that you"},{"speaker":"Matt Wolach","startTime":480.93,"endTime":484.41,"body":"can use that with other clients"},{"speaker":"Matt Wolach","startTime":480.93,"endTime":484.41,"body":"to grow and get other people"},{"speaker":"Matt Wolach","startTime":484.41,"endTime":487.05,"body":"attracted to your business. And"},{"speaker":"Matt Wolach","startTime":484.41,"endTime":487.05,"body":"so you definitely can go in for"},{"speaker":"Matt Wolach","startTime":487.05,"endTime":490.71,"body":"free and or like you said, very"},{"speaker":"Matt Wolach","startTime":487.05,"endTime":490.71,"body":"cheap, right and do things that"},{"speaker":"Matt Wolach","startTime":490.71,"endTime":494.58,"body":"don't scale. So obviously, it"},{"speaker":"Matt Wolach","startTime":490.71,"endTime":494.58,"body":"wouldn't work to get 10 or 15"},{"speaker":"Matt Wolach","startTime":494.58,"endTime":498.21,"body":"clients for you to do all the"},{"speaker":"Matt Wolach","startTime":494.58,"endTime":498.21,"body":"work on that. But initially,"},{"speaker":"Matt Wolach","startTime":498.21,"endTime":500.79,"body":"when you get started, you have"},{"speaker":"Matt Wolach","startTime":498.21,"endTime":500.79,"body":"to and you got to do some things"},{"speaker":"Matt Wolach","startTime":500.79,"endTime":503.04,"body":"that maybe aren't going to be"},{"speaker":"Matt Wolach","startTime":500.79,"endTime":503.04,"body":"the way you do it in the future,"},{"speaker":"Matt Wolach","startTime":503.04,"endTime":505.8,"body":"the way you do it at scale. But"},{"speaker":"Matt Wolach","startTime":503.04,"endTime":505.8,"body":"if you do it that way that helps"},{"speaker":"Matt Wolach","startTime":505.8,"endTime":508.59,"body":"you learn the process, make sure"},{"speaker":"Matt Wolach","startTime":505.8,"endTime":508.59,"body":"that you're over delivering for"},{"speaker":"Matt Wolach","startTime":508.59,"endTime":510.54,"body":"your early clients, and you're"},{"speaker":"Matt Wolach","startTime":508.59,"endTime":510.54,"body":"able to get some awesome"},{"speaker":"Matt Wolach","startTime":510.54,"endTime":512.94,"body":"results. I love how you did"},{"speaker":"Matt Wolach","startTime":510.54,"endTime":512.94,"body":"that. Alan, I just want to make"},{"speaker":"Matt Wolach","startTime":512.94,"endTime":515.31,"body":"sure everybody out there"},{"speaker":"Matt Wolach","startTime":512.94,"endTime":515.31,"body":"understands that sometimes"},{"speaker":"Matt Wolach","startTime":515.31,"endTime":517.23,"body":"that's what you have to do when"},{"speaker":"Matt Wolach","startTime":515.31,"endTime":517.23,"body":"you get started. It's a little"},{"speaker":"Matt Wolach","startTime":517.23,"endTime":520.05,"body":"bit cheaper than you'd like. And"},{"speaker":"Matt Wolach","startTime":517.23,"endTime":520.05,"body":"it's not exactly as as scalable."},{"speaker":"Matt Wolach","startTime":520.05,"endTime":522.84,"body":"But it helps you get to that"},{"speaker":"Matt Wolach","startTime":520.05,"endTime":522.84,"body":"point, right. Yeah, obviously,"},{"speaker":"Alan Silvestri","startTime":522.84,"endTime":524.49,"body":"I mean, you need"},{"speaker":"Alan Silvestri","startTime":522.84,"endTime":524.49,"body":"to have something to support"},{"speaker":"Alan Silvestri","startTime":524.49,"endTime":527.28,"body":"you. Right. So I did still have"},{"speaker":"Alan Silvestri","startTime":524.49,"endTime":527.28,"body":"the affiliate website, given me"},{"speaker":"Alan Silvestri","startTime":527.28,"endTime":530.76,"body":"some revenue. So I was able to"},{"speaker":"Alan Silvestri","startTime":527.28,"endTime":530.76,"body":"kind of justify charging less,"},{"speaker":"Alan Silvestri","startTime":530.76,"endTime":532.68,"body":"you know, the beginning"},{"speaker":"Alan Silvestri","startTime":530.76,"endTime":532.68,"body":"otherwise, I would have like"},{"speaker":"Alan Silvestri","startTime":532.68,"endTime":534.48,"body":"really been able to do that. So"},{"speaker":"Alan Silvestri","startTime":532.68,"endTime":534.48,"body":"yeah, make sure that you have"},{"speaker":"Alan Silvestri","startTime":534.48,"endTime":536.94,"body":"some kind of support so that"},{"speaker":"Alan Silvestri","startTime":534.48,"endTime":536.94,"body":"then you can start whatever it"},{"speaker":"Alan Silvestri","startTime":536.94,"endTime":539.64,"body":"is that you want to start new"},{"speaker":"Alan Silvestri","startTime":536.94,"endTime":539.64,"body":"product, new business and you"},{"speaker":"Alan Silvestri","startTime":539.64,"endTime":542.19,"body":"can afford to charge less"},{"speaker":"Alan Silvestri","startTime":539.64,"endTime":542.19,"body":"essentially in the beginning."},{"speaker":"Alan Silvestri","startTime":542.25,"endTime":542.64,"body":"Love it."},{"speaker":"Matt Wolach","startTime":542.67,"endTime":545.19,"body":"Okay, so can you"},{"speaker":"Matt Wolach","startTime":542.67,"endTime":545.19,"body":"walk us through the process of"},{"speaker":"Matt Wolach","startTime":545.19,"endTime":547.32,"body":"building some high quality"},{"speaker":"Matt Wolach","startTime":545.19,"endTime":547.32,"body":"backlinks? How would somebody"},{"speaker":"Matt Wolach","startTime":547.32,"endTime":548.25,"body":"even do that? Yeah. So"},{"speaker":"Alan Silvestri","startTime":548.25,"endTime":551.04,"body":"the main thing"},{"speaker":"Alan Silvestri","startTime":548.25,"endTime":551.04,"body":"that I like to always mention is"},{"speaker":"Alan Silvestri","startTime":551.04,"endTime":552.93,"body":"a lot of companies that just"},{"speaker":"Alan Silvestri","startTime":551.04,"endTime":552.93,"body":"focus when it comes to"},{"speaker":"Alan Silvestri","startTime":552.93,"endTime":555.27,"body":"backlinks, they focus on"},{"speaker":"Alan Silvestri","startTime":552.93,"endTime":555.27,"body":"metrics, you know, so they"},{"speaker":"Alan Silvestri","startTime":555.27,"endTime":558.18,"body":"think, oh, we need 10 backlinks"},{"speaker":"Alan Silvestri","startTime":555.27,"endTime":558.18,"body":"domain rating or domain"},{"speaker":"Alan Silvestri","startTime":558.18,"endTime":561.63,"body":"authority 20 Plus Whatever 30"},{"speaker":"Alan Silvestri","startTime":558.18,"endTime":561.63,"body":"Whatever is the metric. That's"},{"speaker":"Alan Silvestri","startTime":561.63,"endTime":563.7,"body":"because there's a lot of"},{"speaker":"Alan Silvestri","startTime":561.63,"endTime":563.7,"body":"articles out there that have"},{"speaker":"Alan Silvestri","startTime":563.7,"endTime":567.66,"body":"popularized this notion that"},{"speaker":"Alan Silvestri","startTime":563.7,"endTime":567.66,"body":"metrics are everything and they"},{"speaker":"Alan Silvestri","startTime":567.66,"endTime":569.64,"body":"tell you the quality of the"},{"speaker":"Alan Silvestri","startTime":567.66,"endTime":569.64,"body":"backlinks. That's not"},{"speaker":"Alan Silvestri","startTime":569.64,"endTime":573.18,"body":"necessarily true. For me, the"},{"speaker":"Alan Silvestri","startTime":569.64,"endTime":573.18,"body":"most important thing is number"},{"speaker":"Alan Silvestri","startTime":573.18,"endTime":577.2,"body":"one to figure out exactly figure"},{"speaker":"Alan Silvestri","startTime":573.18,"endTime":577.2,"body":"out which pages do you want to"},{"speaker":"Alan Silvestri","startTime":577.2,"endTime":580.32,"body":"promote? Right so the reason for"},{"speaker":"Alan Silvestri","startTime":577.2,"endTime":580.32,"body":"this is because if you build"},{"speaker":"Alan Silvestri","startTime":580.32,"endTime":583.05,"body":"backlinks to pages that are"},{"speaker":"Alan Silvestri","startTime":580.32,"endTime":583.05,"body":"super top of the funnel, those"},{"speaker":"Alan Silvestri","startTime":583.05,"endTime":585.6,"body":"might bring in traffic maybe if"},{"speaker":"Alan Silvestri","startTime":583.05,"endTime":585.6,"body":"they rank higher, but the"},{"speaker":"Alan Silvestri","startTime":585.6,"endTime":589.14,"body":"traffic might not have a lot of"},{"speaker":"Alan Silvestri","startTime":585.6,"endTime":589.14,"body":"buyer intent. So that one doing"},{"speaker":"Alan Silvestri","startTime":589.17,"endTime":591.75,"body":"like really well for your"},{"speaker":"Alan Silvestri","startTime":589.17,"endTime":591.75,"body":"business. Okay, so for us the"},{"speaker":"Alan Silvestri","startTime":591.75,"endTime":594.69,"body":"main goal is to bring in more"},{"speaker":"Alan Silvestri","startTime":591.75,"endTime":594.69,"body":"signups and more revenue for the"},{"speaker":"Alan Silvestri","startTime":594.69,"endTime":597.69,"body":"client. So what we do first is"},{"speaker":"Alan Silvestri","startTime":594.69,"endTime":597.69,"body":"to figure out which basis we"},{"speaker":"Alan Silvestri","startTime":597.69,"endTime":601.53,"body":"want to promote to do that we"},{"speaker":"Alan Silvestri","startTime":597.69,"endTime":601.53,"body":"start off By like defining what"},{"speaker":"Alan Silvestri","startTime":601.53,"endTime":604.26,"body":"keywords are pages pages that"},{"speaker":"Alan Silvestri","startTime":601.53,"endTime":604.26,"body":"already have some existing"},{"speaker":"Alan Silvestri","startTime":604.26,"endTime":606.6,"body":"backlinks, you know, some"},{"speaker":"Alan Silvestri","startTime":604.26,"endTime":606.6,"body":"existing traffic maybe ranking"},{"speaker":"Alan Silvestri","startTime":606.6,"endTime":609.9,"body":"bottom of page one, page two,"},{"speaker":"Alan Silvestri","startTime":606.6,"endTime":609.9,"body":"then we can essentially push"},{"speaker":"Alan Silvestri","startTime":609.9,"endTime":612.3,"body":"them higher with just a couple"},{"speaker":"Alan Silvestri","startTime":609.9,"endTime":612.3,"body":"of extra backlinks. Because"},{"speaker":"Alan Silvestri","startTime":612.3,"endTime":614.58,"body":"those are pages that Google"},{"speaker":"Alan Silvestri","startTime":612.3,"endTime":614.58,"body":"essentially likes already, you"},{"speaker":"Alan Silvestri","startTime":614.58,"endTime":617.31,"body":"know, so it's typically easier"},{"speaker":"Alan Silvestri","startTime":614.58,"endTime":617.31,"body":"to push those higher than pages"},{"speaker":"Alan Silvestri","startTime":617.31,"endTime":620.43,"body":"that are ranking position 100"},{"speaker":"Alan Silvestri","startTime":617.31,"endTime":620.43,"body":"into beta one. The second thing"},{"speaker":"Alan Silvestri","startTime":620.46,"endTime":623.76,"body":"is, once you have established"},{"speaker":"Alan Silvestri","startTime":620.46,"endTime":623.76,"body":"which pages have some potential"},{"speaker":"Alan Silvestri","startTime":623.76,"endTime":626.31,"body":"they already ranking well, you"},{"speaker":"Alan Silvestri","startTime":623.76,"endTime":626.31,"body":"need to figure out whether these"},{"speaker":"Alan Silvestri","startTime":626.31,"endTime":628.89,"body":"pages have some business"},{"speaker":"Alan Silvestri","startTime":626.31,"endTime":628.89,"body":"potential. So if you have, like"},{"speaker":"Alan Silvestri","startTime":628.89,"endTime":633.03,"body":"30 pages, then do like a"},{"speaker":"Alan Silvestri","startTime":628.89,"endTime":633.03,"body":"shortlist to come up with the 10"},{"speaker":"Alan Silvestri","startTime":633.03,"endTime":636.24,"body":"pages that have some actual"},{"speaker":"Alan Silvestri","startTime":633.03,"endTime":636.24,"body":"business potential, some sign up"},{"speaker":"Alan Silvestri","startTime":636.24,"endTime":638.67,"body":"potential, some conversion, you"},{"speaker":"Alan Silvestri","startTime":636.24,"endTime":638.67,"body":"know, so you should have some"},{"speaker":"Alan Silvestri","startTime":638.67,"endTime":641.88,"body":"data on that we usually get"},{"speaker":"Alan Silvestri","startTime":638.67,"endTime":641.88,"body":"input from the clients on this."},{"speaker":"Alan Silvestri","startTime":641.91,"endTime":644.07,"body":"So at this point in the"},{"speaker":"Alan Silvestri","startTime":641.91,"endTime":644.07,"body":"analysis, we get in touch with"},{"speaker":"Alan Silvestri","startTime":644.07,"endTime":646.86,"body":"the client, and we tell them,"},{"speaker":"Alan Silvestri","startTime":644.07,"endTime":646.86,"body":"Okay, we have this 50 pages when"},{"speaker":"Alan Silvestri","startTime":646.86,"endTime":650.13,"body":"you please mark like 10 or 20 of"},{"speaker":"Alan Silvestri","startTime":646.86,"endTime":650.13,"body":"these that you think are the"},{"speaker":"Alan Silvestri","startTime":650.13,"endTime":652.86,"body":"ones with the most business"},{"speaker":"Alan Silvestri","startTime":650.13,"endTime":652.86,"body":"potential. Once that's done, we"},{"speaker":"Alan Silvestri","startTime":652.86,"endTime":655.86,"body":"have this shortlist of pages"},{"speaker":"Alan Silvestri","startTime":652.86,"endTime":655.86,"body":"that already doing quite well"},{"speaker":"Alan Silvestri","startTime":655.89,"endTime":658.68,"body":"that have business potential. So"},{"speaker":"Alan Silvestri","startTime":655.89,"endTime":658.68,"body":"the next step is to figure out"},{"speaker":"Alan Silvestri","startTime":658.71,"endTime":662.04,"body":"the link capability or the rank"},{"speaker":"Alan Silvestri","startTime":658.71,"endTime":662.04,"body":"ability potential, right. So the"},{"speaker":"Alan Silvestri","startTime":662.04,"endTime":664.77,"body":"competition essentially find"},{"speaker":"Alan Silvestri","startTime":662.04,"endTime":664.77,"body":"pages that have low competition"},{"speaker":"Alan Silvestri","startTime":664.77,"endTime":667.17,"body":"in between the batch. So to do"},{"speaker":"Alan Silvestri","startTime":664.77,"endTime":667.17,"body":"that, we have a look to make"},{"speaker":"Alan Silvestri","startTime":667.17,"endTime":670.35,"body":"sure that the page is matching"},{"speaker":"Alan Silvestri","startTime":667.17,"endTime":670.35,"body":"the search intent behind the"},{"speaker":"Alan Silvestri","startTime":670.35,"endTime":673.2,"body":"keyword that we want to rank it"},{"speaker":"Alan Silvestri","startTime":670.35,"endTime":673.2,"body":"higher for that's matching the"},{"speaker":"Alan Silvestri","startTime":673.23,"endTime":675.87,"body":"content type and this matching"},{"speaker":"Alan Silvestri","startTime":673.23,"endTime":675.87,"body":"the content quality. So these"},{"speaker":"Alan Silvestri","startTime":675.87,"endTime":678.63,"body":"three things are key,"},{"speaker":"Alan Silvestri","startTime":675.87,"endTime":678.63,"body":"essentially, to make sure that"},{"speaker":"Alan Silvestri","startTime":678.63,"endTime":680.79,"body":"you can actually rank because"},{"speaker":"Alan Silvestri","startTime":678.63,"endTime":680.79,"body":"otherwise, if you're not"},{"speaker":"Alan Silvestri","startTime":680.79,"endTime":683.34,"body":"matching the search intent, the"},{"speaker":"Alan Silvestri","startTime":680.79,"endTime":683.34,"body":"content type and your content is"},{"speaker":"Alan Silvestri","startTime":683.34,"endTime":685.68,"body":"not up to par to what's already"},{"speaker":"Alan Silvestri","startTime":683.34,"endTime":685.68,"body":"ranking, then it's going to be"},{"speaker":"Alan Silvestri","startTime":685.68,"endTime":688.8,"body":"very difficult, even with good"},{"speaker":"Alan Silvestri","startTime":685.68,"endTime":688.8,"body":"quality backlinks to be able to"},{"speaker":"Alan Silvestri","startTime":688.8,"endTime":692.1,"body":"rank in there. So once that's"},{"speaker":"Alan Silvestri","startTime":688.8,"endTime":692.1,"body":"done, we have a list of the best"},{"speaker":"Alan Silvestri","startTime":692.1,"endTime":695.25,"body":"possible pages to rank higher."},{"speaker":"Alan Silvestri","startTime":692.1,"endTime":695.25,"body":"Right. So the next step is to"},{"speaker":"Alan Silvestri","startTime":695.25,"endTime":698.76,"body":"figure out the types and the"},{"speaker":"Alan Silvestri","startTime":695.25,"endTime":698.76,"body":"quantity of backlinks that we"},{"speaker":"Alan Silvestri","startTime":698.76,"endTime":701.73,"body":"need. That's another three step"},{"speaker":"Alan Silvestri","startTime":698.76,"endTime":701.73,"body":"process. So number one is to"},{"speaker":"Alan Silvestri","startTime":701.73,"endTime":705.12,"body":"figure out the link gap. So how"},{"speaker":"Alan Silvestri","startTime":701.73,"endTime":705.12,"body":"many backlinks do we need to be"},{"speaker":"Alan Silvestri","startTime":705.12,"endTime":708.09,"body":"able to close the gap with the"},{"speaker":"Alan Silvestri","startTime":705.12,"endTime":708.09,"body":"competition. To do this, we take"},{"speaker":"Alan Silvestri","startTime":708.09,"endTime":710.85,"body":"a look at the average like"},{"speaker":"Alan Silvestri","startTime":708.09,"endTime":710.85,"body":"referring domain for the top 10"},{"speaker":"Alan Silvestri","startTime":710.85,"endTime":713.82,"body":"ranking pages. And we also have"},{"speaker":"Alan Silvestri","startTime":710.85,"endTime":713.82,"body":"a look at how many new backlinks"},{"speaker":"Alan Silvestri","startTime":713.82,"endTime":716.34,"body":"these pages are building every"},{"speaker":"Alan Silvestri","startTime":713.82,"endTime":716.34,"body":"month, then we did this"},{"speaker":"Alan Silvestri","startTime":716.34,"endTime":719.01,"body":"calculation that can tell us"},{"speaker":"Alan Silvestri","startTime":716.34,"endTime":719.01,"body":"more or less how many links we"},{"speaker":"Alan Silvestri","startTime":719.01,"endTime":721.62,"body":"need to build per month for the"},{"speaker":"Alan Silvestri","startTime":719.01,"endTime":721.62,"body":"next six months, for example."},{"speaker":"Alan Silvestri","startTime":721.71,"endTime":726.12,"body":"Okay, then the next two steps is"},{"speaker":"Alan Silvestri","startTime":721.71,"endTime":726.12,"body":"to determine the Link Type. This"},{"speaker":"Alan Silvestri","startTime":726.15,"endTime":729.78,"body":"is in terms of domain level"},{"speaker":"Alan Silvestri","startTime":726.15,"endTime":729.78,"body":"metrics and page level metrics,"},{"speaker":"Alan Silvestri","startTime":729.81,"endTime":732.93,"body":"because a lot of people only"},{"speaker":"Alan Silvestri","startTime":729.81,"endTime":732.93,"body":"think about domain rating domain"},{"speaker":"Alan Silvestri","startTime":732.93,"endTime":735.63,"body":"authority, but they forget to"},{"speaker":"Alan Silvestri","startTime":732.93,"endTime":735.63,"body":"remember that your link is going"},{"speaker":"Alan Silvestri","startTime":735.63,"endTime":738.54,"body":"to be placed on in like an"},{"speaker":"Alan Silvestri","startTime":735.63,"endTime":738.54,"body":"individual URL, right, so an"},{"speaker":"Alan Silvestri","startTime":738.54,"endTime":741.6,"body":"individual page. So if the"},{"speaker":"Alan Silvestri","startTime":738.54,"endTime":741.6,"body":"domain is very high domain"},{"speaker":"Alan Silvestri","startTime":741.6,"endTime":744.72,"body":"rating, but the page is ranking"},{"speaker":"Alan Silvestri","startTime":741.6,"endTime":744.72,"body":"nowhere, it doesn't have any"},{"speaker":"Alan Silvestri","startTime":744.72,"endTime":747.3,"body":"traffic and doesn't have any"},{"speaker":"Alan Silvestri","startTime":744.72,"endTime":747.3,"body":"backlinks pointing to it, your"},{"speaker":"Alan Silvestri","startTime":747.3,"endTime":750.42,"body":"link is not going to be as"},{"speaker":"Alan Silvestri","startTime":747.3,"endTime":750.42,"body":"effective. So we look at"},{"speaker":"Alan Silvestri","startTime":750.42,"endTime":753.06,"body":"specific domain and page level"},{"speaker":"Alan Silvestri","startTime":750.42,"endTime":753.06,"body":"metrics that we can use to"},{"speaker":"Alan Silvestri","startTime":753.06,"endTime":756.42,"body":"target then the last thing is"},{"speaker":"Alan Silvestri","startTime":753.06,"endTime":756.42,"body":"topical relevance. So making"},{"speaker":"Alan Silvestri","startTime":756.42,"endTime":759.69,"body":"sure that your links are placed"},{"speaker":"Alan Silvestri","startTime":756.42,"endTime":759.69,"body":"on pages that are relevant to"},{"speaker":"Alan Silvestri","startTime":759.69,"endTime":762.9,"body":"your target topic, and that the"},{"speaker":"Alan Silvestri","startTime":759.69,"endTime":762.9,"body":"anchor text that's being used is"},{"speaker":"Alan Silvestri","startTime":762.9,"endTime":766.02,"body":"relevant as well. These are the"},{"speaker":"Alan Silvestri","startTime":762.9,"endTime":766.02,"body":"key things that you need to do"},{"speaker":"Alan Silvestri","startTime":766.05,"endTime":769.98,"body":"to be able to even start right."},{"speaker":"Alan Silvestri","startTime":766.05,"endTime":769.98,"body":"So like before you even started"},{"speaker":"Alan Silvestri","startTime":769.98,"endTime":771.99,"body":"doing the outreach, this is"},{"speaker":"Alan Silvestri","startTime":769.98,"endTime":771.99,"body":"everything that you should be"},{"speaker":"Alan Silvestri","startTime":771.99,"endTime":774.63,"body":"thinking about, then the next"},{"speaker":"Alan Silvestri","startTime":771.99,"endTime":774.63,"body":"step is obviously to do"},{"speaker":"Alan Silvestri","startTime":774.63,"endTime":776.97,"body":"prospecting, find all the sites"},{"speaker":"Alan Silvestri","startTime":774.63,"endTime":776.97,"body":"that you want to reach out to"},{"speaker":"Alan Silvestri","startTime":776.97,"endTime":779.79,"body":"find the email accounts and then"},{"speaker":"Alan Silvestri","startTime":776.97,"endTime":779.79,"body":"send out the emails to these"},{"speaker":"Alan Silvestri","startTime":779.79,"endTime":781.35,"body":"people to convince them to link"},{"speaker":"Alan Silvestri","startTime":779.79,"endTime":781.35,"body":"to you."},{"speaker":"Matt Wolach","startTime":781.889,"endTime":784.499,"body":"I love that it's an"},{"speaker":"Matt Wolach","startTime":781.889,"endTime":784.499,"body":"amazing process. And it looks"},{"speaker":"Matt Wolach","startTime":784.499,"endTime":786.929,"body":"like by the way, folks,"},{"speaker":"Matt Wolach","startTime":784.499,"endTime":786.929,"body":"sometimes people come on the"},{"speaker":"Matt Wolach","startTime":786.929,"endTime":789.749,"body":"show, and they like yeah, here's"},{"speaker":"Matt Wolach","startTime":786.929,"endTime":789.749,"body":"kind of the general idea. Elon"},{"speaker":"Matt Wolach","startTime":789.749,"endTime":793.409,"body":"just gave you the exact step by"},{"speaker":"Matt Wolach","startTime":789.749,"endTime":793.409,"body":"step for what to do. That's"},{"speaker":"Matt Wolach","startTime":793.409,"endTime":796.079,"body":"pretty fantastic for him to do"},{"speaker":"Matt Wolach","startTime":793.409,"endTime":796.079,"body":"that. And I hope you guys have"},{"speaker":"Matt Wolach","startTime":796.079,"endTime":799.169,"body":"taken notes and hopefully pause"},{"speaker":"Matt Wolach","startTime":796.079,"endTime":799.169,"body":"and go back now. It's amazing"},{"speaker":"Matt Wolach","startTime":799.169,"endTime":802.259,"body":"what he does. But it's also a"},{"speaker":"Matt Wolach","startTime":799.169,"endTime":802.259,"body":"lot like there's a lot in there"},{"speaker":"Matt Wolach","startTime":802.259,"endTime":804.239,"body":"happening for me, I'm like,"},{"speaker":"Matt Wolach","startTime":802.259,"endTime":804.239,"body":"Yeah, I'll go get some links."},{"speaker":"Matt Wolach","startTime":804.239,"endTime":806.219,"body":"And then you started explaining"},{"speaker":"Matt Wolach","startTime":804.239,"endTime":806.219,"body":"that I'm like, I don't want to"},{"speaker":"Matt Wolach","startTime":806.219,"endTime":808.589,"body":"do that. And I don't want my"},{"speaker":"Matt Wolach","startTime":806.219,"endTime":808.589,"body":"team is like so focused on other"},{"speaker":"Matt Wolach","startTime":808.589,"endTime":810.629,"body":"stuff, there's no way we could"},{"speaker":"Matt Wolach","startTime":808.589,"endTime":810.629,"body":"do that. So that's why I would"},{"speaker":"Matt Wolach","startTime":810.629,"endTime":813.029,"body":"highly recommend just contact"},{"speaker":"Matt Wolach","startTime":810.629,"endTime":813.029,"body":"Alan and just have his team do"},{"speaker":"Matt Wolach","startTime":813.029,"endTime":815.969,"body":"it's gonna be cheaper than what"},{"speaker":"Matt Wolach","startTime":813.029,"endTime":815.969,"body":"you can afford, probably a lot"},{"speaker":"Matt Wolach","startTime":815.969,"endTime":818.339,"body":"better. But if you want to try"},{"speaker":"Matt Wolach","startTime":815.969,"endTime":818.339,"body":"it yourself, go ahead and give"},{"speaker":"Matt Wolach","startTime":818.339,"endTime":820.499,"body":"it a shot. I just read these out"},{"speaker":"Matt Wolach","startTime":818.339,"endTime":820.499,"body":"loud. So but what I heard in"},{"speaker":"Matt Wolach","startTime":820.499,"endTime":823.559,"body":"there, Allen, a lot of good"},{"speaker":"Matt Wolach","startTime":820.499,"endTime":823.559,"body":"stuff. And it sounds like a lot"},{"speaker":"Matt Wolach","startTime":823.559,"endTime":827.279,"body":"of it starts with good content."},{"speaker":"Matt Wolach","startTime":823.559,"endTime":827.279,"body":"And so do you advise your"},{"speaker":"Matt Wolach","startTime":827.279,"endTime":830.519,"body":"clients on some of the best"},{"speaker":"Matt Wolach","startTime":827.279,"endTime":830.519,"body":"things to do with their content"},{"speaker":"Matt Wolach","startTime":830.519,"endTime":832.649,"body":"or some of the best topics based"},{"speaker":"Matt Wolach","startTime":830.519,"endTime":832.649,"body":"on their niche?"},{"speaker":"Alan Silvestri","startTime":832.679,"endTime":834.689,"body":"Yeah, so I would"},{"speaker":"Alan Silvestri","startTime":832.679,"endTime":834.689,"body":"say content quality is very,"},{"speaker":"Alan Silvestri","startTime":834.689,"endTime":836.879,"body":"very important. One of the"},{"speaker":"Alan Silvestri","startTime":834.689,"endTime":836.879,"body":"things that we look at in the"},{"speaker":"Alan Silvestri","startTime":836.879,"endTime":840.299,"body":"roadmapping process to select"},{"speaker":"Alan Silvestri","startTime":836.879,"endTime":840.299,"body":"the best possible pages is also"},{"speaker":"Alan Silvestri","startTime":840.329,"endTime":842.789,"body":"as I said, to make sure that the"},{"speaker":"Alan Silvestri","startTime":840.329,"endTime":842.789,"body":"content is matching the content"},{"speaker":"Alan Silvestri","startTime":842.789,"endTime":845.339,"body":"quality in there with the top 10"},{"speaker":"Alan Silvestri","startTime":842.789,"endTime":845.339,"body":"ranking pages. Because if your"},{"speaker":"Alan Silvestri","startTime":845.339,"endTime":848.669,"body":"content is not the best possible"},{"speaker":"Alan Silvestri","startTime":845.339,"endTime":848.669,"body":"resource on the given topic,"},{"speaker":"Alan Silvestri","startTime":848.699,"endTime":851.219,"body":"then it's going to be more"},{"speaker":"Alan Silvestri","startTime":848.699,"endTime":851.219,"body":"difficult for us to get links to"},{"speaker":"Alan Silvestri","startTime":851.219,"endTime":853.559,"body":"it. So there's a couple of"},{"speaker":"Alan Silvestri","startTime":851.219,"endTime":853.559,"body":"things that we do. We run the"},{"speaker":"Alan Silvestri","startTime":853.559,"endTime":856.709,"body":"content through surfer SEO,"},{"speaker":"Alan Silvestri","startTime":853.559,"endTime":856.709,"body":"which is a content audit tool"},{"speaker":"Alan Silvestri","startTime":856.739,"endTime":859.439,"body":"that gives the client some"},{"speaker":"Alan Silvestri","startTime":856.739,"endTime":859.439,"body":"recommendations on things that"},{"speaker":"Alan Silvestri","startTime":859.439,"endTime":861.989,"body":"they can fix on the page to"},{"speaker":"Alan Silvestri","startTime":859.439,"endTime":861.989,"body":"improve the on page"},{"speaker":"Alan Silvestri","startTime":861.989,"endTime":865.109,"body":"optimization, but also things"},{"speaker":"Alan Silvestri","startTime":861.989,"endTime":865.109,"body":"like internal linking to like"},{"speaker":"Alan Silvestri","startTime":865.109,"endTime":867.689,"body":"get the link juice to flow"},{"speaker":"Alan Silvestri","startTime":865.109,"endTime":867.689,"body":"better throughout the site."},{"speaker":"Alan Silvestri","startTime":867.719,"endTime":870.209,"body":"That's always helps. So yeah, I"},{"speaker":"Alan Silvestri","startTime":867.719,"endTime":870.209,"body":"will say the main thing is to"},{"speaker":"Alan Silvestri","startTime":870.209,"endTime":872.939,"body":"make the content actionable to"},{"speaker":"Alan Silvestri","startTime":870.209,"endTime":872.939,"body":"make it some kind of like"},{"speaker":"Alan Silvestri","startTime":872.939,"endTime":875.429,"body":"newsworthy, and that doesn't"},{"speaker":"Alan Silvestri","startTime":872.939,"endTime":875.429,"body":"mean that the whole article"},{"speaker":"Alan Silvestri","startTime":875.429,"endTime":878.789,"body":"should be newsworthy. You can"},{"speaker":"Alan Silvestri","startTime":875.429,"endTime":878.789,"body":"have some examples, small"},{"speaker":"Alan Silvestri","startTime":878.789,"endTime":881.309,"body":"paragraph inside the article"},{"speaker":"Alan Silvestri","startTime":878.789,"endTime":881.309,"body":"with some new statistics, some"},{"speaker":"Alan Silvestri","startTime":881.309,"endTime":885.479,"body":"new data or quotes that people"},{"speaker":"Alan Silvestri","startTime":881.309,"endTime":885.479,"body":"can actually use to mention in"},{"speaker":"Alan Silvestri","startTime":885.479,"endTime":887.939,"body":"their article with the link. So"},{"speaker":"Alan Silvestri","startTime":885.479,"endTime":887.939,"body":"yeah, this small things. The"},{"speaker":"Alan Silvestri","startTime":887.939,"endTime":891.569,"body":"other thing is media elements."},{"speaker":"Alan Silvestri","startTime":887.939,"endTime":891.569,"body":"So have like custom graphics,"},{"speaker":"Alan Silvestri","startTime":891.569,"endTime":894.839,"body":"custom images, shareable kind of"},{"speaker":"Alan Silvestri","startTime":891.569,"endTime":894.839,"body":"elements, all these things that"},{"speaker":"Alan Silvestri","startTime":894.839,"endTime":897.989,"body":"make the content more linkable"},{"speaker":"Alan Silvestri","startTime":894.839,"endTime":897.989,"body":"and easily shareable with"},{"speaker":"Alan Silvestri","startTime":897.989,"endTime":900.959,"body":"people. There's always help me"},{"speaker":"Alan Silvestri","startTime":897.989,"endTime":900.959,"body":"the best thing and also to make"},{"speaker":"Alan Silvestri","startTime":900.959,"endTime":903.269,"body":"sure that content matches the"},{"speaker":"Alan Silvestri","startTime":900.959,"endTime":903.269,"body":"search intent and the content"},{"speaker":"Alan Silvestri","startTime":903.269,"endTime":905.429,"body":"type. That's the most important"},{"speaker":"Alan Silvestri","startTime":903.269,"endTime":905.429,"body":"thing. So you really need to"},{"speaker":"Alan Silvestri","startTime":905.429,"endTime":907.889,"body":"figure out what the person that"},{"speaker":"Alan Silvestri","startTime":905.429,"endTime":907.889,"body":"is looking for the target"},{"speaker":"Alan Silvestri","startTime":907.889,"endTime":911.639,"body":"keywords is expecting to find"},{"speaker":"Alan Silvestri","startTime":907.889,"endTime":911.639,"body":"and try to anticipate that. So"},{"speaker":"Alan Silvestri","startTime":911.639,"endTime":914.459,"body":"the usual process is just have a"},{"speaker":"Alan Silvestri","startTime":911.639,"endTime":914.459,"body":"look at the top 10 ranking pages"},{"speaker":"Alan Silvestri","startTime":914.489,"endTime":917.159,"body":"try to do better than what"},{"speaker":"Alan Silvestri","startTime":914.489,"endTime":917.159,"body":"they're doing. But that's not"},{"speaker":"Alan Silvestri","startTime":917.159,"endTime":920.609,"body":"necessarily true. Sometimes you"},{"speaker":"Alan Silvestri","startTime":917.159,"endTime":920.609,"body":"might get away with just having"},{"speaker":"Alan Silvestri","startTime":920.639,"endTime":923.429,"body":"a contrarian view or like a"},{"speaker":"Alan Silvestri","startTime":920.639,"endTime":923.429,"body":"different perspective on the"},{"speaker":"Alan Silvestri","startTime":923.429,"endTime":926.009,"body":"same topic, because Google is"},{"speaker":"Alan Silvestri","startTime":923.429,"endTime":926.009,"body":"always testing results, you"},{"speaker":"Alan Silvestri","startTime":926.009,"endTime":928.709,"body":"know, so it doesn't necessarily"},{"speaker":"Alan Silvestri","startTime":926.009,"endTime":928.709,"body":"mean that what Google is showing"},{"speaker":"Alan Silvestri","startTime":928.709,"endTime":931.859,"body":"you on page one is what it will"},{"speaker":"Alan Silvestri","startTime":928.709,"endTime":931.859,"body":"show you in three months, for"},{"speaker":"Alan Silvestri","startTime":931.859,"endTime":934.499,"body":"example, it's always good to try"},{"speaker":"Alan Silvestri","startTime":931.859,"endTime":934.499,"body":"and be different, right? So"},{"speaker":"Alan Silvestri","startTime":934.499,"endTime":937.229,"body":"either better or different."},{"speaker":"Alan Silvestri","startTime":934.499,"endTime":937.229,"body":"Those are the two key factors. I"},{"speaker":"Alan Silvestri","startTime":937.229,"endTime":937.469,"body":"think"},{"speaker":"Matt Wolach","startTime":937.5,"endTime":939.39,"body":"I love that. So"},{"speaker":"Matt Wolach","startTime":937.5,"endTime":939.39,"body":"what are some of the mistakes"},{"speaker":"Matt Wolach","startTime":939.39,"endTime":942.06,"body":"that early stage companies are"},{"speaker":"Matt Wolach","startTime":939.39,"endTime":942.06,"body":"making with regard to their"},{"speaker":"Matt Wolach","startTime":942.06,"endTime":943.05,"body":"growth strategies."},{"speaker":"Alan Silvestri","startTime":943.079,"endTime":946.259,"body":"So I would say"},{"speaker":"Alan Silvestri","startTime":943.079,"endTime":946.259,"body":"in terms of the mistakes for"},{"speaker":"Alan Silvestri","startTime":946.289,"endTime":949.589,"body":"growth strategies, in general,"},{"speaker":"Alan Silvestri","startTime":946.289,"endTime":949.589,"body":"the key thing that we've seen a"},{"speaker":"Alan Silvestri","startTime":949.589,"endTime":952.649,"body":"lot is in terms of content"},{"speaker":"Alan Silvestri","startTime":949.589,"endTime":952.649,"body":"strategy, if we're talking about"},{"speaker":"Alan Silvestri","startTime":952.649,"endTime":954.959,"body":"content marketing, they don't"},{"speaker":"Alan Silvestri","startTime":952.649,"endTime":954.959,"body":"really have a content strategy"},{"speaker":"Alan Silvestri","startTime":954.959,"endTime":958.079,"body":"well thought out, right. So"},{"speaker":"Alan Silvestri","startTime":954.959,"endTime":958.079,"body":"they're just publishing content,"},{"speaker":"Alan Silvestri","startTime":958.109,"endTime":960.869,"body":"targeting random keywords that"},{"speaker":"Alan Silvestri","startTime":958.109,"endTime":960.869,"body":"they find interesting, or that"},{"speaker":"Alan Silvestri","startTime":960.869,"endTime":963.119,"body":"they think they might want to"},{"speaker":"Alan Silvestri","startTime":960.869,"endTime":963.119,"body":"rank for. But at the end of the"},{"speaker":"Alan Silvestri","startTime":963.119,"endTime":965.879,"body":"day, you really need to cover"},{"speaker":"Alan Silvestri","startTime":963.119,"endTime":965.879,"body":"the three stages of the funnel,"},{"speaker":"Alan Silvestri","startTime":965.879,"endTime":968.759,"body":"I think so having a top of the"},{"speaker":"Alan Silvestri","startTime":965.879,"endTime":968.759,"body":"funnel kind of content strategy,"},{"speaker":"Alan Silvestri","startTime":968.789,"endTime":971.339,"body":"then a middle of the funnel and"},{"speaker":"Alan Silvestri","startTime":968.789,"endTime":971.339,"body":"a bottom of the funnel, so that"},{"speaker":"Alan Silvestri","startTime":971.339,"endTime":974.609,"body":"then you can guide your audience"},{"speaker":"Alan Silvestri","startTime":971.339,"endTime":974.609,"body":"throughout the funnel, and all"},{"speaker":"Alan Silvestri","startTime":974.609,"endTime":976.949,"body":"the way to the conversion. So"},{"speaker":"Alan Silvestri","startTime":974.609,"endTime":976.949,"body":"that's the main thing, having a"},{"speaker":"Alan Silvestri","startTime":976.949,"endTime":980.159,"body":"content strategy that works."},{"speaker":"Alan Silvestri","startTime":976.949,"endTime":980.159,"body":"Otherwise, the links that we"},{"speaker":"Alan Silvestri","startTime":980.159,"endTime":982.349,"body":"build are not going to do"},{"speaker":"Alan Silvestri","startTime":980.159,"endTime":982.349,"body":"anything for you. Because we"},{"speaker":"Alan Silvestri","startTime":982.349,"endTime":985.049,"body":"can't really build backlinks to"},{"speaker":"Alan Silvestri","startTime":982.349,"endTime":985.049,"body":"articles that are like, Oh, we"},{"speaker":"Alan Silvestri","startTime":985.049,"endTime":987.569,"body":"just launched this feature, you"},{"speaker":"Alan Silvestri","startTime":985.049,"endTime":987.569,"body":"know, that doesn't do anything"},{"speaker":"Alan Silvestri","startTime":987.569,"endTime":991.529,"body":"for anyone. So the other thing"},{"speaker":"Alan Silvestri","startTime":987.569,"endTime":991.529,"body":"is finding product market fit,"},{"speaker":"Alan Silvestri","startTime":991.559,"endTime":994.319,"body":"some companies come to us and"},{"speaker":"Alan Silvestri","startTime":991.559,"endTime":994.319,"body":"then we look at the website. And"},{"speaker":"Alan Silvestri","startTime":994.319,"endTime":996.899,"body":"it's not really clear what"},{"speaker":"Alan Silvestri","startTime":994.319,"endTime":996.899,"body":"they're doing. The product is"},{"speaker":"Alan Silvestri","startTime":996.899,"endTime":1000.829,"body":"not very well defined yet. So So"},{"speaker":"Alan Silvestri","startTime":996.899,"endTime":1000.829,"body":"we tell them like it's too"},{"speaker":"Alan Silvestri","startTime":1000.829,"endTime":1003.529,"body":"early, make sure that you find"},{"speaker":"Alan Silvestri","startTime":1000.829,"endTime":1003.529,"body":"your product that you find your"},{"speaker":"Alan Silvestri","startTime":1003.529,"endTime":1006.379,"body":"audience first. And then once we"},{"speaker":"Alan Silvestri","startTime":1003.529,"endTime":1006.379,"body":"have the content for that, then"},{"speaker":"Alan Silvestri","startTime":1006.379,"endTime":1009.079,"body":"you can come to us. The other"},{"speaker":"Alan Silvestri","startTime":1006.379,"endTime":1009.079,"body":"thing is maybe some companies"},{"speaker":"Alan Silvestri","startTime":1009.079,"endTime":1013.249,"body":"rely too much on just one"},{"speaker":"Alan Silvestri","startTime":1009.079,"endTime":1013.249,"body":"strategy for growth, right. So"},{"speaker":"Alan Silvestri","startTime":1013.249,"endTime":1016.579,"body":"maybe they just rely on SEO. And"},{"speaker":"Alan Silvestri","startTime":1013.249,"endTime":1016.579,"body":"so I think in the early stages,"},{"speaker":"Alan Silvestri","startTime":1016.609,"endTime":1019.309,"body":"it's important to experiment"},{"speaker":"Alan Silvestri","startTime":1016.609,"endTime":1019.309,"body":"with a few different things,"},{"speaker":"Alan Silvestri","startTime":1019.339,"endTime":1022.339,"body":"maybe not too many, but just a"},{"speaker":"Alan Silvestri","startTime":1019.339,"endTime":1022.339,"body":"couple of different tactics or"},{"speaker":"Alan Silvestri","startTime":1022.339,"endTime":1025.579,"body":"strategies for growth, figure"},{"speaker":"Alan Silvestri","startTime":1022.339,"endTime":1025.579,"body":"out which ones work best for"},{"speaker":"Alan Silvestri","startTime":1025.579,"endTime":1028.969,"body":"you. And then maybe you can do"},{"speaker":"Alan Silvestri","startTime":1025.579,"endTime":1028.969,"body":"80% on SEO, for example, if"},{"speaker":"Alan Silvestri","startTime":1028.969,"endTime":1032.059,"body":"that's the best one for you, and"},{"speaker":"Alan Silvestri","startTime":1028.969,"endTime":1032.059,"body":"then the rest 20% Spread it out"},{"speaker":"Alan Silvestri","startTime":1032.059,"endTime":1034.879,"body":"between maybe two other kind of"},{"speaker":"Alan Silvestri","startTime":1032.059,"endTime":1034.879,"body":"tactics, you know, and the last"},{"speaker":"Alan Silvestri","startTime":1034.879,"endTime":1038.209,"body":"thing is, I will say they don't"},{"speaker":"Alan Silvestri","startTime":1034.879,"endTime":1038.209,"body":"track metrics, or they don't"},{"speaker":"Alan Silvestri","startTime":1038.209,"endTime":1040.609,"body":"track anything at all. So a lot"},{"speaker":"Alan Silvestri","startTime":1038.209,"endTime":1040.609,"body":"of companies when they come to"},{"speaker":"Alan Silvestri","startTime":1040.609,"endTime":1043.669,"body":"us, and we ask them for their"},{"speaker":"Alan Silvestri","startTime":1040.609,"endTime":1043.669,"body":"input in terms of which pages"},{"speaker":"Alan Silvestri","startTime":1043.669,"endTime":1045.709,"body":"have the most business"},{"speaker":"Alan Silvestri","startTime":1043.669,"endTime":1045.709,"body":"potential, they don't even have"},{"speaker":"Alan Silvestri","startTime":1045.709,"endTime":1048.799,"body":"anything in place to be able to"},{"speaker":"Alan Silvestri","startTime":1045.709,"endTime":1048.799,"body":"measure that. And so we're kinda"},{"speaker":"Alan Silvestri","startTime":1048.799,"endTime":1051.919,"body":"left in the dark, you know. So I"},{"speaker":"Alan Silvestri","startTime":1048.799,"endTime":1051.919,"body":"will say these are the main kind"},{"speaker":"Alan Silvestri","startTime":1051.919,"endTime":1054.649,"body":"of mistakes in terms of growth"},{"speaker":"Alan Silvestri","startTime":1051.919,"endTime":1054.649,"body":"in terms of content promotion,"},{"speaker":"Alan Silvestri","startTime":1054.649,"endTime":1058.579,"body":"in general. Some other mistakes"},{"speaker":"Alan Silvestri","startTime":1054.649,"endTime":1058.579,"body":"is some people focus too much on"},{"speaker":"Alan Silvestri","startTime":1058.579,"endTime":1061.909,"body":"quantity versus quality. So"},{"speaker":"Alan Silvestri","startTime":1058.579,"endTime":1061.909,"body":"maybe they use too much"},{"speaker":"Alan Silvestri","startTime":1061.909,"endTime":1064.579,"body":"automation, they do like a"},{"speaker":"Alan Silvestri","startTime":1061.909,"endTime":1064.579,"body":"shotgun approach in their"},{"speaker":"Alan Silvestri","startTime":1064.579,"endTime":1067.429,"body":"campaigns. And that doesn't"},{"speaker":"Alan Silvestri","startTime":1064.579,"endTime":1067.429,"body":"really bring them results. So"},{"speaker":"Alan Silvestri","startTime":1067.429,"endTime":1070.189,"body":"what happens is they get"},{"speaker":"Alan Silvestri","startTime":1067.429,"endTime":1070.189,"body":"discouraged. And they simply"},{"speaker":"Alan Silvestri","startTime":1070.189,"endTime":1072.829,"body":"quit. And they stopped doing"},{"speaker":"Alan Silvestri","startTime":1070.189,"endTime":1072.829,"body":"promotion, which this leads to"},{"speaker":"Alan Silvestri","startTime":1072.829,"endTime":1075.349,"body":"what I call the content"},{"speaker":"Alan Silvestri","startTime":1072.829,"endTime":1075.349,"body":"graveyard. Basically, they say"},{"speaker":"Alan Silvestri","startTime":1075.379,"endTime":1077.959,"body":"link building doesn't work,"},{"speaker":"Alan Silvestri","startTime":1075.379,"endTime":1077.959,"body":"content, promotion doesn't work,"},{"speaker":"Alan Silvestri","startTime":1077.989,"endTime":1080.659,"body":"it's too difficult to do. So"},{"speaker":"Alan Silvestri","startTime":1077.989,"endTime":1080.659,"body":"what they do is they simply get"},{"speaker":"Alan Silvestri","startTime":1080.659,"endTime":1083.119,"body":"to a point where they quit and"},{"speaker":"Alan Silvestri","startTime":1080.659,"endTime":1083.119,"body":"all the content will will be"},{"speaker":"Alan Silvestri","startTime":1083.119,"endTime":1086.149,"body":"left into page one and not"},{"speaker":"Alan Silvestri","startTime":1083.119,"endTime":1086.149,"body":"really doing anything for them."},{"speaker":"Alan Silvestri","startTime":1086.179,"endTime":1088.819,"body":"And they will simply keep"},{"speaker":"Alan Silvestri","startTime":1086.179,"endTime":1088.819,"body":"pumping out content in the hope"},{"speaker":"Alan Silvestri","startTime":1088.819,"endTime":1091.309,"body":"they will magically rank. But as"},{"speaker":"Alan Silvestri","startTime":1088.819,"endTime":1091.309,"body":"you know, that doesn't happen"},{"speaker":"Alan Silvestri","startTime":1091.339,"endTime":1094.579,"body":"very often. So yeah, I will say"},{"speaker":"Alan Silvestri","startTime":1091.339,"endTime":1094.579,"body":"these are the key things. So a"},{"speaker":"Alan Silvestri","startTime":1094.579,"endTime":1098.119,"body":"lack of strategy or lack of"},{"speaker":"Alan Silvestri","startTime":1094.579,"endTime":1098.119,"body":"maybe experimentation. And the"},{"speaker":"Alan Silvestri","startTime":1098.119,"endTime":1100.639,"body":"other thing is finding product"},{"speaker":"Alan Silvestri","startTime":1098.119,"endTime":1100.639,"body":"market fit. That's probably the"},{"speaker":"Alan Silvestri","startTime":1100.639,"endTime":1102.139,"body":"first kind of mistake. Wow,"},{"speaker":"Matt Wolach","startTime":1102.17,"endTime":1104.57,"body":"it was super"},{"speaker":"Matt Wolach","startTime":1102.17,"endTime":1104.57,"body":"awesome breakdown. So as we wrap"},{"speaker":"Matt Wolach","startTime":1104.57,"endTime":1107.96,"body":"and as we close, if you were to"},{"speaker":"Matt Wolach","startTime":1104.57,"endTime":1107.96,"body":"give one piece of advice to"},{"speaker":"Matt Wolach","startTime":1107.96,"endTime":1110.72,"body":"software leaders who are trying"},{"speaker":"Matt Wolach","startTime":1107.96,"endTime":1110.72,"body":"to you know, grow and they've"},{"speaker":"Matt Wolach","startTime":1110.72,"endTime":1112.91,"body":"got SEO as a strategy, and they"},{"speaker":"Matt Wolach","startTime":1110.72,"endTime":1112.91,"body":"want to make sure that they"},{"speaker":"Matt Wolach","startTime":1112.91,"endTime":1115.19,"body":"include link building in that"},{"speaker":"Matt Wolach","startTime":1112.91,"endTime":1115.19,"body":"what advice would you give to"},{"speaker":"Matt Wolach","startTime":1115.19,"endTime":1115.58,"body":"them? I will"},{"speaker":"Alan Silvestri","startTime":1115.58,"endTime":1117.74,"body":"say to start out"},{"speaker":"Alan Silvestri","startTime":1115.58,"endTime":1117.74,"body":"Yeah, make sure that you have"},{"speaker":"Alan Silvestri","startTime":1117.74,"endTime":1119.96,"body":"product market fit. So you know,"},{"speaker":"Alan Silvestri","startTime":1117.74,"endTime":1119.96,"body":"your audience, you know, the"},{"speaker":"Alan Silvestri","startTime":1119.96,"endTime":1122.45,"body":"pain points are the audience"},{"speaker":"Alan Silvestri","startTime":1119.96,"endTime":1122.45,"body":"then create content that's"},{"speaker":"Alan Silvestri","startTime":1122.45,"endTime":1125.0,"body":"targeting those pain points,"},{"speaker":"Alan Silvestri","startTime":1122.45,"endTime":1125.0,"body":"because those are typically low"},{"speaker":"Alan Silvestri","startTime":1125.0,"endTime":1127.94,"body":"hanging fruit keywords with less"},{"speaker":"Alan Silvestri","startTime":1125.0,"endTime":1127.94,"body":"competition, try to rank for"},{"speaker":"Alan Silvestri","startTime":1127.94,"endTime":1130.67,"body":"those because that can give you"},{"speaker":"Alan Silvestri","startTime":1127.94,"endTime":1130.67,"body":"some revenue, like traffic and"},{"speaker":"Alan Silvestri","startTime":1130.67,"endTime":1133.55,"body":"revenue pretty fast considering"},{"speaker":"Alan Silvestri","startTime":1130.67,"endTime":1133.55,"body":"the low competition and yeah,"},{"speaker":"Alan Silvestri","startTime":1133.58,"endTime":1136.88,"body":"then you can typically scale up"},{"speaker":"Alan Silvestri","startTime":1133.58,"endTime":1136.88,"body":"from that. But yeah, start with"},{"speaker":"Alan Silvestri","startTime":1136.88,"endTime":1139.67,"body":"the low competition, pain, point"},{"speaker":"Alan Silvestri","startTime":1136.88,"endTime":1139.67,"body":"driven content and build up from"},{"speaker":"Alan Silvestri","startTime":1139.67,"endTime":1140.21,"body":"that. A lot"},{"speaker":"Matt Wolach","startTime":1140.21,"endTime":1142.67,"body":"of great advice."},{"speaker":"Matt Wolach","startTime":1140.21,"endTime":1142.67,"body":"This has been awesome. Alan, how"},{"speaker":"Matt Wolach","startTime":1142.67,"endTime":1145.25,"body":"can our audience learn more"},{"speaker":"Matt Wolach","startTime":1142.67,"endTime":1145.25,"body":"about you and growth gorilla?"},{"speaker":"Alan Silvestri","startTime":1145.28,"endTime":1147.8,"body":"Yeah, so the"},{"speaker":"Alan Silvestri","startTime":1145.28,"endTime":1147.8,"body":"best way is to reach out to me"},{"speaker":"Alan Silvestri","startTime":1147.8,"endTime":1151.01,"body":"on Twitter at Allen G gorilla."},{"speaker":"Alan Silvestri","startTime":1147.8,"endTime":1151.01,"body":"Or you can find us on our"},{"speaker":"Alan Silvestri","startTime":1151.01,"endTime":1154.46,"body":"website, which is my growth"},{"speaker":"Alan Silvestri","startTime":1151.01,"endTime":1154.46,"body":"gorilla.com or LinkedIn as well."},{"speaker":"Alan Silvestri","startTime":1154.49,"endTime":1156.17,"body":"I have my LinkedIn page which is"},{"speaker":"Alan Silvestri","startTime":1154.49,"endTime":1156.17,"body":"honestly the best."},{"speaker":"Matt Wolach","startTime":1156.2,"endTime":1157.94,"body":"Okay, perfect. And"},{"speaker":"Matt Wolach","startTime":1156.2,"endTime":1157.94,"body":"we'll put all that into the show"},{"speaker":"Matt Wolach","startTime":1157.94,"endTime":1161.18,"body":"notes or in the description down"},{"speaker":"Matt Wolach","startTime":1157.94,"endTime":1161.18,"body":"below. So well thank you. This"},{"speaker":"Matt Wolach","startTime":1161.18,"endTime":1163.1,"body":"has been awesome. Allen, really"},{"speaker":"Matt Wolach","startTime":1161.18,"endTime":1163.1,"body":"appreciate you coming in and"},{"speaker":"Matt Wolach","startTime":1163.13,"endTime":1164.42,"body":"laying it all out for us."},{"speaker":"Alan Silvestri","startTime":1164.45,"endTime":1166.79,"body":"Yeah, thank you,"},{"speaker":"Alan Silvestri","startTime":1164.45,"endTime":1166.79,"body":"Matt. It's been a pleasure. And"},{"speaker":"Alan Silvestri","startTime":1166.82,"endTime":1168.47,"body":"yeah, it was good to connect as"},{"speaker":"Alan Silvestri","startTime":1166.82,"endTime":1168.47,"body":"well."},{"speaker":"Matt Wolach","startTime":1168.499,"endTime":1169.969,"body":"Likewise and"},{"speaker":"Matt Wolach","startTime":1168.499,"endTime":1169.969,"body":"everybody out there. Thank you"},{"speaker":"Matt Wolach","startTime":1169.969,"endTime":1172.009,"body":"for coming. Make sure you're"},{"speaker":"Matt Wolach","startTime":1169.969,"endTime":1172.009,"body":"subscribed to the channel. You"},{"speaker":"Matt Wolach","startTime":1172.009,"endTime":1175.069,"body":"do not want to miss out on any"},{"speaker":"Matt Wolach","startTime":1172.009,"endTime":1175.069,"body":"awesome tips and tricks coming"},{"speaker":"Matt Wolach","startTime":1175.069,"endTime":1177.079,"body":"up in the next few weeks. Like"},{"speaker":"Matt Wolach","startTime":1175.069,"endTime":1177.079,"body":"what Alex just"},{"speaker":"Intro/ Outro","startTime":1177.05,"endTime":1181.88,"body":"shared. Finding"},{"speaker":"Intro/ Outro","startTime":1177.05,"endTime":1181.88,"body":"great leads and closing more"},{"speaker":"Intro/ Outro","startTime":1181.88,"endTime":1184.52,"body":"deals go to Mattwolach.com"}]}