{"version":"1.0.0","segments":[{"speaker":"Matt Wolach","startTime":3.93,"endTime":6.87,"body":"Hello, and welcome"},{"speaker":"Matt Wolach","startTime":3.93,"endTime":6.87,"body":"to Scale Your SaaS. Really glad"},{"speaker":"Matt Wolach","startTime":6.87,"endTime":8.82,"body":"that you made it. Thank you for"},{"speaker":"Matt Wolach","startTime":6.87,"endTime":8.82,"body":"showing up. By the way, if this"},{"speaker":"Matt Wolach","startTime":8.82,"endTime":11.55,"body":"is your first time here, our"},{"speaker":"Matt Wolach","startTime":8.82,"endTime":11.55,"body":"goal is to help you generate a"},{"speaker":"Matt Wolach","startTime":11.55,"endTime":15.15,"body":"whole ton of leads, close those"},{"speaker":"Matt Wolach","startTime":11.55,"endTime":15.15,"body":"leads, grow your business and do"},{"speaker":"Matt Wolach","startTime":15.15,"endTime":18.21,"body":"exactly what the show says Scale"},{"speaker":"Matt Wolach","startTime":15.15,"endTime":18.21,"body":"Your SaaS. If you're wanting to"},{"speaker":"Matt Wolach","startTime":18.21,"endTime":20.61,"body":"do that, hit the subscribe"},{"speaker":"Matt Wolach","startTime":18.21,"endTime":20.61,"body":"button right now that way, you"},{"speaker":"Matt Wolach","startTime":20.61,"endTime":24.39,"body":"will not miss any of the amazing"},{"speaker":"Matt Wolach","startTime":20.61,"endTime":24.39,"body":"guests and information we give"},{"speaker":"Matt Wolach","startTime":24.39,"endTime":27.9,"body":"you so you can do what you got"},{"speaker":"Matt Wolach","startTime":24.39,"endTime":27.9,"body":"to do. And today, I'm super"},{"speaker":"Matt Wolach","startTime":27.9,"endTime":30.57,"body":"excited to be joined by my"},{"speaker":"Matt Wolach","startTime":27.9,"endTime":30.57,"body":"special guest Cody Schneider."},{"speaker":"Matt Wolach","startTime":30.57,"endTime":31.71,"body":"Cody. How you doing?"},{"speaker":"Cody Schneider","startTime":32.28,"endTime":33.72,"body":"Good, man."},{"speaker":"Cody Schneider","startTime":32.28,"endTime":33.72,"body":"Thanks for having me on, man."},{"speaker":"Cody Schneider","startTime":33.75,"endTime":34.92,"body":"Super excited to be here."},{"speaker":"Matt Wolach","startTime":35.65,"endTime":37.24,"body":"Absolutely. I'm"},{"speaker":"Matt Wolach","startTime":35.65,"endTime":37.24,"body":"excited to have you here as"},{"speaker":"Matt Wolach","startTime":37.24,"endTime":39.43,"body":"well. And I want to make sure"},{"speaker":"Matt Wolach","startTime":37.24,"endTime":39.43,"body":"everybody knows who you are. So"},{"speaker":"Matt Wolach","startTime":39.61,"endTime":43.39,"body":"Cody, he's the co founder at"},{"speaker":"Matt Wolach","startTime":39.61,"endTime":43.39,"body":"Swell AI as well as Drafthorse"},{"speaker":"Matt Wolach","startTime":43.42,"endTime":47.17,"body":"AI two cool things going on. By"},{"speaker":"Matt Wolach","startTime":43.42,"endTime":47.17,"body":"the way, Swell AI, they help"},{"speaker":"Matt Wolach","startTime":47.17,"endTime":50.38,"body":"podcasters and YouTubers convert"},{"speaker":"Matt Wolach","startTime":47.17,"endTime":50.38,"body":"their podcasts and videos and"},{"speaker":"Matt Wolach","startTime":50.38,"endTime":53.62,"body":"articles. You can upload your"},{"speaker":"Matt Wolach","startTime":50.38,"endTime":53.62,"body":"recordings and swell AI writes"},{"speaker":"Matt Wolach","startTime":53.62,"endTime":56.83,"body":"detailed content mimicking your"},{"speaker":"Matt Wolach","startTime":53.62,"endTime":56.83,"body":"unique voice, I can tell you,"},{"speaker":"Matt Wolach","startTime":57.04,"endTime":61.21,"body":"that is a very cool thing and"},{"speaker":"Matt Wolach","startTime":57.04,"endTime":61.21,"body":"very needed. And Cody, he's"},{"speaker":"Matt Wolach","startTime":61.3,"endTime":63.55,"body":"really awesome. He's an"},{"speaker":"Matt Wolach","startTime":61.3,"endTime":63.55,"body":"entrepreneur who's established"},{"speaker":"Matt Wolach","startTime":63.55,"endTime":66.52,"body":"multiple successful SaaS"},{"speaker":"Matt Wolach","startTime":63.55,"endTime":66.52,"body":"ventures. And he really"},{"speaker":"Matt Wolach","startTime":66.52,"endTime":69.91,"body":"exemplifies productive scaling."},{"speaker":"Matt Wolach","startTime":66.52,"endTime":69.91,"body":"And you're going to hear about"},{"speaker":"Matt Wolach","startTime":69.91,"endTime":72.37,"body":"some of the cool things. He's"},{"speaker":"Matt Wolach","startTime":69.91,"endTime":72.37,"body":"done. One of those, of course"},{"speaker":"Matt Wolach","startTime":72.4,"endTime":76.42,"body":"Drafthorse, which that's an AI"},{"speaker":"Matt Wolach","startTime":72.4,"endTime":76.42,"body":"SEO engine that helps you grow"},{"speaker":"Matt Wolach","startTime":76.42,"endTime":79.69,"body":"your organic traffic, you can"},{"speaker":"Matt Wolach","startTime":76.42,"endTime":79.69,"body":"upload a list of target keywords"},{"speaker":"Matt Wolach","startTime":79.69,"endTime":82.57,"body":"and get articles written in"},{"speaker":"Matt Wolach","startTime":79.69,"endTime":82.57,"body":"minutes. It's really, really"},{"speaker":"Matt Wolach","startTime":82.57,"endTime":84.37,"body":"neat what they're doing right"},{"speaker":"Matt Wolach","startTime":82.57,"endTime":84.37,"body":"there. And so I can't wait to"},{"speaker":"Matt Wolach","startTime":84.37,"endTime":86.95,"body":"dive into both of these. But"},{"speaker":"Matt Wolach","startTime":84.37,"endTime":86.95,"body":"Cody, thanks for coming on the"},{"speaker":"Matt Wolach","startTime":86.95,"endTime":87.31,"body":"show."},{"speaker":"Cody Schneider","startTime":87.64,"endTime":89.56,"body":"Yeah, thanks."},{"speaker":"Cody Schneider","startTime":87.64,"endTime":89.56,"body":"Yeah. Again, Matt. Thanks for"},{"speaker":"Cody Schneider","startTime":89.56,"endTime":90.67,"body":"having me. Super excited."},{"speaker":"Matt Wolach","startTime":92.07,"endTime":93.84,"body":"So tell me what's"},{"speaker":"Matt Wolach","startTime":92.07,"endTime":93.84,"body":"been going on with you lately?"},{"speaker":"Matt Wolach","startTime":93.84,"endTime":94.68,"body":"And what's coming up?"},{"speaker":"Cody Schneider","startTime":94.95,"endTime":97.41,"body":"Yeah, I mean, I"},{"speaker":"Cody Schneider","startTime":94.95,"endTime":97.41,"body":"mean, we honestly just been"},{"speaker":"Cody Schneider","startTime":97.41,"endTime":101.01,"body":"focused, really heads down on"},{"speaker":"Cody Schneider","startTime":97.41,"endTime":101.01,"body":"this content engine powered by"},{"speaker":"Cody Schneider","startTime":101.01,"endTime":104.64,"body":"AI idea. We're of the opinion"},{"speaker":"Cody Schneider","startTime":101.01,"endTime":104.64,"body":"that like, we're on the"},{"speaker":"Cody Schneider","startTime":104.64,"endTime":108.36,"body":"precipice of this really kind of"},{"speaker":"Cody Schneider","startTime":104.64,"endTime":108.36,"body":"revolutionary moment, especially"},{"speaker":"Cody Schneider","startTime":108.36,"endTime":110.91,"body":"for early stage companies, where"},{"speaker":"Cody Schneider","startTime":108.36,"endTime":110.91,"body":"it's like, Hey, I have one"},{"speaker":"Cody Schneider","startTime":110.91,"endTime":115.65,"body":"marketing person, how do I, you"},{"speaker":"Cody Schneider","startTime":110.91,"endTime":115.65,"body":"know, be everywhere. And so what"},{"speaker":"Cody Schneider","startTime":115.65,"endTime":118.8,"body":"we've seen is that AI is this"},{"speaker":"Cody Schneider","startTime":115.65,"endTime":118.8,"body":"vehicle for that. And so the"},{"speaker":"Cody Schneider","startTime":118.8,"endTime":121.92,"body":"tools that we've been creating"},{"speaker":"Cody Schneider","startTime":118.8,"endTime":121.92,"body":"is really to kind of augment"},{"speaker":"Cody Schneider","startTime":121.92,"endTime":125.76,"body":"those teams. My background was"},{"speaker":"Cody Schneider","startTime":121.92,"endTime":125.76,"body":"in like early stage startups, I"},{"speaker":"Cody Schneider","startTime":125.91,"endTime":129.0,"body":"was out in the valley did that"},{"speaker":"Cody Schneider","startTime":125.91,"endTime":129.0,"body":"whole thing. And what we found"},{"speaker":"Cody Schneider","startTime":129.0,"endTime":131.97,"body":"is that, you know, content is"},{"speaker":"Cody Schneider","startTime":129.0,"endTime":131.97,"body":"like one of the best ways to"},{"speaker":"Cody Schneider","startTime":132.03,"endTime":135.42,"body":"zero to one a brand, when nobody"},{"speaker":"Cody Schneider","startTime":132.03,"endTime":135.42,"body":"knows you exist. You just like"},{"speaker":"Cody Schneider","startTime":135.42,"endTime":138.42,"body":"just raised around. It's like,"},{"speaker":"Cody Schneider","startTime":135.42,"endTime":138.42,"body":"how do I make my entire audience"},{"speaker":"Cody Schneider","startTime":139.11,"endTime":142.41,"body":"know who I am? And honestly,"},{"speaker":"Cody Schneider","startTime":139.11,"endTime":142.41,"body":"podcasting was the initial"},{"speaker":"Cody Schneider","startTime":142.41,"endTime":145.38,"body":"vehicle that we did for it. Then"},{"speaker":"Cody Schneider","startTime":142.41,"endTime":145.38,"body":"we did webinars, all that, but"},{"speaker":"Cody Schneider","startTime":145.41,"endTime":147.33,"body":"we can get into those pieces. So"},{"speaker":"Cody Schneider","startTime":145.41,"endTime":147.33,"body":"yeah, that's kind of the high"},{"speaker":"Cody Schneider","startTime":147.33,"endTime":147.63,"body":"level."},{"speaker":"Matt Wolach","startTime":148.41,"endTime":150.9,"body":"Very cool. So tell"},{"speaker":"Matt Wolach","startTime":148.41,"endTime":150.9,"body":"me, how did this all come to be?"},{"speaker":"Matt Wolach","startTime":150.9,"endTime":154.11,"body":"How did you get into AI and"},{"speaker":"Matt Wolach","startTime":150.9,"endTime":154.11,"body":"content and creating all these"},{"speaker":"Matt Wolach","startTime":154.14,"endTime":155.88,"body":"these products that you've come"},{"speaker":"Matt Wolach","startTime":154.14,"endTime":155.88,"body":"up with?"},{"speaker":"Cody Schneider","startTime":156.21,"endTime":159.06,"body":"Yeah, yeah. So"},{"speaker":"Cody Schneider","startTime":156.21,"endTime":159.06,"body":"it initially started what we"},{"speaker":"Cody Schneider","startTime":159.06,"endTime":162.21,"body":"were doing, I think everybody"},{"speaker":"Cody Schneider","startTime":159.06,"endTime":162.21,"body":"was experimenting with it in"},{"speaker":"Cody Schneider","startTime":162.21,"endTime":165.3,"body":"some way. But in in July of"},{"speaker":"Cody Schneider","startTime":162.21,"endTime":165.3,"body":"2022, it's like this moment"},{"speaker":"Cody Schneider","startTime":165.3,"endTime":168.66,"body":"happened with the all the"},{"speaker":"Cody Schneider","startTime":165.3,"endTime":168.66,"body":"basically we everybody was"},{"speaker":"Cody Schneider","startTime":168.66,"endTime":171.72,"body":"experimenting with GPT three,"},{"speaker":"Cody Schneider","startTime":168.66,"endTime":171.72,"body":"and it got good enough where"},{"speaker":"Cody Schneider","startTime":171.72,"endTime":173.76,"body":"like, as a marketer, or a"},{"speaker":"Cody Schneider","startTime":171.72,"endTime":173.76,"body":"salesperson, I was like, Oh,"},{"speaker":"Cody Schneider","startTime":173.76,"endTime":177.21,"body":"this is like actually usable. It"},{"speaker":"Cody Schneider","startTime":173.76,"endTime":177.21,"body":"had this kind of tipping point"},{"speaker":"Cody Schneider","startTime":177.21,"endTime":180.57,"body":"that occurred. And so at the"},{"speaker":"Cody Schneider","startTime":177.21,"endTime":180.57,"body":"time, I was doing consulting for"},{"speaker":"Cody Schneider","startTime":180.57,"endTime":183.24,"body":"this company, they were like an"},{"speaker":"Cody Schneider","startTime":180.57,"endTime":183.24,"body":"insurance tech software, it was"},{"speaker":"Cody Schneider","startTime":183.24,"endTime":186.9,"body":"basically like a CRM for"},{"speaker":"Cody Schneider","startTime":183.24,"endTime":186.9,"body":"insurance agents. And for them,"},{"speaker":"Cody Schneider","startTime":186.9,"endTime":191.04,"body":"like we spun up this podcast as"},{"speaker":"Cody Schneider","startTime":186.9,"endTime":191.04,"body":"a vehicle to basically again,"},{"speaker":"Cody Schneider","startTime":191.1,"endTime":193.98,"body":"like zero to one their brand. So"},{"speaker":"Cody Schneider","startTime":191.1,"endTime":193.98,"body":"we scraped all their target"},{"speaker":"Cody Schneider","startTime":193.98,"endTime":197.91,"body":"customers, you know, their ICP"},{"speaker":"Cody Schneider","startTime":193.98,"endTime":197.91,"body":"emails, we then sequence them"},{"speaker":"Cody Schneider","startTime":197.91,"endTime":199.98,"body":"into a newsletter. And then"},{"speaker":"Cody Schneider","startTime":197.91,"endTime":199.98,"body":"every week, we would just like"},{"speaker":"Cody Schneider","startTime":200.01,"endTime":202.65,"body":"email them the podcast, right?"},{"speaker":"Cody Schneider","startTime":200.01,"endTime":202.65,"body":"And they'd have guests on that"},{"speaker":"Cody Schneider","startTime":202.65,"endTime":204.87,"body":"talk about their business. Now"},{"speaker":"Cody Schneider","startTime":202.65,"endTime":204.87,"body":"they structured it, and yada"},{"speaker":"Cody Schneider","startTime":204.87,"endTime":208.14,"body":"yada is a lot of them are kind"},{"speaker":"Cody Schneider","startTime":204.87,"endTime":208.14,"body":"of, you know, solo insurance"},{"speaker":"Cody Schneider","startTime":208.14,"endTime":210.51,"body":"agents. Some of them are"},{"speaker":"Cody Schneider","startTime":208.14,"endTime":210.51,"body":"crushing it, whatever they were"},{"speaker":"Cody Schneider","startTime":210.51,"endTime":212.25,"body":"doing, like, you know, three"},{"speaker":"Cody Schneider","startTime":210.51,"endTime":212.25,"body":"quarters of a million a year,"},{"speaker":"Cody Schneider","startTime":212.25,"endTime":215.01,"body":"like, it's not like, you know,"},{"speaker":"Cody Schneider","startTime":212.25,"endTime":215.01,"body":"it's smaller, you're larger,"},{"speaker":"Cody Schneider","startTime":215.01,"endTime":218.43,"body":"smaller businesses, or larger"},{"speaker":"Cody Schneider","startTime":215.01,"endTime":218.43,"body":"small businesses, I guess I"},{"speaker":"Cody Schneider","startTime":218.43,"endTime":221.49,"body":"would say, Yeah, so for them,"},{"speaker":"Cody Schneider","startTime":218.43,"endTime":221.49,"body":"though, it's like, you know,"},{"speaker":"Cody Schneider","startTime":221.7,"endTime":225.99,"body":"basically did this podcast"},{"speaker":"Cody Schneider","startTime":221.7,"endTime":225.99,"body":"thing. And over a year, we found"},{"speaker":"Cody Schneider","startTime":225.99,"endTime":229.47,"body":"that we could just took, we've"},{"speaker":"Cody Schneider","startTime":225.99,"endTime":229.47,"body":"made the founders like kind of"},{"speaker":"Cody Schneider","startTime":229.47,"endTime":231.54,"body":"famous where it's like, they"},{"speaker":"Cody Schneider","startTime":229.47,"endTime":231.54,"body":"would go to conferences, and now"},{"speaker":"Cody Schneider","startTime":231.54,"endTime":234.48,"body":"these people know who they are,"},{"speaker":"Cody Schneider","startTime":231.54,"endTime":234.48,"body":"right? Because they like got"},{"speaker":"Cody Schneider","startTime":234.48,"endTime":238.86,"body":"randomly sequenced into this"},{"speaker":"Cody Schneider","startTime":234.48,"endTime":238.86,"body":"newsletter. And so podcasting is"},{"speaker":"Cody Schneider","startTime":238.86,"endTime":242.49,"body":"great to create, like long form"},{"speaker":"Cody Schneider","startTime":238.86,"endTime":242.49,"body":"source media, that it can chop"},{"speaker":"Cody Schneider","startTime":242.49,"endTime":245.07,"body":"up and repurpose into all these"},{"speaker":"Cody Schneider","startTime":242.49,"endTime":245.07,"body":"different forms. That"},{"speaker":"Cody Schneider","startTime":245.07,"endTime":249.12,"body":"repurposing process is like the"},{"speaker":"Cody Schneider","startTime":245.07,"endTime":249.12,"body":"hardest part. And it's the most"},{"speaker":"Cody Schneider","startTime":249.12,"endTime":251.79,"body":"time consuming and like when I"},{"speaker":"Cody Schneider","startTime":249.12,"endTime":251.79,"body":"was at a previous company, like"},{"speaker":"Cody Schneider","startTime":251.82,"endTime":254.67,"body":"I had a team of 10 to 15 people"},{"speaker":"Cody Schneider","startTime":251.82,"endTime":254.67,"body":"that we're constantly working on"},{"speaker":"Cody Schneider","startTime":254.67,"endTime":257.79,"body":"this, like, we're doing"},{"speaker":"Cody Schneider","startTime":254.67,"endTime":257.79,"body":"webinars, we're doing podcasts,"},{"speaker":"Cody Schneider","startTime":257.79,"endTime":260.4,"body":"and then they would turn that"},{"speaker":"Cody Schneider","startTime":257.79,"endTime":260.4,"body":"into blog posts and tweets and"},{"speaker":"Cody Schneider","startTime":260.43,"endTime":262.83,"body":"LinkedIn posts, etc, for all the"},{"speaker":"Cody Schneider","startTime":260.43,"endTime":262.83,"body":"channels that we're trying to do"},{"speaker":"Cody Schneider","startTime":262.83,"endTime":266.1,"body":"distribution through. And so the"},{"speaker":"Cody Schneider","startTime":262.83,"endTime":266.1,"body":"AI piece was like, Oh, this is a"},{"speaker":"Cody Schneider","startTime":266.1,"endTime":268.56,"body":"perfect vehicle for that we can"},{"speaker":"Cody Schneider","startTime":266.1,"endTime":268.56,"body":"take these transcripts, we can"},{"speaker":"Cody Schneider","startTime":268.56,"endTime":272.37,"body":"take these videos and basically"},{"speaker":"Cody Schneider","startTime":268.56,"endTime":272.37,"body":"turn them into all this media in"},{"speaker":"Cody Schneider","startTime":272.37,"endTime":275.25,"body":"what used to take us, you know,"},{"speaker":"Cody Schneider","startTime":272.37,"endTime":275.25,"body":"50 hours of time, we can do it"},{"speaker":"Cody Schneider","startTime":275.25,"endTime":278.16,"body":"in three hours, right. And so"},{"speaker":"Cody Schneider","startTime":275.25,"endTime":278.16,"body":"that was kind of the inception"},{"speaker":"Cody Schneider","startTime":278.16,"endTime":281.64,"body":"of it, it's now evolved into"},{"speaker":"Cody Schneider","startTime":278.16,"endTime":281.64,"body":"like a way larger thing, but the"},{"speaker":"Cody Schneider","startTime":281.64,"endTime":283.92,"body":"first version of it was actually"},{"speaker":"Cody Schneider","startTime":281.64,"endTime":283.92,"body":"a Google Drive folder that I"},{"speaker":"Cody Schneider","startTime":283.92,"endTime":287.16,"body":"shared with some friends, they"},{"speaker":"Cody Schneider","startTime":283.92,"endTime":287.16,"body":"uploaded mp3 files, we would"},{"speaker":"Cody Schneider","startTime":287.16,"endTime":290.55,"body":"like download it locally, run it"},{"speaker":"Cody Schneider","startTime":287.16,"endTime":290.55,"body":"on our machines and send it back"},{"speaker":"Cody Schneider","startTime":290.55,"endTime":293.64,"body":"and that's how we got our first"},{"speaker":"Cody Schneider","startTime":290.55,"endTime":293.64,"body":"10 customers that there were"},{"speaker":"Cody Schneider","startTime":293.64,"endTime":296.88,"body":"like, hey, this idea is"},{"speaker":"Cody Schneider","startTime":293.64,"endTime":296.88,"body":"validated. Let's ship this and,"},{"speaker":"Cody Schneider","startTime":297.36,"endTime":300.33,"body":"you know, it's kind of evolved"},{"speaker":"Cody Schneider","startTime":297.36,"endTime":300.33,"body":"into the kind of web applique It"},{"speaker":"Cody Schneider","startTime":300.33,"endTime":301.05,"body":"is now. So"},{"speaker":"Matt Wolach","startTime":301.78,"endTime":303.94,"body":"I love that story."},{"speaker":"Matt Wolach","startTime":301.78,"endTime":303.94,"body":"And actually, that story"},{"speaker":"Matt Wolach","startTime":303.94,"endTime":306.85,"body":"illustrates something that I"},{"speaker":"Matt Wolach","startTime":303.94,"endTime":306.85,"body":"teach my clients is, hey, in the"},{"speaker":"Matt Wolach","startTime":306.85,"endTime":310.18,"body":"early days, you might have to do"},{"speaker":"Matt Wolach","startTime":306.85,"endTime":310.18,"body":"things that don't scale. Like,"},{"speaker":"Matt Wolach","startTime":310.21,"endTime":313.15,"body":"obviously at scale, that process"},{"speaker":"Matt Wolach","startTime":310.21,"endTime":313.15,"body":"wouldn't work. But in the early"},{"speaker":"Matt Wolach","startTime":313.15,"endTime":317.05,"body":"days to figure out, does this"},{"speaker":"Matt Wolach","startTime":313.15,"endTime":317.05,"body":"work to verify if it's something"},{"speaker":"Matt Wolach","startTime":317.05,"endTime":320.86,"body":"that can be valuable for"},{"speaker":"Matt Wolach","startTime":317.05,"endTime":320.86,"body":"somebody? That's what you do."},{"speaker":"Matt Wolach","startTime":320.86,"endTime":323.59,"body":"And so it might have felt"},{"speaker":"Matt Wolach","startTime":320.86,"endTime":323.59,"body":"tedious at first, but you"},{"speaker":"Matt Wolach","startTime":323.59,"endTime":325.42,"body":"figured out that this is"},{"speaker":"Matt Wolach","startTime":323.59,"endTime":325.42,"body":"something that people like, and"},{"speaker":"Matt Wolach","startTime":325.42,"endTime":325.99,"body":"it works, right."},{"speaker":"Cody Schneider","startTime":326.41,"endTime":328.69,"body":"100% Yeah, I"},{"speaker":"Cody Schneider","startTime":326.41,"endTime":328.69,"body":"mean, I think a lot of the times"},{"speaker":"Cody Schneider","startTime":328.69,"endTime":332.26,"body":"too, it's like, due to, I see so"},{"speaker":"Cody Schneider","startTime":328.69,"endTime":332.26,"body":"many companies that are they're"},{"speaker":"Cody Schneider","startTime":332.26,"endTime":335.26,"body":"trying to do too many things"},{"speaker":"Cody Schneider","startTime":332.26,"endTime":335.26,"body":"simultaneously. And in reality,"},{"speaker":"Cody Schneider","startTime":335.26,"endTime":337.6,"body":"they need to do like one or two"},{"speaker":"Cody Schneider","startTime":335.26,"endTime":337.6,"body":"things like most companies can"},{"speaker":"Cody Schneider","startTime":337.6,"endTime":340.54,"body":"get to a million ARR with just"},{"speaker":"Cody Schneider","startTime":337.6,"endTime":340.54,"body":"like to at distribution"},{"speaker":"Cody Schneider","startTime":340.54,"endTime":343.3,"body":"activities. 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Like, it's like,"},{"speaker":"Cody Schneider","startTime":376.87,"endTime":379.12,"body":"what are these transactional"},{"speaker":"Cody Schneider","startTime":379.12,"endTime":382.21,"body":"activities like selling like,"},{"speaker":"Cody Schneider","startTime":379.12,"endTime":382.21,"body":"you know, cold calling, etc,"},{"speaker":"Cody Schneider","startTime":382.39,"endTime":385.39,"body":"that I can do with that makes an"},{"speaker":"Cody Schneider","startTime":382.39,"endTime":385.39,"body":"immediate impact on my revenue"},{"speaker":"Cody Schneider","startTime":385.39,"endTime":387.97,"body":"tomorrow, rather than you know,"},{"speaker":"Cody Schneider","startTime":385.39,"endTime":387.97,"body":"something that's going to take"},{"speaker":"Cody Schneider","startTime":387.97,"endTime":389.8,"body":"effect six to 12 months from"},{"speaker":"Cody Schneider","startTime":387.97,"endTime":389.8,"body":"now."},{"speaker":"Matt Wolach","startTime":391.24,"endTime":394.36,"body":"I love that I love"},{"speaker":"Matt Wolach","startTime":391.24,"endTime":394.36,"body":"that the focus is purely on we"},{"speaker":"Matt Wolach","startTime":394.36,"endTime":397.06,"body":"just got to get to a million"},{"speaker":"Matt Wolach","startTime":394.36,"endTime":397.06,"body":"ARR. 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And"},{"speaker":"Matt Wolach","startTime":412.09,"endTime":414.52,"body":"I think it's super critical. And"},{"speaker":"Matt Wolach","startTime":414.7,"endTime":418.33,"body":"one of the the first checkpoints"},{"speaker":"Matt Wolach","startTime":414.7,"endTime":418.33,"body":"in fact, the first checkpoint is"},{"speaker":"Matt Wolach","startTime":418.33,"endTime":422.47,"body":"for me 10k MRR that shows that"},{"speaker":"Matt Wolach","startTime":418.33,"endTime":422.47,"body":"you've had some initial early"},{"speaker":"Matt Wolach","startTime":422.47,"endTime":426.55,"body":"success. And you were able to do"},{"speaker":"Matt Wolach","startTime":422.47,"endTime":426.55,"body":"that to get to 10k MRR in one"},{"speaker":"Matt Wolach","startTime":426.55,"endTime":430.69,"body":"month with Drafthorse. That's"},{"speaker":"Matt Wolach","startTime":426.55,"endTime":430.69,"body":"super impressive. Can you share"},{"speaker":"Matt Wolach","startTime":430.75,"endTime":433.48,"body":"some of the simple strategies"},{"speaker":"Matt Wolach","startTime":430.75,"endTime":433.48,"body":"and tactics and what you did"},{"speaker":"Matt Wolach","startTime":433.48,"endTime":436.39,"body":"leveraging personal branding and"},{"speaker":"Matt Wolach","startTime":433.48,"endTime":436.39,"body":"some of the content stuff to"},{"speaker":"Matt Wolach","startTime":436.39,"endTime":439.21,"body":"create that trust? And virality?"},{"speaker":"Matt Wolach","startTime":436.39,"endTime":439.21,"body":"How did you guys get to $10 K"},{"speaker":"Matt Wolach","startTime":439.21,"endTime":439.99,"body":"MRR so quick?"},{"speaker":"Cody Schneider","startTime":440.26,"endTime":444.01,"body":"That's a great"},{"speaker":"Cody Schneider","startTime":440.26,"endTime":444.01,"body":"question. So honestly, I it was"},{"speaker":"Cody Schneider","startTime":444.01,"endTime":447.73,"body":"total just viral moment I if I"},{"speaker":"Cody Schneider","startTime":444.01,"endTime":447.73,"body":"tried to recreate it, it was"},{"speaker":"Cody Schneider","startTime":447.73,"endTime":449.62,"body":"like right time, right place"},{"speaker":"Cody Schneider","startTime":447.73,"endTime":449.62,"body":"with kind of the right"},{"speaker":"Cody Schneider","startTime":449.62,"endTime":454.0,"body":"resources. But the kind of the"},{"speaker":"Cody Schneider","startTime":449.62,"endTime":454.0,"body":"compounding things that happened"},{"speaker":"Cody Schneider","startTime":454.06,"endTime":456.64,"body":"at the moment. So we built an"},{"speaker":"Cody Schneider","startTime":454.06,"endTime":456.64,"body":"internal tool to basically do"},{"speaker":"Cody Schneider","startTime":456.64,"endTime":460.15,"body":"programmatic SEO for swell. 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And we wrote"},{"speaker":"Cody Schneider","startTime":475.69,"endTime":479.8,"body":"some software that basically"},{"speaker":"Cody Schneider","startTime":479.8,"endTime":481.96,"body":"like, helps with the tweet"},{"speaker":"Cody Schneider","startTime":479.8,"endTime":481.96,"body":"writing process, I was"},{"speaker":"Cody Schneider","startTime":481.96,"endTime":485.05,"body":"publishing like, 10 tweets a"},{"speaker":"Cody Schneider","startTime":481.96,"endTime":485.05,"body":"day, and it was honestly, you"},{"speaker":"Cody Schneider","startTime":485.05,"endTime":487.99,"body":"know, I don't know if you can"},{"speaker":"Cody Schneider","startTime":485.05,"endTime":487.99,"body":"cuss on this, but just"},{"speaker":"Cody Schneider","startTime":488.38,"endTime":495.19,"body":"shitposting right. 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Yeah, we got it"},{"speaker":"Cody Schneider","startTime":590.2,"endTime":594.4,"body":"to 10k MRR in the first 30 days."},{"speaker":"Cody Schneider","startTime":590.2,"endTime":594.4,"body":"And then just yet been growing"},{"speaker":"Cody Schneider","startTime":594.4,"endTime":597.76,"body":"it since then, and building out"},{"speaker":"Cody Schneider","startTime":594.4,"endTime":597.76,"body":"kind of these other flywheel"},{"speaker":"Cody Schneider","startTime":597.76,"endTime":601.54,"body":"pieces. So we found YouTube TV"},{"speaker":"Cody Schneider","startTime":597.76,"endTime":601.54,"body":"great vehicle for that company."},{"speaker":"Cody Schneider","startTime":601.54,"endTime":605.35,"body":"And so we're doubling down on"},{"speaker":"Cody Schneider","startTime":601.54,"endTime":605.35,"body":"that. 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They're charging 5k a"},{"speaker":"Cody Schneider","startTime":755.55,"endTime":758.4,"body":"month, I think he has like 30"},{"speaker":"Cody Schneider","startTime":755.55,"endTime":758.4,"body":"ish clients now at this point."},{"speaker":"Cody Schneider","startTime":759.06,"endTime":762.81,"body":"So it's like 150 MRR right? 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You"},{"speaker":"Cody Schneider","startTime":797.7,"endTime":800.43,"body":"have that own distribution,"},{"speaker":"Cody Schneider","startTime":800.73,"endTime":803.82,"body":"where and the best that I've"},{"speaker":"Cody Schneider","startTime":800.73,"endTime":803.82,"body":"seen so far that are the two"},{"speaker":"Cody Schneider","startTime":803.82,"endTime":805.68,"body":"that can't be taken away from"},{"speaker":"Cody Schneider","startTime":803.82,"endTime":805.68,"body":"you are podcasts and"},{"speaker":"Cody Schneider","startTime":805.68,"endTime":810.06,"body":"newsletters, you always own"},{"speaker":"Cody Schneider","startTime":805.68,"endTime":810.06,"body":"those vehicles. 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You mentioned, you're"},{"speaker":"Matt Wolach","startTime":823.379,"endTime":825.059,"body":"running a few different"},{"speaker":"Matt Wolach","startTime":823.379,"endTime":825.059,"body":"companies, you love that early"},{"speaker":"Matt Wolach","startTime":825.059,"endTime":827.189,"body":"stage, how do you balance your"},{"speaker":"Matt Wolach","startTime":825.059,"endTime":827.189,"body":"time? How do you balance your"},{"speaker":"Matt Wolach","startTime":827.189,"endTime":830.249,"body":"focus between them? Because I"},{"speaker":"Matt Wolach","startTime":827.189,"endTime":830.249,"body":"also have multiple companies?"},{"speaker":"Matt Wolach","startTime":830.519,"endTime":832.619,"body":"And I find it tough. I'm really"},{"speaker":"Matt Wolach","startTime":830.519,"endTime":832.619,"body":"focused on this thing. And like,"},{"speaker":"Matt Wolach","startTime":832.649,"endTime":835.199,"body":"oh, yeah, I gotta do that. And"},{"speaker":"Matt Wolach","startTime":832.649,"endTime":835.199,"body":"how do you keep it all straight?"},{"speaker":"Matt Wolach","startTime":835.709,"endTime":836.159,"body":"Yeah."},{"speaker":"Cody Schneider","startTime":837.029,"endTime":838.739,"body":"I mean, I think"},{"speaker":"Cody Schneider","startTime":837.029,"endTime":838.739,"body":"it's the hardest part. Right"},{"speaker":"Cody Schneider","startTime":838.739,"endTime":841.169,"body":"now. It feels like we're just"},{"speaker":"Cody Schneider","startTime":838.739,"endTime":841.169,"body":"like fires, I need to hire like"},{"speaker":"Cody Schneider","startTime":841.169,"endTime":846.359,"body":"two more people, for swell in"},{"speaker":"Cody Schneider","startTime":841.169,"endTime":846.359,"body":"particular. 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Like I"},{"speaker":"Cody Schneider","startTime":887.519,"endTime":890.759,"body":"have to think about that"},{"speaker":"Cody Schneider","startTime":890.759,"endTime":894.659,"body":"combination of things every day"},{"speaker":"Cody Schneider","startTime":890.759,"endTime":894.659,"body":"and I think for every founder,"},{"speaker":"Cody Schneider","startTime":894.659,"endTime":897.449,"body":"it's figuring out and that"},{"speaker":"Cody Schneider","startTime":894.659,"endTime":897.449,"body":"mental energy one is one that"},{"speaker":"Cody Schneider","startTime":897.779,"endTime":901.649,"body":"you know, we don't think about a"},{"speaker":"Cody Schneider","startTime":897.779,"endTime":901.649,"body":"lot. 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So it's"},{"speaker":"Cody Schneider","startTime":1127.04,"endTime":1129.23,"body":"actually being submitted to"},{"speaker":"Cody Schneider","startTime":1129.23,"endTime":1133.19,"body":"Google, through the Google"},{"speaker":"Cody Schneider","startTime":1129.23,"endTime":1133.19,"body":"indexing API. So that is just"},{"speaker":"Cody Schneider","startTime":1133.19,"endTime":1136.88,"body":"like, growing their blog kind of"},{"speaker":"Cody Schneider","startTime":1133.19,"endTime":1136.88,"body":"on autopilot, right? I mean,"},{"speaker":"Cody Schneider","startTime":1137.03,"endTime":1140.57,"body":"that's how we're seeing this use"},{"speaker":"Cody Schneider","startTime":1137.03,"endTime":1140.57,"body":"is like zero to wanting the"},{"speaker":"Cody Schneider","startTime":1140.6,"endTime":1143.54,"body":"like, a ton of content"},{"speaker":"Cody Schneider","startTime":1140.6,"endTime":1143.54,"body":"simultaneously. And I always get"},{"speaker":"Cody Schneider","startTime":1143.54,"endTime":1145.49,"body":"the question, especially on the"},{"speaker":"Cody Schneider","startTime":1143.54,"endTime":1145.49,"body":"SEO side is like how Google"},{"speaker":"Cody Schneider","startTime":1145.49,"endTime":1150.29,"body":"views add content. It basically"},{"speaker":"Cody Schneider","startTime":1145.49,"endTime":1150.29,"body":"stated in February of 2022, or"},{"speaker":"Cody Schneider","startTime":1150.29,"endTime":1153.23,"body":"2023. Like we don't care how"},{"speaker":"Cody Schneider","startTime":1150.29,"endTime":1153.23,"body":"it's made, like as long as it"},{"speaker":"Cody Schneider","startTime":1153.23,"endTime":1156.59,"body":"provides value. And I think that"},{"speaker":"Cody Schneider","startTime":1153.23,"endTime":1156.59,"body":"framework is like where this is"},{"speaker":"Cody Schneider","startTime":1156.59,"endTime":1160.52,"body":"all going right is how are you"},{"speaker":"Cody Schneider","startTime":1156.59,"endTime":1160.52,"body":"like, does this actually provide"},{"speaker":"Cody Schneider","startTime":1160.52,"endTime":1165.32,"body":"value to the whoever's consuming"},{"speaker":"Cody Schneider","startTime":1160.52,"endTime":1165.32,"body":"this? And it that's going to be"},{"speaker":"Cody Schneider","startTime":1165.32,"endTime":1167.84,"body":"the filter across all of these"},{"speaker":"Cody Schneider","startTime":1165.32,"endTime":1167.84,"body":"platforms, right? Whether it's"},{"speaker":"Cody Schneider","startTime":1167.84,"endTime":1170.54,"body":"Google, whether it's YouTube"},{"speaker":"Cody Schneider","startTime":1167.84,"endTime":1170.54,"body":"shorts, whether it's tiktoks,"},{"speaker":"Cody Schneider","startTime":1170.87,"endTime":1171.71,"body":"etc."},{"speaker":"Matt Wolach","startTime":1171.0,"endTime":1174.66,"body":"I love it. That's"},{"speaker":"Matt Wolach","startTime":1171.0,"endTime":1174.66,"body":"great stuff. And it's super"},{"speaker":"Matt Wolach","startTime":1174.66,"endTime":1177.36,"body":"important because so many times"},{"speaker":"Matt Wolach","startTime":1174.66,"endTime":1177.36,"body":"I look at somebody's blog, like,"},{"speaker":"Matt Wolach","startTime":1177.36,"endTime":1179.79,"body":"yeah, we've got a content play,"},{"speaker":"Matt Wolach","startTime":1177.36,"endTime":1179.79,"body":"and they've their last article"},{"speaker":"Matt Wolach","startTime":1179.79,"endTime":1183.24,"body":"was written like two months ago,"},{"speaker":"Matt Wolach","startTime":1179.79,"endTime":1183.24,"body":"and I get it, it's hard to keep"},{"speaker":"Matt Wolach","startTime":1183.24,"endTime":1186.03,"body":"up with it or it's expensive to"},{"speaker":"Matt Wolach","startTime":1183.24,"endTime":1186.03,"body":"hire a team to keep up with it."},{"speaker":"Matt Wolach","startTime":1186.03,"endTime":1188.64,"body":"But if you can have AI take care"},{"speaker":"Matt Wolach","startTime":1186.03,"endTime":1188.64,"body":"of that for you, and especially"},{"speaker":"Matt Wolach","startTime":1188.64,"endTime":1191.58,"body":"take all of those key things"},{"speaker":"Matt Wolach","startTime":1188.64,"endTime":1191.58,"body":"you're focusing on and go out"},{"speaker":"Matt Wolach","startTime":1191.61,"endTime":1194.73,"body":"and come up with the content for"},{"speaker":"Matt Wolach","startTime":1191.61,"endTime":1194.73,"body":"it. 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Like"},{"speaker":"Unknown","startTime":1418.86,"endTime":1421.35,"body":"you'll see from a human being."},{"speaker":"Unknown","startTime":1421.38,"endTime":1421.71,"body":"So"},{"speaker":"Matt Wolach","startTime":1422.72,"endTime":1424.88,"body":"I love it. And I"},{"speaker":"Matt Wolach","startTime":1422.72,"endTime":1424.88,"body":"can see how passionate you are"},{"speaker":"Matt Wolach","startTime":1424.88,"endTime":1427.34,"body":"about this. Cody, it's so cool"},{"speaker":"Matt Wolach","startTime":1424.88,"endTime":1427.34,"body":"watching you talk about it and"},{"speaker":"Matt Wolach","startTime":1427.34,"endTime":1429.26,"body":"hearing what you have to say,"},{"speaker":"Matt Wolach","startTime":1427.34,"endTime":1429.26,"body":"because you can just feel how"},{"speaker":"Matt Wolach","startTime":1429.26,"endTime":1432.56,"body":"excited you get about it. We're"},{"speaker":"Matt Wolach","startTime":1429.26,"endTime":1432.56,"body":"running out of time here. But I"},{"speaker":"Matt Wolach","startTime":1432.56,"endTime":1436.1,"body":"want to make sure that we really"},{"speaker":"Matt Wolach","startTime":1432.56,"endTime":1436.1,"body":"share some great stuff with our"},{"speaker":"Matt Wolach","startTime":1436.1,"endTime":1439.79,"body":"with our audience. So what"},{"speaker":"Matt Wolach","startTime":1436.1,"endTime":1439.79,"body":"advice would you have for early"},{"speaker":"Matt Wolach","startTime":1439.79,"endTime":1443.51,"body":"stage startup founders who are"},{"speaker":"Matt Wolach","startTime":1439.79,"endTime":1443.51,"body":"wanting to start to leverage AI"},{"speaker":"Matt Wolach","startTime":1443.51,"endTime":1444.8,"body":"and start to have it help their"},{"speaker":"Matt Wolach","startTime":1443.51,"endTime":1444.8,"body":"business?"},{"speaker":"Cody Schneider","startTime":1445.34,"endTime":1447.92,"body":"Yeah, I think"},{"speaker":"Cody Schneider","startTime":1445.34,"endTime":1447.92,"body":"right now, there's a massive"},{"speaker":"Cody Schneider","startTime":1447.92,"endTime":1452.09,"body":"opportunity to just disrupt"},{"speaker":"Cody Schneider","startTime":1447.92,"endTime":1452.09,"body":"these industries that look on"},{"speaker":"Cody Schneider","startTime":1452.09,"endTime":1455.24,"body":"disreputable like the other day,"},{"speaker":"Cody Schneider","startTime":1452.09,"endTime":1455.24,"body":"like I was looking at, like"},{"speaker":"Cody Schneider","startTime":1455.24,"endTime":1458.81,"body":"surveys, right? And I'm like,"},{"speaker":"Cody Schneider","startTime":1455.24,"endTime":1458.81,"body":"surveys could just be automated"},{"speaker":"Cody Schneider","startTime":1458.84,"endTime":1462.05,"body":"at this point, like I survey"},{"speaker":"Cody Schneider","startTime":1458.84,"endTime":1462.05,"body":"people. And then I abstract all"},{"speaker":"Cody Schneider","startTime":1462.05,"endTime":1464.0,"body":"those insights. So like, think"},{"speaker":"Cody Schneider","startTime":1462.05,"endTime":1464.0,"body":"about it is like you're a"},{"speaker":"Cody Schneider","startTime":1464.0,"endTime":1466.97,"body":"product. So you're you're trying"},{"speaker":"Cody Schneider","startTime":1464.0,"endTime":1466.97,"body":"to do product research, right,"},{"speaker":"Cody Schneider","startTime":1467.03,"endTime":1469.34,"body":"based off of your turn users"},{"speaker":"Cody Schneider","startTime":1467.03,"endTime":1469.34,"body":"like we're doing this actually"},{"speaker":"Cody Schneider","startTime":1469.34,"endTime":1471.86,"body":"internally. And there was this"},{"speaker":"Cody Schneider","startTime":1469.34,"endTime":1471.86,"body":"moment where I was like, fuck, I"},{"speaker":"Cody Schneider","startTime":1471.86,"endTime":1474.92,"body":"want to just go build this"},{"speaker":"Cody Schneider","startTime":1471.86,"endTime":1474.92,"body":"company. Because it's just like,"},{"speaker":"Cody Schneider","startTime":1474.95,"endTime":1478.31,"body":"it'd be super valuable to what"},{"speaker":"Cody Schneider","startTime":1474.95,"endTime":1478.31,"body":"we're doing. But I take all of"},{"speaker":"Cody Schneider","startTime":1478.31,"endTime":1481.73,"body":"those survey responses, I throw"},{"speaker":"Cody Schneider","startTime":1478.31,"endTime":1481.73,"body":"it into a context window and I'm"},{"speaker":"Cody Schneider","startTime":1481.73,"endTime":1486.23,"body":"like, okay, like, list the most,"},{"speaker":"Cody Schneider","startTime":1481.73,"endTime":1486.23,"body":"like, list the insights from"},{"speaker":"Cody Schneider","startTime":1486.23,"endTime":1489.95,"body":"this from this whole library"},{"speaker":"Cody Schneider","startTime":1486.23,"endTime":1489.95,"body":"that I just provided you but"},{"speaker":"Cody Schneider","startTime":1489.95,"endTime":1492.77,"body":"weighed them based on the things"},{"speaker":"Cody Schneider","startTime":1489.95,"endTime":1492.77,"body":"that are most referenced. And"},{"speaker":"Cody Schneider","startTime":1492.77,"endTime":1494.87,"body":"like we just did this and it's"},{"speaker":"Cody Schneider","startTime":1492.77,"endTime":1494.87,"body":"like, Okay, here's these 10"},{"speaker":"Cody Schneider","startTime":1494.87,"endTime":1497.9,"body":"things that are stack ranked,"},{"speaker":"Cody Schneider","startTime":1494.87,"endTime":1497.9,"body":"that are the most impactful for"},{"speaker":"Cody Schneider","startTime":1497.9,"endTime":1501.47,"body":"you to reduce terms. So like the"},{"speaker":"Cody Schneider","startTime":1497.9,"endTime":1501.47,"body":"The survey and like business has"},{"speaker":"Cody Schneider","startTime":1501.47,"endTime":1505.16,"body":"been here for since day one. But"},{"speaker":"Cody Schneider","startTime":1501.47,"endTime":1505.16,"body":"now this base technology change"},{"speaker":"Cody Schneider","startTime":1505.16,"endTime":1509.0,"body":"has happened that hasn't tired"},{"speaker":"Cody Schneider","startTime":1505.16,"endTime":1509.0,"body":"like it's going to shake up. The"},{"speaker":"Cody Schneider","startTime":1509.0,"endTime":1511.31,"body":"analogy I'm using is like, it's"},{"speaker":"Cody Schneider","startTime":1509.0,"endTime":1511.31,"body":"like a snow globe, right? Like,"},{"speaker":"Cody Schneider","startTime":1511.4,"endTime":1514.04,"body":"you're shaking it up. Like it's"},{"speaker":"Cody Schneider","startTime":1511.4,"endTime":1514.04,"body":"hard to move the snow, if I"},{"speaker":"Cody Schneider","startTime":1514.04,"endTime":1516.62,"body":"don't like if it's not shaking."},{"speaker":"Cody Schneider","startTime":1514.04,"endTime":1516.62,"body":"Whenever I have a base"},{"speaker":"Cody Schneider","startTime":1516.62,"endTime":1519.47,"body":"technology change, that snow"},{"speaker":"Cody Schneider","startTime":1516.62,"endTime":1519.47,"body":"globe gets shaken, I get to like"},{"speaker":"Cody Schneider","startTime":1519.47,"endTime":1522.14,"body":"position it to make that"},{"speaker":"Cody Schneider","startTime":1519.47,"endTime":1522.14,"body":"snowfall wherever I want. And"},{"speaker":"Cody Schneider","startTime":1522.14,"endTime":1524.06,"body":"like that is what's happening"},{"speaker":"Cody Schneider","startTime":1522.14,"endTime":1524.06,"body":"right now. It's like I get to"},{"speaker":"Cody Schneider","startTime":1524.06,"endTime":1529.13,"body":"put weight on the scale. And so"},{"speaker":"Cody Schneider","startTime":1524.06,"endTime":1529.13,"body":"with the like, like surveys is a"},{"speaker":"Cody Schneider","startTime":1529.13,"endTime":1532.91,"body":"huge one, what we're another one"},{"speaker":"Cody Schneider","startTime":1529.13,"endTime":1532.91,"body":"that I could see somebody going"},{"speaker":"Cody Schneider","startTime":1532.91,"endTime":1537.41,"body":"and building a massive company"},{"speaker":"Cody Schneider","startTime":1532.91,"endTime":1537.41,"body":"in is social media, scheduling,"},{"speaker":"Cody Schneider","startTime":1537.59,"endTime":1541.1,"body":"like social media Scheduling and"},{"speaker":"Cody Schneider","startTime":1537.59,"endTime":1541.1,"body":"Management, like AI, again, has"},{"speaker":"Cody Schneider","startTime":1541.1,"endTime":1543.62,"body":"totally disrupted that space."},{"speaker":"Cody Schneider","startTime":1541.1,"endTime":1543.62,"body":"All of these, like great"},{"speaker":"Cody Schneider","startTime":1543.62,"endTime":1547.37,"body":"examples, like later.com was"},{"speaker":"Cody Schneider","startTime":1543.62,"endTime":1547.37,"body":"built in like 2010, right? Like"},{"speaker":"Cody Schneider","startTime":1547.37,"endTime":1551.33,"body":"the stack they're using is so"},{"speaker":"Cody Schneider","startTime":1547.37,"endTime":1551.33,"body":"arbitrary, like it eautiful."},{"speaker":"Cody Schneider","startTime":1551.54,"endTime":1554.48,"body":"It's, it's not even like"},{"speaker":"Cody Schneider","startTime":1551.54,"endTime":1554.48,"body":"Hootsuite, all of them are the"},{"speaker":"Cody Schneider","startTime":1554.48,"endTime":1557.39,"body":"same time, right? As soon as"},{"speaker":"Cody Schneider","startTime":1554.48,"endTime":1557.39,"body":"there's API's available for"},{"speaker":"Cody Schneider","startTime":1557.39,"endTime":1560.45,"body":"Instagram and Facebook, etc."},{"speaker":"Cody Schneider","startTime":1557.39,"endTime":1560.45,"body":"That's when they came out. So"},{"speaker":"Cody Schneider","startTime":1560.48,"endTime":1563.36,"body":"there are these massive"},{"speaker":"Cody Schneider","startTime":1560.48,"endTime":1563.36,"body":"companies that are like slowly"},{"speaker":"Cody Schneider","startTime":1563.36,"endTime":1567.56,"body":"trying to shift. And if you just"},{"speaker":"Cody Schneider","startTime":1563.36,"endTime":1567.56,"body":"come in and from the ground up"},{"speaker":"Cody Schneider","startTime":1567.56,"endTime":1570.86,"body":"build with AI as a component,"},{"speaker":"Cody Schneider","startTime":1567.56,"endTime":1570.86,"body":"rather than like layering on"},{"speaker":"Cody Schneider","startTime":1570.86,"endTime":1574.37,"body":"this bloatware on top of it,"},{"speaker":"Cody Schneider","startTime":1570.86,"endTime":1574.37,"body":"which is what they're doing, you"},{"speaker":"Cody Schneider","startTime":1574.37,"endTime":1576.92,"body":"can entirely disrupt that market"},{"speaker":"Cody Schneider","startTime":1574.37,"endTime":1576.92,"body":"and take over a huge market"},{"speaker":"Cody Schneider","startTime":1576.92,"endTime":1579.02,"body":"share, because that's what these"},{"speaker":"Cody Schneider","startTime":1576.92,"endTime":1579.02,"body":"people are looking for. Like, I"},{"speaker":"Cody Schneider","startTime":1579.02,"endTime":1582.26,"body":"want to tell me why customers"},{"speaker":"Cody Schneider","startTime":1579.02,"endTime":1582.26,"body":"are leaving, right? That's a"},{"speaker":"Cody Schneider","startTime":1582.26,"endTime":1584.9,"body":"great use case. Like I want it"},{"speaker":"Cody Schneider","startTime":1582.26,"endTime":1584.9,"body":"and it's something that we're"},{"speaker":"Cody Schneider","startTime":1584.9,"endTime":1587.72,"body":"already doing. I guess that's"},{"speaker":"Cody Schneider","startTime":1584.9,"endTime":1587.72,"body":"the big thing is like focusing"},{"speaker":"Cody Schneider","startTime":1587.72,"endTime":1590.42,"body":"on the things that we're already"},{"speaker":"Cody Schneider","startTime":1587.72,"endTime":1590.42,"body":"doing that there's massive"},{"speaker":"Cody Schneider","startTime":1590.42,"endTime":1594.05,"body":"markets for. And again, how can"},{"speaker":"Cody Schneider","startTime":1590.42,"endTime":1594.05,"body":"I automate a percentage of that,"},{"speaker":"Cody Schneider","startTime":1594.14,"endTime":1597.14,"body":"because then it's an easy sell,"},{"speaker":"Cody Schneider","startTime":1594.14,"endTime":1597.14,"body":"like for us, like how I sell"},{"speaker":"Cody Schneider","startTime":1597.38,"endTime":1601.34,"body":"swell as an example to like,"},{"speaker":"Cody Schneider","startTime":1597.38,"endTime":1601.34,"body":"podcast networks and agencies is"},{"speaker":"Cody Schneider","startTime":1601.34,"endTime":1605.99,"body":"like, we cut costs by 60%. On"},{"speaker":"Cody Schneider","startTime":1601.34,"endTime":1605.99,"body":"average, like you have a team of"},{"speaker":"Cody Schneider","startTime":1605.99,"endTime":1609.95,"body":"40 people that you're paying"},{"speaker":"Cody Schneider","startTime":1605.99,"endTime":1609.95,"body":"salaries like that, overnight,"},{"speaker":"Cody Schneider","startTime":1609.98,"endTime":1612.86,"body":"like 60% of that cost is cut,"},{"speaker":"Cody Schneider","startTime":1609.98,"endTime":1612.86,"body":"right? It's like it's a no"},{"speaker":"Cody Schneider","startTime":1612.86,"endTime":1615.35,"body":"brainer. And it's the same thing"},{"speaker":"Cody Schneider","startTime":1612.86,"endTime":1615.35,"body":"that you can do in these other"},{"speaker":"Cody Schneider","startTime":1615.35,"endTime":1616.31,"body":"spaces. So"},{"speaker":"Matt Wolach","startTime":1616.0,"endTime":1620.05,"body":"super cool, amazing"},{"speaker":"Matt Wolach","startTime":1616.0,"endTime":1620.05,"body":"advice, and definitely something"},{"speaker":"Matt Wolach","startTime":1620.05,"endTime":1621.97,"body":"that people should take you up"},{"speaker":"Matt Wolach","startTime":1620.05,"endTime":1621.97,"body":"on and go out and start doing"},{"speaker":"Matt Wolach","startTime":1621.97,"endTime":1624.7,"body":"that. I want to make sure that"},{"speaker":"Matt Wolach","startTime":1621.97,"endTime":1624.7,"body":"people understand where they can"},{"speaker":"Matt Wolach","startTime":1624.7,"endTime":1627.73,"body":"learn more about you and, and"},{"speaker":"Matt Wolach","startTime":1624.7,"endTime":1627.73,"body":"Swell and Drafthorse. Where's"},{"speaker":"Matt Wolach","startTime":1627.73,"endTime":1628.9,"body":"the best place for them to go?"},{"speaker":"Cody Schneider","startTime":1629.32,"endTime":1631.81,"body":"Yeah, I'm most"},{"speaker":"Cody Schneider","startTime":1629.32,"endTime":1631.81,"body":"active on Twitter and LinkedIn."},{"speaker":"Cody Schneider","startTime":1632.02,"endTime":1634.69,"body":"That's where you can find me if"},{"speaker":"Cody Schneider","startTime":1632.02,"endTime":1634.69,"body":"you want to reach out and chat."},{"speaker":"Cody Schneider","startTime":1635.11,"endTime":1635.68,"body":"But again, yeah, it's"},{"speaker":"Cody Schneider","startTime":1635.11,"endTime":1635.68,"body":"swellai.com and drafthorseai.com"},{"speaker":"Cody Schneider","startTime":1635.68,"endTime":1640.15,"body":"If you Google both of them, they"},{"speaker":"Cody Schneider","startTime":1635.68,"endTime":1640.15,"body":"should come up and if they"},{"speaker":"Cody Schneider","startTime":1640.15,"endTime":1644.56,"body":"don't, I'm not doing my job"},{"speaker":"Cody Schneider","startTime":1640.15,"endTime":1644.56,"body":"well, so yeah, those are all the"},{"speaker":"Cody Schneider","startTime":1644.56,"endTime":1645.4,"body":"places you can find me."},{"speaker":"Matt Wolach","startTime":1646.69,"endTime":1648.37,"body":"perfect. We'll put"},{"speaker":"Matt Wolach","startTime":1646.69,"endTime":1648.37,"body":"all that in the show notes as"},{"speaker":"Matt Wolach","startTime":1648.37,"endTime":1650.29,"body":"well. So if you're listening,"},{"speaker":"Matt Wolach","startTime":1648.37,"endTime":1650.29,"body":"you can grab all that right"},{"speaker":"Matt Wolach","startTime":1650.29,"endTime":1652.72,"body":"there. But, Cody, this has been"},{"speaker":"Matt Wolach","startTime":1650.29,"endTime":1652.72,"body":"awesome. Thanks so much for"},{"speaker":"Matt Wolach","startTime":1652.72,"endTime":1654.94,"body":"coming on and sharing all these"},{"speaker":"Matt Wolach","startTime":1652.72,"endTime":1654.94,"body":"great tips with us."},{"speaker":"Cody Schneider","startTime":1655.33,"endTime":1656.71,"body":"I appreciate it"},{"speaker":"Cody Schneider","startTime":1655.33,"endTime":1656.71,"body":"man. Thanks for having me."},{"speaker":"Cody Schneider","startTime":1656.71,"endTime":1657.82,"body":"Again. Super excited."},{"speaker":"Matt Wolach","startTime":1658.66,"endTime":1660.1,"body":"Absolutely."},{"speaker":"Matt Wolach","startTime":1658.66,"endTime":1660.1,"body":"Everybody out there. Thank you"},{"speaker":"Matt Wolach","startTime":1660.1,"endTime":1662.23,"body":"very much for watching and"},{"speaker":"Matt Wolach","startTime":1660.1,"endTime":1662.23,"body":"listening. Really glad to have"},{"speaker":"Matt Wolach","startTime":1662.23,"endTime":1664.72,"body":"you here. Again, make sure you"},{"speaker":"Matt Wolach","startTime":1662.23,"endTime":1664.72,"body":"are subscribed, you do not want"},{"speaker":"Matt Wolach","startTime":1664.72,"endTime":1667.72,"body":"to miss out on any other amazing"},{"speaker":"Matt Wolach","startTime":1664.72,"endTime":1667.72,"body":"advice like Cody just shared"},{"speaker":"Matt Wolach","startTime":1667.72,"endTime":1669.94,"body":"with us. So hit that subscribe"},{"speaker":"Matt Wolach","startTime":1667.72,"endTime":1669.94,"body":"button. You'll be good to go."},{"speaker":"Matt Wolach","startTime":1670.15,"endTime":1671.74,"body":"And then we will see you next"},{"speaker":"Matt Wolach","startTime":1670.15,"endTime":1671.74,"body":"time. Take care"}]}