EPISODE SUMMARY
Ashutosh discusses the unique sales strategies he is using to scale Sunsama, a daily task manager, with Matt Wolach, host of the SaaS-Story in the Making podcast. Ashutosh talked about the art of achieving big results with a small team and the art of standing out in a crowded market while sharing proven strategies for marketing success.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: How to Scale your Software Company with a Tiny Team
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor.
Guest: Ashutosh Priyadarshy, founder of Sunsama, an invite-only daily task manager, and co-founder of Walk Back
TOP TIPS FROM THIS EPISODE
Find a Niche
Yes, the good, old yet profound cliché. The 21st-century market, to put it mildly, is crowded. In a teeming market, the possibility of getting lost in a sea of opinions, especially for companies who are yet to find the right market balance, is high. Ashutosh thinks that not finding the perfect product-market fit makes a company sell to just anyone. To Ashutosh, “selling to everyone give you divergent feedbacks that make it difficult to identify who is getting significant value and what you should on.”
Paddle through your niche with your U.S.P
A niche too could be saturated and a company could end up in the shadows of bigger, established brands. Ashutosh recommends that startups and early-stage companies focus on what makes them special: their unique selling proposition.
Focus on solving problems first
As trite as it may sound, the “help, not sell” marketing mantra is evergreen. Ashutosh believes it is important to “talk to customers and try to solve their problems before worrying about building a product and selling it.”
Delegate Authority
Ashutosh thinks that granting other team members a degree of autonomy is best for business. Making subordinates take responsibility helps each member of the team focus thereby limiting the potential disruptiveness of checks and balances.
EPISODE HIGHLIGHTS
Small team? No problem
Just “focus on people who can be truly autonomous, people who can make independent decisions, people who are comfortable talking to customers, and people who can incorporate new features.”
LEARN MORE
To learn more about Ashutosh Priyadarshy and Sunsama, visit: https://sunsama.com/
You can also find Ashutosh Priyadarshy on Linkedin at: https://www.linkedin.com/in/ashutoshpriyadarshy/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.
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