{"version":"1.0.0","segments":[{"speaker":"Matt Wolach","startTime":10.5,"endTime":13.62,"body":"Sometimes we know"},{"speaker":"Matt Wolach","startTime":10.5,"endTime":13.62,"body":"we need content, but we kind of"},{"speaker":"Matt Wolach","startTime":13.62,"endTime":15.54,"body":"shy away from creating it"},{"speaker":"Matt Wolach","startTime":13.62,"endTime":15.54,"body":"because we think it's going to"},{"speaker":"Matt Wolach","startTime":15.54,"endTime":17.73,"body":"take too long to actually get"},{"speaker":"Matt Wolach","startTime":15.54,"endTime":17.73,"body":"results. Of course, we've heard"},{"speaker":"Matt Wolach","startTime":17.73,"endTime":20.76,"body":"its content sometimes takes"},{"speaker":"Matt Wolach","startTime":17.73,"endTime":20.76,"body":"months to a year. So how do we"},{"speaker":"Matt Wolach","startTime":20.76,"endTime":23.58,"body":"make sure we're creating good"},{"speaker":"Matt Wolach","startTime":20.76,"endTime":23.58,"body":"content, but also getting"},{"speaker":"Matt Wolach","startTime":23.67,"endTime":25.59,"body":"quicker results than eight"},{"speaker":"Matt Wolach","startTime":23.67,"endTime":25.59,"body":"months to a year? Well,"},{"speaker":"Matt Wolach","startTime":25.59,"endTime":28.59,"body":"fortunately, Jake Hurwitz came"},{"speaker":"Matt Wolach","startTime":25.59,"endTime":28.59,"body":"in and he's with Thursday labs,"},{"speaker":"Matt Wolach","startTime":28.59,"endTime":32.16,"body":"and he shared exactly what he's"},{"speaker":"Matt Wolach","startTime":28.59,"endTime":32.16,"body":"doing, and also what he's doing"},{"speaker":"Matt Wolach","startTime":32.16,"endTime":34.86,"body":"with his clients so that they're"},{"speaker":"Matt Wolach","startTime":32.16,"endTime":34.86,"body":"getting content that's going to"},{"speaker":"Matt Wolach","startTime":34.86,"endTime":38.82,"body":"create an amazing brand, but"},{"speaker":"Matt Wolach","startTime":34.86,"endTime":38.82,"body":"also in the short term starting"},{"speaker":"Matt Wolach","startTime":38.82,"endTime":41.52,"body":"to see results really quickly,"},{"speaker":"Matt Wolach","startTime":38.82,"endTime":41.52,"body":"like four to six weeks. And so"},{"speaker":"Matt Wolach","startTime":41.55,"endTime":45.18,"body":"he's got some really interesting"},{"speaker":"Matt Wolach","startTime":41.55,"endTime":45.18,"body":"ideas and a lot of key action"},{"speaker":"Matt Wolach","startTime":45.18,"endTime":47.94,"body":"items you can do right away that"},{"speaker":"Matt Wolach","startTime":45.18,"endTime":47.94,"body":"are going to get you quick"},{"speaker":"Matt Wolach","startTime":47.94,"endTime":50.31,"body":"results and create a long term"},{"speaker":"Matt Wolach","startTime":47.94,"endTime":50.31,"body":"brand that you're going to"},{"speaker":"Matt Wolach","startTime":50.31,"endTime":52.26,"body":"absolutely love. Check this one"},{"speaker":"Matt Wolach","startTime":50.31,"endTime":52.26,"body":"out."},{"speaker":"Intro/ Outro","startTime":53.44,"endTime":56.68,"body":"Welcome to Scale"},{"speaker":"Intro/ Outro","startTime":53.44,"endTime":56.68,"body":"Your SaaS, the podcast that"},{"speaker":"Intro/ Outro","startTime":56.68,"endTime":59.8,"body":"gives you proven techniques and"},{"speaker":"Intro/ Outro","startTime":56.68,"endTime":59.8,"body":"formulas for boosting your"},{"speaker":"Intro/ Outro","startTime":59.8,"endTime":63.76,"body":"revenue and achieving your dream"},{"speaker":"Intro/ Outro","startTime":59.8,"endTime":63.76,"body":"exit brought to you by a guy"},{"speaker":"Intro/ Outro","startTime":63.76,"endTime":68.62,"body":"who's done just that multiple"},{"speaker":"Intro/ Outro","startTime":63.76,"endTime":68.62,"body":"times. Here's your host, Matt"},{"speaker":"Intro/ Outro","startTime":68.65,"endTime":69.1,"body":"Wolach."},{"speaker":"Matt Wolach","startTime":69.55,"endTime":72.22,"body":"And welcome welcome"},{"speaker":"Matt Wolach","startTime":69.55,"endTime":72.22,"body":"to Scale Your SaaS really"},{"speaker":"Matt Wolach","startTime":72.22,"endTime":74.2,"body":"excited to have you here. Thank"},{"speaker":"Matt Wolach","startTime":72.22,"endTime":74.2,"body":"you very much for joining. By"},{"speaker":"Matt Wolach","startTime":74.2,"endTime":77.29,"body":"the way if you are new,"},{"speaker":"Matt Wolach","startTime":74.2,"endTime":77.29,"body":"definitely subscribe to this"},{"speaker":"Matt Wolach","startTime":77.29,"endTime":81.01,"body":"show. We are going to give you"},{"speaker":"Matt Wolach","startTime":77.29,"endTime":81.01,"body":"all sorts of insight and ways to"},{"speaker":"Matt Wolach","startTime":81.01,"endTime":84.28,"body":"grow your company, including"},{"speaker":"Matt Wolach","startTime":81.01,"endTime":84.28,"body":"talking with some of the best"},{"speaker":"Matt Wolach","startTime":84.28,"endTime":87.16,"body":"people within the SaaS and"},{"speaker":"Matt Wolach","startTime":84.28,"endTime":87.16,"body":"business world. So definitely"},{"speaker":"Matt Wolach","startTime":87.16,"endTime":89.32,"body":"hit that subscribe button. We"},{"speaker":"Matt Wolach","startTime":87.16,"endTime":89.32,"body":"look forward to seeing you every"},{"speaker":"Matt Wolach","startTime":89.32,"endTime":93.76,"body":"single time. I am jacked about"},{"speaker":"Matt Wolach","startTime":89.32,"endTime":93.76,"body":"today's episode, I have Jake"},{"speaker":"Matt Wolach","startTime":93.76,"endTime":98.8,"body":"Hurwitz with me, Jake, how you"},{"speaker":"Matt Wolach","startTime":93.76,"endTime":98.8,"body":"doing? I'm doing great. It's"},{"speaker":"Matt Wolach","startTime":98.8,"endTime":102.37,"body":"been a good day, so far a great"},{"speaker":"Matt Wolach","startTime":98.8,"endTime":102.37,"body":"week. But I'm excited to chat"},{"speaker":"Matt Wolach","startTime":102.37,"endTime":104.05,"body":"with you. So let me make sure"},{"speaker":"Matt Wolach","startTime":102.37,"endTime":104.05,"body":"everybody knows who you are."},{"speaker":"Matt Wolach","startTime":104.05,"endTime":106.48,"body":"Jake. So Jake is the founder and"},{"speaker":"Matt Wolach","startTime":104.05,"endTime":106.48,"body":"chief marketing officer at"},{"speaker":"Matt Wolach","startTime":106.48,"endTime":110.17,"body":"Thursday labs. This guy is a"},{"speaker":"Matt Wolach","startTime":106.48,"endTime":110.17,"body":"true visionary. He's a serial"},{"speaker":"Matt Wolach","startTime":110.17,"endTime":112.72,"body":"entrepreneur who's very"},{"speaker":"Matt Wolach","startTime":110.17,"endTime":112.72,"body":"passionate about innovation and"},{"speaker":"Matt Wolach","startTime":112.72,"endTime":116.29,"body":"connecting with people. Thursday"},{"speaker":"Matt Wolach","startTime":112.72,"endTime":116.29,"body":"labs focuses on organic thought"},{"speaker":"Matt Wolach","startTime":116.29,"endTime":119.23,"body":"leadership content for founders,"},{"speaker":"Matt Wolach","startTime":116.29,"endTime":119.23,"body":"really what they do they handle"},{"speaker":"Matt Wolach","startTime":119.23,"endTime":122.44,"body":"end to end content creation,"},{"speaker":"Matt Wolach","startTime":119.23,"endTime":122.44,"body":"video production, social media,"},{"speaker":"Matt Wolach","startTime":122.44,"endTime":125.17,"body":"website design and a whole lot"},{"speaker":"Matt Wolach","startTime":122.44,"endTime":125.17,"body":"more. Their focus is on"},{"speaker":"Matt Wolach","startTime":125.17,"endTime":128.74,"body":"measurable results, not content"},{"speaker":"Matt Wolach","startTime":125.17,"endTime":128.74,"body":"just for content sake. So Jake,"},{"speaker":"Matt Wolach","startTime":128.74,"endTime":132.22,"body":"once again, thanks for coming on"},{"speaker":"Matt Wolach","startTime":128.74,"endTime":132.22,"body":"the show. Soon to be here."},{"speaker":"Matt Wolach","startTime":133.54,"endTime":136.24,"body":"Likewise cited happy to tell me"},{"speaker":"Matt Wolach","startTime":133.54,"endTime":136.24,"body":"what's going on with you lately."},{"speaker":"Matt Wolach","startTime":136.24,"endTime":137.32,"body":"And what's coming up."},{"speaker":"Jake Hurwitz","startTime":138.67,"endTime":143.32,"body":"Oh, man, well life"},{"speaker":"Jake Hurwitz","startTime":138.67,"endTime":143.32,"body":"lately. So you know, it's been a"},{"speaker":"Jake Hurwitz","startTime":143.41,"endTime":147.13,"body":"busy decade, I guess we can say."},{"speaker":"Jake Hurwitz","startTime":143.41,"endTime":147.13,"body":"Long story short, you know, I"},{"speaker":"Jake Hurwitz","startTime":147.13,"endTime":151.51,"body":"started this agency. 10 years"},{"speaker":"Jake Hurwitz","startTime":147.13,"endTime":151.51,"body":"ago, I was just like, an 18 year"},{"speaker":"Jake Hurwitz","startTime":151.51,"endTime":154.06,"body":"old kid starting a marketing"},{"speaker":"Jake Hurwitz","startTime":151.51,"endTime":154.06,"body":"agency. So made all the"},{"speaker":"Jake Hurwitz","startTime":154.06,"endTime":158.71,"body":"mistakes, and got into tech"},{"speaker":"Jake Hurwitz","startTime":154.06,"endTime":158.71,"body":"through that started as a couple"},{"speaker":"Jake Hurwitz","startTime":158.71,"endTime":161.44,"body":"startups, most of them failed,"},{"speaker":"Jake Hurwitz","startTime":158.71,"endTime":161.44,"body":"we did sell one, which was"},{"speaker":"Jake Hurwitz","startTime":161.44,"endTime":164.68,"body":"pretty cool. So a little bit of"},{"speaker":"Jake Hurwitz","startTime":161.44,"endTime":164.68,"body":"money, and data going into"},{"speaker":"Jake Hurwitz","startTime":164.68,"endTime":168.28,"body":"venture capital for a while. And"},{"speaker":"Jake Hurwitz","startTime":164.68,"endTime":168.28,"body":"so I was like a VC at like 22"},{"speaker":"Jake Hurwitz","startTime":168.28,"endTime":173.47,"body":"years old, and did that for"},{"speaker":"Jake Hurwitz","startTime":168.28,"endTime":173.47,"body":"about five years and woke up one"},{"speaker":"Jake Hurwitz","startTime":173.47,"endTime":176.98,"body":"day, and was just like, Damn,"},{"speaker":"Jake Hurwitz","startTime":173.47,"endTime":176.98,"body":"I'm a finance guy now. And"},{"speaker":"Jake Hurwitz","startTime":176.98,"endTime":180.61,"body":"that's never who I was and who I"},{"speaker":"Jake Hurwitz","startTime":176.98,"endTime":180.61,"body":"wanted to be. And made this"},{"speaker":"Jake Hurwitz","startTime":180.91,"endTime":184.06,"body":"evolution back into marketing."},{"speaker":"Jake Hurwitz","startTime":180.91,"endTime":184.06,"body":"And I was the CMO for a year."},{"speaker":"Jake Hurwitz","startTime":184.06,"endTime":187.6,"body":"And then come January, you know,"},{"speaker":"Jake Hurwitz","startTime":184.06,"endTime":187.6,"body":"the world seemed to really"},{"speaker":"Jake Hurwitz","startTime":187.6,"endTime":192.04,"body":"change really fast below our"},{"speaker":"Jake Hurwitz","startTime":187.6,"endTime":192.04,"body":"feet, like GPG came out. All"},{"speaker":"Jake Hurwitz","startTime":192.04,"endTime":194.92,"body":"these AI tools came out, the"},{"speaker":"Jake Hurwitz","startTime":192.04,"endTime":194.92,"body":"market changed drastically"},{"speaker":"Jake Hurwitz","startTime":194.92,"endTime":199.75,"body":"economically. And we had to even"},{"speaker":"Jake Hurwitz","startTime":194.92,"endTime":199.75,"body":"though we did a great job."},{"speaker":"Jake Hurwitz","startTime":200.56,"endTime":203.74,"body":"growing the company, when I was"},{"speaker":"Jake Hurwitz","startTime":200.56,"endTime":203.74,"body":"CMO, we do about 300%, six"},{"speaker":"Jake Hurwitz","startTime":203.74,"endTime":207.28,"body":"months, we did have to shut down"},{"speaker":"Jake Hurwitz","startTime":203.74,"endTime":207.28,"body":"in January, like had a high burn"},{"speaker":"Jake Hurwitz","startTime":207.28,"endTime":209.89,"body":"rate can raise the next round,"},{"speaker":"Jake Hurwitz","startTime":207.28,"endTime":209.89,"body":"we were selling to a market that"},{"speaker":"Jake Hurwitz","startTime":209.89,"endTime":214.51,"body":"got completely decimated by"},{"speaker":"Jake Hurwitz","startTime":209.89,"endTime":214.51,"body":"economic tough times. And"},{"speaker":"Jake Hurwitz","startTime":214.57,"endTime":218.2,"body":"without skipping a beat was just"},{"speaker":"Jake Hurwitz","startTime":214.57,"endTime":218.2,"body":"like, there's this new model"},{"speaker":"Jake Hurwitz","startTime":218.2,"endTime":221.35,"body":"that I'm figuring out here. And"},{"speaker":"Jake Hurwitz","startTime":218.2,"endTime":221.35,"body":"it's working and the tech is"},{"speaker":"Jake Hurwitz","startTime":221.35,"endTime":224.17,"body":"there to make this super"},{"speaker":"Jake Hurwitz","startTime":221.35,"endTime":224.17,"body":"efficient. And that's Thursday"},{"speaker":"Jake Hurwitz","startTime":224.17,"endTime":227.56,"body":"labs. So I've been I've been"},{"speaker":"Jake Hurwitz","startTime":224.17,"endTime":227.56,"body":"busy really, really busy since"},{"speaker":"Jake Hurwitz","startTime":227.56,"endTime":230.83,"body":"February, really working with"},{"speaker":"Jake Hurwitz","startTime":227.56,"endTime":230.83,"body":"one company kind of figuring out"},{"speaker":"Jake Hurwitz","startTime":230.83,"endTime":233.47,"body":"the model, the case study and"},{"speaker":"Jake Hurwitz","startTime":230.83,"endTime":233.47,"body":"like what's the right offering?"},{"speaker":"Jake Hurwitz","startTime":233.47,"endTime":237.19,"body":"Where's the value? What's the"},{"speaker":"Jake Hurwitz","startTime":233.47,"endTime":237.19,"body":"pricing really in beta for about"},{"speaker":"Jake Hurwitz","startTime":237.22,"endTime":240.73,"body":"six months? And I assume he"},{"speaker":"Jake Hurwitz","startTime":237.22,"endTime":240.73,"body":"figured that out. And I put that"},{"speaker":"Jake Hurwitz","startTime":240.73,"endTime":244.21,"body":"out there, the new offering, you"},{"speaker":"Jake Hurwitz","startTime":240.73,"endTime":244.21,"body":"know, figuring out the pricing,"},{"speaker":"Jake Hurwitz","startTime":244.21,"endTime":246.64,"body":"figuring out the timeline, kind"},{"speaker":"Jake Hurwitz","startTime":244.21,"endTime":246.64,"body":"of the whole playbook around"},{"speaker":"Jake Hurwitz","startTime":246.64,"endTime":249.52,"body":"what what is the product. I put"},{"speaker":"Jake Hurwitz","startTime":246.64,"endTime":249.52,"body":"that out there about six weeks"},{"speaker":"Jake Hurwitz","startTime":249.52,"endTime":251.89,"body":"ago. And for anyone listening,"},{"speaker":"Jake Hurwitz","startTime":249.52,"endTime":251.89,"body":"depending on when you're"},{"speaker":"Jake Hurwitz","startTime":251.89,"endTime":255.31,"body":"listening, it's September 12."},{"speaker":"Jake Hurwitz","startTime":251.89,"endTime":255.31,"body":"Right now, I'd say put that out,"},{"speaker":"Jake Hurwitz","startTime":255.31,"endTime":260.08,"body":"like right at the beginning of"},{"speaker":"Jake Hurwitz","startTime":255.31,"endTime":260.08,"body":"August. And within a week went"},{"speaker":"Jake Hurwitz","startTime":260.08,"endTime":265.27,"body":"from one client to six clients"},{"speaker":"Jake Hurwitz","startTime":260.08,"endTime":265.27,"body":"from this new model. And so now"},{"speaker":"Jake Hurwitz","startTime":265.27,"endTime":267.4,"body":"in the beginning stages with all"},{"speaker":"Jake Hurwitz","startTime":265.27,"endTime":267.4,"body":"these new clients, we've got a"},{"speaker":"Jake Hurwitz","startTime":267.4,"endTime":271.99,"body":"waitlist or 10 more. So I'm"},{"speaker":"Jake Hurwitz","startTime":267.4,"endTime":271.99,"body":"tired, I'm overwhelmed. I'm"},{"speaker":"Jake Hurwitz","startTime":271.99,"endTime":275.38,"body":"working and I'm also in a travel"},{"speaker":"Jake Hurwitz","startTime":271.99,"endTime":275.38,"body":"season traveling all over the"},{"speaker":"Jake Hurwitz","startTime":275.38,"endTime":280.72,"body":"world and moving in about two"},{"speaker":"Jake Hurwitz","startTime":275.38,"endTime":280.72,"body":"months. So if anyone's sick like"},{"speaker":"Jake Hurwitz","startTime":280.72,"endTime":283.69,"body":"wow, this guy sounds a little"},{"speaker":"Jake Hurwitz","startTime":280.72,"endTime":283.69,"body":"congested. Yamhill burns out and"},{"speaker":"Jake Hurwitz","startTime":283.69,"endTime":287.5,"body":"cognitive uphold doing my best"},{"speaker":"Jake Hurwitz","startTime":283.69,"endTime":287.5,"body":"to get good sleep these days. So"},{"speaker":"Jake Hurwitz","startTime":287.74,"endTime":289.66,"body":"long story short, that's where"},{"speaker":"Jake Hurwitz","startTime":287.74,"endTime":289.66,"body":"we're at."},{"speaker":"Matt Wolach","startTime":290.77,"endTime":293.68,"body":"Very cool and so"},{"speaker":"Matt Wolach","startTime":290.77,"endTime":293.68,"body":"awesome that you were able to"},{"speaker":"Matt Wolach","startTime":293.71,"endTime":297.16,"body":"create something that generated"},{"speaker":"Matt Wolach","startTime":293.71,"endTime":297.16,"body":"a whole bunch of interest and"},{"speaker":"Matt Wolach","startTime":297.4,"endTime":300.01,"body":"getting going from one to six"},{"speaker":"Matt Wolach","startTime":297.4,"endTime":300.01,"body":"clients that fast that happened"},{"speaker":"Matt Wolach","startTime":300.04,"endTime":302.89,"body":"a whitelist of 10 more I'm sure"},{"speaker":"Matt Wolach","startTime":300.04,"endTime":302.89,"body":"that's a place a lot of people"},{"speaker":"Matt Wolach","startTime":302.89,"endTime":305.41,"body":"would want to be. I want to get"},{"speaker":"Matt Wolach","startTime":302.89,"endTime":305.41,"body":"into that in just a sec. But"},{"speaker":"Matt Wolach","startTime":305.41,"endTime":308.56,"body":"first, I got to know why"},{"speaker":"Matt Wolach","startTime":305.41,"endTime":308.56,"body":"Thursday labs, how'd you come up"},{"speaker":"Matt Wolach","startTime":308.56,"endTime":309.04,"body":"with that name?"},{"speaker":"Jake Hurwitz","startTime":310.09,"endTime":312.79,"body":"It's a long and"},{"speaker":"Jake Hurwitz","startTime":310.09,"endTime":312.79,"body":"honestly not that exciting story"},{"speaker":"Jake Hurwitz","startTime":312.82,"endTime":319.42,"body":"I'll give you in 2017, I was"},{"speaker":"Jake Hurwitz","startTime":312.82,"endTime":319.42,"body":"going through my first and very"},{"speaker":"Jake Hurwitz","startTime":319.42,"endTime":323.92,"body":"difficult breakup. And I was"},{"speaker":"Jake Hurwitz","startTime":319.42,"endTime":323.92,"body":"really lonely. And I was living"},{"speaker":"Jake Hurwitz","startTime":323.92,"endTime":326.83,"body":"in Boulder, Colorado, and in the"},{"speaker":"Jake Hurwitz","startTime":323.92,"endTime":326.83,"body":"process of moving to Denver, and"},{"speaker":"Jake Hurwitz","startTime":326.83,"endTime":331.03,"body":"I just wanted to meet new people"},{"speaker":"Jake Hurwitz","startTime":326.83,"endTime":331.03,"body":"I wanted to meet. Just like new"},{"speaker":"Jake Hurwitz","startTime":331.03,"endTime":335.14,"body":"friends I wanted, I was young, I"},{"speaker":"Jake Hurwitz","startTime":331.03,"endTime":335.14,"body":"wanted to meet adults and like,"},{"speaker":"Jake Hurwitz","startTime":335.32,"endTime":337.93,"body":"just cool, smart people. So I"},{"speaker":"Jake Hurwitz","startTime":335.32,"endTime":337.93,"body":"started hosting a dinner party"},{"speaker":"Jake Hurwitz","startTime":337.96,"endTime":342.46,"body":"every Thursday. And I love that."},{"speaker":"Jake Hurwitz","startTime":337.96,"endTime":342.46,"body":"Yeah, over the years, it grew"},{"speaker":"Jake Hurwitz","startTime":342.46,"endTime":347.47,"body":"into a company and that company"},{"speaker":"Jake Hurwitz","startTime":342.46,"endTime":347.47,"body":"was first called Blue Plate. And"},{"speaker":"Jake Hurwitz","startTime":347.47,"endTime":349.99,"body":"later during COVID obviously had"},{"speaker":"Jake Hurwitz","startTime":347.47,"endTime":349.99,"body":"to change things up a bit. But"},{"speaker":"Jake Hurwitz","startTime":349.99,"endTime":353.05,"body":"we relaunched and rebranded at"},{"speaker":"Jake Hurwitz","startTime":349.99,"endTime":353.05,"body":"one point called Thursday club."},{"speaker":"Jake Hurwitz","startTime":354.07,"endTime":357.91,"body":"And it evolved largely over the"},{"speaker":"Jake Hurwitz","startTime":354.07,"endTime":357.91,"body":"years hosted like 200, some odd"},{"speaker":"Jake Hurwitz","startTime":357.91,"endTime":360.91,"body":"dinners all over the world, all"},{"speaker":"Jake Hurwitz","startTime":357.91,"endTime":360.91,"body":"over the world, because it was"},{"speaker":"Jake Hurwitz","startTime":360.91,"endTime":364.3,"body":"one that was overseas. So now"},{"speaker":"Jake Hurwitz","startTime":360.91,"endTime":364.3,"body":"it's global, but the rest were"},{"speaker":"Jake Hurwitz","startTime":364.3,"endTime":367.57,"body":"in all over the country. I guess"},{"speaker":"Jake Hurwitz","startTime":364.3,"endTime":367.57,"body":"it counts. Yeah. So we have to"},{"speaker":"Jake Hurwitz","startTime":367.57,"endTime":372.1,"body":"generate over the walls, and"},{"speaker":"Jake Hurwitz","startTime":367.57,"endTime":372.1,"body":"learn a lot about a lot of"},{"speaker":"Jake Hurwitz","startTime":372.1,"endTime":376.42,"body":"things through it. And when I"},{"speaker":"Jake Hurwitz","startTime":372.1,"endTime":376.42,"body":"was launching, relaunching my"},{"speaker":"Jake Hurwitz","startTime":376.42,"endTime":381.01,"body":"agency, my company back in the"},{"speaker":"Jake Hurwitz","startTime":376.42,"endTime":381.01,"body":"beginning of this year, I want"},{"speaker":"Jake Hurwitz","startTime":381.01,"endTime":383.5,"body":"to come up with a name for it, I"},{"speaker":"Jake Hurwitz","startTime":381.01,"endTime":383.5,"body":"was like, God, I've launched so"},{"speaker":"Jake Hurwitz","startTime":383.5,"endTime":388.36,"body":"many things that have launched"},{"speaker":"Jake Hurwitz","startTime":383.5,"endTime":388.36,"body":"agency, I've launched six of my"},{"speaker":"Jake Hurwitz","startTime":388.36,"endTime":392.29,"body":"own projects and companies, I've"},{"speaker":"Jake Hurwitz","startTime":388.36,"endTime":392.29,"body":"launched dozens, maybe hundreds"},{"speaker":"Jake Hurwitz","startTime":392.29,"endTime":396.07,"body":"of client companies. And like, I"},{"speaker":"Jake Hurwitz","startTime":392.29,"endTime":396.07,"body":"can't just keep being the guy"},{"speaker":"Jake Hurwitz","startTime":396.07,"endTime":398.38,"body":"who just like keeps launching"},{"speaker":"Jake Hurwitz","startTime":396.07,"endTime":398.38,"body":"new things under new names, we"},{"speaker":"Jake Hurwitz","startTime":398.38,"endTime":402.7,"body":"don't run out of names. So I"},{"speaker":"Jake Hurwitz","startTime":398.38,"endTime":402.7,"body":"looked at what I already had."},{"speaker":"Jake Hurwitz","startTime":402.7,"endTime":404.65,"body":"And it was like, I've got"},{"speaker":"Jake Hurwitz","startTime":402.7,"endTime":404.65,"body":"Thursday club, and people know"},{"speaker":"Jake Hurwitz","startTime":404.65,"endTime":408.1,"body":"me for that for a lot of places."},{"speaker":"Jake Hurwitz","startTime":404.65,"endTime":408.1,"body":"So maybe what I do is launch"},{"speaker":"Jake Hurwitz","startTime":408.1,"endTime":411.19,"body":"Thursday labs. And that's almost"},{"speaker":"Jake Hurwitz","startTime":408.1,"endTime":411.19,"body":"this like, de facto holding"},{"speaker":"Jake Hurwitz","startTime":411.19,"endTime":414.76,"body":"company or you know, umbrella"},{"speaker":"Jake Hurwitz","startTime":411.19,"endTime":414.76,"body":"company over different projects."},{"speaker":"Jake Hurwitz","startTime":414.76,"endTime":418.42,"body":"And so launch that thinking that"},{"speaker":"Jake Hurwitz","startTime":414.76,"endTime":418.42,"body":"Thursday club would be almost a"},{"speaker":"Jake Hurwitz","startTime":418.42,"endTime":421.0,"body":"like division of Thursday Labs,"},{"speaker":"Jake Hurwitz","startTime":418.42,"endTime":421.0,"body":"which was our, you know, our"},{"speaker":"Jake Hurwitz","startTime":421.0,"endTime":425.2,"body":"networking events in our junior"},{"speaker":"Jake Hurwitz","startTime":421.0,"endTime":425.2,"body":"club and stuff like that. But"},{"speaker":"Jake Hurwitz","startTime":425.2,"endTime":427.36,"body":"then I just got so busy with the"},{"speaker":"Jake Hurwitz","startTime":425.2,"endTime":427.36,"body":"content production that I've"},{"speaker":"Jake Hurwitz","startTime":427.36,"endTime":431.83,"body":"been haven't hosted one dinner"},{"speaker":"Jake Hurwitz","startTime":427.36,"endTime":431.83,"body":"over the last. The last year I"},{"speaker":"Jake Hurwitz","startTime":431.83,"endTime":438.01,"body":"hosted was in January. And yes,"},{"speaker":"Jake Hurwitz","startTime":431.83,"endTime":438.01,"body":"it's been almost, what, nine"},{"speaker":"Jake Hurwitz","startTime":438.01,"endTime":442.36,"body":"months now, something like that,"},{"speaker":"Jake Hurwitz","startTime":438.01,"endTime":442.36,"body":"and just ran with a name. It's"},{"speaker":"Jake Hurwitz","startTime":442.36,"endTime":444.43,"body":"been like an easy name to"},{"speaker":"Jake Hurwitz","startTime":442.36,"endTime":444.43,"body":"remember people that have spell"},{"speaker":"Jake Hurwitz","startTime":444.43,"endTime":448.81,"body":"it. It creates a lot of"},{"speaker":"Jake Hurwitz","startTime":444.43,"endTime":448.81,"body":"optionality for fun branding"},{"speaker":"Jake Hurwitz","startTime":448.81,"endTime":451.36,"body":"stuff we could do like Thursday"},{"speaker":"Jake Hurwitz","startTime":448.81,"endTime":451.36,"body":"labs, Thursday studio, Thursday"},{"speaker":"Jake Hurwitz","startTime":451.36,"endTime":454.06,"body":"ventures, there's the club, all"},{"speaker":"Jake Hurwitz","startTime":451.36,"endTime":454.06,"body":"kinds of stuff. So that's the"},{"speaker":"Jake Hurwitz","startTime":454.06,"endTime":456.64,"body":"backstory. And Thursday is the"},{"speaker":"Jake Hurwitz","startTime":454.06,"endTime":456.64,"body":"best day of the week. It's like"},{"speaker":"Jake Hurwitz","startTime":456.64,"endTime":459.22,"body":"you're almost the weekend, when"},{"speaker":"Jake Hurwitz","startTime":456.64,"endTime":459.22,"body":"you're still grinding out stuff,"},{"speaker":"Jake Hurwitz","startTime":459.22,"endTime":462.91,"body":"you can like start to go out and"},{"speaker":"Jake Hurwitz","startTime":459.22,"endTime":462.91,"body":"do things. And it does have a"},{"speaker":"Jake Hurwitz","startTime":462.91,"endTime":466.27,"body":"bit of a soft spot. For me, I'm"},{"speaker":"Jake Hurwitz","startTime":462.91,"endTime":466.27,"body":"just like with Thursday's always"},{"speaker":"Jake Hurwitz","startTime":466.27,"endTime":467.35,"body":"representative, my wife,"},{"speaker":"Matt Wolach","startTime":467.53,"endTime":472.9,"body":"I love that idea of"},{"speaker":"Matt Wolach","startTime":467.53,"endTime":472.9,"body":"the whole, you know, coming up"},{"speaker":"Matt Wolach","startTime":472.9,"endTime":475.3,"body":"with a way for people to get"},{"speaker":"Matt Wolach","startTime":472.9,"endTime":475.3,"body":"together to host that dinner"},{"speaker":"Matt Wolach","startTime":475.3,"endTime":478.0,"body":"party good for you for doing"},{"speaker":"Matt Wolach","startTime":475.3,"endTime":478.0,"body":"that. It reminds me, my wife and"},{"speaker":"Matt Wolach","startTime":478.0,"endTime":481.72,"body":"I host something called Friday"},{"speaker":"Matt Wolach","startTime":478.0,"endTime":481.72,"body":"night meatballs. And the idea"},{"speaker":"Matt Wolach","startTime":481.72,"endTime":486.43,"body":"was, let's connect offline"},{"speaker":"Matt Wolach","startTime":481.72,"endTime":486.43,"body":"instead of online. And so we"},{"speaker":"Matt Wolach","startTime":486.43,"endTime":489.25,"body":"would invite people from"},{"speaker":"Matt Wolach","startTime":486.43,"endTime":489.25,"body":"different parts of our life to"},{"speaker":"Matt Wolach","startTime":489.25,"endTime":492.07,"body":"come together. And we'd have"},{"speaker":"Matt Wolach","startTime":489.25,"endTime":492.07,"body":"probably like 20 people over our"},{"speaker":"Matt Wolach","startTime":492.07,"endTime":494.29,"body":"house, we'd make up a whole"},{"speaker":"Matt Wolach","startTime":492.07,"endTime":494.29,"body":"bunch of meatballs, I would"},{"speaker":"Matt Wolach","startTime":494.29,"endTime":497.44,"body":"basically make 60 meatballs and"},{"speaker":"Matt Wolach","startTime":494.29,"endTime":497.44,"body":"make up just a whole bunch of"},{"speaker":"Matt Wolach","startTime":497.44,"endTime":499.57,"body":"spaghetti and meatballs and"},{"speaker":"Matt Wolach","startTime":497.44,"endTime":499.57,"body":"total casual, we're not going to"},{"speaker":"Matt Wolach","startTime":499.57,"endTime":502.36,"body":"clean the house just come over"},{"speaker":"Matt Wolach","startTime":499.57,"endTime":502.36,"body":"and hang out and people loved"},{"speaker":"Matt Wolach","startTime":502.36,"endTime":505.3,"body":"it. And it became a thing we do"},{"speaker":"Matt Wolach","startTime":502.36,"endTime":505.3,"body":"it about quarterly now. And it's"},{"speaker":"Matt Wolach","startTime":505.3,"endTime":508.93,"body":"amazing how much people want"},{"speaker":"Matt Wolach","startTime":505.3,"endTime":508.93,"body":"that interaction. Because we do"},{"speaker":"Matt Wolach","startTime":508.93,"endTime":512.29,"body":"have that online interaction a"},{"speaker":"Matt Wolach","startTime":508.93,"endTime":512.29,"body":"lot. But they also feel like"},{"speaker":"Matt Wolach","startTime":512.32,"endTime":514.66,"body":"they need the the offline. So"},{"speaker":"Matt Wolach","startTime":512.32,"endTime":514.66,"body":"it's been it's been really fun."},{"speaker":"Matt Wolach","startTime":514.66,"endTime":517.09,"body":"I'm glad you did that. And just"},{"speaker":"Matt Wolach","startTime":514.66,"endTime":517.09,"body":"kind of reminded me of my own"},{"speaker":"Matt Wolach","startTime":517.09,"endTime":520.75,"body":"story. But I do want to know, we"},{"speaker":"Matt Wolach","startTime":517.09,"endTime":520.75,"body":"still have to have that online"},{"speaker":"Matt Wolach","startTime":520.78,"endTime":524.38,"body":"interaction, especially in a b2b"},{"speaker":"Matt Wolach","startTime":520.78,"endTime":524.38,"body":"SaaS environment. So content"},{"speaker":"Matt Wolach","startTime":524.38,"endTime":526.93,"body":"marketing is one of your"},{"speaker":"Matt Wolach","startTime":524.38,"endTime":526.93,"body":"passions. It's something you're"},{"speaker":"Matt Wolach","startTime":526.93,"endTime":530.56,"body":"really good at. But why is"},{"speaker":"Matt Wolach","startTime":526.93,"endTime":530.56,"body":"content marketing so important"},{"speaker":"Matt Wolach","startTime":530.56,"endTime":531.97,"body":"to b2b SaaS companies?"},{"speaker":"Jake Hurwitz","startTime":532.51,"endTime":537.61,"body":"Yeah, I mean,"},{"speaker":"Jake Hurwitz","startTime":532.51,"endTime":537.61,"body":"there's been this trend for I"},{"speaker":"Jake Hurwitz","startTime":537.61,"endTime":540.31,"body":"don't know, let's, let's really"},{"speaker":"Jake Hurwitz","startTime":537.61,"endTime":540.31,"body":"target it like three years now."},{"speaker":"Jake Hurwitz","startTime":540.97,"endTime":544.57,"body":"But it has been around forever,"},{"speaker":"Jake Hurwitz","startTime":540.97,"endTime":544.57,"body":"of like people trust people more"},{"speaker":"Jake Hurwitz","startTime":544.57,"endTime":551.05,"body":"than they trust brands. There"},{"speaker":"Jake Hurwitz","startTime":544.57,"endTime":551.05,"body":"are literally like teenagers and"},{"speaker":"Jake Hurwitz","startTime":551.08,"endTime":553.57,"body":"people in their early 20s, who"},{"speaker":"Jake Hurwitz","startTime":551.08,"endTime":553.57,"body":"have more followers and"},{"speaker":"Jake Hurwitz","startTime":553.57,"endTime":556.54,"body":"subscribers than the largest"},{"speaker":"Jake Hurwitz","startTime":553.57,"endTime":556.54,"body":"media companies in the world."},{"speaker":"Jake Hurwitz","startTime":556.99,"endTime":562.3,"body":"That's wild. And there's been"},{"speaker":"Jake Hurwitz","startTime":556.99,"endTime":562.3,"body":"this trend for, I want to call"},{"speaker":"Jake Hurwitz","startTime":562.3,"endTime":565.09,"body":"it. I mean, it's been around"},{"speaker":"Jake Hurwitz","startTime":562.3,"endTime":565.09,"body":"forever, but really been a trend"},{"speaker":"Jake Hurwitz","startTime":565.09,"endTime":567.55,"body":"in the startup world in the tech"},{"speaker":"Jake Hurwitz","startTime":565.09,"endTime":567.55,"body":"world for about three years,"},{"speaker":"Jake Hurwitz","startTime":567.97,"endTime":570.97,"body":"maybe four years, like people,"},{"speaker":"Jake Hurwitz","startTime":567.97,"endTime":570.97,"body":"people trust people more than"},{"speaker":"Jake Hurwitz","startTime":570.97,"endTime":575.2,"body":"they trust brands. There's there"},{"speaker":"Jake Hurwitz","startTime":570.97,"endTime":575.2,"body":"literally are teenagers and kids"},{"speaker":"Jake Hurwitz","startTime":575.2,"endTime":578.89,"body":"in their early 20s who have more"},{"speaker":"Jake Hurwitz","startTime":575.2,"endTime":578.89,"body":"followers and subscribers than"},{"speaker":"Jake Hurwitz","startTime":578.89,"endTime":581.77,"body":"the biggest media companies in"},{"speaker":"Jake Hurwitz","startTime":578.89,"endTime":581.77,"body":"the world, the biggest crazy"},{"speaker":"Jake Hurwitz","startTime":581.8,"endTime":587.2,"body":"publications in the world. And"},{"speaker":"Jake Hurwitz","startTime":581.8,"endTime":587.2,"body":"these are people that they're so"},{"speaker":"Jake Hurwitz","startTime":587.2,"endTime":589.84,"body":"freakin loyal. I mean, look at"},{"speaker":"Jake Hurwitz","startTime":587.2,"endTime":589.84,"body":"celebrities like anything they"},{"speaker":"Jake Hurwitz","startTime":589.84,"endTime":593.32,"body":"do or say or tell us to buy. We"},{"speaker":"Jake Hurwitz","startTime":589.84,"endTime":593.32,"body":"do it. And so we're entering"},{"speaker":"Jake Hurwitz","startTime":593.32,"endTime":595.78,"body":"this era. We've been in this era"},{"speaker":"Jake Hurwitz","startTime":593.32,"endTime":595.78,"body":"for a bit where founders"},{"speaker":"Jake Hurwitz","startTime":595.81,"endTime":600.04,"body":"entrepreneurs, the new"},{"speaker":"Jake Hurwitz","startTime":595.81,"endTime":600.04,"body":"rockstars, but yet the b2b"},{"speaker":"Jake Hurwitz","startTime":600.04,"endTime":602.8,"body":"founders are not putting out"},{"speaker":"Jake Hurwitz","startTime":600.04,"endTime":602.8,"body":"much thought leadership content"},{"speaker":"Jake Hurwitz","startTime":602.8,"endTime":605.68,"body":"and the ones who aren't doing it"},{"speaker":"Jake Hurwitz","startTime":602.8,"endTime":605.68,"body":"are crushing it. They're doing"},{"speaker":"Jake Hurwitz","startTime":605.68,"endTime":607.99,"body":"it really well. It's it's"},{"speaker":"Jake Hurwitz","startTime":605.68,"endTime":607.99,"body":"founder led growth. They're"},{"speaker":"Jake Hurwitz","startTime":608.2,"endTime":611.59,"body":"really, that is their number one"},{"speaker":"Jake Hurwitz","startTime":608.2,"endTime":611.59,"body":"catalyst for growth for their"},{"speaker":"Jake Hurwitz","startTime":611.59,"endTime":614.5,"body":"companies. Because the other day"},{"speaker":"Jake Hurwitz","startTime":611.59,"endTime":614.5,"body":"like, do we really care about"},{"speaker":"Jake Hurwitz","startTime":614.5,"endTime":616.75,"body":"another b2b SaaS company? Like,"},{"speaker":"Jake Hurwitz","startTime":614.5,"endTime":616.75,"body":"do we really care about other"},{"speaker":"Jake Hurwitz","startTime":616.75,"endTime":620.47,"body":"tech company trying to try to"},{"speaker":"Jake Hurwitz","startTime":616.75,"endTime":620.47,"body":"save us revenue, or make us some"},{"speaker":"Jake Hurwitz","startTime":620.47,"endTime":622.87,"body":"money or save us time, they're"},{"speaker":"Jake Hurwitz","startTime":620.47,"endTime":622.87,"body":"all doing the same thing,"},{"speaker":"Jake Hurwitz","startTime":623.02,"endTime":625.75,"body":"talking to their own their own"},{"speaker":"Jake Hurwitz","startTime":623.02,"endTime":625.75,"body":"people in their own way. And no"},{"speaker":"Jake Hurwitz","startTime":625.75,"endTime":628.63,"body":"one understands what they do."},{"speaker":"Jake Hurwitz","startTime":625.75,"endTime":628.63,"body":"But yet the people behind them"},{"speaker":"Jake Hurwitz","startTime":628.63,"endTime":631.63,"body":"are like, that's who we want to"},{"speaker":"Jake Hurwitz","startTime":628.63,"endTime":631.63,"body":"be a part of their story is"},{"speaker":"Jake Hurwitz","startTime":631.66,"endTime":634.42,"body":"store we want to live. And so"},{"speaker":"Jake Hurwitz","startTime":631.66,"endTime":634.42,"body":"I've gone all in on that"},{"speaker":"Jake Hurwitz","startTime":634.42,"endTime":637.21,"body":"strategy. It's worked. I love"},{"speaker":"Jake Hurwitz","startTime":634.42,"endTime":637.21,"body":"it. And it's, quite frankly, had"},{"speaker":"Jake Hurwitz","startTime":637.21,"endTime":640.18,"body":"a massive impact on my life as"},{"speaker":"Jake Hurwitz","startTime":637.21,"endTime":640.18,"body":"well as yours in so many ways."},{"speaker":"Matt Wolach","startTime":641.29,"endTime":643.09,"body":"Yeah, and I totally"},{"speaker":"Matt Wolach","startTime":641.29,"endTime":643.09,"body":"believe in that it's yours."},{"speaker":"Matt Wolach","startTime":643.09,"endTime":645.61,"body":"You're so right. People want to"},{"speaker":"Matt Wolach","startTime":643.09,"endTime":645.61,"body":"buy from people. It's something"},{"speaker":"Matt Wolach","startTime":645.61,"endTime":648.76,"body":"I train my clients all the time,"},{"speaker":"Matt Wolach","startTime":645.61,"endTime":648.76,"body":"and the people need to connect"},{"speaker":"Matt Wolach","startTime":648.76,"endTime":651.28,"body":"with those people. And I mean,"},{"speaker":"Matt Wolach","startTime":648.76,"endTime":651.28,"body":"it's crazy. You're right,"},{"speaker":"Matt Wolach","startTime":651.28,"endTime":654.97,"body":"teenagers having bigger brands,"},{"speaker":"Matt Wolach","startTime":651.28,"endTime":654.97,"body":"quote, unquote, than big brands."},{"speaker":"Matt Wolach","startTime":655.27,"endTime":658.57,"body":"And it's, it's kind of nuts, but"},{"speaker":"Matt Wolach","startTime":655.27,"endTime":658.57,"body":"it's so true. And that's just"},{"speaker":"Matt Wolach","startTime":658.57,"endTime":662.17,"body":"kind of the day and age we live"},{"speaker":"Matt Wolach","startTime":658.57,"endTime":662.17,"body":"in. But if you're starting this,"},{"speaker":"Matt Wolach","startTime":662.17,"endTime":665.74,"body":"if you're if you're a SaaS"},{"speaker":"Matt Wolach","startTime":662.17,"endTime":665.74,"body":"founder, let's say, and you're"},{"speaker":"Matt Wolach","startTime":665.92,"endTime":670.21,"body":"wondering, okay, well, what type"},{"speaker":"Matt Wolach","startTime":665.92,"endTime":670.21,"body":"of content should I create? What"},{"speaker":"Matt Wolach","startTime":670.21,"endTime":673.93,"body":"can we put together on our side,"},{"speaker":"Matt Wolach","startTime":670.21,"endTime":673.93,"body":"that's going to actually convert"},{"speaker":"Matt Wolach","startTime":673.93,"endTime":676.75,"body":"because growing an audience is"},{"speaker":"Matt Wolach","startTime":673.93,"endTime":676.75,"body":"one thing, but if you're a b2b"},{"speaker":"Matt Wolach","startTime":676.75,"endTime":679.84,"body":"SaaS founder, what content"},{"speaker":"Matt Wolach","startTime":676.75,"endTime":679.84,"body":"should be created that actually"},{"speaker":"Matt Wolach","startTime":679.84,"endTime":681.91,"body":"converts into customers."},{"speaker":"Jake Hurwitz","startTime":683.02,"endTime":686.44,"body":"So not just hard"},{"speaker":"Jake Hurwitz","startTime":683.02,"endTime":686.44,"body":"sell and pitch to my company"},{"speaker":"Jake Hurwitz","startTime":686.44,"endTime":689.14,"body":"right now. But that's exactly"},{"speaker":"Jake Hurwitz","startTime":686.44,"endTime":689.14,"body":"what what we focus on. So"},{"speaker":"Jake Hurwitz","startTime":689.62,"endTime":693.22,"body":"there's a bit of a story I'll"},{"speaker":"Jake Hurwitz","startTime":689.62,"endTime":693.22,"body":"share here. What I found, and"},{"speaker":"Jake Hurwitz","startTime":693.22,"endTime":697.3,"body":"I've been there myself, and is"},{"speaker":"Jake Hurwitz","startTime":693.22,"endTime":697.3,"body":"you've got all these founders"},{"speaker":"Jake Hurwitz","startTime":697.33,"endTime":699.94,"body":"who are like, I feel like I"},{"speaker":"Jake Hurwitz","startTime":697.33,"endTime":699.94,"body":"should. And that's kind of the"},{"speaker":"Jake Hurwitz","startTime":699.94,"endTime":704.23,"body":"key phrase, I feel like I should"},{"speaker":"Jake Hurwitz","startTime":699.94,"endTime":704.23,"body":"be producing a podcast and"},{"speaker":"Jake Hurwitz","startTime":704.26,"endTime":707.29,"body":"writing a newsletter and"},{"speaker":"Jake Hurwitz","startTime":704.26,"endTime":707.29,"body":"blogging and being on Twitter"},{"speaker":"Jake Hurwitz","startTime":707.29,"endTime":710.59,"body":"every day. And writing on"},{"speaker":"Jake Hurwitz","startTime":707.29,"endTime":710.59,"body":"LinkedIn every day, you should"},{"speaker":"Jake Hurwitz","startTime":710.59,"endTime":714.46,"body":"probably be dabbling on tick"},{"speaker":"Jake Hurwitz","startTime":710.59,"endTime":714.46,"body":"tock and all that. But screw"},{"speaker":"Jake Hurwitz","startTime":714.46,"endTime":718.99,"body":"that. And quote, like, so many"},{"speaker":"Jake Hurwitz","startTime":714.46,"endTime":718.99,"body":"founders are dealing with this"},{"speaker":"Jake Hurwitz","startTime":718.99,"endTime":722.35,"body":"and feel like that, because they"},{"speaker":"Jake Hurwitz","startTime":718.99,"endTime":722.35,"body":"don't know where to start. And"},{"speaker":"Jake Hurwitz","startTime":722.35,"endTime":725.11,"body":"it's a lot of work. And they"},{"speaker":"Jake Hurwitz","startTime":722.35,"endTime":725.11,"body":"don't have a strategy, but they"},{"speaker":"Jake Hurwitz","startTime":725.11,"endTime":727.66,"body":"know they should have a strategy"},{"speaker":"Jake Hurwitz","startTime":725.11,"endTime":727.66,"body":"to it. Why are we doing this,"},{"speaker":"Jake Hurwitz","startTime":728.17,"endTime":732.1,"body":"they don't stay consistent. It's"},{"speaker":"Jake Hurwitz","startTime":728.17,"endTime":732.1,"body":"slow to get results. And we're"},{"speaker":"Jake Hurwitz","startTime":732.1,"endTime":735.88,"body":"in a quick dopamine, like quick"},{"speaker":"Jake Hurwitz","startTime":732.1,"endTime":735.88,"body":"results type of era. And so you"},{"speaker":"Jake Hurwitz","startTime":735.88,"endTime":739.9,"body":"give up and so they just don't"},{"speaker":"Jake Hurwitz","startTime":735.88,"endTime":739.9,"body":"do it at all. And so what I,"},{"speaker":"Jake Hurwitz","startTime":740.08,"endTime":742.03,"body":"that's what we do with our"},{"speaker":"Jake Hurwitz","startTime":740.08,"endTime":742.03,"body":"company is we produce all that"},{"speaker":"Jake Hurwitz","startTime":742.03,"endTime":745.75,"body":"content for them. So we produce"},{"speaker":"Jake Hurwitz","startTime":742.03,"endTime":745.75,"body":"podcast for for our founders, we"},{"speaker":"Jake Hurwitz","startTime":745.75,"endTime":747.76,"body":"write their blog every week or"},{"speaker":"Jake Hurwitz","startTime":745.75,"endTime":747.76,"body":"on their newsletter. Every week,"},{"speaker":"Jake Hurwitz","startTime":747.76,"endTime":751.18,"body":"we run their social channels to"},{"speaker":"Jake Hurwitz","startTime":747.76,"endTime":751.18,"body":"distribute all that content in"},{"speaker":"Jake Hurwitz","startTime":751.18,"endTime":754.24,"body":"short form video blog"},{"speaker":"Jake Hurwitz","startTime":751.18,"endTime":754.24,"body":"newsletter, tweet threads,"},{"speaker":"Jake Hurwitz","startTime":754.24,"endTime":758.26,"body":"LinkedIn threads, and of course,"},{"speaker":"Jake Hurwitz","startTime":754.24,"endTime":758.26,"body":"the long form episodes on on"},{"speaker":"Jake Hurwitz","startTime":758.26,"endTime":761.53,"body":"Spotify and Apple and YouTube."},{"speaker":"Jake Hurwitz","startTime":758.26,"endTime":761.53,"body":"So basically, it's like you show"},{"speaker":"Jake Hurwitz","startTime":761.53,"endTime":763.84,"body":"up for an hour a week as one of"},{"speaker":"Jake Hurwitz","startTime":761.53,"endTime":763.84,"body":"my clients, you record your"},{"speaker":"Jake Hurwitz","startTime":763.84,"endTime":767.35,"body":"episode, but then you get 150"},{"speaker":"Jake Hurwitz","startTime":763.84,"endTime":767.35,"body":"pieces of content over the"},{"speaker":"Jake Hurwitz","startTime":767.35,"endTime":772.9,"body":"course of 12 episodes, across 11"},{"speaker":"Jake Hurwitz","startTime":767.35,"endTime":772.9,"body":"channels. So anyway, I believe I"},{"speaker":"Jake Hurwitz","startTime":772.9,"endTime":775.03,"body":"mean, I put my whole career on"},{"speaker":"Jake Hurwitz","startTime":772.9,"endTime":775.03,"body":"the line for this, and I'm"},{"speaker":"Jake Hurwitz","startTime":775.03,"endTime":779.92,"body":"building a company platform for"},{"speaker":"Jake Hurwitz","startTime":775.03,"endTime":779.92,"body":"this, that founders should be,"},{"speaker":"Jake Hurwitz","startTime":780.25,"endTime":783.91,"body":"number one, do the podcast,"},{"speaker":"Jake Hurwitz","startTime":780.25,"endTime":783.91,"body":"right? Be a thought leader and"},{"speaker":"Jake Hurwitz","startTime":783.91,"endTime":786.61,"body":"ask great questions and like,"},{"speaker":"Jake Hurwitz","startTime":783.91,"endTime":786.61,"body":"build your network through"},{"speaker":"Jake Hurwitz","startTime":786.61,"endTime":790.36,"body":"interviewing and all that, but"},{"speaker":"Jake Hurwitz","startTime":786.61,"endTime":790.36,"body":"then use that content, to"},{"speaker":"Jake Hurwitz","startTime":790.39,"endTime":793.51,"body":"distribute it everywhere in"},{"speaker":"Jake Hurwitz","startTime":790.39,"endTime":793.51,"body":"many, many formats. And, you"},{"speaker":"Jake Hurwitz","startTime":793.51,"endTime":795.67,"body":"know, it's the Gary Vaynerchuk"},{"speaker":"Jake Hurwitz","startTime":793.51,"endTime":795.67,"body":"model that we've all heard this"},{"speaker":"Jake Hurwitz","startTime":795.67,"endTime":798.85,"body":"for years. But yeah, you can"},{"speaker":"Jake Hurwitz","startTime":795.67,"endTime":798.85,"body":"take 145 minute episode, and"},{"speaker":"Jake Hurwitz","startTime":798.91,"endTime":802.3,"body":"then write a blog about it and"},{"speaker":"Jake Hurwitz","startTime":798.91,"endTime":802.3,"body":"like pull up the clips. That was"},{"speaker":"Jake Hurwitz","startTime":802.3,"endTime":806.5,"body":"always very manual. Now, there"},{"speaker":"Jake Hurwitz","startTime":802.3,"endTime":806.5,"body":"are tons and tons and tons of"},{"speaker":"Jake Hurwitz","startTime":806.5,"endTime":809.53,"body":"tools, whether they're AI or"},{"speaker":"Jake Hurwitz","startTime":806.5,"endTime":809.53,"body":"not, I can just do this really"},{"speaker":"Jake Hurwitz","startTime":809.53,"endTime":813.85,"body":"quickly and automatically, for"},{"speaker":"Jake Hurwitz","startTime":809.53,"endTime":813.85,"body":"reference in the end of 2022 and"},{"speaker":"Jake Hurwitz","startTime":813.85,"endTime":818.59,"body":"early 2023. It was a full time"},{"speaker":"Jake Hurwitz","startTime":813.85,"endTime":818.59,"body":"job for me to create all this"},{"speaker":"Jake Hurwitz","startTime":818.59,"endTime":822.16,"body":"content and distribute it"},{"speaker":"Jake Hurwitz","startTime":818.59,"endTime":822.16,"body":"everywhere for one company. And"},{"speaker":"Jake Hurwitz","startTime":822.16,"endTime":824.29,"body":"then all these new tools came"},{"speaker":"Jake Hurwitz","startTime":822.16,"endTime":824.29,"body":"out and now I can handle like"},{"speaker":"Jake Hurwitz","startTime":824.29,"endTime":828.04,"body":"seven or eight at a time. And"},{"speaker":"Jake Hurwitz","startTime":824.29,"endTime":828.04,"body":"it's just continuing to get"},{"speaker":"Jake Hurwitz","startTime":828.04,"endTime":831.58,"body":"faster and faster. So it's like"},{"speaker":"Jake Hurwitz","startTime":828.04,"endTime":831.58,"body":"do it have a strategy in mind"},{"speaker":"Jake Hurwitz","startTime":831.58,"endTime":834.04,"body":"Make sure it is rooted in"},{"speaker":"Jake Hurwitz","startTime":831.58,"endTime":834.04,"body":"something is rooted in data and"},{"speaker":"Jake Hurwitz","startTime":834.04,"endTime":836.32,"body":"there's a wide behind each piece"},{"speaker":"Jake Hurwitz","startTime":834.04,"endTime":836.32,"body":"of content you're putting out"},{"speaker":"Jake Hurwitz","startTime":836.32,"endTime":838.72,"body":"and where you're putting it and"},{"speaker":"Jake Hurwitz","startTime":836.32,"endTime":838.72,"body":"who you're what you're what"},{"speaker":"Jake Hurwitz","startTime":838.72,"endTime":841.69,"body":"message you're spreading. But I"},{"speaker":"Jake Hurwitz","startTime":838.72,"endTime":841.69,"body":"think founders need to be"},{"speaker":"Jake Hurwitz","startTime":841.72,"endTime":846.4,"body":"everywhere in all formats every"},{"speaker":"Jake Hurwitz","startTime":841.72,"endTime":846.4,"body":"single day. And I take that to"},{"speaker":"Jake Hurwitz","startTime":846.4,"endTime":846.85,"body":"the grave."},{"speaker":"Matt Wolach","startTime":847.99,"endTime":851.71,"body":"We'll be right"},{"speaker":"Matt Wolach","startTime":847.99,"endTime":851.71,"body":"back. scale your Sass is"},{"speaker":"Matt Wolach","startTime":851.71,"endTime":857.29,"body":"supported by Toro a. Lots of"},{"speaker":"Matt Wolach","startTime":851.71,"endTime":857.29,"body":"software leaders I talked to are"},{"speaker":"Matt Wolach","startTime":857.29,"endTime":860.71,"body":"looking to scale their SAS and I"},{"speaker":"Matt Wolach","startTime":857.29,"endTime":860.71,"body":"keep hearing over and over about"},{"speaker":"Matt Wolach","startTime":860.71,"endTime":863.95,"body":"one major struggle getting"},{"speaker":"Matt Wolach","startTime":860.71,"endTime":863.95,"body":"ghosted by buyers after the"},{"speaker":"Matt Wolach","startTime":863.95,"endTime":867.01,"body":"demo. How frustrating is it when"},{"speaker":"Matt Wolach","startTime":863.95,"endTime":867.01,"body":"you have a great demo? You're"},{"speaker":"Matt Wolach","startTime":867.01,"endTime":870.34,"body":"feeling good they like it. It"},{"speaker":"Matt Wolach","startTime":867.01,"endTime":870.34,"body":"seems like a done deal. And then"},{"speaker":"Matt Wolach","startTime":870.34,"endTime":873.7,"body":"crickets nothing reach out"},{"speaker":"Matt Wolach","startTime":870.34,"endTime":873.7,"body":"they're not responding to you at"},{"speaker":"Matt Wolach","startTime":873.73,"endTime":876.88,"body":"all. And when these software"},{"speaker":"Matt Wolach","startTime":873.73,"endTime":876.88,"body":"companies they asked me to dive"},{"speaker":"Matt Wolach","startTime":876.88,"endTime":880.72,"body":"in, I noticed that the sellers"},{"speaker":"Matt Wolach","startTime":876.88,"endTime":880.72,"body":"are following up the wrong way."},{"speaker":"Matt Wolach","startTime":880.72,"endTime":883.3,"body":"Or actually I should say with"},{"speaker":"Matt Wolach","startTime":880.72,"endTime":883.3,"body":"the wrong medium. What they're"},{"speaker":"Matt Wolach","startTime":883.3,"endTime":886.6,"body":"doing is they're hammering"},{"speaker":"Matt Wolach","startTime":883.3,"endTime":886.6,"body":"emails over and over again. I"},{"speaker":"Matt Wolach","startTime":886.6,"endTime":889.9,"body":"got a newsflash for you. Email"},{"speaker":"Matt Wolach","startTime":886.6,"endTime":889.9,"body":"effectiveness is dwindling down"},{"speaker":"Matt Wolach","startTime":889.9,"endTime":893.05,"body":"and down every year. So why beat"},{"speaker":"Matt Wolach","startTime":889.9,"endTime":893.05,"body":"your head against the wall"},{"speaker":"Matt Wolach","startTime":893.05,"endTime":896.74,"body":"losing all kinds of business,"},{"speaker":"Matt Wolach","startTime":893.05,"endTime":896.74,"body":"start texting mixing texts,"},{"speaker":"Matt Wolach","startTime":896.77,"endTime":900.07,"body":"along with emails and calls and"},{"speaker":"Matt Wolach","startTime":896.77,"endTime":900.07,"body":"watch your conversion rate."},{"speaker":"Matt Wolach","startTime":900.07,"endTime":904.06,"body":"rates go up. In fact conversion"},{"speaker":"Matt Wolach","startTime":900.07,"endTime":904.06,"body":"rates go up by about 50%. When"},{"speaker":"Matt Wolach","startTime":904.06,"endTime":907.06,"body":"you use texting as part of the"},{"speaker":"Matt Wolach","startTime":904.06,"endTime":907.06,"body":"follow up, people are used to"},{"speaker":"Matt Wolach","startTime":907.06,"endTime":912.76,"body":"it. And did you know though"},{"speaker":"Matt Wolach","startTime":907.06,"endTime":912.76,"body":"response rate on text is 98%"},{"speaker":"Matt Wolach","startTime":912.85,"endTime":916.99,"body":"98%. So why throw emails into a"},{"speaker":"Matt Wolach","startTime":912.85,"endTime":916.99,"body":"black hole knowing that they're"},{"speaker":"Matt Wolach","startTime":916.99,"endTime":919.6,"body":"never gonna get returned text"},{"speaker":"Matt Wolach","startTime":916.99,"endTime":919.6,"body":"buyers and get results, but"},{"speaker":"Matt Wolach","startTime":919.6,"endTime":922.42,"body":"don't use your own phone all"},{"speaker":"Matt Wolach","startTime":919.6,"endTime":922.42,"body":"kinds of security and compliance"},{"speaker":"Matt Wolach","startTime":922.42,"endTime":925.24,"body":"issues if you do also none of"},{"speaker":"Matt Wolach","startTime":922.42,"endTime":925.24,"body":"that data is with your company."},{"speaker":"Matt Wolach","startTime":925.24,"endTime":928.6,"body":"That's not good. Instead use"},{"speaker":"Matt Wolach","startTime":925.24,"endTime":928.6,"body":"this system Toro wave. Toro wave"},{"speaker":"Matt Wolach","startTime":928.6,"endTime":931.9,"body":"is designed for sales, it makes"},{"speaker":"Matt Wolach","startTime":928.6,"endTime":931.9,"body":"texting with buyers super simple"},{"speaker":"Matt Wolach","startTime":931.9,"endTime":934.96,"body":"and fast. And it helps drive"},{"speaker":"Matt Wolach","startTime":931.9,"endTime":934.96,"body":"more deals, deals that you've"},{"speaker":"Matt Wolach","startTime":934.96,"endTime":939.16,"body":"been losing until now for being"},{"speaker":"Matt Wolach","startTime":934.96,"endTime":939.16,"body":"a listener, you get 50% off your"},{"speaker":"Matt Wolach","startTime":939.16,"endTime":942.58,"body":"first month of using Toro away"},{"speaker":"Matt Wolach","startTime":939.16,"endTime":942.58,"body":"50% off just go to Toro"},{"speaker":"Matt Wolach","startTime":942.58,"endTime":949.24,"body":"wave.com/scale It's t o r o"},{"speaker":"Matt Wolach","startTime":942.58,"endTime":949.24,"body":"wav.com/scale get signed up and"},{"speaker":"Matt Wolach","startTime":949.24,"endTime":953.89,"body":"start winning more deals like"},{"speaker":"Matt Wolach","startTime":949.24,"endTime":953.89,"body":"Tracy who closed $170,000 In"},{"speaker":"Matt Wolach","startTime":953.89,"endTime":958.81,"body":"three days after starting again,"},{"speaker":"Matt Wolach","startTime":953.89,"endTime":958.81,"body":"go to Toro wave.com/scale Catch"},{"speaker":"Matt Wolach","startTime":958.81,"endTime":967.93,"body":"up and win by texting with poor"},{"speaker":"Matt Wolach","startTime":958.81,"endTime":967.93,"body":"win. And we're back. I totally"},{"speaker":"Matt Wolach","startTime":967.93,"endTime":969.73,"body":"agree. I have people come to me."},{"speaker":"Matt Wolach","startTime":967.93,"endTime":969.73,"body":"And they're like, Hey, we've"},{"speaker":"Matt Wolach","startTime":969.73,"endTime":972.13,"body":"done this content. It's just not"},{"speaker":"Matt Wolach","startTime":969.73,"endTime":972.13,"body":"working, I take a look at what"},{"speaker":"Matt Wolach","startTime":972.13,"endTime":974.92,"body":"they've got. And their last blog"},{"speaker":"Matt Wolach","startTime":972.13,"endTime":974.92,"body":"posts was like seven weeks ago,"},{"speaker":"Matt Wolach","startTime":974.92,"endTime":978.43,"body":"and I'm like, Okay, you're not"},{"speaker":"Matt Wolach","startTime":974.92,"endTime":978.43,"body":"committed to a content strategy."},{"speaker":"Matt Wolach","startTime":978.43,"endTime":981.31,"body":"You need to be daily out there"},{"speaker":"Matt Wolach","startTime":978.43,"endTime":981.31,"body":"in front of everybody. And it's"},{"speaker":"Matt Wolach","startTime":981.31,"endTime":985.39,"body":"just crazy. The types of results"},{"speaker":"Matt Wolach","startTime":981.31,"endTime":985.39,"body":"you can get when you when you do"},{"speaker":"Matt Wolach","startTime":985.39,"endTime":989.08,"body":"stay consistent with it. And I"},{"speaker":"Matt Wolach","startTime":985.39,"endTime":989.08,"body":"think that that's something that"},{"speaker":"Matt Wolach","startTime":989.08,"endTime":992.98,"body":"a lot of leaders struggle with"},{"speaker":"Matt Wolach","startTime":989.08,"endTime":992.98,"body":"is okay, well, we know we want"},{"speaker":"Matt Wolach","startTime":992.98,"endTime":996.34,"body":"content to be great to have"},{"speaker":"Matt Wolach","startTime":992.98,"endTime":996.34,"body":"that. And that's nice, but they"},{"speaker":"Matt Wolach","startTime":996.34,"endTime":998.5,"body":"feel like it's a long term"},{"speaker":"Matt Wolach","startTime":996.34,"endTime":998.5,"body":"strategy, like it's going to"},{"speaker":"Matt Wolach","startTime":998.5,"endTime":1002.16,"body":"take a long time to get results."},{"speaker":"Matt Wolach","startTime":998.5,"endTime":1002.16,"body":"And so what would you say to"},{"speaker":"Matt Wolach","startTime":1002.16,"endTime":1004.02,"body":"them when they think, okay, it's"},{"speaker":"Matt Wolach","startTime":1002.16,"endTime":1004.02,"body":"gonna be a long time. And so"},{"speaker":"Matt Wolach","startTime":1004.02,"endTime":1006.3,"body":"what happens is, they just keep"},{"speaker":"Matt Wolach","startTime":1004.02,"endTime":1006.3,"body":"delaying and delaying and they"},{"speaker":"Matt Wolach","startTime":1006.3,"endTime":1008.52,"body":"don't do it. They don't do it."},{"speaker":"Matt Wolach","startTime":1006.3,"endTime":1008.52,"body":"They look at short term lead"},{"speaker":"Matt Wolach","startTime":1008.52,"endTime":1012.27,"body":"generation. But can't this"},{"speaker":"Matt Wolach","startTime":1008.52,"endTime":1012.27,"body":"actually get you some short term"},{"speaker":"Matt Wolach","startTime":1012.27,"endTime":1012.84,"body":"results?"},{"speaker":"Jake Hurwitz","startTime":1014.43,"endTime":1018.24,"body":"Yes, but it is a"},{"speaker":"Jake Hurwitz","startTime":1014.43,"endTime":1018.24,"body":"long term play. And I am not"},{"speaker":"Jake Hurwitz","startTime":1018.24,"endTime":1020.82,"body":"afraid of knowing again that"},{"speaker":"Jake Hurwitz","startTime":1018.24,"endTime":1020.82,"body":"you're right. And as long term,"},{"speaker":"Jake Hurwitz","startTime":1020.94,"endTime":1024.75,"body":"it's the same as dieting, or"},{"speaker":"Jake Hurwitz","startTime":1020.94,"endTime":1024.75,"body":"exercising. Here's what I say,"},{"speaker":"Jake Hurwitz","startTime":1024.78,"endTime":1028.65,"body":"and this is 100% true, every one"},{"speaker":"Jake Hurwitz","startTime":1024.78,"endTime":1028.65,"body":"of my clients, we're going to"},{"speaker":"Jake Hurwitz","startTime":1028.65,"endTime":1032.55,"body":"get results. I never gonna"},{"speaker":"Jake Hurwitz","startTime":1028.65,"endTime":1032.55,"body":"promise or guarantee what those"},{"speaker":"Jake Hurwitz","startTime":1032.55,"endTime":1037.38,"body":"results are gonna guarantee that"},{"speaker":"Jake Hurwitz","startTime":1032.55,"endTime":1037.38,"body":"we're gonna get some awesome"},{"speaker":"Jake Hurwitz","startTime":1037.41,"endTime":1039.93,"body":"results. And many of which we"},{"speaker":"Jake Hurwitz","startTime":1037.41,"endTime":1039.93,"body":"can't even begin to think about"},{"speaker":"Jake Hurwitz","startTime":1039.93,"endTime":1043.74,"body":"what those are right now. For"},{"speaker":"Jake Hurwitz","startTime":1039.93,"endTime":1043.74,"body":"example, I had a client that"},{"speaker":"Jake Hurwitz","startTime":1043.74,"endTime":1047.04,"body":"after we put out their first"},{"speaker":"Jake Hurwitz","startTime":1043.74,"endTime":1047.04,"body":"podcast episode, which is our"},{"speaker":"Jake Hurwitz","startTime":1047.04,"endTime":1050.4,"body":"Thursday, and they're based in"},{"speaker":"Jake Hurwitz","startTime":1047.04,"endTime":1050.4,"body":"New York, he went out on"},{"speaker":"Jake Hurwitz","startTime":1050.4,"endTime":1052.95,"body":"Saturday night with a couple"},{"speaker":"Jake Hurwitz","startTime":1050.4,"endTime":1052.95,"body":"people on his team and a few"},{"speaker":"Jake Hurwitz","startTime":1052.95,"endTime":1056.58,"body":"friends in New York City three"},{"speaker":"Jake Hurwitz","startTime":1052.95,"endTime":1056.58,"body":"days later, two days later, and"},{"speaker":"Jake Hurwitz","startTime":1056.58,"endTime":1059.34,"body":"one of the bouncers at a"},{"speaker":"Jake Hurwitz","startTime":1056.58,"endTime":1059.34,"body":"nightclub and you want to get"},{"speaker":"Jake Hurwitz","startTime":1059.34,"endTime":1062.55,"body":"into is like, Hey, man, I saw"},{"speaker":"Jake Hurwitz","startTime":1059.34,"endTime":1062.55,"body":"your podcast the other day. Can"},{"speaker":"Jake Hurwitz","startTime":1062.55,"endTime":1065.91,"body":"you skipped the VIP line? Like"},{"speaker":"Jake Hurwitz","startTime":1062.55,"endTime":1065.91,"body":"that's a pretty cool result of"},{"speaker":"Jake Hurwitz","startTime":1065.91,"endTime":1069.12,"body":"content, right? It's yeah, and"},{"speaker":"Jake Hurwitz","startTime":1065.91,"endTime":1069.12,"body":"that's, that's just one of the"},{"speaker":"Jake Hurwitz","startTime":1069.12,"endTime":1071.31,"body":"things that came out of it. Of"},{"speaker":"Jake Hurwitz","startTime":1069.12,"endTime":1071.31,"body":"course, revenue growth, they"},{"speaker":"Jake Hurwitz","startTime":1071.31,"endTime":1075.36,"body":"doubled their user base over the"},{"speaker":"Jake Hurwitz","startTime":1071.31,"endTime":1075.36,"body":"last six months. All of that has"},{"speaker":"Jake Hurwitz","startTime":1075.36,"endTime":1079.86,"body":"come from has been largely"},{"speaker":"Jake Hurwitz","startTime":1075.36,"endTime":1079.86,"body":"credited to content but not"},{"speaker":"Jake Hurwitz","startTime":1079.86,"endTime":1083.34,"body":"100%. You'd have it? It's the"},{"speaker":"Jake Hurwitz","startTime":1079.86,"endTime":1083.34,"body":"same as dieting or exercising."},{"speaker":"Jake Hurwitz","startTime":1084.0,"endTime":1087.9,"body":"Hey, look, anybody. Would you"},{"speaker":"Jake Hurwitz","startTime":1084.0,"endTime":1087.9,"body":"agree or disagree on the"},{"speaker":"Jake Hurwitz","startTime":1087.9,"endTime":1090.69,"body":"following statement, if you ate"},{"speaker":"Jake Hurwitz","startTime":1087.9,"endTime":1090.69,"body":"super healthy and worked on five"},{"speaker":"Jake Hurwitz","startTime":1090.69,"endTime":1094.23,"body":"days a week with a personal"},{"speaker":"Jake Hurwitz","startTime":1090.69,"endTime":1094.23,"body":"trainer for four months, is your"},{"speaker":"Jake Hurwitz","startTime":1094.23,"endTime":1096.39,"body":"life going to be better or"},{"speaker":"Jake Hurwitz","startTime":1094.23,"endTime":1096.39,"body":"worse, in four months, it's"},{"speaker":"Jake Hurwitz","startTime":1096.39,"endTime":1098.82,"body":"like, oh, it'd be better, how's"},{"speaker":"Jake Hurwitz","startTime":1096.39,"endTime":1098.82,"body":"it gonna be better, you're gonna"},{"speaker":"Jake Hurwitz","startTime":1098.82,"endTime":1100.86,"body":"look better, you're gonna feel"},{"speaker":"Jake Hurwitz","startTime":1098.82,"endTime":1100.86,"body":"better, you're going to have"},{"speaker":"Jake Hurwitz","startTime":1100.86,"endTime":1103.44,"body":"more confidence, you're gonna"},{"speaker":"Jake Hurwitz","startTime":1100.86,"endTime":1103.44,"body":"sleep better, probably make more"},{"speaker":"Jake Hurwitz","startTime":1103.44,"endTime":1106.08,"body":"money, you might get a date, he"},{"speaker":"Jake Hurwitz","startTime":1103.44,"endTime":1106.08,"body":"might have a better sex life"},{"speaker":"Jake Hurwitz","startTime":1106.08,"endTime":1108.66,"body":"with your spouse, he might feel"},{"speaker":"Jake Hurwitz","startTime":1106.08,"endTime":1108.66,"body":"more energy with your kids,"},{"speaker":"Jake Hurwitz","startTime":1108.66,"endTime":1111.21,"body":"there's so many ways that your"},{"speaker":"Jake Hurwitz","startTime":1108.66,"endTime":1111.21,"body":"life is better, but it's not"},{"speaker":"Jake Hurwitz","startTime":1111.21,"endTime":1115.08,"body":"going to happen overnight. You"},{"speaker":"Jake Hurwitz","startTime":1111.21,"endTime":1115.08,"body":"got to commit to it. But how do"},{"speaker":"Jake Hurwitz","startTime":1115.08,"endTime":1118.95,"body":"you commit to it? Well, you join"},{"speaker":"Jake Hurwitz","startTime":1115.08,"endTime":1118.95,"body":"a community of other people that"},{"speaker":"Jake Hurwitz","startTime":1118.95,"endTime":1121.98,"body":"are on the same path, you get a"},{"speaker":"Jake Hurwitz","startTime":1118.95,"endTime":1121.98,"body":"trainer, you get someone who"},{"speaker":"Jake Hurwitz","startTime":1122.04,"endTime":1125.76,"body":"looks at you, and studies you"},{"speaker":"Jake Hurwitz","startTime":1122.04,"endTime":1125.76,"body":"and has the science and creates"},{"speaker":"Jake Hurwitz","startTime":1125.76,"endTime":1128.67,"body":"a strategy and a playbook and"},{"speaker":"Jake Hurwitz","startTime":1125.76,"endTime":1128.67,"body":"hold you accountable. I'm like"},{"speaker":"Jake Hurwitz","startTime":1128.67,"endTime":1130.92,"body":"that guy. But I'm the content"},{"speaker":"Jake Hurwitz","startTime":1128.67,"endTime":1130.92,"body":"front, and I hold people"},{"speaker":"Jake Hurwitz","startTime":1130.92,"endTime":1133.26,"body":"accountable, I can just show up"},{"speaker":"Jake Hurwitz","startTime":1130.92,"endTime":1133.26,"body":"an hour a week, it's way easier"},{"speaker":"Jake Hurwitz","startTime":1133.26,"endTime":1135.81,"body":"than working out or go to the"},{"speaker":"Jake Hurwitz","startTime":1133.26,"endTime":1135.81,"body":"gym, you should do that, too."},{"speaker":"Jake Hurwitz","startTime":1136.2,"endTime":1140.25,"body":"That's how I look at it. But I"},{"speaker":"Jake Hurwitz","startTime":1136.2,"endTime":1140.25,"body":"do understand that short term"},{"speaker":"Jake Hurwitz","startTime":1140.25,"endTime":1145.89,"body":"wins and short term results are"},{"speaker":"Jake Hurwitz","startTime":1140.25,"endTime":1145.89,"body":"necessary and just 2023 and the"},{"speaker":"Jake Hurwitz","startTime":1145.89,"endTime":1148.95,"body":"way humans are and the world we"},{"speaker":"Jake Hurwitz","startTime":1145.89,"endTime":1148.95,"body":"live in. And so we take that"},{"speaker":"Jake Hurwitz","startTime":1148.95,"endTime":1150.81,"body":"into our model. By the end of"},{"speaker":"Jake Hurwitz","startTime":1148.95,"endTime":1150.81,"body":"the first week, you're going to"},{"speaker":"Jake Hurwitz","startTime":1150.81,"endTime":1155.1,"body":"already have asked for people to"},{"speaker":"Jake Hurwitz","startTime":1150.81,"endTime":1155.1,"body":"be on your podcast. By the end"},{"speaker":"Jake Hurwitz","startTime":1155.1,"endTime":1157.05,"body":"of our second week, you're going"},{"speaker":"Jake Hurwitz","startTime":1155.1,"endTime":1157.05,"body":"to have already have your"},{"speaker":"Jake Hurwitz","startTime":1157.11,"endTime":1160.32,"body":"website up. And all your new"},{"speaker":"Jake Hurwitz","startTime":1157.11,"endTime":1160.32,"body":"social media pages up where the"},{"speaker":"Jake Hurwitz","startTime":1160.32,"endTime":1162.36,"body":"podcast is going to go. And you"},{"speaker":"Jake Hurwitz","startTime":1160.32,"endTime":1162.36,"body":"start sharing that with people"},{"speaker":"Jake Hurwitz","startTime":1162.36,"endTime":1164.88,"body":"to build your waitlist. They"},{"speaker":"Jake Hurwitz","startTime":1162.36,"endTime":1164.88,"body":"enter the third week, you have"},{"speaker":"Jake Hurwitz","startTime":1164.88,"endTime":1167.76,"body":"already recorded your first two"},{"speaker":"Jake Hurwitz","startTime":1164.88,"endTime":1167.76,"body":"episodes. And by the end of"},{"speaker":"Jake Hurwitz","startTime":1167.76,"endTime":1170.49,"body":"fourth week, we've already"},{"speaker":"Jake Hurwitz","startTime":1167.76,"endTime":1170.49,"body":"posted your first episode. So"},{"speaker":"Jake Hurwitz","startTime":1170.49,"endTime":1175.02,"body":"like, very short term wins that"},{"speaker":"Jake Hurwitz","startTime":1170.49,"endTime":1175.02,"body":"otherwise you just sat on for"},{"speaker":"Jake Hurwitz","startTime":1175.02,"endTime":1178.83,"body":"three years and didn't do"},{"speaker":"Jake Hurwitz","startTime":1175.02,"endTime":1178.83,"body":"anything. You just already are"},{"speaker":"Jake Hurwitz","startTime":1178.83,"endTime":1183.18,"body":"making progress really fast. And"},{"speaker":"Jake Hurwitz","startTime":1178.83,"endTime":1183.18,"body":"you get the feeling of progress."},{"speaker":"Jake Hurwitz","startTime":1183.36,"endTime":1185.64,"body":"And you are making progress. But"},{"speaker":"Jake Hurwitz","startTime":1183.36,"endTime":1185.64,"body":"that's that's our model."},{"speaker":"Matt Wolach","startTime":1186.66,"endTime":1188.61,"body":"Yeah, I mean, I"},{"speaker":"Matt Wolach","startTime":1186.66,"endTime":1188.61,"body":"feel like that is great"},{"speaker":"Matt Wolach","startTime":1188.61,"endTime":1191.97,"body":"progress. I love that you're"},{"speaker":"Matt Wolach","startTime":1188.61,"endTime":1191.97,"body":"you're letting people know,"},{"speaker":"Matt Wolach","startTime":1191.97,"endTime":1194.43,"body":"okay, it's a long term play and"},{"speaker":"Matt Wolach","startTime":1191.97,"endTime":1194.43,"body":"you're gonna get stuff. You're"},{"speaker":"Matt Wolach","startTime":1194.43,"endTime":1197.43,"body":"gonna get results in a while."},{"speaker":"Matt Wolach","startTime":1194.43,"endTime":1197.43,"body":"But you can also see results"},{"speaker":"Matt Wolach","startTime":1197.43,"endTime":1199.14,"body":"quickly. I think that's"},{"speaker":"Matt Wolach","startTime":1197.43,"endTime":1199.14,"body":"fantastic, right?"},{"speaker":"Jake Hurwitz","startTime":1199.41,"endTime":1202.05,"body":"Yeah, yeah. up."},{"speaker":"Jake Hurwitz","startTime":1199.41,"endTime":1202.05,"body":"And it's easier for a while just"},{"speaker":"Jake Hurwitz","startTime":1202.05,"endTime":1204.51,"body":"to kind of open the kimono a"},{"speaker":"Jake Hurwitz","startTime":1202.05,"endTime":1204.51,"body":"bit, we were pricing was really"},{"speaker":"Jake Hurwitz","startTime":1204.51,"endTime":1208.65,"body":"high. And that was one of the"},{"speaker":"Jake Hurwitz","startTime":1204.51,"endTime":1208.65,"body":"big barriers here. I mean, I was"},{"speaker":"Jake Hurwitz","startTime":1208.74,"endTime":1212.49,"body":"the price for this and a little"},{"speaker":"Jake Hurwitz","startTime":1208.74,"endTime":1212.49,"body":"bit more was $25,000 a month."},{"speaker":"Jake Hurwitz","startTime":1213.6,"endTime":1219.36,"body":"And we had two clients doing"},{"speaker":"Jake Hurwitz","startTime":1213.6,"endTime":1219.36,"body":"that, right? Like, there was"},{"speaker":"Jake Hurwitz","startTime":1219.39,"endTime":1221.82,"body":"there was, there was a pricing"},{"speaker":"Jake Hurwitz","startTime":1219.39,"endTime":1221.82,"body":"mission mix and actually changed"},{"speaker":"Jake Hurwitz","startTime":1221.82,"endTime":1223.62,"body":"the model a bit and brought the"},{"speaker":"Jake Hurwitz","startTime":1221.82,"endTime":1223.62,"body":"price down to what it's"},{"speaker":"Jake Hurwitz","startTime":1223.62,"endTime":1226.77,"body":"currently a six grand a month."},{"speaker":"Jake Hurwitz","startTime":1223.62,"endTime":1226.77,"body":"And it's now it's like wildfire,"},{"speaker":"Jake Hurwitz","startTime":1226.77,"endTime":1231.78,"body":"everyone's just different level"},{"speaker":"Jake Hurwitz","startTime":1226.77,"endTime":1231.78,"body":"of value. And so I bring that up"},{"speaker":"Jake Hurwitz","startTime":1231.78,"endTime":1234.09,"body":"one to like, share our pricing"},{"speaker":"Jake Hurwitz","startTime":1231.78,"endTime":1234.09,"body":"transparently with people and"},{"speaker":"Jake Hurwitz","startTime":1234.09,"endTime":1236.85,"body":"we're super transparent about"},{"speaker":"Jake Hurwitz","startTime":1234.09,"endTime":1236.85,"body":"it. But for someone to think,"},{"speaker":"Jake Hurwitz","startTime":1236.85,"endTime":1239.37,"body":"Okay, I need to put in an hour a"},{"speaker":"Jake Hurwitz","startTime":1236.85,"endTime":1239.37,"body":"week and you know, a month to"},{"speaker":"Jake Hurwitz","startTime":1239.37,"endTime":1242.13,"body":"start, like getting stuff out"},{"speaker":"Jake Hurwitz","startTime":1239.37,"endTime":1242.13,"body":"there. And it's a long term"},{"speaker":"Jake Hurwitz","startTime":1242.13,"endTime":1245.61,"body":"play. And it costs me to"},{"speaker":"Jake Hurwitz","startTime":1242.13,"endTime":1245.61,"body":"$300,000 a year to do this."},{"speaker":"Jake Hurwitz","startTime":1245.64,"endTime":1250.47,"body":"Like, that's, I don't want to do"},{"speaker":"Jake Hurwitz","startTime":1245.64,"endTime":1250.47,"body":"it. But if it's for four months,"},{"speaker":"Jake Hurwitz","startTime":1250.47,"endTime":1254.43,"body":"it's like give this a try and"},{"speaker":"Jake Hurwitz","startTime":1250.47,"endTime":1254.43,"body":"take yourself from zero to 100,"},{"speaker":"Jake Hurwitz","startTime":1254.46,"endTime":1257.55,"body":"or we call it unknown to"},{"speaker":"Jake Hurwitz","startTime":1254.46,"endTime":1257.55,"body":"unforgettable for 24 grand."},{"speaker":"Jake Hurwitz","startTime":1258.27,"endTime":1260.43,"body":"Yeah, why would I not do that"},{"speaker":"Jake Hurwitz","startTime":1258.27,"endTime":1260.43,"body":"the barrier to entry is so low."},{"speaker":"Jake Hurwitz","startTime":1260.43,"endTime":1264.75,"body":"So the whole mission here is get"},{"speaker":"Jake Hurwitz","startTime":1260.43,"endTime":1264.75,"body":"more people as many people as"},{"speaker":"Jake Hurwitz","startTime":1264.75,"endTime":1268.23,"body":"possible millions of founders,"},{"speaker":"Jake Hurwitz","startTime":1264.75,"endTime":1268.23,"body":"sharing their story, putting"},{"speaker":"Jake Hurwitz","startTime":1268.23,"endTime":1271.65,"body":"their content out there, like"},{"speaker":"Jake Hurwitz","startTime":1268.23,"endTime":1271.65,"body":"building businesses off of this,"},{"speaker":"Jake Hurwitz","startTime":1271.92,"endTime":1275.7,"body":"this playbook, this whole"},{"speaker":"Jake Hurwitz","startTime":1271.92,"endTime":1275.7,"body":"philosophy, this thesis, going"},{"speaker":"Jake Hurwitz","startTime":1275.7,"endTime":1281.16,"body":"lives off of it. And it should"},{"speaker":"Jake Hurwitz","startTime":1275.7,"endTime":1281.16,"body":"be a no brainer. Why I want"},{"speaker":"Jake Hurwitz","startTime":1281.16,"endTime":1284.1,"body":"people doing this. So that's our"},{"speaker":"Jake Hurwitz","startTime":1281.16,"endTime":1284.1,"body":"big part of our motto."},{"speaker":"Matt Wolach","startTime":1285.39,"endTime":1287.61,"body":"I love that from"},{"speaker":"Matt Wolach","startTime":1285.39,"endTime":1287.61,"body":"unknown to unforgettable. That's"},{"speaker":"Matt Wolach","startTime":1287.61,"endTime":1291.3,"body":"so that's a great piece there."},{"speaker":"Matt Wolach","startTime":1287.61,"endTime":1291.3,"body":"It's so for, you know, something"},{"speaker":"Matt Wolach","startTime":1291.3,"endTime":1294.57,"body":"that people just attach on to it"},{"speaker":"Matt Wolach","startTime":1291.3,"endTime":1294.57,"body":"and align with I think that's a"},{"speaker":"Matt Wolach","startTime":1294.57,"endTime":1298.05,"body":"great tagline. So what are some"},{"speaker":"Matt Wolach","startTime":1294.57,"endTime":1298.05,"body":"of the mistakes, Jake, that you"},{"speaker":"Matt Wolach","startTime":1298.05,"endTime":1301.53,"body":"see SAS companies making when"},{"speaker":"Matt Wolach","startTime":1298.05,"endTime":1301.53,"body":"they are trying to do this on"},{"speaker":"Matt Wolach","startTime":1301.53,"endTime":1301.89,"body":"their own?"},{"speaker":"Jake Hurwitz","startTime":1302.46,"endTime":1304.71,"body":"Yeah, there's a"},{"speaker":"Jake Hurwitz","startTime":1302.46,"endTime":1304.71,"body":"lot, the number one mistake I"},{"speaker":"Jake Hurwitz","startTime":1304.71,"endTime":1308.7,"body":"see is this no strategy, just"},{"speaker":"Jake Hurwitz","startTime":1304.71,"endTime":1308.7,"body":"like content for content sake."},{"speaker":"Jake Hurwitz","startTime":1309.81,"endTime":1312.39,"body":"So you know, a couple times a"},{"speaker":"Jake Hurwitz","startTime":1309.81,"endTime":1312.39,"body":"week when I feel like it, I'm"},{"speaker":"Jake Hurwitz","startTime":1312.39,"endTime":1315.42,"body":"just gonna go talk to the camera"},{"speaker":"Jake Hurwitz","startTime":1312.39,"endTime":1315.42,"body":"about a thing or write a write a"},{"speaker":"Jake Hurwitz","startTime":1315.42,"endTime":1318.42,"body":"LinkedIn thread. Look, it's"},{"speaker":"Jake Hurwitz","startTime":1315.42,"endTime":1318.42,"body":"better than not doing anything."},{"speaker":"Jake Hurwitz","startTime":1318.45,"endTime":1325.26,"body":"But you're honestly just wasting"},{"speaker":"Jake Hurwitz","startTime":1318.45,"endTime":1325.26,"body":"time, in my opinion. So you have"},{"speaker":"Jake Hurwitz","startTime":1325.26,"endTime":1326.85,"body":"a strategy, you got to work"},{"speaker":"Jake Hurwitz","startTime":1325.26,"endTime":1326.85,"body":"backwards, you've got to hold"},{"speaker":"Jake Hurwitz","startTime":1326.85,"endTime":1329.28,"body":"science to like, who are we"},{"speaker":"Jake Hurwitz","startTime":1326.85,"endTime":1329.28,"body":"reaching? When are we going to"},{"speaker":"Jake Hurwitz","startTime":1329.28,"endTime":1331.47,"body":"reach them? How are we going to"},{"speaker":"Jake Hurwitz","startTime":1329.28,"endTime":1331.47,"body":"reach them? Who are we going to"},{"speaker":"Jake Hurwitz","startTime":1331.47,"endTime":1334.65,"body":"interview and get on our podcast"},{"speaker":"Jake Hurwitz","startTime":1331.47,"endTime":1334.65,"body":"and feature in the blog and the"},{"speaker":"Jake Hurwitz","startTime":1334.65,"endTime":1338.97,"body":"newsletter in order to show our"},{"speaker":"Jake Hurwitz","startTime":1334.65,"endTime":1338.97,"body":"audience that like, we have good"},{"speaker":"Jake Hurwitz","startTime":1338.97,"endTime":1340.98,"body":"thought leaders that we partner"},{"speaker":"Jake Hurwitz","startTime":1338.97,"endTime":1340.98,"body":"with and we activate their"},{"speaker":"Jake Hurwitz","startTime":1340.98,"endTime":1343.44,"body":"audiences. And there's, there's"},{"speaker":"Jake Hurwitz","startTime":1340.98,"endTime":1343.44,"body":"a whole science behind this. And"},{"speaker":"Jake Hurwitz","startTime":1343.44,"endTime":1349.56,"body":"so looking at content, as a data"},{"speaker":"Jake Hurwitz","startTime":1343.44,"endTime":1349.56,"body":"backed endeavor, as a research"},{"speaker":"Jake Hurwitz","startTime":1349.56,"endTime":1351.99,"body":"endeavor to learn more about"},{"speaker":"Jake Hurwitz","startTime":1349.56,"endTime":1351.99,"body":"your customers is really"},{"speaker":"Jake Hurwitz","startTime":1351.99,"endTime":1353.82,"body":"important. I mean, that's,"},{"speaker":"Jake Hurwitz","startTime":1351.99,"endTime":1353.82,"body":"that's the solution to these"},{"speaker":"Jake Hurwitz","startTime":1353.82,"endTime":1358.5,"body":"mistakes. It's huge. And then"},{"speaker":"Jake Hurwitz","startTime":1353.82,"endTime":1358.5,"body":"the next thing I'd say is huge"},{"speaker":"Jake Hurwitz","startTime":1358.5,"endTime":1363.99,"body":"mistake is. And this is just"},{"speaker":"Jake Hurwitz","startTime":1358.5,"endTime":1363.99,"body":"kind of classic. Founders"},{"speaker":"Jake Hurwitz","startTime":1363.99,"endTime":1366.36,"body":"getting on and basically just"},{"speaker":"Jake Hurwitz","startTime":1363.99,"endTime":1366.36,"body":"talking about themselves,"},{"speaker":"Jake Hurwitz","startTime":1366.72,"endTime":1368.28,"body":"because they want to be a"},{"speaker":"Jake Hurwitz","startTime":1366.72,"endTime":1368.28,"body":"thought leader. They want to"},{"speaker":"Jake Hurwitz","startTime":1368.28,"endTime":1371.43,"body":"show the world that they have"},{"speaker":"Jake Hurwitz","startTime":1368.28,"endTime":1371.43,"body":"smart things to say. So they get"},{"speaker":"Jake Hurwitz","startTime":1371.43,"endTime":1374.01,"body":"out and share. Here are five"},{"speaker":"Jake Hurwitz","startTime":1371.43,"endTime":1374.01,"body":"things that you should do to"},{"speaker":"Jake Hurwitz","startTime":1374.04,"endTime":1378.78,"body":"increase your productivity."},{"speaker":"Jake Hurwitz","startTime":1374.04,"endTime":1378.78,"body":"According to me. I just ran a"},{"speaker":"Jake Hurwitz","startTime":1378.78,"endTime":1380.76,"body":"Spartan Race. And here are six"},{"speaker":"Jake Hurwitz","startTime":1378.78,"endTime":1380.76,"body":"things that I learned about"},{"speaker":"Jake Hurwitz","startTime":1380.76,"endTime":1385.59,"body":"leadership. According to me, I"},{"speaker":"Jake Hurwitz","startTime":1380.76,"endTime":1385.59,"body":"ran sparks no one cares about."},{"speaker":"Jake Hurwitz","startTime":1387.15,"endTime":1391.53,"body":"They care about themselves. And"},{"speaker":"Jake Hurwitz","startTime":1387.15,"endTime":1391.53,"body":"so it's challenging. And there"},{"speaker":"Jake Hurwitz","startTime":1391.53,"endTime":1394.86,"body":"is a balance to strike of like"},{"speaker":"Jake Hurwitz","startTime":1391.53,"endTime":1394.86,"body":"how do you make stories, write"},{"speaker":"Jake Hurwitz","startTime":1394.86,"endTime":1398.4,"body":"stories and share stories and"},{"speaker":"Jake Hurwitz","startTime":1394.86,"endTime":1398.4,"body":"that others while people still"},{"speaker":"Jake Hurwitz","startTime":1398.4,"endTime":1400.89,"body":"thinking like, You're brilliant,"},{"speaker":"Jake Hurwitz","startTime":1398.4,"endTime":1400.89,"body":"and you're a thought leader, and"},{"speaker":"Jake Hurwitz","startTime":1400.89,"endTime":1406.71,"body":"you're someone to follow up?"},{"speaker":"Jake Hurwitz","startTime":1400.89,"endTime":1406.71,"body":"Really good example is from this"},{"speaker":"Jake Hurwitz","startTime":1406.71,"endTime":1408.99,"body":"book, story wars. And I"},{"speaker":"Jake Hurwitz","startTime":1406.71,"endTime":1408.99,"body":"recommend every founder, every"},{"speaker":"Jake Hurwitz","startTime":1408.99,"endTime":1413.76,"body":"marketer read that book. And the"},{"speaker":"Jake Hurwitz","startTime":1408.99,"endTime":1413.76,"body":"example is, it was George Bush"},{"speaker":"Jake Hurwitz","startTime":1413.76,"endTime":1418.77,"body":"running against John Kerry in"},{"speaker":"Jake Hurwitz","startTime":1413.76,"endTime":1418.77,"body":"early 2009. Karen was all about"},{"speaker":"Jake Hurwitz","startTime":1418.77,"endTime":1422.34,"body":"herself. George Bush was all"},{"speaker":"Jake Hurwitz","startTime":1418.77,"endTime":1422.34,"body":"about America. And for anyone"},{"speaker":"Jake Hurwitz","startTime":1422.34,"endTime":1424.83,"body":"who was alive and able to"},{"speaker":"Jake Hurwitz","startTime":1422.34,"endTime":1424.83,"body":"understand that at the time will"},{"speaker":"Jake Hurwitz","startTime":1424.83,"endTime":1427.68,"body":"probably remember Oh, yeah, he"},{"speaker":"Jake Hurwitz","startTime":1424.83,"endTime":1427.68,"body":"was just like, I'm this guy. I'm"},{"speaker":"Jake Hurwitz","startTime":1427.68,"endTime":1429.87,"body":"this Democrat, I was hockey"},{"speaker":"Jake Hurwitz","startTime":1427.68,"endTime":1429.87,"body":"player, I'm this guy that will"},{"speaker":"Jake Hurwitz","startTime":1430.35,"endTime":1434.01,"body":"solve your problems. But then"},{"speaker":"Jake Hurwitz","startTime":1430.35,"endTime":1434.01,"body":"George Bush came out. So this is"},{"speaker":"Jake Hurwitz","startTime":1434.01,"endTime":1436.5,"body":"about America, it's about us."},{"speaker":"Jake Hurwitz","startTime":1434.01,"endTime":1436.5,"body":"It's about you. It's about we"},{"speaker":"Jake Hurwitz","startTime":1436.53,"endTime":1440.4,"body":"anyone, a lot of reasons for"},{"speaker":"Jake Hurwitz","startTime":1436.53,"endTime":1440.4,"body":"that, and not necessarily bring"},{"speaker":"Jake Hurwitz","startTime":1440.4,"endTime":1443.22,"body":"politics into this. But like,"},{"speaker":"Jake Hurwitz","startTime":1440.4,"endTime":1443.22,"body":"from a storytelling standpoint."},{"speaker":"Jake Hurwitz","startTime":1443.94,"endTime":1447.45,"body":"It's not about you, it's about"},{"speaker":"Jake Hurwitz","startTime":1443.94,"endTime":1447.45,"body":"the audience. And so being a"},{"speaker":"Jake Hurwitz","startTime":1447.45,"endTime":1449.61,"body":"thought leader, I think is"},{"speaker":"Jake Hurwitz","startTime":1447.45,"endTime":1449.61,"body":"largely about being a publisher,"},{"speaker":"Jake Hurwitz","startTime":1450.3,"endTime":1455.7,"body":"and a curator, and a distiller"},{"speaker":"Jake Hurwitz","startTime":1450.3,"endTime":1455.7,"body":"for lack of a better word, of"},{"speaker":"Jake Hurwitz","startTime":1455.7,"endTime":1459.24,"body":"taking lots of things to other"},{"speaker":"Jake Hurwitz","startTime":1455.7,"endTime":1459.24,"body":"people and simplifying exam for"},{"speaker":"Jake Hurwitz","startTime":1459.24,"endTime":1463.26,"body":"your audience and being the ones"},{"speaker":"Jake Hurwitz","startTime":1459.24,"endTime":1463.26,"body":"to spread a message and a story"},{"speaker":"Jake Hurwitz","startTime":1463.86,"endTime":1467.16,"body":"from from from many different"},{"speaker":"Jake Hurwitz","startTime":1463.86,"endTime":1467.16,"body":"places. And we've got a strategy"},{"speaker":"Jake Hurwitz","startTime":1467.16,"endTime":1470.43,"body":"around that as well. I never, we"},{"speaker":"Jake Hurwitz","startTime":1467.16,"endTime":1470.43,"body":"never put out podcasts with our"},{"speaker":"Jake Hurwitz","startTime":1470.43,"endTime":1472.32,"body":"clients that are just like about"},{"speaker":"Jake Hurwitz","startTime":1470.43,"endTime":1472.32,"body":"our company or about our"},{"speaker":"Jake Hurwitz","startTime":1472.32,"endTime":1476.13,"body":"products, testimonials. That's"},{"speaker":"Jake Hurwitz","startTime":1472.32,"endTime":1476.13,"body":"ads, and people hate them."},{"speaker":"Matt Wolach","startTime":1477.54,"endTime":1479.85,"body":"It's so true. And"},{"speaker":"Matt Wolach","startTime":1477.54,"endTime":1479.85,"body":"it's something that I preach to"},{"speaker":"Matt Wolach","startTime":1479.85,"endTime":1482.1,"body":"my clients over and over. They"},{"speaker":"Matt Wolach","startTime":1479.85,"endTime":1482.1,"body":"don't care about you, they care"},{"speaker":"Matt Wolach","startTime":1482.1,"endTime":1483.87,"body":"about themselves, they care"},{"speaker":"Matt Wolach","startTime":1482.1,"endTime":1483.87,"body":"about the results they're gonna"},{"speaker":"Matt Wolach","startTime":1483.87,"endTime":1487.41,"body":"get. And so if you're doing"},{"speaker":"Matt Wolach","startTime":1483.87,"endTime":1487.41,"body":"that, definitely stop. Follow"},{"speaker":"Matt Wolach","startTime":1487.41,"endTime":1490.56,"body":"Jake's advice here. I think it's"},{"speaker":"Matt Wolach","startTime":1487.41,"endTime":1490.56,"body":"really important. And I totally"},{"speaker":"Matt Wolach","startTime":1490.56,"endTime":1495.42,"body":"agree those stories are crazy"},{"speaker":"Matt Wolach","startTime":1490.56,"endTime":1495.42,"body":"powerful. And one of the things"},{"speaker":"Matt Wolach","startTime":1495.42,"endTime":1498.78,"body":"also that I see that why people"},{"speaker":"Matt Wolach","startTime":1495.42,"endTime":1498.78,"body":"see you as a leader. See you as"},{"speaker":"Matt Wolach","startTime":1498.78,"endTime":1501.54,"body":"a thought leader see you as You"},{"speaker":"Matt Wolach","startTime":1498.78,"endTime":1501.54,"body":"know, one of the subject matter"},{"speaker":"Matt Wolach","startTime":1501.54,"endTime":1504.75,"body":"experts, even if you don't"},{"speaker":"Matt Wolach","startTime":1501.54,"endTime":1504.75,"body":"really talk about yourself,"},{"speaker":"Matt Wolach","startTime":1504.75,"endTime":1508.74,"body":"because on the shows, if you get"},{"speaker":"Matt Wolach","startTime":1504.75,"endTime":1508.74,"body":"like you said, you go have a"},{"speaker":"Matt Wolach","startTime":1508.74,"endTime":1511.53,"body":"target list of guests that you"},{"speaker":"Matt Wolach","startTime":1508.74,"endTime":1511.53,"body":"have on your show, and you have"},{"speaker":"Matt Wolach","startTime":1511.53,"endTime":1515.55,"body":"somebody that is recognized as a"},{"speaker":"Matt Wolach","startTime":1511.53,"endTime":1515.55,"body":"thought leader, well, then when"},{"speaker":"Matt Wolach","startTime":1515.55,"endTime":1519.09,"body":"you put that out, people see you"},{"speaker":"Matt Wolach","startTime":1515.55,"endTime":1519.09,"body":"on the same level as them. If"},{"speaker":"Matt Wolach","startTime":1519.09,"endTime":1521.97,"body":"you're interviewing them, then"},{"speaker":"Matt Wolach","startTime":1519.09,"endTime":1521.97,"body":"they feel like you're on the"},{"speaker":"Matt Wolach","startTime":1521.97,"endTime":1525.9,"body":"same level. And they start"},{"speaker":"Matt Wolach","startTime":1521.97,"endTime":1525.9,"body":"associating you at that level."},{"speaker":"Matt Wolach","startTime":1525.9,"endTime":1528.21,"body":"That's pretty amazing. I've had"},{"speaker":"Matt Wolach","startTime":1525.9,"endTime":1528.21,"body":"it happen myself, I've had big"},{"speaker":"Matt Wolach","startTime":1528.21,"endTime":1531.75,"body":"time people come on this show as"},{"speaker":"Matt Wolach","startTime":1528.21,"endTime":1531.75,"body":"well. And people see you as"},{"speaker":"Matt Wolach","startTime":1531.75,"endTime":1534.96,"body":"that. It's pretty cool. And so I"},{"speaker":"Matt Wolach","startTime":1531.75,"endTime":1534.96,"body":"totally agree, Jake 100%,"},{"speaker":"Jake Hurwitz","startTime":1535.02,"endTime":1538.05,"body":"it's starting a"},{"speaker":"Jake Hurwitz","startTime":1535.02,"endTime":1538.05,"body":"new brand. And you want to like"},{"speaker":"Jake Hurwitz","startTime":1538.05,"endTime":1542.64,"body":"quickly get to that echelon of"},{"speaker":"Jake Hurwitz","startTime":1538.05,"endTime":1542.64,"body":"trust in the network, or within"},{"speaker":"Jake Hurwitz","startTime":1542.64,"endTime":1544.71,"body":"the community or the market that"},{"speaker":"Jake Hurwitz","startTime":1542.64,"endTime":1544.71,"body":"you're in, that's really the"},{"speaker":"Jake Hurwitz","startTime":1544.71,"endTime":1548.28,"body":"best way to put it. We'll just"},{"speaker":"Jake Hurwitz","startTime":1544.71,"endTime":1548.28,"body":"go build a table, a metaphor, a"},{"speaker":"Jake Hurwitz","startTime":1548.28,"endTime":1551.13,"body":"table and get the people who are"},{"speaker":"Jake Hurwitz","startTime":1548.28,"endTime":1551.13,"body":"already trusted to come to your"},{"speaker":"Jake Hurwitz","startTime":1551.13,"endTime":1554.43,"body":"table, and you're at the table"},{"speaker":"Jake Hurwitz","startTime":1551.13,"endTime":1554.43,"body":"with them. Now, here is your"},{"speaker":"Jake Hurwitz","startTime":1554.46,"endTime":1557.01,"body":"shared table. You're at that"},{"speaker":"Jake Hurwitz","startTime":1554.46,"endTime":1557.01,"body":"level, and you can be there in"},{"speaker":"Jake Hurwitz","startTime":1558.0,"endTime":1561.45,"body":"60 days. But if you're not"},{"speaker":"Jake Hurwitz","startTime":1558.0,"endTime":1561.45,"body":"willing to do this 60 days, I'm"},{"speaker":"Jake Hurwitz","startTime":1561.45,"endTime":1563.73,"body":"like, don't even bother any of"},{"speaker":"Jake Hurwitz","startTime":1561.45,"endTime":1563.73,"body":"this."},{"speaker":"Matt Wolach","startTime":1564.93,"endTime":1567.6,"body":"I love it. I think"},{"speaker":"Matt Wolach","startTime":1564.93,"endTime":1567.6,"body":"that's a great one to close on."},{"speaker":"Matt Wolach","startTime":1567.6,"endTime":1570.6,"body":"It's something that you guys can"},{"speaker":"Matt Wolach","startTime":1567.6,"endTime":1570.6,"body":"take away and learn from. But"},{"speaker":"Matt Wolach","startTime":1570.6,"endTime":1572.82,"body":"Jake, this has been awesome."},{"speaker":"Matt Wolach","startTime":1570.6,"endTime":1572.82,"body":"Really appreciate you coming in."},{"speaker":"Matt Wolach","startTime":1572.94,"endTime":1575.04,"body":"How can our audience learn more"},{"speaker":"Matt Wolach","startTime":1572.94,"endTime":1575.04,"body":"about you?"},{"speaker":"Jake Hurwitz","startTime":1575.52,"endTime":1579.09,"body":"Yeah, absolutely."},{"speaker":"Jake Hurwitz","startTime":1575.52,"endTime":1579.09,"body":"These days LinkedIn is my is my"},{"speaker":"Jake Hurwitz","startTime":1579.09,"endTime":1582.45,"body":"battleground for content. I test"},{"speaker":"Jake Hurwitz","startTime":1579.09,"endTime":1582.45,"body":"a lot of strategies and ideas on"},{"speaker":"Jake Hurwitz","startTime":1582.45,"endTime":1586.41,"body":"my own pages. I've been sick the"},{"speaker":"Jake Hurwitz","startTime":1582.45,"endTime":1586.41,"body":"last couple of weeks, so I"},{"speaker":"Jake Hurwitz","startTime":1586.5,"endTime":1590.13,"body":"haven't been out as much in the"},{"speaker":"Jake Hurwitz","startTime":1586.5,"endTime":1590.13,"body":"last two weeks, but LinkedIn is"},{"speaker":"Jake Hurwitz","startTime":1590.13,"endTime":1593.7,"body":"the best place Jake Hurwitz, Hu,"},{"speaker":"Jake Hurwitz","startTime":1590.13,"endTime":1593.7,"body":"RW cheesy or check out our"},{"speaker":"Jake Hurwitz","startTime":1593.7,"endTime":1595.62,"body":"website, which is Thursday."},{"speaker":"Jake Hurwitz","startTime":1593.7,"endTime":1595.62,"body":"labs.co."},{"speaker":"Matt Wolach","startTime":1597.03,"endTime":1598.98,"body":"Love it. We'll put"},{"speaker":"Matt Wolach","startTime":1597.03,"endTime":1598.98,"body":"all that into the show notes for"},{"speaker":"Matt Wolach","startTime":1598.98,"endTime":1601.02,"body":"everybody listening. Go ahead"},{"speaker":"Matt Wolach","startTime":1598.98,"endTime":1601.02,"body":"and check that out. But he's"},{"speaker":"Matt Wolach","startTime":1601.02,"endTime":1604.17,"body":"Jake Hurwitz Thursday labs."},{"speaker":"Matt Wolach","startTime":1601.02,"endTime":1604.17,"body":"Everybody, go follow him. Jake,"},{"speaker":"Matt Wolach","startTime":1604.17,"endTime":1607.05,"body":"thanks so much for coming on the"},{"speaker":"Matt Wolach","startTime":1604.17,"endTime":1607.05,"body":"show. Thank you, my friend."},{"speaker":"Matt Wolach","startTime":1607.95,"endTime":1610.32,"body":"Absolutely. And everybody out"},{"speaker":"Matt Wolach","startTime":1607.95,"endTime":1610.32,"body":"there. Thanks for being here."},{"speaker":"Matt Wolach","startTime":1610.35,"endTime":1613.35,"body":"Definitely make sure that you"},{"speaker":"Matt Wolach","startTime":1610.35,"endTime":1613.35,"body":"subscribe. You do not want to"},{"speaker":"Matt Wolach","startTime":1613.35,"endTime":1616.68,"body":"miss other amazing creators and"},{"speaker":"Matt Wolach","startTime":1613.35,"endTime":1616.68,"body":"innovators like Jake coming up."},{"speaker":"Matt Wolach","startTime":1616.83,"endTime":1619.47,"body":"So hit that subscribe button and"},{"speaker":"Matt Wolach","startTime":1616.83,"endTime":1619.47,"body":"then we will see you guys next"},{"speaker":"Matt Wolach","startTime":1619.47,"endTime":1620.25,"body":"time. Take care."},{"speaker":"Intro/ Outro","startTime":1623.85,"endTime":1626.43,"body":"Thanks for"},{"speaker":"Intro/ Outro","startTime":1623.85,"endTime":1626.43,"body":"listening to Scale Your SaaS."},{"speaker":"Intro/ Outro","startTime":1626.49,"endTime":1630.09,"body":"For more help on finding great"},{"speaker":"Intro/ Outro","startTime":1626.49,"endTime":1630.09,"body":"leads and closing more deals go"},{"speaker":"Intro/ Outro","startTime":1630.09,"endTime":1631.92,"body":"to Mattwolach.com"}]}